Nada Naeem is a digital marketing professional with over 5 years of experience in the telecom industry. She has an MBA in marketing and a diploma in digital marketing. She is currently a digital marketing executive at ZonG responsible for developing digital media strategies, designing customer engagement campaigns, and evaluating electronic touchpoints. Prior to this, she worked at Transworld Associates where she helped launch new products and managed marketing operations.

1. Nada Naeem
Cell: +92 314 6664411, Email: nadanaeem1985@gmail.com
Dear Recruitment Team,
I am an experienced digital marketing professional with a clarity of vision and a personal passion for
achieving results. I have more than 05 years of Telecom experience under different commercial domains.
My experience is supplemented with a MBA degree in Marketing and a Diploma in Digital Marketing. I am
also a Google Certified Professional.
Throughout my professional experience I have successfully launched different Campaigns for Engagement,
Acquisition and Positive Word of Mouth generation on Digital, Developed and managed multiple customer
e-touch points including Facebook, Twitter and Website, Channel development including SMS, IVR and USSD
platforms, developed Customer Loyalty programs, managed complete Customer Experience Management
with major focus on Revenue Enhancement, Customer Engagement, Brand Equity and Brand building.
In short, as my resume shows, here is what I can offer:
Profound Academia and Training Experience: Sound experience of delivering Academic Lectures and
holding Learning sessions across Under-Graduate and Graduate Studies. Fully versed with Academic
environment, Course Development, Resource Handling, Academic policies and compliance. Also hold a few
on-job training sessions as a facilitator to my credit. Lectured courses for Graduate and Under-Graduate
Studies pertaining to People & Organization and Promotion & Advertising.
Expertise in Digital Marketing Planning: Ability to design digital strategy for brand positioning, product
launches, customer acquisition and engagement. Hands on experience in designing and monitoring digital
campaigns, Campaign briefs, Digital Content development and media planning with focus on value
maximization and ToM recall for brand. This also includes Vendor and Agency handling along with conducting
RFP process extensively for vendor selection
Expertise in Electronic Channel Development: Expertise in developing and managing electronic
Channels including Social Media, Website and USSD. Fully versed with developments, Channel UAT, Channel
health and Customer Experience across Channel to ensure quality.
Manage Product Developments: Ability to initiate and coordinate new product/platform and web
application development, defining the scope and promoting the product through various media vehicles.
Expertise in affinity partnerships and loyalty programs for customer to enhance brand presence and generate
positive sentiments.
Analytical Skills: Ability to analyze different dimensions of user data across channel and campaigns and
presenting significant evidence to derive results.
I thank you for your consideration and look forward to hearing from you.
Regards,
Nada Naeem

2. Nada Naeem
Cell: +92 314 6664411, Email: nadanaeem1985@gmail.com
Diversified experience in Telecom Industry with major focus on Digital Marketing, Social Media and Campaign
Management, Electronic Channel Development, E-Commerce, Service Marketing and Customer Experience
Management.
MBA in Marketing
Diploma in Digital Marketing (UAE)
Google Certified Adwords Professional
Portfolio at a Glance
 Currently working at ZonG (China Mobile) as Digital Marketing Executive responsible for making strategies for
Digital Media, designing Customer Engagement Thematic and Functional campaigns across social,
Evaluating and Monitoring E-touch points for Zong to ensure Channelhealth, and value maximization through
Channel Development and Platforms for Zong and its Co brands
 Complete Social Media, Content and Web portfolio as a marketing channel to effectively build brand presence and
manage sentiments across digital media. Handling 6 Digital Agencies and end-to-end RFP process for department.
 Member of the Visiting Faculty Graduate Studies- Management Sciences in Bahria University- Islamabad.
Courses taught were People & Organizations and Promotion & Advertising for 3 years
 Worked as Assistant Manager Marketing in Transworld (Orascom). Responsible for developingmarketing plans,
managing service portfolio, Market research and Analysis, solely managed Reward and Customer Loyalty Program,
developed a variety of content for Marketing collateral and organized PR events for the organization
 Worked as Executive Marketing in Transworld (Orascom). Responsible for devising proactive and reactive
strategies for sales and marketing, prepared budgeting and forecasting drafts for the year, managed supply chain
and procurement requests from a logistics/demand point of view , supplier and creative agency management and
overall maintaining the customer database for the company.
PROFESSIONAL EXPERIENCE
 ZonG (China Mobile)
 Digital Marketing Executive April 2012 till date
Responsibilities:
 Planning & Managing all Digital Media Campaigns and Media Placements along with digital content to go across
digital media landscape to enhance Brand Equity and increase customer engagement. Hand on experience in
managing social media properties/ assets including Forum, Blog and Applications. Develop communication best
practices and style guides for E-Channel.
 Responsible for managing Social Media assets (Facebook, Twitter, Instagram, Pintrest etc) for Brand including
developing purely Digital Content for the platforms and Content Roadmap. Sole point of contact for Content Media
Agency. This also includes designing and monitoring Content campaigns on digital.
 Responsible for developing and maintaining e-touch points for customers including Website, Microsites, SMS and
USSD. This also includes Quality assurance across channel to ensure channel health and efficiency. Also included is
the content development, moderation, sourcing and social media tool for the platforms.

3.  Responsible for E-Channel monetization and maintain online store, self-service platform on web, payment solutions
and web service activations to increase revenue from the channel and enhance customer experience . Also
responsible for alternate channel development and affinity partnerships for Zong and Products.
 Responsible for training, VoC sharing, Agency evaluation/management, reporting and analyzing channel
performance to the relevant stakeholders.
 Responsible for developing pitch briefs/scope of work and leading the RFP/RFI process for all agencies for digital
media and content services. Agency coordination,management and invoice processing is also part ofthe description.
Achievements:
 3G and 4G launch digital campaigns along with fully functional websites, various web applications, content
development and data calculator with a total spent of PKR 15 million and achieved 16 million user reach and a
significant increase in organic fan growth.
 Successfully launched an Alternate Channel for Zong Recharge online with PKR 4 million inventory being sold in a
year.
 Developed a one stop comprehensive USSD menu for Zong products with subscription and un subscription in less
than 3 steps with a monthly hits of 18million.
 Launched Zong Corporate Website with Multiple functionalities hosted on it to enhance customer experience
including Product activations, Book a Number, Port-in, E-care, Online Shop. The traffic increased from 100,000 in
2013 to 750,000 in 2015
 Transworld Associates (Orascom)
 Assistant Manager- Marketing May 2011 till Apr 2012
Responsibilities:
 Responsible for recommending/developing marketing strategy, service portfolio, and tariffs and coordination with
Marketing Research agencies for new Product offerings.
 Create Comparative analysisand Value Addition reports for Marketing to be later usedto improve businessprocesses
and remove inefficiencies to provide better Customer Experience.
 Developed and managed the mechanics/operations of Company Rewards program and Customer Loyalty Program
including the reporting and reward disbursements.
 Content Writing, Creative development and designing of Marketing Collateral and handling nationwide PR events
with multiple agencies
Achievements:
 Representing Marketing department during the entire process of a Tier 3 Data Centre launch in Pakistan including
its Marketing plan, Collateral development, digital touch points and PR activities.
 Successfully launched Transworld’s Customer Loyalty programwhich was industry first in its dynamics and offerings.
Rewards generated Positive Word of Mouth and increased Bandwidth consumption indirectly.
 Transworld Associates (Orascom)
 Executive – Marketing Executive March 2009 till Apr 2012
Responsibilities:
 Developed project plans for new products from the Marketing Perspective to control lead time and ensure
competitiveness.
 Assisted in marketing research, data finding and compilation for product feasibility and competitiveness.
 Assisted in financial responsibilities: budgeting, estimating, billing, reporting and invoicing for marketing fees and
expenses, cooperative advertising requests and documentation.
 Established and maintained a centralized archive of vendors, presentations, marketing materials and
communications.
 Devising proactive and reactive strategies to enhance visibility of services

4. Achievements:
 Single handedly managed a portfolio of20 agencies/businesspartnersin multiple commercial domain and presented
their road map for the year.
 Customer Testimonial drive for the year 2010 across 3 regions using both virtual and physical customer visits.
Professional Development
Digital and Web Marketing
Business Communication Trainings
Social Media Tools & Analysis Trainings
Microsoft office and Applications Trainings