COMPUTER 
DAVID ALTMAN 
+1-310-528-5355 www.linkedin.com/in/altmandavid 
davidaltmanbrand@gmail.com www.twitter.com/davidaltman 
CONSUMER GOODS & RETAIL E-COMMERCE CHIEF EXECUTIVE OFFICER 
Strategic Vision • Entrepreneurship • e-Commerce • Growth Initiatives • Culture Shaping 
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record 
of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in 
over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically 
trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, 
categories, teams, online communities, partnerships and corporate culture. 
PROFESSIONAL EXPERIENCE 
MARKETSHARE ADVISORS LLC 2010-Present 
Chief Executive Officer 
Leadership & capital solutions leveraging deep operating, private equity & consulting expertise to increase 
market-share, build brands and drive shareholder value in a new customer-centric, channel-neutral retail 
environment. Focus on creating capability at the enterprise level through investment & innovation in new 
media, transparency and connectivity. 
· Revenue Growth Strategy: Double-digit revenue growth and internal alignment on common goals for 
Consumer Packaged Goods (CPG) brand. Maximized Omni-Channel revenue and profit opportunities, 
building overall brand value. 
· Strategic Vision: Developed organizational, human capital, merchandising & social media marketing 
plans for private equity owned CPG brand looking to expand into e-Commerce market. 
· New Business Partnerships: Strategic Advisor to China’s largest Luxury eTailer on bringing Western 
brands to China. 
· Private Equity: Proprietary deal origination, due diligence and growth plan to acquire 2 privately held 
luxury consumer goods brands. Private Equity Sponsor focused on developing operating management 
& capital solutions for the Premium & Luxury Consumer Goods & Retail markets. 
· Thought Leadership: Recognized expert media source, speaker, and thought leader on 
Omni Channel retail. Covered by Forbes, Women’s Wear Daily, The Dallas Morning News and 
featured speaker at CosmoProf North America. 
LIMITED BRANDS, INC 2005-2009 
Senior Vice President, General Manager e-Commerce, Bath & Body Works Direct 2006-2009 
Commercialized & led the fastest growing business at Limited Brands. Strategic & operational leader with full 
P&L responsibility for global beauty e-Commerce and catalog start-up. Direct reports included vice presidents 
of finance, marketing, planning, merchandising, operations, technology & logistics with total team of 45 in a 
highly matrixed corporate environment. 
· P&L Growth: Achieved profitability in year 1 and grew to $135 million and 16% operating income by 
year four. 
· Omni-Channel Strategy: 112% lift in Omni-Channel customer base increasing customer satisfaction 
levels and revenue by $20 million through development and execution of brand’s 1st Omni Channel 
Strategy. Assumed role of Chief Omni-Channel Evangelist & Strategist. 
· New Category Development: Launched and built a $10 million Classics™ business in response to top 
customer complaint regarding discontinued fragrances; creating a unique value proposition for channel 
by offering fragrances no longer available in stores. 
· Cost Reduction: 130 basis point reduction in fulfillment and 200 basis point improvement in 
technology costs and deferment of $50 million in capital expenditures through re-negotiation of third 
party contracts. Reduced fulfillment and technology expenses by $13 million. 
· Sales & Marketing Optimization: 17% increase in demand, 40% increase in average unit retail, 32% 
increase in product margin and 80% decrease in unit backlog through new marketing & merchandising 
strategies to eliminate post-Black Friday fulfillment backlog and drive margin improvement. 
· Social Media: Created a platform for community of 6 Million Facebook fans through company’s first 
user generated content strategy and multi-platform social media initiatives. 
· CRM Digital Marketing Strategy: Built an email database of more than 16 Million addresses; 
executed 150 + unique email marketing campaigns per year and launched segmentation strategy. 
· Culture & Team Development: Established a customer-centric culture of communication,
DAVID ALTMAN 
PAGE TWO 
collaboration & accountability resulting in top tier performance in 2008 Associate Survey with increases 
in 9 out of 11 indicators. 
LIMITED BRANDS, INC (continued) 
Vice President, Merchandising Manager e-Commerce, Victoria’s Secret Direct 2005-2006 
Recruited by Limited Brands to lead start-up retail ventures for Victoria’s Secret Direct. Commercialized and 
launched the global Beauty initiative in 2005, followed by Accessories in 2006. Developed and executed 
merchandising, marketing, catalogue circulation and e-Commerce strategies to achieve scale and market share 
penetration as well as integration of nationally recognized brands into the business. 
· Start Up Go-To-Market Strategy: Authored Strategic Business Growth Plan and entered marketplace 
with pilot programs in less than 6 months for Beauty & Women’s Accessories. 
· Vendor Relationship & Supply Chain: Negotiated company’s first sourcing agreements with 
nationally recognized beauty and accessories brands, achieving 25% share of business. Key brands 
included Clarins, Fekkai, Guess, Gucci, Lucky Brand, NARS, Ugg Australia and Yves Saint Laurent 
Beauté. 
THE NEIMAN MARCUS GROUP 1993-2004 
Vice President, Divisional Merchandising Manager, Neiman Marcus 2004 
Charged with re-engineering the $125 Million Home and Epicure division, an underperforming business during 
a time of substantial growth for the luxury retail group. Developed new merchandising and marketing strategies 
to reposition the division for future growth. Managed team of 9 retail merchandising buying offices. 
· ROI Planning: Reduced inventories by $10 Million to eliminate aged product assortment. Created a 
Blue Chip Vendor Intensification strategy to drive incremental sales and margin from key vendors: 
Anna Weatherly, Daum, Godiva, Jay Strongwater, Steuben and William Yeoward. 
· Omni-Channel Strategy: 18% increase in registrations and 25% increase in revenue through re-launch 
of Omni Channel online Gift Registry for Neiman Marcus retail stores. 
Vice President General Merchandise Manager e-Commerce, Neiman Marcus Direct 2003-2004 
Chief merchant, strategic and operations leader for Chef’s Catalog and e-Commerce business. Responsible 
for revitalizing a brand with stagnant growth and minimal operating income and integrating the brand into the 
balance of the business unit. Managed a team of 12 including 3 retail merchandising buying offices and 
operations manager. 
· Sales & Marketing Strategy: 11% increase in productivity on 29% fewer catalogue pages circulated 
through a revised segmentation strategy and catalogue cadence to increase frequency of contact with 
best customers to gain larger share of wallet. 
· CRM: Launched Chef’s Catalog online Gift Registry to attract new customers and deepen engagement 
with existing ones. 
· Omni-Channel Strategy: Focused team on the e-Commerce channel as the key growth driver of the 
brand. Achieved highest penetration of e-Commerce to total business in the company. 
Vice President, Divisional Merchandising Manager, Neiman Marcus Direct (1999-2003) 
Led merchandising teams for Neiman Marcus and Horchow through periods of substantial growth in revenue, 
category breadth and complexity with the launch of the e-Commerce business. Retail merchandising categories 
included Fine Apparel, Home, Furniture, Rugs and Domestics. Apparel brands included: Giorgio Armani, St. 
John, Dolce & Gabbana, Burberry, Roberto Cavalli, Marc Jacobs, Theory and Juicy Couture. 
Group Merchandising Buyer, Neiman Marcus (1997-1999) 
Merchandising Buyer, Neiman Marcus (1993-1997) 
BLOOMINGDALE’S 1989-1992 
Merchandising Buyer 
Branch Merchandising Manager 
Department Manager 
EDUCATION 
BA, International Relations & Art History 
Emory University, Atlanta, GA

DAVID ALTMAN CONSUMER GOODS & RETAIL OMNI-CHANNEL E-COMMERCE CHIEF EXECUTIVE OFFICER RESUME

  • 1.
    COMPUTER DAVID ALTMAN +1-310-528-5355 www.linkedin.com/in/altmandavid davidaltmanbrand@gmail.com www.twitter.com/davidaltman CONSUMER GOODS & RETAIL E-COMMERCE CHIEF EXECUTIVE OFFICER Strategic Vision • Entrepreneurship • e-Commerce • Growth Initiatives • Culture Shaping Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture. PROFESSIONAL EXPERIENCE MARKETSHARE ADVISORS LLC 2010-Present Chief Executive Officer Leadership & capital solutions leveraging deep operating, private equity & consulting expertise to increase market-share, build brands and drive shareholder value in a new customer-centric, channel-neutral retail environment. Focus on creating capability at the enterprise level through investment & innovation in new media, transparency and connectivity. · Revenue Growth Strategy: Double-digit revenue growth and internal alignment on common goals for Consumer Packaged Goods (CPG) brand. Maximized Omni-Channel revenue and profit opportunities, building overall brand value. · Strategic Vision: Developed organizational, human capital, merchandising & social media marketing plans for private equity owned CPG brand looking to expand into e-Commerce market. · New Business Partnerships: Strategic Advisor to China’s largest Luxury eTailer on bringing Western brands to China. · Private Equity: Proprietary deal origination, due diligence and growth plan to acquire 2 privately held luxury consumer goods brands. Private Equity Sponsor focused on developing operating management & capital solutions for the Premium & Luxury Consumer Goods & Retail markets. · Thought Leadership: Recognized expert media source, speaker, and thought leader on Omni Channel retail. Covered by Forbes, Women’s Wear Daily, The Dallas Morning News and featured speaker at CosmoProf North America. LIMITED BRANDS, INC 2005-2009 Senior Vice President, General Manager e-Commerce, Bath & Body Works Direct 2006-2009 Commercialized & led the fastest growing business at Limited Brands. Strategic & operational leader with full P&L responsibility for global beauty e-Commerce and catalog start-up. Direct reports included vice presidents of finance, marketing, planning, merchandising, operations, technology & logistics with total team of 45 in a highly matrixed corporate environment. · P&L Growth: Achieved profitability in year 1 and grew to $135 million and 16% operating income by year four. · Omni-Channel Strategy: 112% lift in Omni-Channel customer base increasing customer satisfaction levels and revenue by $20 million through development and execution of brand’s 1st Omni Channel Strategy. Assumed role of Chief Omni-Channel Evangelist & Strategist. · New Category Development: Launched and built a $10 million Classics™ business in response to top customer complaint regarding discontinued fragrances; creating a unique value proposition for channel by offering fragrances no longer available in stores. · Cost Reduction: 130 basis point reduction in fulfillment and 200 basis point improvement in technology costs and deferment of $50 million in capital expenditures through re-negotiation of third party contracts. Reduced fulfillment and technology expenses by $13 million. · Sales & Marketing Optimization: 17% increase in demand, 40% increase in average unit retail, 32% increase in product margin and 80% decrease in unit backlog through new marketing & merchandising strategies to eliminate post-Black Friday fulfillment backlog and drive margin improvement. · Social Media: Created a platform for community of 6 Million Facebook fans through company’s first user generated content strategy and multi-platform social media initiatives. · CRM Digital Marketing Strategy: Built an email database of more than 16 Million addresses; executed 150 + unique email marketing campaigns per year and launched segmentation strategy. · Culture & Team Development: Established a customer-centric culture of communication,
  • 2.
    DAVID ALTMAN PAGETWO collaboration & accountability resulting in top tier performance in 2008 Associate Survey with increases in 9 out of 11 indicators. LIMITED BRANDS, INC (continued) Vice President, Merchandising Manager e-Commerce, Victoria’s Secret Direct 2005-2006 Recruited by Limited Brands to lead start-up retail ventures for Victoria’s Secret Direct. Commercialized and launched the global Beauty initiative in 2005, followed by Accessories in 2006. Developed and executed merchandising, marketing, catalogue circulation and e-Commerce strategies to achieve scale and market share penetration as well as integration of nationally recognized brands into the business. · Start Up Go-To-Market Strategy: Authored Strategic Business Growth Plan and entered marketplace with pilot programs in less than 6 months for Beauty & Women’s Accessories. · Vendor Relationship & Supply Chain: Negotiated company’s first sourcing agreements with nationally recognized beauty and accessories brands, achieving 25% share of business. Key brands included Clarins, Fekkai, Guess, Gucci, Lucky Brand, NARS, Ugg Australia and Yves Saint Laurent Beauté. THE NEIMAN MARCUS GROUP 1993-2004 Vice President, Divisional Merchandising Manager, Neiman Marcus 2004 Charged with re-engineering the $125 Million Home and Epicure division, an underperforming business during a time of substantial growth for the luxury retail group. Developed new merchandising and marketing strategies to reposition the division for future growth. Managed team of 9 retail merchandising buying offices. · ROI Planning: Reduced inventories by $10 Million to eliminate aged product assortment. Created a Blue Chip Vendor Intensification strategy to drive incremental sales and margin from key vendors: Anna Weatherly, Daum, Godiva, Jay Strongwater, Steuben and William Yeoward. · Omni-Channel Strategy: 18% increase in registrations and 25% increase in revenue through re-launch of Omni Channel online Gift Registry for Neiman Marcus retail stores. Vice President General Merchandise Manager e-Commerce, Neiman Marcus Direct 2003-2004 Chief merchant, strategic and operations leader for Chef’s Catalog and e-Commerce business. Responsible for revitalizing a brand with stagnant growth and minimal operating income and integrating the brand into the balance of the business unit. Managed a team of 12 including 3 retail merchandising buying offices and operations manager. · Sales & Marketing Strategy: 11% increase in productivity on 29% fewer catalogue pages circulated through a revised segmentation strategy and catalogue cadence to increase frequency of contact with best customers to gain larger share of wallet. · CRM: Launched Chef’s Catalog online Gift Registry to attract new customers and deepen engagement with existing ones. · Omni-Channel Strategy: Focused team on the e-Commerce channel as the key growth driver of the brand. Achieved highest penetration of e-Commerce to total business in the company. Vice President, Divisional Merchandising Manager, Neiman Marcus Direct (1999-2003) Led merchandising teams for Neiman Marcus and Horchow through periods of substantial growth in revenue, category breadth and complexity with the launch of the e-Commerce business. Retail merchandising categories included Fine Apparel, Home, Furniture, Rugs and Domestics. Apparel brands included: Giorgio Armani, St. John, Dolce & Gabbana, Burberry, Roberto Cavalli, Marc Jacobs, Theory and Juicy Couture. Group Merchandising Buyer, Neiman Marcus (1997-1999) Merchandising Buyer, Neiman Marcus (1993-1997) BLOOMINGDALE’S 1989-1992 Merchandising Buyer Branch Merchandising Manager Department Manager EDUCATION BA, International Relations & Art History Emory University, Atlanta, GA