This document summarizes the experience of Michael Desroches as a Marketing Director, Creative Services Director, and Design Professional with over 16 years of experience in corporate marketing and creative agency consulting. Some of his roles included realigning marketing departments, developing branding strategies, launching marketing programs, and managing creative teams. He has experience working with organizations across various industries and providing services such as branding, graphic design, copywriting, and project management.

1. MARKETING DIRECTOR, CREATIVE SERVICES DIRECTOR AND DESIGN
PROFESSIONAL with 16+ years of progressive success in corporate
marketing and independent creative agency consultation
michael desroches
Cathedral Corporation Rome, NY, Providence, RI, Orlando, FL
Director of Marketing & Creative Services (2013-Present)
• Re-aligned corporate marketing department’s roles and responsibilities while developing
foundational marketing programs (multi-touch, multi-channel) across and within corporate
brands and solutions for churches, credit unions and higher education
• Developed holistic branding suitcase integrating traditional verticals and newly acquired
portfolios
• Recruited and directed an internal agency team to supply value-added creative services
(concept, branding, copy, design, digital services) for direct-mail clients
Cunneen Hamden, CT
Director of Marketing & Creative Services (2010-2013)
• Transformed 30-year-old national brand within the Catholic Church market, including
redesign of corporate brand and development of sub-brands/product lines
• Developed new collateral suite (including brochures, infographics and brand
standardization) in support of the new identity and products
• Developed and launched a 10-month, four-segment, multi-touch marketing program to
run annually
• Redesigned corporate website in a content management system platform
AlphaGraphics New Haven Hamden, CT
Director of Marketing & Creative Services (2010-2013)
• Developed a market-facing sub-brand—Team Eng(ag)e—to position company as a faster,
smarter business services choice that smashes expectations and deadlines for its clients
• Supported branding with a multi-channel, multi-touch marketing program culminating in a
social media video event
• Launched an engaging, robust social media program
• Instituted a high-level agency touch component of the AlphaGraphics in order to develop
effective brand, creative and marketing strategies for local mid-size and larger business
organizations
CheckFreePay (Owned by CheckFree) Wallingford, CT
Senior Marketing Manager (2003-2006)
• Led and coordinated the CheckFreePay re-branding effort including the redesign and
logistics of rolling out new retail and consumer facing point of sale programs, sales tools and
training materials to a base of 12,000 retailers.
• Managed and designed new quarterly point of sale programs retail network. High retailer
acceptance and increased consumer brand awareness led to a significant and consistent
increase of bill payment transactions and card purchases each month.
• Created a monthly agent mailing to include training tips, a “new biller” update and cross
selling of products not offered within the store currently. As a result, 40% of existing agents
upgraded their product mix leading to an increase in revenue for both parties.
MOBILE OR TEXT 203.824.4282 • EMAIL conceptualimaging@mac.com • SKYPE mdesroches1
Key Results
• Developing integrated branding and marketing across industry verticals to transform identity
and market positioning for 100-year-old corporation undergoing rapid expansion
• Employing state-of-the-art marketing and lead generation best practices—digital media, social
networking, content marketing via webinars—to expand reach and profile of companies serving
the church stewardship and fundraising market
• Producing innovative, personalized, results-oriented marketing campaigns for clients ranging
from small businesses to nonprofits to national corporations
• Recruiting and directing creative teams that respond flexibly and imaginatively to diverse
customer needs
Key Experience
Other Experience
Education and
Professional Development
Michael Desroches Marketing
& Communication Design Newington, CT
Owner (2007-Present)
A consulting agency that works with small to mid-size organizations on holistic marketing
communication and design solutions for print and electronic spaces, including branding and
positioning, graphic and motion design, copy writing, staff training and project management
HealthIS/Source Medical Wallingford, CT
Art Director/Designer (1999-2003)
International Fiber Systems Newtown, CT
Graphic Designer (1998)
Quinnipiac University, Hamden, CT
Pursuing Master of Science in Interactive Media (enrolled 2010)
Southern Connecticut State University Newtown, CT
Adjunct Professor/Course Developer, Undergraduate Advertising & Promotions
Program (2007-2009)
Southern Connecticut State University Newtown, CT
Corporate Communications Degree (1998)