This document provides information on marketing certificate programs offered through the Kellstadt Marketing Center at DePaul University. It summarizes several integrated marketing communications certificate programs that provide training in areas like digital marketing, social media marketing, and multichannel marketing communications. It also outlines advertising, public relations, branding, and other business certificate programs available. The document is intended to help professionals and organizations find customized certificate programs and courses to develop specialized marketing skills.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMichael Leander
The Mobile marketing and digital marketing masterclass is a 2 day, highly interactive and engaging marketing masterclass. It takes place in Nairobi, Kenya. The masterclass is delivered by Michael Leander and organized by A.B.M.C International.
The Marketing Analyst Course is a 5 day chartered marketing analyst course taking place in Dubai. Check brochure for more information and learn why you should attend this course
Digital and mobile marketing masterclass TanzaniaMichael Leander
2 day digital marketing and mobile marketing masterclass in Dar es Salaam in Tanzania. Organized by ABCM International and delivered by marketing speaker Michael Leander.
The masterclass caters to professionals wishing to get results with digital marketing and mobile marketing. Hands-on exercises and lots of attendee interactions during the masterclass.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMichael Leander
The Mobile marketing and digital marketing masterclass is a 2 day, highly interactive and engaging marketing masterclass. It takes place in Nairobi, Kenya. The masterclass is delivered by Michael Leander and organized by A.B.M.C International.
The Marketing Analyst Course is a 5 day chartered marketing analyst course taking place in Dubai. Check brochure for more information and learn why you should attend this course
Digital and mobile marketing masterclass TanzaniaMichael Leander
2 day digital marketing and mobile marketing masterclass in Dar es Salaam in Tanzania. Organized by ABCM International and delivered by marketing speaker Michael Leander.
The masterclass caters to professionals wishing to get results with digital marketing and mobile marketing. Hands-on exercises and lots of attendee interactions during the masterclass.
Digital strategy and competency using online media/content and channels is mandatory for high growth companies.
Does your growth strategy include digital excellence?
Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience.
As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings.
LEARN MORE
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
Accelerate your career in Digital Marketing with this PG programMamathaSharma4
PG program in Strategic digital marketing by Great Learning is an excellent option for all digital marketing aspirants. Learn more here: https://www.greatlearning.in/pg-program-strategic-digital-marketing-course
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
The Chartered Marketing Analyst Executive Certificate Course takes place in Nairobi, Kenya from June 13th to June 17th.
The course is delivered by Michael Leander and organized by A.B.M.C. International.
See the course brochure for more information and contact details.
This course is also offered in Accra, Ghana from 20th June to 24th June.
Preparedness is a year round activity. However, September is the month for recognizing national preparedness. The overall goal is to engage the public to make preparedness a part of their daily lives and just not for one single month. National Preparedness Month (NPM) is geared towards building awareness and encouraging Americans to take steps to prepare for emergencies in their homes, schools, organizations, businesses, and places of worship. NPM is managed and sponsored by FEMA’s Ready Campaign. The Ready Campaign works closely with Citizen Corps and National Preparedness Community (NPC) members to increase emergency preparedness awareness and activities across the nation and to ensure the rollout of NPM events.
September 2013 Clean Kitchen Award Winners from Hamilton County Public Health. These are the winners who were present at the Board of Health meeting on October 14, 2013. A complete list of winners is available on our Website at www.hcph.org and then click "Clean Kitchen Awards."
August 2013 Clean Kitchen Award Winners from Hamilton County Public Health. These are the winners who were present at the Board of Health meeting in September. A complete list of winners is available on our Website at www.hcph.org and then click "Clean Kitchen Awards."
Digital strategy and competency using online media/content and channels is mandatory for high growth companies.
Does your growth strategy include digital excellence?
Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience.
As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings.
LEARN MORE
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
Accelerate your career in Digital Marketing with this PG programMamathaSharma4
PG program in Strategic digital marketing by Great Learning is an excellent option for all digital marketing aspirants. Learn more here: https://www.greatlearning.in/pg-program-strategic-digital-marketing-course
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
The Chartered Marketing Analyst Executive Certificate Course takes place in Nairobi, Kenya from June 13th to June 17th.
The course is delivered by Michael Leander and organized by A.B.M.C. International.
See the course brochure for more information and contact details.
This course is also offered in Accra, Ghana from 20th June to 24th June.
Preparedness is a year round activity. However, September is the month for recognizing national preparedness. The overall goal is to engage the public to make preparedness a part of their daily lives and just not for one single month. National Preparedness Month (NPM) is geared towards building awareness and encouraging Americans to take steps to prepare for emergencies in their homes, schools, organizations, businesses, and places of worship. NPM is managed and sponsored by FEMA’s Ready Campaign. The Ready Campaign works closely with Citizen Corps and National Preparedness Community (NPC) members to increase emergency preparedness awareness and activities across the nation and to ensure the rollout of NPM events.
September 2013 Clean Kitchen Award Winners from Hamilton County Public Health. These are the winners who were present at the Board of Health meeting on October 14, 2013. A complete list of winners is available on our Website at www.hcph.org and then click "Clean Kitchen Awards."
August 2013 Clean Kitchen Award Winners from Hamilton County Public Health. These are the winners who were present at the Board of Health meeting in September. A complete list of winners is available on our Website at www.hcph.org and then click "Clean Kitchen Awards."
There is a trend recognized by leadership that any significant change that is not part of operations is a project. As projects grow in scope and complexity, organizations use the tools and techniques of project management to drive efficiencies and profitable growth. Successful project managers are highly visible to top management, and more likely to be considered for promotion. With DePaul CPE's Project Management Certificate Program, discover how this fast growing discipline can drive strategic changes within your organization and provide you a competitive advantage in your industry.
Eric Kepf and Mandy Bartel recently hosted two Farmers' Markets Food Safety Training courses. Check out this valuable tool for #FoodSafety and safe food handling.
Hamilton County ranked #6 in the nation for cases of P&S syphilis (data source=CDC 2011) and #1 in the state of Ohio. In March 2012 a Syphilis Epidemic was declared in Hamilton County, Ohio. This presentation shows valuable data about this epidemic and how Hamilton County Public Health is fighting it.
Hamilton County Public Health's Emergency Response Coordinator provides a detailed reivew of how Points of Dispensing will be managed during a public health emergency.
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
The Comprehensive Digital Marketing course! In this course, you will comprehensively understand digital marketing strategies, techniques, and tools to excel in the ever-evolving digital landscape.
Advanced Certificate in Digital Marketing.pptxIIBMSMumbai1
The Advanced Certificate in Digital Marketing is a comprehensive program designed to equip professionals with the advanced skills and knowledge needed to excel in the dynamic field of digital marketing.
Our Digital Marketing Course is meticulously crafted to equip participants with the skills and knowledge needed to excel in this dynamic field. Start by searching online for digital marketing training institutes or courses in Coimbatore. Look for reviews, ratings, and feedback from past students to gauge the quality of the Training. Review the course curriculum of each training program to ensure it covers all the essential topics in digital marketing, such as SEO, SEM, social media marketing, content marketing, email marketing, analytics, etc.
Kolkata’s no.1 Digital Marketinga nd Digital Entrepreneurship Training Institute offering 100% job Oriented and Live project Based Digital Marketing, SEO, PPC, Social Media, Affiliate Marketing, Youtube Marketing training to get MNC jobs with 1 Month. Call 9433365039 and 9830363622 for FREE DemO Class Now.
Professional Diploma in Digital SellingRay Grafton
Developed with individual subject matters experts for each module.
With contributions from some of the most globally recognised software companies who are leading the way in digital and social selling across their global salesforce
Digital Marketing Executive Training material - Onlineinfatuation.pdfonlineinfatuation
OnlineInfatuation is a New Delhi based company that specializes in targetedandcustomized Digital Marketing and training programs for professionals of anylevel of experience. Our approach to training is based on our trainers’ cumulative years of experience.
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Excellence Academy , Chandigarh offers Best Digital Marketing Certification Course Training in Chandigarh. We offer full time one year diploma in Digital Marketing in Chandigarh. Those who have less interest in programming or coding can make up their career in digital marketing. As digital marketing is growing in now days. We provide Top Digital Marketing Training Course in Chandigarh, Panchkula and Mohali.
In the dynamic landscape of the digital era, where businesses thrive on the virtual stage, understanding the nuances of digital marketing has become paramount. Whether you’re an aspiring marketer or a business owner seeking to enhance your online presence, embarking on a Digital Marketing Course could be the game-changer you need.
Digital marketing evolves as quickly as technology. The field develops alongside new
advancements to keep pace with consumer behavior as it endeavors to be everywhere
potential customers are. Such a quickly changing landscape means that old jobs are being
replaced by automation technologies as new jobs are created. The double-digit growth rate1
in the field of digital marketing is a strong indicator of the health of the industry.
Technical courses have become the major source of the earning in this, modern era and the scope of job in these kinds of industries is at pinnacle. Grabbing the education in the technical courses can be beneficial for people. Learning with the skilled people is the only way to succeed here. So, Digi Manthan is here to help you to take in the education in all technical courses. We are the leading institute at Delhi in providing the best services. We are here with all the technical courses that you require with certifications. We have the short term courses at very prudent and decent prices.
These advance technical courses will let you reach at a place where you can excessively explore the path of technical education. At Digi Manthan you’ll get 100% practical training along with theoretical in-depth and our teachers are highly experienced professionals. We teach all the latest techniques. Our modules are easily fathomable.
Digital Marketing Course in India India by Digi Manthan is designed by panel of our Google Partner who has specifically structured the 12 weeks training by Google with 27 Modules curriculum to help the students to understand the current trends and best practices in Digital Marketing for 100% Job Guarantee.
A Digital Marketing course can provide you with a solid foundation in the digital space. Our specialized training helps you flourish your career through varied opportunities globally. As the Digital Marketing field deals with integral business affairs & revenue models of various and versatile businesses, it opens up the door for promising careers to everyone. EduXfactor offers the best digital marketing training & certification, acting as a platform for many aspirants & professionals to rock their careers.
Similar to Kellstadt Marketing Center - Program and Seminar Guide 2013-2014 (20)
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. THE KELLSTADT
MARKETING CENTER
For more than 20 years, the Kellstadt Marketing Center of
DePaul University has given professionals the specialized
skills in marketing they need to achieve their highest
potential. For individuals not seeking a degree, the center
offers a range of courses—from certificate programs to
seminars—taught by experts in the field, drawn from both
the academic and business communities. Education and
training programs also can be customized and delivered on
site to fit the needs of an organization.
Co-Directors: Suzanne Fogel, Ph.D. and Steven Kelly, Ph.D.
3. INTEGRATED MARKETING COMMUNICATIONS(IMC)
CERTIFICATE PROGRAM
Whether targeting consumers or businesses, marketing communications begins with a plan that’s clearly
driven by an understanding of audience wants and needs. Communication strategy and tactics for direct
marketing, sales, advertising and public relations must follow a coordinated, complete program in which
all touch points work together to convey the values of the organization.
PROGRAM REQUIREMENTS
To receive the IMC certificate, you must
successfully complete five required courses
and one elective course.
Required Courses:
• Jacobs & Stone Multichannel Marketing
Communications
• Building an Effective Marketing Plan
• Customer Relationship Management
(CRM)
• Practical Internet Marketing
• Social Media Marketing Seminar
Elective Courses (choose one):
• Paid Search Marketing
• Advertising and Public Relations
Essentials
• Effective Presentation and
Communication Skills
• Professional Business Writing
• Branding for Success
• Negotiation Strategies and Skills
• Marketing Research
• Website Design for Marketers
• Social Media Marketing Certificate
• Predictive Analytics
WHO SHOULD ATTEND
This program is for those who want to
understand the complete marketing picture
of their organizations or their client’s
organizations:
• Experienced marketers wishing to acquire
new skill sets
• Marketing managers
• Account managers
• Marketing research professionals
• Advertising professionals
• Public relations practitioners
• Business owners and entrepreneurs
HOW YOU WILL BENEFIT
The IMC certificate provides a
comprehensive understanding of the
fundamentals you need to build a
clear communication strategy for your
organization.
“I CHOSE DEPAUL BECAUSE IT OFFERS FLEXIBLE,
COMPREHENSIVE, NON-CREDIT CERTIFICATE
PROGRAMS FOR PROFESSIONALS WHO ARE LOOKING
TO GAIN DISTINCTIVE SKILLS. [THE IMC] CERTIFICATE
HAS GIVEN ME MORE CREDIBILITY AT WORK AS I’VE
TAKEN ON MORE RESPONSIBILITIES. DEPAUL IS THE
BEST PLACE TO GET THIS CERTIFICATE.”
SUFIAN HASAN MUHSEN
CPE.DEPAUL.EDU/FPEC | 1
4. CIMA INTERACTIVE MARKETING
CERTIFICATE PROGRAM
Learn the terminology and strategy for Internet search, social media, Web analytics, mobile
marketing and digital display advertising from Chicago-area professionals. This six-week certificate
program offered by DePaul and the Chicago Interactive Marketing Association (CIMA) provides
you with the opportunity to follow a practical case project to determine how well your social media
and search skills affect results for your site.
To receive the certificate you must take and successfully complete an exam based on concepts
taught in the class.
WHO SHOULD ATTEND
Marketing professionals with experience in
the following functional areas:
• Sales
• Account management
• Media (traditional and interactive)
• Agencies
• Community managers
• Public relations
• Database management
HOW YOU WILL BENEFIT
In this program, you will learn:
• SEO and paid search
• Web analytics
• Display advertising on the Internet
• Mobile marketing
• Social media marketing
• Interactive marketing strategy
“THIS CLASS HAS REINFORCED MY CURRENT KNOWLEDGE
AND GIVEN ME A GOOD UNDERSTANDING OF THE
TECHNICAL SIDE OF INTERACTIVE MARKETING. IF
YOU WORK IN THE DIGITAL INDUSTRY, THIS IS A
GREAT PROGRAM THAT GIVES YOU A WELL-ROUNDED
INTRODUCTION. ALSO, IT’S A GREAT WAY TO NETWORK
WITH FELLOW DIGITAL PROFESSIONALS!”
TIM WEAVER
2 | KELLSTADT MARKETING CENTER
5. PRACTICAL INTERNET MARKETING
CERTIFICATE PROGRAM
This six-week certificate program covers the best practices of Internet marketing for small businesses
and nonprofits. You will gain hands-on experience using simple, low-cost Internet marketing tools and
techniques. You’ll learn how to blog, podcast and vodcast, as well as how to optimize Web pages
for search engines. Each class features a combination of presentation, instruction and class discussion.
You’ll receive constructive feedback on your marketing plans from your instructor and classmates.
WHO SHOULD ATTEND
The program is appropriate for a wide range
of audiences, including entrepreneurs,
nonprofit and small business professionals,
freelancers, marketing professionals and
guerilla marketers.
HOW YOU WILL BENEFIT
In this program, you will learn how to do
the following:
• Understand how search engines work
and how to implement successful search
engine optimization (SEO) techniques
• Market through social media
• Track and analyze Web usage and
social media
• Design and send effective bulk
personalized email
• Utilize best practices for Internet
marketing
ONLINE OPTION
Our online program is taught
asynchronously by the same instructor
who teaches the in-class program. This
virtual class covers the same content, but
the online format allows you to study at
your own pace from anywhere in the
world with Internet access. All online
students receive timely feedback, advice
and direction from the instructor.
SOCIAL MEDIA MARKETING
CERTIFICATE PROGRAM (NEW)
Social media is an essential part of marketing strategies today. In this six-week program you will have
access to premiere subject matter experts, cutting-edge case studies, and testimonials from businesses
successfully using social media marketing. You will review real-life examples and perform hands-on
work with social media marketing, preparing you to take on these duties in your current or future career.
WHO SHOULD ATTEND
This program is ideal for individuals looking
to gain a deeper understanding of social
marketing, experienced digital marketers
who want to expand their knowledge, and
marketing professionals.
HOW YOU WILL BENEFIT
• Learn the fundamentals of social media
marketing, including ways to monetize
social media, implement search engine
optimization, and utilize the appropriate
tools needed for social listening and
monitoring
• Identify and understand the various social
networks and how to integrate these
marketing channels into your current
marketing programs
• Gain practical experience using
web analytics and social media
measurement tools
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6. “THE JACOBS & STONE CERTIFICATE MORE THAN MET MY
EXPECTATIONS. WE RECEIVED THE LATEST DEVELOPMENTS
IN THE MULTICHANNEL MARKETING WORLD. YOU’LL ALSO
GET THE BEST OPPORTUNITY TO NETWORK WITH BUSINESS
LEADERS AS WELL AS COLLEAGUES IN THE INDUSTRY.”
REDA CHAFAI
CPE.DEPAUL.EDU/FPEC
7. JACOBS & STONE MULTICHANNEL MARKETING
COMMUNICATIONS (MC2) CERTIFICATE
PROGRAM: CREATING DIRECT, INTERACTIVE AND
MEASURABLE MEDIA STRATEGIES
With the emergence of consumer-driven markets and multiple channels, brand managers now need new
ways to engage and build customer relationships. Consumers and businesses expect a relevant, personal
dialogue with an organization. Marketing communications managers are expected to demonstrate a
meaningful return on investment from their programs. It’s not enough to “push” messages to mass
audiences. You have to reach many markets at the same time.
In the Ron Jacobs and Bob Stone certificate program, you’ll learn the latest strategies, tools and
techniques in direct, interactive, digital and database marketing—from planning through execution and
measurement. Outstanding instructors share their experiences, case studies and real-world examples.
And, with new ways to track the performance of your programs, you’ll be able to sell your marketing
ideas to the CEO, president, CFO and CMO.
WHO SHOULD ATTEND
• Marketing communications professionals
• Organizational leaders wanting
accountability in marketing programs
• Account executives working in
performance-based interactive marketing
• Clients of an agency or consulting firm
who want perspective to
evaluate service
• Brand managers trying to add interactive
and direct marketing
to a budget
• Small business owners or entrepreneurs
needing cost-effective marketing tools
• Customer relationship management
managers wanting to retain the best
customers
• Acquisitions managers wanting to build
life-time customer value
• Retention managers who want to
communicate effectively with valuable
customers
HOW YOU WILL BENEFIT
• Gain extraordinary, practical expertise
from successful practitioners
• Learn the most powerful and costeffective way to market and secure
new customers
• Implement direct, interactive, digital and
database marketing in your organization
Discounts may be available through
membership in your marketing association.
CPE.DEPAUL.EDU/MKT | 5
8. BUILDING AN EFFECTIVE MARKETING PLAN
CERTIFICATE PROGRAM
To build an effective and successful marketing plan, you need to understand marketing concepts
and techniques, including research, competitive analysis, market segmentation, pricing strategies,
distribution channels and marketing communications. In this program, you’ll learn how to design
marketing programs and develop budgets. You’ll also create a complete marketing plan for the product
or service of your choice.
WHO SHOULD ATTEND
This program will benefit professionals
who have a hand in developing their
organizations’ marketing strategies,
including marketing managers, product
managers, marketing coordinators and
project managers.
HOW YOU WILL BENEFIT
• Gain knowledge and develop skills to
create high-impact marketing plans
and programs
• Develop analytical skills and gain deeper
insights into your company’s business
• Create and participate in new initiatives
to advance your career
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
CERTIFICATE PROGRAM
A relationship between a customer and an organization, sustained over time, enhances the organization’s
competitive position as well as increases its profitability. Learn CRM from Robert Galka, one of
the authors of “Principles of Customer Relationship Management.” This program combines case
studies, practitioner guest speakers, a project, class discussions and presentations to give you a firm
understanding of using CRM to its greatest advantage.
WHO SHOULD ATTEND
• Professionals in marketing and sales
• Non-marketing business professionals
interested in CRM
• Technologists wishing to gain an
understanding of CRM
• Customer service representatives
• Entrepreneurs
HOW YOU WILL BENEFIT
You will gain:
• An in-depth understanding of the
competitive benefits of CRM
• A grasp of the challenges/constraints of
implementing CRM
• An appreciation for using technology to
enhance a CRM initiative
For those with CRM experience, this program
can provide fresh ideas, as well as a venue to
challenge current practices and propose new
alternatives.
6 | CPE.DEPAUL.EDU/MKT
ONLINE OPTION
Our online program is taught
asynchronously by the same instructor who
teaches the in-class program. This virtual
class covers the same content, but the
online format allows you to study at your
own pace from anywhere in the world with
Internet access. All online students receive
timely feedback, advice and direction from
the instructor.
9. PAID SEARCH MARKETING
CERTIFICATE PROGRAM
According to the Marketing Sherpa Report, paid search makes up 82 percent of the $6 billion search
marketing industry. The paid search industry grew by almost 27 percent this year, and Google generated
more ad dollars than all other firms, online or offline. Learn to leverage paid search to grow your own
business or become a star employee by driving traffic to your company’s website.
WHO SHOULD ATTEND
Whether you are an entrepreneur wanting
to take your business to the next level or
an employee in marketing or e-commerce
trying to become a valuable asset to an
employer, this program is for you.
HOW YOU WILL BENEFIT
• Prepare yourself to participate in the
most important and exciting part
of any business–acquiring high value
new customers
• Be the first to learn the best practices,
strategies and tactics required
to leverage paid search for profit
and growth
• Learn how to acquire scores of
prospective new customers who have
intentionally entered search terms into
Google, Yahoo! and Bing
• Learn how to use paid search to target
customers of higher-than-average value
10. EFFECTIVE PRESENTATION AND COMMUNICATION
SKILLS CERTIFICATE PROGRAM
The ability to communicate effectively and present ideas clearly is a common skill among successful
professionals. In this program, internationally recognized speaker and educator, Joel Whalen, Ph.D., guides
professionals in developing better presentation skills. You’ll learn how to deliver powerful, memorable
messages as well as how to achieve a presence, both in public speaking and in one-on-one communication.
WHO SHOULD ATTEND
This program is ideal for those who want
to improve their ability to communicate,
professionally and persuasively.
“THIS COURSE IS HIGHLY EFFECTIVE IN UNDERSTANDING
YOUR PERSONAL KEY STRENGTH AND IMPROVEMENT
AREAS. I APPRECIATED DR. JOEL WHALEN’S REALISTIC AND
CANDID APPROACH TO PUBLIC SPEAKING, WHICH GAVE
ME THE TOOLS TO EXECUTE A SERIES OF SUCCESSFUL
PRESENTATIONS.”
SONIA CHUNG
4 | KELLSTADT MARKETING CENTER
HOW YOU WILL BENEFIT
During this program you will:
• Learn workplace-tested techniques for
managing speech anxiety, speaking up
in difficult situations, working effectively
in teams, advancing relationships,
packaging your message and enhancing
your delivery style
• Participate in fun, practical emonstrations
and skill-building exercises
• Understand the power and limitations of
oral and written communication
11. PROFESSIONAL BUSINESS WRITING
CERTIFICATE PROGRAM
Whether you’re writing reports, newsletters or internal documents, the ability to write clearly and
concisely is important in every field and at every level. This program will increase your confidence in your
writing skills and reduce anxiety about the writing process. Compose business communications more
quickly, generate more effective and persuasive writing, and edit your own writing and the writing of
others for brevity, clarity and correct structure.
WHO SHOULD ATTEND
This course benefits anyone who uses
written communication regularly as part
of his or her job, especially those who
write emails, memos, letters to clients,
newsletters, or PR and marketing copy.
HOW YOU WILL BENEFIT
Effective business writing can set you apart
from other employees, get you noticed by
your superiors and improve your chances of
advancement.
You’ll gain these skills:
• Knowledge of the correct structure of
effective business writing, including
how to define the challenge, audience,
desired outcome, communication style
and format
• The ability to motivate readers by
using the proper message structure,
by establishing credibility and by
clearly and concisely defining benefits
to the reader
• A repeatable plan for writing any
business document quickly and efficiently
ADVERTISING AND PUBLIC RELATIONS
ESSENTIALS CERTIFICATE PROGRAM
Whether you are working with an agency or building your own advertising and PR plan, your success
depends on knowing what works best for your business. Learn to attract and keep customers, gain more
press coverage, and discover what ads and print materials work and why. This certificate program gives
you a foundation to create the most effective campaigns for driving sales and satisfying customers.
WHO SHOULD ATTEND
• Marketing managers
• Marketing communications professionals
• Sales professionals
• Small business proprietors
HOW WILL YOU BENEFIT
• Learn how to develop and execute PR
plans that get maximum press coverage
• Discover the best creative and placement
strategies for advertising
• Use proven methods to immediately
improve your company’s image
CPE.DEPAUL.EDU/MKT | 9
12. BRANDING FOR SUCCESS CERTIFICATE PROGRAM
“Branding” is a popular marketing buzzword, but few people really understand what branding is all
about. In this certificate program, you’ll learn the fundamentals of branding, get familiar with effective
approaches to internal and external branding, and understand why consumer behavior is the key to
good branding. These principles and practices are the cornerstones from which brand stewards push
their organizations to succeed.
WHO SHOULD ATTEND
This certificate program is designed for
owners of small and mid-sized businesses
and aspiring entrepreneurs. It should
also appeal to marketing professionals in
ad agencies, graphic design firms and
other organizations seeking to attract a
consumer audience.
HOW YOU WILL BENEFIT
• Gain both academic and real life
perspective from a global expert
• Learn to handle the issues you will face
when you build your organization’s brand
• Identify what works and what
doesn’t in the world of brand building
and maintenance
• Make a mark with your CEO with a
compelling vision for the brand
NEGOTIATION STRATEGIES AND SKILLS
CERTIFICATE PROGRAM
In this program, you will learn the theory and practice of successful negotiations. You’ll acquire and use
important negotiating skills, such as distinguishing positions from interests, effective communications,
dealing with difficult people and using standards, rather than power, to resolve disputes. You’ll practice
these skills in negotiations simulations.
WHO SHOULD ATTEND
This program is a good fit for attorneys
in public or private practice, managers
of corporations of all sizes, union
representatives, human resource
professionals, owners and managers
of small businesses, consultants and
other professionals.
10 | CPE.DEPAUL.EDU/MKT
HOW YOU WILL BENEFIT
At the end of this program, you will
understand how to distinguish between
needs and interests in communication
(including questioning, listening skills and
reading body language), and recognize
the use of emotions and empathy in dealing
with difficult people.
13. PREDICTIVE ANALYTICS CERTIFICATE PROGRAM
In this six-week program you will learn many of the advanced analytical techniques used in the field of
marketing science and predictive analytics. Companies such as Google, Twitter, Netflix, and Groupon
are recruiting market scientists to gain a competitive edge in the marketplace. Gain hands-on experience
that will prepare you to be a part of Predictive Analytics, one of the fastest growing fields in business
today. No prior SPSS experience required.
WHO SHOULD ATTEND
• Professionals in the following fields:
- Analytical Database Marketing
- Analytics Management
- Business Intelligence
- Credit Risk Analytics
- Data Science
- Marketing Science
- Operations Research
• Individuals with or without a technical
background interested in marketing or
data analysis
• Professionals wanting to improve their
analytical skills
• A college graduate in the social sciences
interested in furthering their data
analysis skills
HOW YOU WILL BENEFIT
You will:
• Become familiar with SPSS
• Develop and grow in your ability to sift
through data to create a coherent
“story” to communicate an effective
marketing strategy and make
presentations based on data analyses
• Gain knowledge of advanced multivariate
statistical techniques using a practicing
manager’s point of view
• Learn to match the right technique with
the right opportunity
• Keep your skills up to date
• Try it before you buy it; i.e. before
committing to a graduate degree program
WHAT IS A PREDICTIVE ANALYTICS PROFESSIONAL?
“INDIVIDUALS WHO CAN APPLY SOPHISTICATED
QUANTITATIVE SKILLS TO DATA DESCRIBING
TRANSACTIONS, INTERACTIONS OR OTHER BEHAVIORS
TO DERIVE INSIGHTS AND PRESCRIBE ACTIONS.”
LINDA BURTCH
CPE.DEPAUL.EDU/MKT | 7
14. MARKETING RESEARCH CERTIFICATE PROGRAM
Gain practical, hands-on experience in developing sample design plans and designing questionnaires
appropriate for qualitative and quantitative studies. Learn how to identify the business issue, design the
research program, collect data, tabulate and analyze results, and prepare and present findings. You will
also learn when to use, how to organize and how to get the most out of focus groups.
WHO SHOULD ATTEND
Whether you are a practitioner or
someone who manages or interacts with
market researchers, new to the field or an
experienced professional, this program
will give you a deeper understanding of the
marketing research process.
HOW YOU WILL BENEFIT
• Learn how to recognize situations that
require market research
• Know which research designs best
address a specific business issue
• Broaden your understanding of research
techniques and good research practices
• Develop practical skills you can use
to establish sampling plans, design
questionnaires and analyze research
studies for optimal results
• Gain the confidence and skills necessary
to excel in any research setting
WEBSITE DESIGN FOR MARKETERS
CERTIFICATE PROGRAM
This six-week course provides freelancers, self-employed professionals and staff of nonprofits and small
businesses with the practical skills they need to build websites. Even with little or no prior experience,
by the end of the course you’ll create a fully functional website that is optimized for search engine traffic
and visitor retention, integrates rich media and reinforces your brand.
WHO SHOULD ATTEND
• Entrepreneurs
• Freelancers
• Nonprofit and small business staff
• Marketing professionals
12 | CPE.DEPAUL.EDU/MKT
HOW YOU WILL BENEFIT
• Understand how to create a professionallooking website in HyperText Markup
Language (HTML) and Cascading Style
Sheets (CSS)
• Learn essential tips and techniques to
save time, improve the look of your site
and entice your audience
• Participate in hands-on activities taught
with simple step-by-step instructions
15. THE KELLSTADT MARKETING CENTER SEMINARS
MARKETING BOOT CAMP
With changing demographics, technological
advances and aggressive competitors in
today’s business landscape, understanding
the fundamentals of marketing is more
important than ever. Marketing Boot
Camp will provide you with a fundamental
understanding of the principles and
language of marketing. Develop the skills
necessary to conduct an environmental
analysis, evaluate strategic alternatives and
identify appropriate marketing strategies.
This full-day basic marketing seminar is
designed for professionals who are new to
marketing, interact closely with marketers
or want to improve their marketing skills for
career advancement.
MARKETING RETURN ON INVESTMENT
(ROI): TECHNIQUES TO PROVE THE
EFFECTIVENESS OF DIRECT AND
INTERACTIVE MARKETING
Today’s marketers are expected to be more
accountable: Is a program or campaign
effective in the marketplace? That can
be difficult to measure, especially across
multiple channels. In this seminar, you’ll
learn how to measure marketing ROI. Learn
to make “go” and “no go” decisions based
on real-world scenarios while picking up
skills you can use on the job.
SOCIAL MEDIA MARKETING
Twitter, Facebook, YouTube—Are
companies using these outlets to
communicate with customers? You bet they
are and you can too. This seminar shows
you how to use social media to enhance
your business or career. The future of
advertising and marketing is not a one-way
message; it’s a relationship between you
and the consumer. Understand the benefits
of using social media to communicate,
collaborate and entertain. Case studies and
real-time demonstrations are presented to
show the low-cost/high-yield benefits
of making social media part of your
marketing program.
CPE.DEPAUL.EDU/MKT | 9
16. DePaul University Continuing and
Professional Education (CPE) is a leading
provider of professional development
and learning for working adults seeking
to enhance their skills, advance in their
careers and enrich their understanding of
a rapidly changing world. CPE also offers
education solutions customized to meet
the needs of business, government and
nonprofit organizations.
Corporate Training
For organizations wishing to increase
the knowledge and skills of their
employees, DePaul’s Continuing and
Professional Education offers customized
learning solutions.
Visit Our Website
For online registration, course
information and current dates, please visit
our website at cpe.depaul.edu/kmc.
Program Contacts
Jurate Murray, MBA, Associate Director
(312) 362-5913
jmurray9@depaul.edu
Steven Kelly, Ph.D., Director
(312) 362-8130
K
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