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The digital world is fast changing and Digital Ready is already
making fortunes for you at some of the world’s most dynamic
companies.
We’re transforming marketing from an enabler to a driver of
business success. We’re helping companies to evolve from
outmoded outbound marketing to a fully measurable inbound
engine.
OVERTURE
www.digitalready.co
A Digital Account Manager is the main point of contact for
clients and will be heavily involved in liaising with creative and
technical teams.
He or she is responsible for all aspects of project management
including translating client requirements into project and
creative briefs, estimating costs and timeframe, managing client
budgets, scheduling resources and regular reporting to both
client and agency teams.
Will also compile case studies of completed work, ensuring the
client receives a superior level of services from the agency teams
and oversee the build of digital properties: websites/micro sites,
light applications online tools, utilities, etc.
DIGITAL
ACCOUNT MANAGER
ww.digitalready.co
An Email Campaign Manager will be responsible for creating
email marketing campaigns to promote a product or service.
He or she will determine target audience, devise campaign, and
launch email campaign to create buzz or generate leads for the
business, as well. Will also ensure marketing message is
conveyed clearly and delivered properly to prospects and ensure
messages are sent in proper form and template.
The candidate will review messages for brevity and send
messages to those who have opted in for messages. Need to
ensure messages are mobile-friendly and create database of
emails for lead generation.
Importantly, track and analyze direct and interactive marketing
campaigns and use statistical analysis and reports to create
campaigns, and much more.
EMAIL
CAMPAIGN MANAGER
www.digitalready.co
A Creative Director plays an essential role in the marketing,
creative, communications and digital departments.
He or she is responsible for leading their team, developing
creative guidelines and directing creative work, including
websites, email campaigns, and many related tasks.
At the same time the ideal candidate will have a good
understanding of design, copy and web best practices/guidelines
with experience with a variety of software, including Photoshop,
In Design, Flash, etc. Excellent leadership and communication
skills are imperative.
Equally a strong understanding of brand development and
multichannel marketing concepts are required.
CREATIVE
DIRECTOR
www.digitalready.co
While an Analytics Manager needs to analyze customer and
operational data and produce analysis which is accurate and can
be relied on to a high level of confidence.
He or she requires ensuring data collection capability in relevant
systems, business processes and determine queries to create
reports as required, and essentially create formulae where
necessary in order to analyze data.
Should be able to design reports to integrate data and provide as
single report.
Provide regular reports on customer and operational data with
particular attention on progress against agreed targets and
service level agreements, and produce forecasts and
recommendations for changes and improvements to business
systems and processes, as well.
ANALYTICS
MANAGER
www.digitalready.co
And then, Content Writers should be able to compose content
specifically for online consumption.
The digital media field is growing as new technologies drive
users to the Web, but these types of content writers can face
stiff competition for available positions.
Most hold bachelor's degrees in journalism, English or
communications, and they need to be familiar with writing for
traditional publications as well as for the Web.
They can also produce a wide variety of content for the Web,
from articles and reviews to game scripts, and can create work
that is optimized for the Web.
CONTENT
WRITER
www.digitalready.co
There’s a huge demand for Social Media Publishers who possess
a good experience with web publishing, HTML, SEO and basic
content management systems.
They are able to work with minimal direction and supervision;
independent and self-sufficient, and think strategically and are
results driven.
They have the ability and desire to work effectively in a fast-
paced, team environment as well.
SOCIAL MEDIA
PUBLISHER
www.digitalready.co
There’s always a role for Social Media Relations Executive who is
highly organized, strong communicator, client-facing, rock-star
that bleeds social media marketing.
He or she can identify and develop opportunities for PR
connections and create and deliver press releases based on our
achievements, new clients, and client news and employee
achievements.
Equally create timely and engaging content optimized for
platform used and intended audience, while monitor sites for
customer service opportunities and initiate conversations on
behalf of client.
SOCIAL MEDIA
RELATIONS EXECUTIVE
www.digitalready.co
A Junior SEO will deliver on-page SEO like keyword analysis,
keyword research as well as off-page SEO like backward link
building: submissions across directories, forums, blogs, and
social bookmarking sites.
He or she will also handle market-watch on Google PR ranking
factors, how social media influences Search results, etc.
In the realms of technical skills he or she should have website
design idea and knowledge: different technical and creative
aspects of e-commerce and business websites like layouts,
usability, user experience factors, load time factors, etc.
JUNIOR
SEO
www.digitalready.co
Junior Account Executives will have at least 1-3 years in digital
advertising sales or business development with strong
understanding, analytical skills and experience working with
digital ad agencies.
They must have digital adtech selling experience with solid
understanding of Digital advertising concepts (CPM, CPC, and
CPA) and be able to analyze customer needs in terms of current
business obstacles, identifying projects.
JUNIOR
ACCOUNT EXECUTIVE
www.digitalready.co
An ideal Email Campaigner would be an experienced digital
email campaigner to work with the campaigns to ensure
effective representation in social media for campaigns and
policies.
He or she will play a key role in effectively presenting the
campaign communications on social media.
His or her responsibilities would include building our social
media networks and blogs, designing info graphics and
interactive digital content and assisting across the full range of
the online activities
EMAIL
CAMPAIGNER
www.digitalready.co
An apt Junior Digital Marketing Analyst will contribute to the
analytics department, working with all members of the company
to ensure the integrity of our data assets and build out new
internal and client analytic capabilities.
He or she will have some experience in web analytics setup,
implementation and measurement using tools such as Adobe
SiteCatalyst, Google Analytics, etc.
Therefore, assist senior Analyst in the development and update
of ROI models and stay abreast of industry and data evaluation
trends.
JUNIOR
DIGITAL MARKETING ANALYST
www.digitalready.co
A pivotal job like Digital Marketing Manager requires overseeing
the digital marketing strategy for the company.
He or she should be able to devise strategies to drive online
traffic to the company website, track conversion rates and make
improvements to the website.
At the same time develop and manage digital marketing
campaigns and utilize a range of techniques including paid
search, SEO and PPC.
While evaluating customer research, market conditions and
competitor data are imperative.
He or she requires reviewing new technologies and keeping the
company at the forefront of developments in digital marketing.
DIGITAL
MARKETING MANAGER
www.digitalready.co
An Online Advertising Manager needs to provide relevant
oversight and day-to-day management of all online
media/acquisition efforts for assigned business lines and
develop, refine, and execute online media recommendations
with media, SEM/SEO and creative agencies.
Should enable and QA ad tracking, and provide universal ad
creative and landing page production for all online media, onsite
promotion, and 1:1 marketing ads.
He or she should proactively identify and build additional online
advertising / acquisition opportunities for bank, i.e. new vendor
offerings; create a roadmap of opportunity testing.
ONLINE
ADVERTISING MANAGER
www.digitalready.co
A Senior Graphic Designer is responsible for the creation of all
online visual design, including typography, visual concept, logo
and icon design for the Internet and interactive platforms.
He or she can effectively communicate and coordinate with the
information architect, writer and production artists to ensure
that the visual design communicates the desired message, and
functions successfully for varying technical and performance
specifications.
The candidate must be capable of leading the creative aspects of
a project and demonstrate strong business acumen.
SENIOR
GRAPHIC DESIGNER
www.digitalready.co
Search Engine Optimization Manager is responsible for
coordinating and implementing SEO strategies for clients.
The ideal person will be goal oriented, possess exceptional
attention to detail, and have outstanding interpersonal skills.
He or she should be able to interact with clients as well as
working closely with the company team to make sure that the
goals of the client are achieved.
The candidate would define requirements, tasks, and resources
associated to SEO strategy, while manage and execute
implementation of SEO strategy.
SEARCH ENGINE
OPTIMIZATION MANAGER
www.digitalready.co
An ideal Social Media Manager will develop an overall social
media strategy and social strategies to drive audience to
increased awareness and usage, and develop innovative tactics
that increase brand loyalty and content consumption.
He or she will also collaborate with digital marketing director
and director community, to ensure that community strategy
supports overall brand goals and objectives.
The person would need to seek out new social media tools and
practices, utilizing and improving on existing platform, and
develop tactical plans and manage projects accordingly, working
with current social media deployment team to attract and
engage a broader audience while providing prompt service to
the existing fans and followers.
SOCIAL
MEDIA MANAGER
www.digitalready.co
So now take the journey that will take you to your dream
destination: where you can grab your dream career. And that will
not be far away! Your decisions today can reap the desired
results tomorrow.
Believe you us, Digital Ready is running the best professional
courses in digital marketing to make you ready for any career in
an already fast-spaced digitized world.
CURTAINS
DROP
www.digitalready.co
So now take the journey that will take you to your dream
destination: where you can grab your dream career. And that will
not be far away! Your decisions today can reap the desired
results tomorrow.
Believe you us, Digital Ready is running the best professional
courses in digital marketing to make you ready for any career in
an already fast-spaced digitized world.
CURTAINS
DROP
THANK
YOU

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Digital Marketing Job Roles Explained

  • 1.
  • 2. The digital world is fast changing and Digital Ready is already making fortunes for you at some of the world’s most dynamic companies. We’re transforming marketing from an enabler to a driver of business success. We’re helping companies to evolve from outmoded outbound marketing to a fully measurable inbound engine. OVERTURE www.digitalready.co
  • 3. A Digital Account Manager is the main point of contact for clients and will be heavily involved in liaising with creative and technical teams. He or she is responsible for all aspects of project management including translating client requirements into project and creative briefs, estimating costs and timeframe, managing client budgets, scheduling resources and regular reporting to both client and agency teams. Will also compile case studies of completed work, ensuring the client receives a superior level of services from the agency teams and oversee the build of digital properties: websites/micro sites, light applications online tools, utilities, etc. DIGITAL ACCOUNT MANAGER ww.digitalready.co
  • 4. An Email Campaign Manager will be responsible for creating email marketing campaigns to promote a product or service. He or she will determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business, as well. Will also ensure marketing message is conveyed clearly and delivered properly to prospects and ensure messages are sent in proper form and template. The candidate will review messages for brevity and send messages to those who have opted in for messages. Need to ensure messages are mobile-friendly and create database of emails for lead generation. Importantly, track and analyze direct and interactive marketing campaigns and use statistical analysis and reports to create campaigns, and much more. EMAIL CAMPAIGN MANAGER www.digitalready.co
  • 5.
  • 6. A Creative Director plays an essential role in the marketing, creative, communications and digital departments. He or she is responsible for leading their team, developing creative guidelines and directing creative work, including websites, email campaigns, and many related tasks. At the same time the ideal candidate will have a good understanding of design, copy and web best practices/guidelines with experience with a variety of software, including Photoshop, In Design, Flash, etc. Excellent leadership and communication skills are imperative. Equally a strong understanding of brand development and multichannel marketing concepts are required. CREATIVE DIRECTOR www.digitalready.co
  • 7. While an Analytics Manager needs to analyze customer and operational data and produce analysis which is accurate and can be relied on to a high level of confidence. He or she requires ensuring data collection capability in relevant systems, business processes and determine queries to create reports as required, and essentially create formulae where necessary in order to analyze data. Should be able to design reports to integrate data and provide as single report. Provide regular reports on customer and operational data with particular attention on progress against agreed targets and service level agreements, and produce forecasts and recommendations for changes and improvements to business systems and processes, as well. ANALYTICS MANAGER www.digitalready.co
  • 8. And then, Content Writers should be able to compose content specifically for online consumption. The digital media field is growing as new technologies drive users to the Web, but these types of content writers can face stiff competition for available positions. Most hold bachelor's degrees in journalism, English or communications, and they need to be familiar with writing for traditional publications as well as for the Web. They can also produce a wide variety of content for the Web, from articles and reviews to game scripts, and can create work that is optimized for the Web. CONTENT WRITER www.digitalready.co
  • 9.
  • 10. There’s a huge demand for Social Media Publishers who possess a good experience with web publishing, HTML, SEO and basic content management systems. They are able to work with minimal direction and supervision; independent and self-sufficient, and think strategically and are results driven. They have the ability and desire to work effectively in a fast- paced, team environment as well. SOCIAL MEDIA PUBLISHER www.digitalready.co
  • 11. There’s always a role for Social Media Relations Executive who is highly organized, strong communicator, client-facing, rock-star that bleeds social media marketing. He or she can identify and develop opportunities for PR connections and create and deliver press releases based on our achievements, new clients, and client news and employee achievements. Equally create timely and engaging content optimized for platform used and intended audience, while monitor sites for customer service opportunities and initiate conversations on behalf of client. SOCIAL MEDIA RELATIONS EXECUTIVE www.digitalready.co
  • 12. A Junior SEO will deliver on-page SEO like keyword analysis, keyword research as well as off-page SEO like backward link building: submissions across directories, forums, blogs, and social bookmarking sites. He or she will also handle market-watch on Google PR ranking factors, how social media influences Search results, etc. In the realms of technical skills he or she should have website design idea and knowledge: different technical and creative aspects of e-commerce and business websites like layouts, usability, user experience factors, load time factors, etc. JUNIOR SEO www.digitalready.co
  • 13. Junior Account Executives will have at least 1-3 years in digital advertising sales or business development with strong understanding, analytical skills and experience working with digital ad agencies. They must have digital adtech selling experience with solid understanding of Digital advertising concepts (CPM, CPC, and CPA) and be able to analyze customer needs in terms of current business obstacles, identifying projects. JUNIOR ACCOUNT EXECUTIVE www.digitalready.co
  • 14.
  • 15. An ideal Email Campaigner would be an experienced digital email campaigner to work with the campaigns to ensure effective representation in social media for campaigns and policies. He or she will play a key role in effectively presenting the campaign communications on social media. His or her responsibilities would include building our social media networks and blogs, designing info graphics and interactive digital content and assisting across the full range of the online activities EMAIL CAMPAIGNER www.digitalready.co
  • 16. An apt Junior Digital Marketing Analyst will contribute to the analytics department, working with all members of the company to ensure the integrity of our data assets and build out new internal and client analytic capabilities. He or she will have some experience in web analytics setup, implementation and measurement using tools such as Adobe SiteCatalyst, Google Analytics, etc. Therefore, assist senior Analyst in the development and update of ROI models and stay abreast of industry and data evaluation trends. JUNIOR DIGITAL MARKETING ANALYST www.digitalready.co
  • 17. A pivotal job like Digital Marketing Manager requires overseeing the digital marketing strategy for the company. He or she should be able to devise strategies to drive online traffic to the company website, track conversion rates and make improvements to the website. At the same time develop and manage digital marketing campaigns and utilize a range of techniques including paid search, SEO and PPC. While evaluating customer research, market conditions and competitor data are imperative. He or she requires reviewing new technologies and keeping the company at the forefront of developments in digital marketing. DIGITAL MARKETING MANAGER www.digitalready.co
  • 18.
  • 19. An Online Advertising Manager needs to provide relevant oversight and day-to-day management of all online media/acquisition efforts for assigned business lines and develop, refine, and execute online media recommendations with media, SEM/SEO and creative agencies. Should enable and QA ad tracking, and provide universal ad creative and landing page production for all online media, onsite promotion, and 1:1 marketing ads. He or she should proactively identify and build additional online advertising / acquisition opportunities for bank, i.e. new vendor offerings; create a roadmap of opportunity testing. ONLINE ADVERTISING MANAGER www.digitalready.co
  • 20. A Senior Graphic Designer is responsible for the creation of all online visual design, including typography, visual concept, logo and icon design for the Internet and interactive platforms. He or she can effectively communicate and coordinate with the information architect, writer and production artists to ensure that the visual design communicates the desired message, and functions successfully for varying technical and performance specifications. The candidate must be capable of leading the creative aspects of a project and demonstrate strong business acumen. SENIOR GRAPHIC DESIGNER www.digitalready.co
  • 21. Search Engine Optimization Manager is responsible for coordinating and implementing SEO strategies for clients. The ideal person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. He or she should be able to interact with clients as well as working closely with the company team to make sure that the goals of the client are achieved. The candidate would define requirements, tasks, and resources associated to SEO strategy, while manage and execute implementation of SEO strategy. SEARCH ENGINE OPTIMIZATION MANAGER www.digitalready.co
  • 22. An ideal Social Media Manager will develop an overall social media strategy and social strategies to drive audience to increased awareness and usage, and develop innovative tactics that increase brand loyalty and content consumption. He or she will also collaborate with digital marketing director and director community, to ensure that community strategy supports overall brand goals and objectives. The person would need to seek out new social media tools and practices, utilizing and improving on existing platform, and develop tactical plans and manage projects accordingly, working with current social media deployment team to attract and engage a broader audience while providing prompt service to the existing fans and followers. SOCIAL MEDIA MANAGER www.digitalready.co
  • 23. So now take the journey that will take you to your dream destination: where you can grab your dream career. And that will not be far away! Your decisions today can reap the desired results tomorrow. Believe you us, Digital Ready is running the best professional courses in digital marketing to make you ready for any career in an already fast-spaced digitized world. CURTAINS DROP www.digitalready.co
  • 24. So now take the journey that will take you to your dream destination: where you can grab your dream career. And that will not be far away! Your decisions today can reap the desired results tomorrow. Believe you us, Digital Ready is running the best professional courses in digital marketing to make you ready for any career in an already fast-spaced digitized world. CURTAINS DROP THANK YOU