1. Events Management
Chapter 2: Event Manager
Chapter 3: The Market for events and
the event stakeholders
Chapter 4: Creating the event vision
2. Roles and Responsibilities
Meet clients to determine objectives
and requirements for the planned
event
Plan and develop programs,
itineraries, budgets and services
according to client’s requirements
Coordinate with organizing committee
and sponsors
3. Roles and Responsibilities
Draft Catering
specifications and Signage
select suppliers: Displays
Venue Printing
Accommodation Security
Transportation Entertainment
Facilities Special needs
Equipment
4. Roles and Responsibilities
Compliance with venue regulations
and local laws
Check events bills for accuracy and
approve payment
5. Event Stakeholders
The market for events can be divided
into social and corporate events
Event Stakeholders are individuals
and groups that have some form of
financial, emotional, political or social
interest or otherwise any form of
personal involvement
6. Event Stakeholders
Events Stakeholders include the host,
the guest, the event committee, the
financer, the suppliers, and the
externals
7. WWWWWHOW
Why must the event
be held?
Why would
stakeholders would
want to invest in the
event?
Why?
8. WWWWWHOW
Who are expected
to attend the
event?
Who would want to
come to the event?
Who?
9. WWWWWHOW
What will delight
the audience?
What are the
expectations of
the stakeholders?
What?
10. WWWWWHOW
When is the best
time to hold the
event?
When will the
event be held?
When?
11. WWWWWHOW
Where will the event
be held?
Where will the
attendees/participants
be coming from?
Where?
12. WWWWWHOW
How many
participants are
expected?
How will be the
budget be set for
this?
How?
13. Setting the Objectives
S- Specific
M- Measurable
A- Attainable
R- Realistic
T- Time Bound
E- Exciting
R- Responsible
14. Formulating your objective
To + Action Word + Specific,
Measurable, Attainable, Realistic,
exciting responsible result + Time
bound
15. Drafting the Event Vision
• Write a brief backgrounder on why
Purpose the events must be held
• Write a brief backgrounder
• List the objectives of the event
Objectives • Financial Objectives
Audience • Describe the target audience
16. Drafting the Event Vision
Budget • State the estimated cost
• Describe how the objectives
Measures will be checked or measured