Planning Tone of event Formal Informal Theme: An event theme makes the message even more understandable, more memorable and more endearing.
Event Experience Logistics Marketing and Promo Venue Invitations Registration Promotions Atmosphere Ambiance Treats and Refreshments Sales EVENT EXPERIENCE Program Finance Sequence Seed Money Technical Expense Monitoring
Logistics Venue Ambience Who are to attend? F&B How many? Cost What is the Sanitation Objectives, Tone Ingress and Egress and Theme? Local Laws Indoor or outdoor Reservation Accessibility Electricity Safety and Ventilation Security
Logistics Registration How will the Participants sign up? On site Registration What will Happen when they arrive at the event? Atmosphere What will be the overall look and feel? Execution of décor, lay out, sounds, tablescapes and even smell
Logistics Treats and Refreshment Pluses that can make the guest enjoy more the event? F&B Recreational activities?
Marketing and Promotions Invitations First Impression counts Who to invite Audience Speakers Sponsors Suppliers How
Marketing and Promotions Promotions How would you reach the target maket? Theme Ambiance Sales Ticket Sales? Policies o payment, collection, no show and cancellation
Program Sequence Technical Speakers Stage Talents AV Equipment Audio Visual Projector Presentation Music Script Event Lay out Host
Finance and Admin Seed Money Expenses Monitoring of funds
Contingency PlanningHow will you manage the following: Objectives Objectives not met Audience Low attendance Overflow or over booked Audience walks out
Contingency Planning Format Difficult or costly Does not appeal to target market Venue Not available Power outage Weather