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Event management3

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by Prof. Santos Buenvenida
reposted by Dominique Martel Soriano

Published in: Business, Travel
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Event management3

  1. 1. Event Management
  2. 2. Planning Tone of event  Formal  Informal Theme: An event theme makes the message even more understandable, more memorable and more endearing.
  3. 3. Event Experience Logistics Marketing and Promo Venue Invitations Registration Promotions Atmosphere Ambiance Treats and Refreshments Sales EVENT EXPERIENCE Program Finance Sequence Seed Money Technical Expense Monitoring
  4. 4. Logistics Venue  Ambience  Who are to attend?  F&B  How many?  Cost  What is the  Sanitation Objectives, Tone  Ingress and Egress and Theme?  Local Laws  Indoor or outdoor  Reservation  Accessibility  Electricity  Safety and  Ventilation Security
  5. 5. Logistics Registration  How will the Participants sign up?  On site Registration  What will Happen when they arrive at the event? Atmosphere  What will be the overall look and feel?  Execution of décor, lay out, sounds, tablescapes and even smell
  6. 6. Logistics Treats and Refreshment  Pluses that can make the guest enjoy more the event?  F&B  Recreational activities?
  7. 7. Marketing and Promotions Invitations  First Impression counts  Who to invite  Audience  Speakers  Sponsors  Suppliers  How
  8. 8. Marketing and Promotions Promotions  How would you reach the target maket? Theme Ambiance Sales  Ticket Sales?  Policies o payment, collection, no show and cancellation
  9. 9. Program Sequence  Technical  Speakers  Stage  Talents  AV Equipment  Audio Visual  Projector Presentation  Music  Script  Event Lay out  Host
  10. 10. Finance and Admin Seed Money Expenses Monitoring of funds
  11. 11. Contingency PlanningHow will you manage the following: Objectives  Objectives not met Audience  Low attendance  Overflow or over booked  Audience walks out
  12. 12. Contingency Planning Format  Difficult or costly  Does not appeal to target market Venue  Not available  Power outage  Weather
  13. 13. Contingency Planning Invitation  Delayed Release  Low Response Rate Registration  Slow Registration process  Lack of registration Materials  Tickets?
  14. 14. Contingency Planning Atmosphere  Special effects do not function Program  Guest is not available on that date  Goes overtime Food  Not enough Crowd Control
  15. 15. Rules for the team Punctuality Breaks Access Attire Bag Inspection Meals Cleanliness and Orders

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