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Special Event Management Presented by Charmaine Wilkerson For the   Certificate of Completion in   Meeting & Event Plannin...
Definitions A  unique  moment in time of public assembly celebrated with ceremony and ritual to satisfy  specific needs Ev...
Event Leader  / Event Manager An individual in the profession of Event Leadership/Management who is at the helm of a Speci...
Event Management Specialties  Civic Expositions Fairs & Festivals Hallmark Hospitality
Event Management Specialties – cont’d Meetings & Conferences Corporate/Associations Retail Social Life-Cycle Sports Touris...
Wolfgang Puck Born in St. Veit, Austria, Puck apprenticed as a chef in France.  In 1973, he became Executive Chef of Ma Ma...
Special Events Magazine $250 million +
5 Critical Stages of Successful Event Management <ul><li>Research </li></ul><ul><li>Design </li></ul><ul><li>Planning </li...
Research <ul><li>Quantitative - is generally conducted in a survey manner which describes mostly demographics </li></ul><u...
Research <ul><li>To produce an effective event incorporate in your </li></ul><ul><li>market research the 5 W’s: </li></ul>...
Research <ul><li>“ Why”  should you produce this event to begin with </li></ul><ul><li>“ Who”  will be the stakeholders  <...
Research <ul><li>“ When”  will the event take place.  </li></ul><ul><li>Time of year may influence location. i.e. outdoors...
Research <ul><li>“ What”  is the end result you wish to accomplish both for the guests and internal stake holders.  </li><...
Research <ul><li>“ How”  will your organization fund the event.  This will also determine some of the W’s. </li></ul><ul><...
Design <ul><li>Brainstorming </li></ul><ul><li>Creativity </li></ul><ul><li>Theme </li></ul><ul><li>Resources - www.event-...
Planning <ul><li>Timing </li></ul><ul><li>Space </li></ul><ul><li>Tempo </li></ul><ul><li>Marketing </li></ul>
Planning <ul><li>Timing  involves the  question “When” do you plan to hold your event.  As the conductor, the Event Manage...
Planning <ul><li>Space </li></ul><ul><li>Location - Site inspection </li></ul><ul><li>Space of time between critical decis...
Planning <ul><li>Tempo  is the rate at which events take place during the planning stage </li></ul><ul><li>Time-Line </li>...
Planning <ul><li>Marketing your event by </li></ul><ul><li>Promotion </li></ul><ul><li>Advertising </li></ul><ul><li>Publi...
Planning <ul><li>Promotion </li></ul><ul><li>Know your event product.  The most successful salespeople have both expert kn...
Planning <ul><li>Advertising </li></ul><ul><li>Print not only in magazines or newspapers but in association and organizati...
Planning <ul><li>Public Relations </li></ul><ul><li>Press Releases - pre, during, and post event </li></ul><ul><li>PSA, TV...
Planning <ul><li>Mini Events </li></ul><ul><li>Using miniature events to promote larger events, such as </li></ul><ul><li>...
 
 
 
 
Planning <ul><li>Social Media </li></ul><ul><li>Twitter </li></ul><ul><li>Hash Tags :  #CSUDHevents ,  #eventprofs </li></...
Planning <ul><li>Social Media  – cont’d </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogs  :  </li></ul><ul><li>ahlEVENTS...
Coordinating <ul><li>Executing the Task List by appointing leads </li></ul><ul><li>Overseeing Time-Line </li></ul><ul><li>...
Coordinating
Coordinating
Coordinating
 
Coordinating
Coordinating
Coordinating
Coordinating
<ul><li>Happy Client </li></ul>
Happy Event Managers
Evaluation <ul><li>Stakeholders </li></ul><ul><li>Guests/Attendees </li></ul>
Buzz <ul><li>The Special Event </li></ul><ul><li>Tampa, FL, January 24 - 27, 2012 </li></ul><ul><li>Event Solutions Trade ...
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Special event management2012 slideshare

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The Meeting and Event Planning Certificate Program at California State University, Dominguez Hills offer a

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Special event management2012 slideshare

  1. 1. Special Event Management Presented by Charmaine Wilkerson For the Certificate of Completion in Meeting & Event Planning College of Extended & International Education
  2. 2. Definitions A unique moment in time of public assembly celebrated with ceremony and ritual to satisfy specific needs Event Leadership / Event Management The profession requiring Management of a Special Event for the purpose of celebration, education, marketing, or reunion Special Event
  3. 3. Event Leader / Event Manager An individual in the profession of Event Leadership/Management who is at the helm of a Special Event Definitions - cont’d
  4. 4. Event Management Specialties Civic Expositions Fairs & Festivals Hallmark Hospitality
  5. 5. Event Management Specialties – cont’d Meetings & Conferences Corporate/Associations Retail Social Life-Cycle Sports Tourism Music/Entertainment
  6. 6. Wolfgang Puck Born in St. Veit, Austria, Puck apprenticed as a chef in France. In 1973, he became Executive Chef of Ma Maison In LA. In 1982, he opened his own flagship restaurant, Spago, catering to celebrity clientele. Wolfgang Puck Catering (WPC) has created the cuisine for the Oscar’s Governor’s Ball at Hollywood and Highland and provides exclusive catering services to venues across the nation. Wolfgang’s empire includes branded cookware, utensils and appliances sold on Home Shopping Network, Sam's Club and the Frontgate catalogue. THE SECRET OF MY SUCCESS &quot;Surround yourself with committed, passionate, creative people; then you can't lose. I can't tell you how happy with and proud I am of the people who work here, how I've seen them grow, how I've seen them make a commitment to our clients, stretching their own imagination and creativity. It's the thing that makes me proudest. It's a team, a remarkable team of people.&quot; Mary Micucci Along Came Mary Colin Cowie “ Born in Kitwe, Zambia, educated in South Africa, and a United States resident since 1985, Colin Cowie is recognized around the world as an arbiter of style . Colin Cowie Lifestyle – the world’s premier event planning, interior design and lifestyle company, with offices in Los Angeles, and New York – is the undisputed leader in its field.” Business and Job Opportunities
  7. 7. Special Events Magazine $250 million +
  8. 8. 5 Critical Stages of Successful Event Management <ul><li>Research </li></ul><ul><li>Design </li></ul><ul><li>Planning </li></ul><ul><li>Coordinating </li></ul><ul><li>Evaluation </li></ul>
  9. 9. Research <ul><li>Quantitative - is generally conducted in a survey manner which describes mostly demographics </li></ul><ul><li>Qualitative - is to probe for hidden meanings in the quantitative studies </li></ul>
  10. 10. Research <ul><li>To produce an effective event incorporate in your </li></ul><ul><li>market research the 5 W’s: </li></ul><ul><li>Why </li></ul><ul><li>Who </li></ul><ul><li>When </li></ul><ul><li>Where </li></ul><ul><li>What </li></ul>
  11. 11. Research <ul><li>“ Why” should you produce this event to begin with </li></ul><ul><li>“ Who” will be the stakeholders </li></ul><ul><li>Internal - board of directors, committee members, staff </li></ul><ul><li>External - those who will be investing in your event </li></ul><ul><li>Sponsors, guests, donors </li></ul>
  12. 12. Research <ul><li>“ When” will the event take place. </li></ul><ul><li>Time of year may influence location. i.e. outdoors vs. indoors affects your event management time frame </li></ul><ul><li>“ Where” will the event be held </li></ul>
  13. 13. Research <ul><li>“ What” is the end result you wish to accomplish both for the guests and internal stake holders. </li></ul><ul><li>This should tie in with the rest of the W’s - </li></ul><ul><li>Why, Who, When & Where </li></ul><ul><li>Once you have answered the 5 W’s, the next is </li></ul><ul><li>“ How” </li></ul>
  14. 14. Research <ul><li>“ How” will your organization fund the event. This will also determine some of the W’s. </li></ul><ul><li>Budget - having it determined is crucial to producing a successful event. </li></ul>
  15. 15. Design <ul><li>Brainstorming </li></ul><ul><li>Creativity </li></ul><ul><li>Theme </li></ul><ul><li>Resources - www.event-planner.com, www.specialeventsmagazine.com, www.specialevents.com, www.party411.com </li></ul>
  16. 16. Planning <ul><li>Timing </li></ul><ul><li>Space </li></ul><ul><li>Tempo </li></ul><ul><li>Marketing </li></ul>
  17. 17. Planning <ul><li>Timing involves the question “When” do you plan to hold your event. As the conductor, the Event Manager, is responsible to determine if the planning process is feasible </li></ul>
  18. 18. Planning <ul><li>Space </li></ul><ul><li>Location - Site inspection </li></ul><ul><li>Space of time between critical decisions </li></ul>
  19. 19. Planning <ul><li>Tempo is the rate at which events take place during the planning stage </li></ul><ul><li>Time-Line </li></ul><ul><li>Task List </li></ul><ul><li>Managing Planning Committee </li></ul>
  20. 20. Planning <ul><li>Marketing your event by </li></ul><ul><li>Promotion </li></ul><ul><li>Advertising </li></ul><ul><li>Public Relations </li></ul><ul><li>Mini Events </li></ul><ul><li>Social Media </li></ul>
  21. 21. Planning <ul><li>Promotion </li></ul><ul><li>Know your event product. The most successful salespeople have both expert knowledge of the product and effective sales skills. </li></ul><ul><li>Identify your target market </li></ul>
  22. 22. Planning <ul><li>Advertising </li></ul><ul><li>Print not only in magazines or newspapers but in association and organization newsletters, flyers, or website </li></ul>
  23. 23. Planning <ul><li>Public Relations </li></ul><ul><li>Press Releases - pre, during, and post event </li></ul><ul><li>PSA, TV </li></ul><ul><li>Internet </li></ul>
  24. 24. Planning <ul><li>Mini Events </li></ul><ul><li>Using miniature events to promote larger events, such as </li></ul><ul><li>Disney’s </li></ul><ul><li>A Christmas Carol </li></ul><ul><li>Train Tour </li></ul>
  25. 29. Planning <ul><li>Social Media </li></ul><ul><li>Twitter </li></ul><ul><li>Hash Tags : #CSUDHevents , #eventprofs </li></ul><ul><li>post on Twitterfall searches </li></ul><ul><li>Facebook: personal, business </li></ul><ul><li>advertising </li></ul>
  26. 30. Planning <ul><li>Social Media – cont’d </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogs : </li></ul><ul><li>ahlEVENTSBlog.com </li></ul><ul><li>Internet and apps : foursquare.com </li></ul>
  27. 31. Coordinating <ul><li>Executing the Task List by appointing leads </li></ul><ul><li>Overseeing Time-Line </li></ul><ul><li>Event Production Schedule (Event Time-Line) </li></ul>
  28. 32. Coordinating
  29. 33. Coordinating
  30. 34. Coordinating
  31. 36. Coordinating
  32. 37. Coordinating
  33. 38. Coordinating
  34. 39. Coordinating
  35. 40. <ul><li>Happy Client </li></ul>
  36. 41. Happy Event Managers
  37. 42. Evaluation <ul><li>Stakeholders </li></ul><ul><li>Guests/Attendees </li></ul>
  38. 43. Buzz <ul><li>The Special Event </li></ul><ul><li>Tampa, FL, January 24 - 27, 2012 </li></ul><ul><li>Event Solutions Trade Show </li></ul><ul><li>Vegas, February 26 – 29, 2012 </li></ul>

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