Tourism planning


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Tourism planning

  1. 1.  Multidimensional activity and seeks to be integrative. It embraces social, economic, political, psychological, anthropological and technological factors. It is concerned with past present and future.
  2. 2.  Individual property development for hotels, restaurants, resorts and attractions. Employs professionals to plan and design properties.
  3. 3.  Also known as “Community Attraction complex” and Destination Zone Basic elements of planning a destination scale includes:  Transportation or accessibility  Adequate public utilities and management  Attraction Complexes  Links with cities and attractions
  4. 4.  More comprehensive than site and destination  Many resource areas covered  Greater number of involved political jurisdiction  Time period is longer The better each site and destination relates to others the better chances of regional scale success
  5. 5.  The creation of a mechanism for the structured provision of facilities over quite large geographic areas. The coordination of the fragmented nature of tourism (particularly relation to accommodation, transport, marketing and human resources).
  6. 6.  Certain interventions to conserve resources and maximize benefits to the local community in an attempt to achieve sustainability (usually through a tourism development or management plan). The redistribution of tourism benefits (the development of new tourism sites or the economic realignment of places that tourists have begun to leave).
  7. 7.  Entice, lure and stimulate interest in travel. Provide Visitor Attractions Definition: Developed locations that are planed and managed for visitor interest, activity and enjoyment Classification:  Ownership  Resource  Touring/long stay
  8. 8.  Location and service are influenced by both the local and foreign markets. Tourism Business depend on urban infrastructure Business gain from clustering Fragile environment should be avoided Services depends on the attractions. Entrepreneurship is critical to tour planning
  9. 9.  Provides linkage between market source and destination. Modes of travel should be planned so as not to spoil the trip. Transportation is more than engineering Highways require greater sensitivity to the environment Pedestrianism
  10. 10.  Difference between information and promotion:  Promotion attracts people  Information describes the destination ▪ Maps ▪ Guidebooks ▪ Brochures ▪ Websites
  11. 11.  Planning includes knowledge on:  Weather conditions  Physical demands  Customs  Social contact  Host privacy  Food  Etiquette  Religious Beliefs
  12. 12.  Planning includes knowledge on:  History  Politics  Communication  Facilities, services  Health
  13. 13.  4 activities of promotion:  Advertising (paid)  Publicity (unpaid)  Public relations  Incentives (gifts and discounts) Issue on misleading and unproductive promotion must be replaced by new ethical standards for better quality experiences.
  14. 14. 1. Natural resources: ▪ Tourism development related to natural resources:  Water  Topography  Vegetation  Wildlife  Climate
  15. 15. 1. Cultural resources: ▪ Tourism development related to cultural resources:  Prehistory, archeology  History  Ethnicity, Lore, Education  Industry, Trade and Professionalism  Entertainment, health, Religious and sports
  16. 16. 1. Entrepreneurship ▪ Needs entrepreneurs who visualized new developments and creative ways of management2. Finance- Capital Requirement3. Labor4. Competition5. Community- attitude of the area towards tourism6. Government polices- loosely or rigid?7. Organization leadership