Chapter 2 Managing Events
Section 2 Operations (How to get Started?)
Prepared By: AY Clores, HRTM 195
There are no ‘off the peg’
structures that can be employed to
events. Each event is as individual
objectives it aims to achieve – and
people that deliver it.
Discuss the following concepts in management
and cite a situation where you apply them:
Identify recruitment needs
Research and determine,
define needs for volunteer
experience for volunteers
Assess performance of
The following people involved in supporting event:-
These people can either be an individual or a company .they either finances
the whole event or some of its part or provide some service at subsidized rate or
An organizers finances maximum amt. of money in event. Therefore he has
maximum control over the event.
similarly, depending on the type of service financed sponsor can be a venue
sponsor ,gift sponsor, crown & jewellery sponsor, catering sponsor, banner
they generally provide services either at subsidized rates or for free like
media partners(which provide ad space), promotional partners(which do
publicity),logistic partners (which moves goods from one destination to other in
the most efficient manner)
Developing Organizational Charts
Getting things done through
effective people and efficient
Manager “one who has the task
of creating a true whole that is
larger than the sum of its parts;
a productive entity that turns out
more than the sum of the
The Event Team
> Fundraising/Sponsorship Manager
> Programme Manager
> Production Designer
> Information Assistants
> Artist/Participant Liaison
> Stage Management
> Production Crew
> Event Director
> Event Producer/Manager
> Production Manager
> Event Administrator
> Event Assistant
> Finance Assistant
The Role of Event Manager
Marketing and Communication
Devising the Event Concept
Identifying the target audience
Staffing for Event
Event coordinator :-
responsible for coordinating
with all event professional &
ensure business operation are
efficient and effective .
Information manager :-
He has following responsibilities
a) He manages the
information acquired through
b) he is responsible for the
documentation of all business
operation carried out pre event
,at event & post event.
c) he maintain data base of
service providers, delegates,
guests, organizers, clients
,sponsors, target audience
,media people & various govt.
4) Logistic manager:-
He has following responsibility:
a) responsible for custom clearances and other clearance.
b) responsible for warehousing of cargo
c) cargo insurance
d) he is expected to move goods & merchandise from one
destination to the other in most efficient manager.
e) he is responsible for procurement management and
f) he formulates , prepares & implement the risk mgmt plan( risk
related to logistic management like cargo theft etc)
5) Infrastructure manager :-
He has following responsibility :-
a) He does procurement management & resource mgmt.
b) He is responsible for setting up & dismantling the infrastructure for
the whole event like :-
• Construction of boundary walls , entrance & exit gates, driveways,
walkways, & parking lots.
• Construction of AC / NON AC hangers / halls , seating arrangement , stage
design / setup etc.
• Construction of green rooms , staff rooms , storage rooms, power rooms
c) He is responsible for setting up electricity , water & phone
d) He is responsible for conservancy (i.e. cleanliness)
Prepare staff Policies:
1. Work in a safe manner
2. Do not endanger the health
and safety of others
3. Report all accidents and
4. Protect the confidentiality of
the organization and
5. Do not say anything
derogatory about any aspect
of, or person involved in, the
6. Refer media questions to the correct person
7. Look after equipment, uniforms, and other assets.
8. Act politely and courteously to spectators and team
9. Use and abuse of alcohol or drugs while on duty is strictly
10. Act in a financially responsible manner
11. Follow reasonable instructions of supervisors and senior
Assignment: You have been asked to run a tourism destination promotional
forums. The aims are to raise the profile of your region as a
tourist destination; provide a platform for the public and private
sectors of the local tourism industry to gather, discuss and
address regional tourism issues, and assist in the expansion of
marketing networks and opportunities to promote local tourism
destinations and events.
The buyers and the sellers business session will enable
delegates to network and conduct business with high-level
government officials and representatives of the national and local
tourism organizations, as well as business entrepreneurs,
hotelier and travel agents/operators, and the media.
Break-out sessions at which all delegates will be invited to voice
their opinions will aim to generate ideas and solutions. Also on
the discussion table will be the issues such as standards, product
ranges, joint promotional efforts, and marketing opportunities and
Assignment cont…..You are to invite:
Tourism representatives and tourism information officers
Investors and financiers seeking new opportunities and business
Hoteliers, tour operators, ground transport providers and tourism
Transport operators serving the area
Buyers and tourism suppliers
You have 2 major tasks:
DEVELOP: ORGANIZATIONAL CHART
DEVELOP YOUR OWN JOB DESCRIPTION AS TOURISM
FORUM EVENTS MANAGER
Thank You but…..
Don’t forget your
Event Planning Process
Concept development - timing, skills
Contextual factors – budget, legal/
regulatory, economic, social, political,
technological and environmental factors
Feasibility study – select an event
The process of
determining the special activities to be accomplished
gathering of these activities into relevant structures and
allocation of the achievement of objectives through these
activities to the appropriate groups or individual.
Event Planning Process
The process of setting goals and deciding the
best approach to achieve them.
Work breakdown structure (Gantt Chart)
1. Determine tasks in detail
2. List in correct sequence
3. Establish the timetable
Development of operational and contingency plans
Assessment of resource needs
“An event planner
needs to be able to manage their time wisely for the event, and the length
of preparation needed for each event so it is a success.”
Steps to Planning an Event
1) The first step to planning an event is determining its purpose, whether it is for a wedding,
company, birthday, festival, graduation or any other event requiring extensive planning.
2) From this the event planner needs to choose entertainment, location, guest list,
speakers, and content. The location for events is endless, but with event planning they
would likely be held at hotels, convention centers, reception halls, or outdoors depending on
3) Once the location is set the coordinator/planner needs to prepare the event with staff, set
up the entertainment, and keep contact with the client.
4) 4) After all this is set the event planner has all the smaller details to address like set up of the
event such as food, drinks, music, guest list, budget, advertising and marketing, decorations,
all this preparation is what is needed for an event to run smoothly.”
Event Planning Process
Event Planning Process
Control & Monitoring
Setting benchmarks/ standards
Event Planning Process
Integration of shutdown into key event tasks
In any demanding work situation, it is
important to keep the staff motivated and
Events demand an extraordinary commitment from
every individual concerned.
What motivates staff
to do his/her very
best to make the
Giving, receiving or exchange of
information so that the material
communicated is completely
The ability to produce an original idea or
thought through the use of imagination.
A good event manager should be equipped with
innovative thinking skills that will help create an
Is monitoring the performance of systems and
Checks whether what is supposed to happen is
happening or is going to happen.
Four stages of effective
1 • Plan what you need to do
• Measure what has been done
• Compare achievements with the
• Take action to correct anything that is
not as it should be
Is important skill for people who
are working on events.
A positive, innovative thinker is
needed to solve them.
Involves the assessment and
implementation of possible strategies.
In an event it is better to use
democratic decision making and
involve as many people as possible.
It is advisable to use the collective
knowledge of the group in order to
arrive at the correct decision.
Is the ability of an organized group of
people to work together.
Unity of purpose and cooperation are
necessary to attain success in event
Means giving people something to do
which they are capable of achieving.
Delegation is an important
management activity and is essential
to the success of any event.
Is an interpersonal influence exercised
in situations and
directed through the communication
process towards the attainment of a
specific goal or goals.
Is an assessment of the
weaknesses of the
in order to improve their work
and provide constructive
Staff Appraisal and Training
1. Desirable training improves personal
skills such as decision making and
2. Essential training make sure that
personnel are aware of legal
requirements such as health and
safety legislation and can perform
word processing and computing tasks.
There are types of training for
Make it clear where the authority,
responsibility and power lie.
Every individual knows where he/she
stands so that he/she will not be
tempted to underplay or overplay the
For every decision, someone must
take the responsibility.