Eventown Group is an event marketing organization in China with four business platforms including a website, destination management company, exhibition services, and PR consultancy. It has 10 years of experience serving over 3,000 clients including well-known companies like Apple, BMW, and Coca-Cola. Eventown provides services such as event planning, media relations, branding strategies, and digital marketing solutions. It aims to make events more engaging through reliable and customized solutions.

1. 让事件更精彩

2. Eventown Group, an event marketing cross-
platform organization, has four business
platforms comprising of www.eventown.com.cn,
destination management company (DMC), Exhibit
services and public relations consultancy.
Eventown is a reliable name in consultancy
industry with 10 years' experience, have serviced
for many well-know enterprises such as Apple Inc.,
Blackberry, Boston Consulting Group, Motorola,
Nestle, Coca cola, Ballantine, United Airline, Air
China, BMW, Adidas, the United States embassy,
Harvard Alumni Association etc. Eventown have
served more than 3,000 clients over the past
decade, provided over 2,000 solutions.
About us Professional Services
Investor Relations/Financial PR
Public Affairs/Governmental Relations
CSR Program
Car/Consumer Goods Promotion
Medical/Health Care Products Promotion
IT/3C Products Promotion
The fashion Goods Promotion
Sports Event/Sports Products Promotion
Program/Brand/Organization Promotion
Meeting/Exhibition Arrangement
Media Relations
Risk Management
PR strategy/Speech Training
Campaign Material Design

3. Group Structure
Leader of Destination
Management Company
in China
Exhibition Services Company
Focusing on Event Management,
Space Design & Exhibition
Services
Expertise and systematical
DMC based upon venue
resources and authorized
facilitator of
www.chinadmc.cn in China
Comprehensive service
capability of event planning,
design, construction & on-site
management，expert in large-
scale events, exhibitions,
terminal road shows etc.For
more info.
www.avepoch.com
www.eventown.com.cn
Top 1 Website Provider on
Event Venues and Facilitators
Covering 152 major cities
of China, 30000+ venue
information, 3000+
professional solutions
and 58560 registered
clients. For more info.
www.eventown.com.cn
provides all businesses with
consulting service
Professional PR consulting
company integrated with
marketing strategy, PR
design, event
communication, media
management and training
services. For more info.
www.hbchr.com.cn

5. Honest — Foundation
Brilliant — Soul
Customized — Guarantee
HBC（汉诺睿雅公关顾问有限公司）, dissemination of public relations as its
core business, provides all businesses with consulting service encompassing Public
Relation design of brands and products, the media dissemination, event marketing,
crisis public relations, experiential marketing and retail channel training.

6. Brand Strategy Public Relations Event Marketing
1. Market survey & research
2. Brand plan and strategy
3. Brand diagnosis
4. Brand system establishment
5. Launch strategy and management
6. Operational marketing management
1. Strategic design of PR
2. Management of corporate image
3. Building & maintaining media relations
4. Mass media dissemination
5. Crisis warning & management
6. Daily monitoring of media
1. Annual design of event marketing
2. Project design of event marketing
3. Process supervision of event management
4. Managing and executing event spread
5. Performance evaluation of event spread
6. Event execution and management
Digital Marketing Training Creativity & Design
1. Course design
2. Courseware designing
3. Method innovation
4. Process management
5. Trainer invitation
1. Brand image design
2. TVC creativity and design
3. Visual design of activities
4. Visual design of website
5. Spatial visual creativity
HBC Service Area
1. design and executing of
digital marketing
2. Warning and handling net crisis
3. Optimizing search engine
4. Placing net advertisement
5. Making websites

7. Core competitive advantages
Local service network covering 31 principal cities
Good reputation of media cooperation within the field
Experienced professional consultant team and executive team
Rich managerial experience of brand and event dissemination
Rich experience and cases of handling crisis public-relations
Application and experience of new marketing model based on the Internet
CSR’s strategic suggestions and rich successful cases
Rich top governmental resources and close cooperation with them
Professional writing team from media within the field

8. Professional, fast and suitable service provider
1. More in-depth observation into local market
2. More reasonable charging standard
3. More capable of integrating resources
4. Quicker responding speed
5. Strong service consciousness
Comparing with Int’l PR Agency Comparing with Local PR Agency
1. Resource integration & three-dimensional
dissemination
2. First-rate teams with elites of international
vision
3. More professional and scientific regulations
of business operation
4. Stronger team spirit
5. Strong drive for result

9. CASE STUDY

10. Premiere of NBA movie
Amazing
Project overview
Strategy design
Premiere of Amazing, the first movie of NBA
Time: September 2013
Place: Park Haytt Beijing
Scale: 150 media
As one of the inventors of this moive, NBA is to combine this
movie premiere with basketball and its brand. Eventown will
contrive to make it with its rich experience in evern marketing
and management.
Implementation effect
Integrate the element of NBA basketball element with the theme
of movie “Amazing” and provide a good interaction platform for
field media, NBA cheering squad from America and stars.

11. Golf Invitation Tournament of
United Airlines
Project overview
Strategy design
Golf Invitational tournament for high-end customers
acknowledging
Time: September 2013
Address: Golf Club in Yanxi Lake, Beijing
Scale: 100 persons
Golf Competition is a high-end project of VIP of United Airlines. It
not only needs to be organized smoothly with highlight point,
but also perfect each detail in the experiencing for guests.
Implementation effect
By taking advantage of the advantageous site resource,
Euentown signs the best private golf club in Beijing to hold this
activity and has a price advantage. With professional
management team, Euentown provides guests a splendid activity.

12. 2013 Apple Store Manager
Training in China
Project overview
Strategy design
Time: August 2013
Address: Beijing
Scale: 150 persons
The training curriculum design of Apple has always been the
model in the industry.
The key point is to abandon the traditional model, have
paperless training, make use of high-tech to realize extraordinary
training experience and memory function and enrich the
entertainment in training.
Implementation effect
“This is not only a training, but also a journey full of exploring
spirit. At last, we harvest knowledge, as well as courage and
fridenship.”
--Store Manager of Zhongxin City, Shenzhen

13. Before
November
20
After
Novem
ber 25
11.20-11.25
Suning.com Binggo Beauty Makeup Marketing
Project Overview
Strategy Design
Implementation effect
From November 20 to November 25 in 2013, “Binggo Trendy Boy
Hairstyle Competition” was planned, in which the theme #In bad
friends’ season, disclose the stupid hairstyle beside# is just one
of the microblog activities.
Binggo beauty makeup is an e-business platform of makeup
purchasing that is subordinate to Suning.com. By taking
advantage of the large group of male customers in Suning.com,
the limitation of client base in beauty makeup website is
expected to break by hyping the male’s modeling.
Within 4 months, 20 various activities were held, with 3,000
pieces of microblogs being delivered and the number of fans
increasing to over 900,000..
#In bad friends’ season, disclose the stupid hairstyle beside#
Declare the
information of prize
winning to enhance
the effect of prize
stimulation on
internet users.
Fans of official
microblog naturally
increase to 750,000
and that of official
wechat increase to
545.
High frequency of
interaction
Participators in
wechat topic reach
over 90,000
The number
of fans is
290,000
Not many
participators
in topics
Low
frequency of
interaction

14. 热门微博总榜TOP16
August 1 Battle of Suning.com Binggo Beauty Makeup
Project overview
Strategy design
Implementation effect
Binggo Beauty Makeup is a new merged makeup channel of Suning.com.
As a new promoted brand in the direct makeup E-business field, it needs
to attract target audiences and occupy some position in this industry.
Take part in the August 1 Sales Promotion Battle with two magnates of
Lefeng.com and Jumei.com, as well as the microblog hype of topics such
as # Questions for Chen Ou# and # Shameless low price#, to disorganize
competitors’ pace in sales promotion and make the brand more popular.
Two pieces of microblogs rank TOP16 and TOP31, with one of them
being the TOP1 in the topic list of Fashion Channel. On the activity day,
133 pieces of microblogs were written, being transmitted for 250,000
times, with the quantity of exposure reaching 150 million. The number
of fans of the official microblog of Binggo increases by over 10,000 and
the index of Baidu and microblog increases several times over.

15. Paneral Art Exhibition Dinner Party
Project overview
Activity design
February 2013
300 persons
Imperial Ancestral Temple in Beijing
As the international high-end clock brand, Paneral provides a
matching high-end experience for guests.
For each detail including site selection, catering management
and programs arrangement, Euentown tries best to make it
perfect.
Implementation effect
As the appointed cooperative partner of the Imperial
Ancestral Temple, it makes very strict safety management in
holding activity in national key cultural ancient building to
provide a wonderful experience of Chinese culture for guests.

16. 58 TongCheng
Project overview
Theme of activity: Feast of millions of prize in the magical week of 58 TongCheng. Time: May 4-
May 12
Implementation effect
Media: 1. Frequency of 55 in national network media; 2. Print media: frequency of 15, totaling 9,000 characters. Thoroughly open the first
week of 58 TongCheng core city brand marketing propagation and construct omnibearing and stereoscopic propagation path.
Communication strategy
Take the start of Magic Week of 58 TongCheng as the news point and millions of prize as the attracting point, based on the support from all
commercial tenants and the purpose of providing especially material benefit to customers, to reflect the significance of this activity.

17. Wyeth Product PR Communication
HBC design communication strategies to fully understand the new products of
Wyeth Covering more than 200 media reports, in Beijing,Shanghai, Chengdu,
Shenzhen and so on
Item outline

18. As Nestlé's retainer PR agency for 2 years, HBC have managed its official WEIBO at SINA, which promoting its brand
awareness and well combined the product and brand concept.
Through organizing WEIBO event, passing on product massage and communicating with followers, Nestle Milo jumped into
popularity on WEIBO, which also made their target audience correctly understand the product as well as the branding
proposition.
The retainer PR service for Nestle Milo
Item outline

19. Through communication with mainstream media, not only product information, but also brand's core value. Greatly improved the
reputation of Lindt & Sprüngli via media activities such as chocolate tasting night, group event to helping attendees learn
appreciate the chocolates.
Lindt & Sprüngli event marketing
Item outline

20. To promote products' popularity and to boost sales,
we planned a new products launching for KIRIN Inc.
Invited many food media attended and tasted all of
safe healthy fashionable & fresh products.
Interesting event design have shown all the guests
and media a pleasure experience through the graffiti
contest, web design, activities management.
午后の红茶 new products launching
Item outline

21. PR Communication of EPR-Jack Wolfskin
The usage of BBS and micro blog to release important activities information has attracted 876956 clicks
and 2663 replies, in total more than 87000 people.
Through the efforts, the official web site of the 773346 times and 4924 people apply for page view
Executive effect

22. The chain store ‘Kang-shi-fu private
beef noodles 'restaurant’ ,a famous
brand belongs to TING HSIN
International Group was held a grand
opening for the fourth restaurant in
Chengdu China, as well as conducted
the final round for the National
workstation competition.
A standard of restaurant operation
management and service pattern was
published by this event, a brand new
idea of transparent management
through the brand strategy and
dissemination, to set a good example
as a leader position for Kang-shi-fu in
the chain restaurant industry.
A grand opening with a national workstation competition of
Kang-shi-fu restaurant
Item outline

23. 20th Anniversary of TRENDS Group
Project overview
August 10, 2013
2,000 persons
Wukesong Cultureand Sports Center
Core strategy
Implementation effect
By taking advantage of the mature
management experience, thorough
team guarantee and rigorous security
preparedness, Euentown will promise
the guests to have an extraordinary
night.
This is one of the most important brand
activities in fashion. The field design shall
be innovative. Make sure of the safety of
concentrated stream of people. Shaped
tent should be distinctive.

24. A’er Shan Mineral Water PR Communication
Item outline
Strategic design
Executive effect
JJianxin took the resource advantage and founded the A’er
Shan Mineral Water CO.,Ltd., and the company is committed
to the product development business of national high- quality
water source areas. In 2010, A’er Shan Mineral Water was
released in the market.
Promote the distinctive water source of A’er Shan on the first
releasing ceremony to advocate a healthy drinking idea, the
activity has invited Liu Yifei to be the spokesman and
cooperated with the World Expo & Fair Park to expand the
influence scope of both the brand and the products.
Through marketing the products and a serials of products
communication plans, in order to make the concept of healthy
drinking deeply into the consumers’ hearts, build the
reputation and brand perception, in the way of news
broadcasting, making the products grounded on CCTV and BTV.

25. May you only read Eventown introduction less then 10 minutes,
But we devote to Brand strategy & Event marketing more then 10 years,
Never stop to learn, Never stop to think, Never stop to service…
北京市朝阳区八里庄东里1号莱锦文化园CN15（1-2层）
（100025）
T. + 8610 56120878 F. + 8610 85597938
www.eventown.com.cn
www.hbcpr.com.cn