Learn Advance Digital Marketing Courses in Nagpur. Digital Marketing Institute in Nagpur and Navi Mumbai. Digital Marketing Classes in Nagpur & Navi Mumbai.

1. DIGITALMARKETING
TRAINING CENTRE
Rank Keywords
Marketing Group
91-7400293601/7

2. Table of Content
1 About the course……………..
2 Salient Features……………..
3 Who ShouldAttend…………….
4 What Our Students Say About Us……
5 Recognized by Media
6 Course Curriculum………….
7 Module1 – Module 24……………..
8 Exams and certificates………
9 Timeline and Fee……………………..
10 About Rank Keywords Marketing Group…..

3. 1 Course
5 + 3 Certificates
100% PlacementAssistance
About the course
The Digital Marketing Training Program is
designed by the industry experts. You will get
Hands-on learning with live projects and
simulation exams. With the complements of
world-class course content in Blogging, PPC,
Social Media, and WebAnalytics.

4. About the Digital Marketing
Digital Marketing is the one of fastest growing industries in India. In Digital
Marketing you will learn how to create ads for YouTube, Social Media, Google
and many other platforms. As well as you will learn about various tools &
techniques like SEO, Google Analytics, AdWords, Blogging etc.
According to survey of Times of India “There are around 13 lakh jobs in Digital
Marketing by the year 2022”. Using Digital Marketing you can also earn money
online and grow your business.
Dainik Jagran Times of India

5. WH O S H OU LD AT TE N D
Students in under graduation courses or post graduation courses
Entrepreneurs, Bloggers, YouTubers, Freelancers or have family
business
People looking for best future opportunities & hike in salary.
Website developers & App developers
Marketing & sales professionals

6. S ALIE N T F E AT U RE S
Training classes by Google certified
Professionals
Moduleend classes by TopDigital
Marketers of India
Certificate from Google and
Facebook, 4 more certificates
Hands-on experience with 10+real
World projects
Rs. 5 lacs – Rs. 15 lacs Joboffer
24 x 7 Support through Discussion
Forum
Rs. 50,000+ Worth Digital Marketing
Tools and books
Help in your blog, freelancingcareer,
YouTube channel & app installs

7. “Zappkode is the
best institute to
learn digital
marketing. Here I
get perfect leanings
to become an
entrepreneur.”
Assaf Orlev
“I have learnt all the
basics to advance of
digital marketing
and marketing with
interesting case
studies, framework
and quizzes. ”
Leor Penn,
Webinar by top digital marketers of India, USAand Isreal

8. Course Curriculum
105 Hours Training
200 Hours Practical
10+ Real-World Projects
23+ Top Case Studies
50+ Marketing Tools Experience
8 Quiz
2 Exams

9. Step 4
Advance Digital
Marketing
Step 5
Get Job or
Earn Money
Online
Let’s Learn Digital Marketing
Step 2
Basics of Digital
Marketing
Step 3
Digital Marketing
Projects & Tools
Step 6
You are Digital
Marketing Expert!
Step 1
Digital
Perception

10. Module – 1
Introduction To Digital Marketing
1. Marketing Principles & Terminologies
2. Digital Marketing Basics
3. Digital Marketing Opportunities
4. Digital Marketing Vs. Traditional Marketing
5. Inbound & Outbound Marketing
6. Classroom MarketingActivities
7. Marketing Case Studies

11. Module – 2
Website Development
1. Basics of website development
2. WordPress basics and advance
3. UI/UX
4. Mobile Friendly Website
5. Your first website
6. Landing Pages Designs
7. Chat bots & Popups Integration

12. Module – 3
Search Engine Optimization (SEO)
1. Working of Search Engine
2. Google Search Algorithm
3. Keywords Types and Selection
4. On-page SEO (Basics+Advance)
5. Off-page SEO (Basics+Advance)
6. Local SEO & Google My Business
7. SEO Auditing &Tools

13. Module – 4
WebAnalytics
1. Role of Analytics In Digital Marketing
2. GoogleAnalytics
3. SEO Analytics & Reporting
4. Audience Behavior & Demographics Reporting
5. ROI & ROAS BasedAnalytics
6. Viral ContentAnalytics
7. UTM & Uses / Code Builder
8. Adobe Analytics - Site Catalyst

14. Module – 5
Content Writing & Marketing
1. Choosing Right Content Ideas
2. Crafting killer headlines
3. Structure & Types of Content
4. Grammar behind the Content
5. Storytelling & Copywriting
6. Content Distribution Strategy
7. Content Marketing Tools

15. Module – 6
Blogging & GoogleAdSense
1. Basics of blogging
2. Niche Selection Rules
3. Content Strategy
4. Traffic Sources & Strategy
5. GoogleAdSense
6. Other Ways To Monetization
7. Webinar by a top Blogger

16. Module – 7
Graphics Designing
1. Graphics Designing In Digital World
2. Photoshop
3. CorelDRAW
4. Social Media Post Designs
5. Ads Designs
6. Creativity BehindAds
7. 10 Minute Graphics Challenge

17. Module – 8
Social Media Marketing
1. Social Media Marketing landscape
2. Basics of Facebook Marketing
3. Facebook Marketing strategies and tools
4. Twitter Marketing
5. LinkedIn Marketing
6. Social media for personal branding
7. Key Takeaways

18. Module – 9
Freelancing
1. Golden Era of Freelancing
2. Success Factors In Freelancing
3. Various Platforms In Freelancing
4. Skills To Sale Your Services
5. Digital Selling Pro Tips
6. Finding Projects From Social Media
7. Freelancing As Career Option
8. Webinar from Top Freelancer

19. Module – 10
GoogleAdWords
1. Psychology of search
2. Keywords research
3. Google AdWords fundamentals
4. AdWords campaigns creation & optimization
5. Display Marketing
6. YouTube Marketing
7. Shopping Ads Campaigns
8. Universal App Campaigns

20. Module – 11
YouTube Marketing & Video Editing
1. Landscape of YouTube Videos
2. Video Editing Tools
3. Selection of Category In YouTube
4. Channel Creation
5. Use of Keywords, Tags In Video
6. YouTube Video Marketing
7. Tools for YouTube Success
8. Earning from YouTube

21. Module – 12
Sales in Ecommerce Platforms
1. History of Ecommerce
2. Buyers Behavior In Online Buying
3. Amazon Seller Central
4. Flipkart Seller Hub
5. Marketing Strategy for Products
6. High Profitable Business from Ecommerce
7. Top Case Studies

22. Module – 13
Email Marketing
1. Introduction to email marketing
2. Designing of email templates
3. Automation in email marketing
4. Tools for email marketing
5. Reporting In Email Marketing
6. Evaluating data metrics with email marketing
7. Case studies

23. Module – 14
Leads Generation & CRM
1. Sources of Lead Generation
2. Optimizing Landing Pages
3. Sales Funnel
4. Automation In Sales Funnel using Zapier
5. Convert Leads Into Customers
6. Manage Leads in CRM
7. Low Cost & High Quality Leads Ideas
8. Rs. 500 Leads Challenge

24. Module – 15
Ecommerce & News Website Development
1. Ecommerce Website Design
2. Shopify
3. Marketplace Walkthrough
4. Payment Gateways
5. Sale cross border & Global
6. Multi Channel Marketplace
7. Solution for Shipping Orders & Tracking
8. Top Case Studies

25. Module – 16
Dropshipping
1. Introduction to Dropshipping
2. Selection of products to sell
3. Turn website into sales machine
4. Supply in International Market
5. Grow Income From Dropship
6. Case studies
7. LIVE webinar by a Dropshipping Expert

26. Module – 17
Video and Content Marketing
1. Power of content marketing
2. New era of video marketing
3. Viral content marketing
4. Content marketing tools
5. Content marketing as an influencer
6. LIVE Video class by top influencers
7. Case Studies

27. Module – 18
Advance SEO & Deep Blogging Secrets
1. SEO Steroids
2. Black Hat SEO Techniques
3. Grey Hat SEO Techniques
4. Deep Blogging Secrets To Earn Money
5. SEO of Ecommerce & Listing Sites
6. SEO of News Sites
7. SEO of Mobile App (ASO)
8. Career In SEO

28. Module – 19
Affiliate Marketing
1. Purpose of Affiliate Marketing
2. Get Started with Affiliate Marketing
3. Selection of Profitable offers
4. Approval from Affiliate Networks
5. Affiliate Marketing using YouTube
6. Affiliate Marketing Using SEO
7. Affiliate Marketing Using Email
8. Secrets to Get 50% Margin

29. Module – 20
Influencer Marketing & ORM
1. What is Influencer Marketing
2. Influencer Marketing on Instagram
3. Influencer Marketing on YouTube
4. Earning from Influencer Marketing
5. Online Reputation Management (ORM)
6. Make a strong Network Worldwide
7. Meetup with top Influencers

30. Module – 21
Google DoubleClick & Media Buying
1. Introduction to Programmatic Media Buying
2. Traditional vs Programmatic Media Buying
3. Google Double Click
4. Media Buying using Taboola
5. Google Double Click Exam

31. Module – 22
Digital Marketing for YourBusiness
22.1 Planning & Executing Marketing Strategy
1. Selection of Digital Platforms
2. Targeting Right Audience Tips
3. Growth Hacking for your business
4. Low Budget Investment Strategy
5. ROI Based Marketing
6. 100+ Tools & Techniques to get results
7. Tracking & Optimizing Campaigns

32. Module – 23
Permanent Income from Online World
1. Blogging Income
2. Freelancing Income
3. YouTube Income
4. Dropshipping Income
5. Marketplace Income
6. Affiliate Marketing Income
7. Influencer Marketing Income
8. 20+ Secrets Ways to Income with Proven Techniques

33. Module – 24
Job & Interview Preparation
1. Create impressive Resume
2. Soft skills Training
3. Personality & Communication Training
4. Learn to convey information quickly & clearly
5. Group Discussions
6. Impress HR Panel with your project presentations
7. Mock Interviews
24.7 Get Jobs alerts from various platforms

34. Exams and Certificates
Elementary Exam: To test basic skills of digital marketing
Master Exam: For job offers (Passing criteria: Min 80%)
On passing elementary exam 4 certificates will be given
including certificates from Google and Facebook.

35. Timeline
Batch Timing Days
Batch – 1 09:00AM – 11:00AM Mon -Fri
Batch – 2 12:30PM – 04:30PM Sat - Sun
Pune | Mumbai | Nagpur

36. Some Glimpses Of
MUMBAI
NAGPUR BATCH

37. ABOUT RANK KEYWORDS MARKETING GROUP
We are the team of young and enthusiastic marketers from
India’s best institutions. We help businesses in online marketing
by using data and technology. We have trained over 500 digital
marketing professionals and students.
For more details: www.zappkode.com Visit OurWebsite
Head OfficeAddress
Zen Business Centre,
Wakad, Pune
Branch Office-1
SCOE Campus,
Kharghar, Navi
Mumbai
Branch Office-2
Kukde Layout, Ajni,
Nagpur