This document discusses digital PR strategies and tactics. It outlines six types of content that can be used, including press releases, blogs, social media and more. It emphasizes using keyword analysis and distributing content across multiple online channels. Measurement of PR efforts is discussed, looking at metrics like press coverage, users/leads/sales, and also qualitative measures of building brand and reaching the target market. Coordinating PR with other departments for maximum impact is also recommended.

1. Digital PR

2. PROJECT
DATE CLIENT
2004 - PRESENT VARIOUS MNCS
Mega & Guerrilla events
PR, Marketing & Activations

3. amongst others
Tech clients

5. Advertising
Public Relations

6. Problem with
traditional PR
• It’s an art, not a science
• If you ain’t Apple, no one cares
• No ‘tangible’ results

7. Why Digital PR?
• Free quality links with the most concise
keywords
• Exists to get companies free editorial
coverage
• Influence the media to win the ultimate
goal: the trust of the consumer
• Beyond just quantitative, but qualitative
results

8. How to do Digital PR?
•Great content
•Quality SEO keywords
•Proper distribution
•Exact Measurement

9. 6 types of content
• Press release
• Company mentions
• Guest Posts
• Blogs
• Social media
• Viral

10. PROJECT
DATE CLIENT
2010 - PRESENT VARIOUS TECH STARTUPS
DIGITAL PR
Press Coverage

11. Great SEO keywords
• Use Google’s KeyWord
analysis
• Avoid “Vanity” keywords
• TheValue of Repetition

13. Distribution: Utilize all channels
Website
Mobile Site
Blog
Sponsorship
Paid search
Advertising
Word-of-Mouth
Viral
Media
Twitter
Facebook
YouTube

14. PR measurement in press coverage

15. PR Measurement in
users/leads/sales

16. PR measurement in quality
• Are you keeping your competitors out?
• Are you forming valuable partnerships?
• Are you building a brand?
• Are you reaching your target market?
• Do you have the right endorsements?

18. Sustainable PR
• Set clear KPIs to manage expectations for
client and agency
• For maximum results, coordinate PR effort
with marketing, sales and web
• PR success requires commitment and time

19. www.bebop.asia
@peterjustinyu
justin@bebop.asia