OCEANS Marketing is a leading sports marketing agency in China founded in 2006. It has offices in Beijing, Shanghai, Guangzhou, and Chengdu. The company achieved success through expertise in international marketing, global clients, and networks in the Chinese sports industry. Its core businesses include sports property marketing, sponsorship consulting, and media/PR. It has worked with numerous sports properties and brands in China, providing services such as rights negotiations, activation strategies, event operations, and more.

1. COMPANY INTRODUCTION NEEQ：430617

2. Background
Founded in 2006, OCEANS Marketing has now positioned itself as a
leading sports marketing agency in China and got listed in the National
Equities Exchange and Quotations (NEEQ) on 24th January 2014 (the
equivalent of NASDAQ in China) and now is valued at around 150 Mil US$.
We achieve our success and leadership through expertise from
international marketing experiences, global clients and engrained
network in China sports industry

3. Core Values
 SPORT has nowadays become a relevant social phenomenon and we have the
ambition to foster its practice and to take care of its execution and delivery
 SPORT and all its strictly connected physical activities have a direct relationship with
people’s health and wellness and is a relevant factor for integration, socialization and
the sharing of social culture
 SPORT plays a central role in education of young people and should be considered
as a leverage for social value development
OCEANS is committed to supporting the growth of sport and to enhancing
its power to benefit society, through Marketing the Excitement of It

4. OCEANS Beijing (HQ)
OCEANS Shanghai
OCEANS Guangzhou
OCEANS Chengdu
Company Structure
* OCEANS is holding shares of the And Oceans Sports Ltd. along with southern China’s biggest media group – Nanfang Media Group
Marketing
& Sales
Partnership &
Business Development
Sponsorship
Management
Media & PR
Strategy
& Development

5. Core Business
1. Sports Property Marketing, Promotion, and Management

6. Core Business
2. Sports Marketing and Sponsorship Consultancy

7. Core Business
3. Media and Public Relations, Rights Acquisition and Distribution

8. Core Business – Marketing of Sport
Planning
&
Strategy
Promotion
Strategy
Business
&
Commercial
Strategy
Event
Execution
Communication with
Commercial Brands
Communication with
Sport Organizations
Communication with
Media and Gov.
OCEANS Marketing - One stop Service

9. Core Business – Marketing thru Sport
OCEANS One-stop Service
Planning
&
Strategy
Property
Selection
Rights
Packing
&
Contracts
Rights
Delivery
&
Activation
PR
Evaluation
&
Report
Communication
with Brands
Communication
with Properties
Communication
with Media and
Gov.

10. OCEANS Case
Sports
Marketing and
Sponsorship
Consultancy
Media and Public
Relations,
Rights Acquisition and
Distribution
Property
Marketing,
Promotion, and
Management

11.  Exclusive event owner and promoter for FCB game in Guangzhou, China
 Event management and onsite operation
 Side activity planning and execution
 Development and implementation of commercial and ticketing strategies
 Online and offline promotion and media co-ops
 Gov. relationship management
 Additional logistic support in the other two tour cities, i.e. Beijing and Shanghai
2015 FC Bayern China Tour
OCEANS Case – FC Bayern Munich

12.  Conducted market research to identify fan perception and image of the club
 Re-designed, planned and managed club’s brand image
 Planned and executed match day fan activities
 Contributed stadium attendance to grow by an outstanding +80% in 2014
 Provided overall market strategy including commercial development and ticketing plan
Club Development Partner 2014 - Present
OCEANS Case - Chongqing Lifan FC

13.  Promoter and organizer of the most popular grassroots event in Shanghai
 Restructured event plan and mechanism
 Creatively partnered with local professional football club to further added-value of the event
 Rebuilt partnership system and managed sponsorship rights delivery
 Refreshed media strategy for event promotion
 Managed relationships with local government institutions and NGO
Event promoter & organizer 2015
OCEANS Case – Coca Cola Xinmin Evening News Cup

14.  Club’s brand image planning and management
 Nationwide and local media management
 Match day fan engagement activities
 Implementation of new ticketing strategy and stadium re-brand
 Sponsorship sales and delivery
Club Development Partner 2013 - Present
OCEANS Case - Shandong Luneng F.C

15.  Official promoter and marketing partner for Euroleague China Tour
 Media strategy, event promotion & government relationship management
 Commercial sponsorship sales and management
 Ticketing strategy
 On site operations, game delivery and execution
 Charitable side activity initiatives and execution for brand promotion and PR purposes
China Tour Owner and Promoter 2013-2017
OCEANS Case - Euroleague China Tour

16.  Joint venture with Nanfang Media Group (Southern China’s biggest media group)
 Event planning, development strategy and communications
 On-site operations, game delivery and execution
 Media strategy, ticketing, government relationship management
 Commercial partnership sales and management
OCEANS Case - Guangzhou WTA Open
Co-Owner and Promoter 2013-2017

17.  Exclusive consulting agency for market development in China
 Establishment and management of the fan clubs in China
 Collaboration with social media to facilitate fan base rise on social profiles in China
 Online and offline fan initiative planning and execution
 Media and public relationship management
 Insights on restructuring of fan product and value-added service
Club Development Partner 2012 - Present
OCEANS Case - Juventus FC

18.  Exclusive promoter for MU tour in Shanghai
 On-site operations, game delivery and execution
 Media co-ops and event promotion strategy
 Ticketing and commercial strategies
 & government relationship management
 For the first time in 13 years, Shanghai Stadium reached a full attendance record
Promoter, Event Owner & Host
OCEANS Case - Manchester United China Tour 2012

19. Tour Consultant
 Opposition confirmation
 Promotion and onsite media management
 Ticketing strategies
 Event PR & government relationship management
 Match-day operation
OCEANS Case - Real Madrid China Tour 2011

20. Tour Consultant and Support
 Official China Tour Consultant appointed by FC Barcelona
 Promoter search and contract support
 Tour sponsorship sales and execution process support
 Match-day media management and competition operation
 Media Coordination
OCEANS Case - FC Barcelona China Tour 2010

21. Official Local Support Agency
 Appointed by FIFA as its exclusive local office to represent and act on behalf of it
 Reported to FIFA regularly regarding event preparation, side activity operation, event
promotion, business development strategy and implementation, problems and issues
identifications with solutions and/or insights, etc.
 Managed FIFA’s relationships and communications with local government institutions
and NGOs to facilitate event preparation and operation
 Helped FIFA serve its commercial partners in China to ensure smooth rights delivery and
proper rights use and activation
 Assisted FIFA in managing relationships and communications with media outlets
OCEANS Case - FIFA Women’s World Cup 2007

22. OCEANS Cases
Sports
Marketing and
Sponsorship
Consultancy
Media and Public
Relations,
Rights Acquisition and
Distribution
Property
Marketing,
Promotion, and
Management

23.  Assisted FAW-VW with insights in Chinese sports market and identified suitable properties to
meet the company’s marketing communication needs
 Negotiated rights package on behalf of FAW-VW with marketing agency of CBA and National
Basketball teams to finalize sponsoring rights
 Secured 3-year sponsorship deals with CBA and Team China respectively for FAW-VW
 Created for FAW-VW a sponsorship activation strategy including online & offline initiatives
Sponsorship Consultancy 2014-2017
OCEANS Case - FAW-VW

24.  Analyzed sports market trends and pros and cons of different properties for DHL
 Helped DHL negotiate and finalize rights package with Chinese Football Association
Super League (CSL)
 Secured a 3-year sponsorship deal for DHL with CSL
 Assisted DHL in sponsorship activation including online & offline initiatives
 Conducted on-site and media supervision to ensure full rights delivery and execution
 Planned and managed additional DHL PR events
Sponsorship Consultancy 2014-2017
OCEANS Case - DHL

25.  Analyzed the sports market for suitable properties for TOSHIBA
 Helped Toshiba finalize rights package and become the title sponsor of the CFA Cup
for three years
 Ensured full rights delivery and execution
 Assisted Toshiba in sponsorship activation through kids programs, match day fan
initiatives and CSR activities
 Maximized Toshiba’s media exposure during CFA Cup games
Sponsorship Consultant 2011 - 2013
OCEANS Case - TOSHIBA

26.  Analyzed KM’s marketing challenges and objectives
 Analyzed sports market and identified pros and cons of different properties
 Negotiated rights packages with CBA and secured long-term deals for the client
 Did on-site supervision to ensure rights delivery and sufficient media exposure for the client
 Initiated rights activation for maximum ROI
Sponsorship Consultant 2011 - 2016
OCEANS Case - KONIKA MINOLTA & CBA

27. Sports Marketing Consultant 2007 - 2009
 Helped FedEx to analyze the sports market for suitable properties
 Created the concept plan for “Team FedEx” 2007-2009
 Helped select, sign and activate endorsement sponsorship with the 5 best Asian athletes
 Leveraged brand recognition through the sport marketing campaign
OCEANS Case - FedEx & 2008 Olympics

28. OCEANS Cases
Sports
Marketing and
Sponsorship
Consultancy
Media and Public
Relations,
Rights Acquisition and
Distribution
Property
Marketing,
Promotion, and
Management

29. OCEANS Cases – Bundesliga Legend Tour 2014
 Organized media interviews with Bundesliga legendary players
 Identified and secure appropriate pubic schools for grassroots program
 Initiated and implemented fan engagement activities
 Communicated with media agencies for maximum promotion of Bundesliga activities
 Communicated with Bundesliga sponsors for effective co-operations

30. OCEANS Case - Collegiate Dragon Boat Race 2014-2015
 Worked for Hangzhou Sports Administration to promote and organize the event
 Recruited the most prestigious 9 colleges in China with dragon boat program
 Renewed competition mechanism and fine-tuned communications accordingly
 Secured live stream of the event
 Communicated with media for maximum promotion and exposure of event
 Communicated with local tourism administration for effective co-operations

31. OCEANS Case – BMW Marathon Events Activation
 2014 Ximen Marathon and 2014 Lanzhou Marathon
 Activation conceptualization and planning with theme slogan and key visual
 Vehicle management and VIP hospitality program planning and management
 Recruited running peers and car owners for a series of road running training camps and
implanted brand values
 Communicated with media to experience the activities for maximum brand promotion
 Communicated with LOC to ensure smooth delivery of rights and effectively execution of ideas

32. OCEANS Case - Media Rights Distribution
2013-2017
Euroleague Basketball China Tour
All Media, Great China Area
2013-2017
AFC Champions League
Live Stream Media, China
WTA Guangzhou Open
2013-2017
All Media, China
2015 Asian Cup
Live Stream Media, China
2013-2014
Australian Open
New Media, China
Volkswagen Cup Guangzhou 2015
New Media, Great China Area

33. THANK YOU!
C801, First Shanghai Center
39 Liangmaqiao Road, Chaoyang District,
Beijing 100125,China
Tel: +86 10 6598 9276
Fax: +86 10 6598 9254
sports@oceans-marketing.com