Unblur is the hi-res strategic agency that can help to define the core issues and provide creative solutions, which derive from the intersection of consumer insight, brand values, business challenges and media trends.
We’re the very first agency that integrates influencer marketing, social media and content creation into one spot. Thus, we’re able to combine content ideas with smart targeting and leaders of communities to drive results.
Best Platform is a communication agency where outstanding ideas and excellent execution come together. We are specialized in 5 areas: communication strategy, digital, PR, event and video production.
Xanh Marketing is a digital creative agency. We have been doing creative work based on our understanding of human nature and brand nature.
To us, marketing is happyness, and doing marketing is creating and sharing happyness. We digest every piece of Vietnamese culture and get inspiration from everything to tell inspiring stories in a digital environment.
Digital environment is making communications playground more and more achievable for businesses at any size. With deep-dyed knowledge of its platforms, channels and tools, we believe that we are making the most of it to serve our clients.
Get to know us more at our website: xanh.marketing.
Think Digital - Credential 2021 - The Media Company You Can Trust Think Digital Vietnam
This document summarizes the services provided by Think Digital, a digital marketing company. They offer full digital marketing services including planning, media booking, and creative production. They have two main platforms - Media Labs for media booking and Thinkdemy for digital training. They provide a wide range of digital marketing services such as social media, content marketing, PR, and media planning. They also have case studies highlighting successful integrated marketing campaigns, creative productions, media relationships, and training/consulting projects for clients in various industries.
This document provides an overview of OMD, an integrated communications agency. It discusses OMD's mission to deliver insights, ideas, and results. It highlights OMD Vietnam's growth, capabilities, client roster, and case studies. OMD Vietnam is a young but growing agency that delivers successful campaigns through strategic thinking and media expertise.
Cloverads is a Vietnamese integrated marketing agency located in Ho Chi Minh City that offers digital, public relations, and branding services, with a focus on understanding client targets and goals to drive their brands forward. The document outlines Cloverads' culture, services, process, and clients across advertising, branding, digital, PR, and event areas. Cloverads works with clients across various industries such as food, education, healthcare, and fashion.
interstellar is a Marketing Communications Group Holdings which includes Interstellar Communications Ltd, and its highly specialized members such as event organizing, content creation, production, design and printing, web design, Outdoor Advertising (OOH), Online advertising, social/viral production, TVC, 2D/3D, social media management, and social media crisis management.
interstellar offers strategic planning, creative planning, IMC campaign management services.
interstellar has experience in consulting and implementing advertising campaigns for local and regional clients in Thailand, Laos, Cambodia, etc., with many big names such as Vietnam National Oil and Gas Group – PVN, Solvay - Belgian Petroleum Group, Viet Tiep Locks Joint Stock Company, Auchan – the second largest supermarket chain in France, Monsoon International Music Festival 2016, Vietnam Prosperity Bank – VP Bank, VIB, etc.
Sen Media provided media advisory, content creation, and crisis management services for several clients. This included handling negative publicity for Mavin sausage and Yamaha motorcycles, producing marketing content for Corona Red Label Tea and Matcha Cozy Milk Tea, and organizing launch events for Btea Premium drinks and Golden Land Nguyen Trai real estate. Through these services, Sen Media helped clients increase media coverage, access, and interactions while preventing or minimizing negative press coverage.
We’re the very first agency that integrates influencer marketing, social media and content creation into one spot. Thus, we’re able to combine content ideas with smart targeting and leaders of communities to drive results.
Best Platform is a communication agency where outstanding ideas and excellent execution come together. We are specialized in 5 areas: communication strategy, digital, PR, event and video production.
Xanh Marketing is a digital creative agency. We have been doing creative work based on our understanding of human nature and brand nature.
To us, marketing is happyness, and doing marketing is creating and sharing happyness. We digest every piece of Vietnamese culture and get inspiration from everything to tell inspiring stories in a digital environment.
Digital environment is making communications playground more and more achievable for businesses at any size. With deep-dyed knowledge of its platforms, channels and tools, we believe that we are making the most of it to serve our clients.
Get to know us more at our website: xanh.marketing.
Think Digital - Credential 2021 - The Media Company You Can Trust Think Digital Vietnam
This document summarizes the services provided by Think Digital, a digital marketing company. They offer full digital marketing services including planning, media booking, and creative production. They have two main platforms - Media Labs for media booking and Thinkdemy for digital training. They provide a wide range of digital marketing services such as social media, content marketing, PR, and media planning. They also have case studies highlighting successful integrated marketing campaigns, creative productions, media relationships, and training/consulting projects for clients in various industries.
This document provides an overview of OMD, an integrated communications agency. It discusses OMD's mission to deliver insights, ideas, and results. It highlights OMD Vietnam's growth, capabilities, client roster, and case studies. OMD Vietnam is a young but growing agency that delivers successful campaigns through strategic thinking and media expertise.
Cloverads is a Vietnamese integrated marketing agency located in Ho Chi Minh City that offers digital, public relations, and branding services, with a focus on understanding client targets and goals to drive their brands forward. The document outlines Cloverads' culture, services, process, and clients across advertising, branding, digital, PR, and event areas. Cloverads works with clients across various industries such as food, education, healthcare, and fashion.
interstellar is a Marketing Communications Group Holdings which includes Interstellar Communications Ltd, and its highly specialized members such as event organizing, content creation, production, design and printing, web design, Outdoor Advertising (OOH), Online advertising, social/viral production, TVC, 2D/3D, social media management, and social media crisis management.
interstellar offers strategic planning, creative planning, IMC campaign management services.
interstellar has experience in consulting and implementing advertising campaigns for local and regional clients in Thailand, Laos, Cambodia, etc., with many big names such as Vietnam National Oil and Gas Group – PVN, Solvay - Belgian Petroleum Group, Viet Tiep Locks Joint Stock Company, Auchan – the second largest supermarket chain in France, Monsoon International Music Festival 2016, Vietnam Prosperity Bank – VP Bank, VIB, etc.
Sen Media provided media advisory, content creation, and crisis management services for several clients. This included handling negative publicity for Mavin sausage and Yamaha motorcycles, producing marketing content for Corona Red Label Tea and Matcha Cozy Milk Tea, and organizing launch events for Btea Premium drinks and Golden Land Nguyen Trai real estate. Through these services, Sen Media helped clients increase media coverage, access, and interactions while preventing or minimizing negative press coverage.
Thanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
Intheblack® inspiration workshops and tools convert these data driven insights into meaningful ideas and initiatives, through prioritising the type of content, experiences and solutions and touch-points people care about while exploring inspirational benchmarks from top performers for activation.
We start with building a customer journey to understand how customers think and feel in each touch point. Digital is our weapon to improve customer experiences in every touch point and connect them all together seamlessly under a strategic approach. And that’s what we call Creative Digitalized Marketing or marketing in a digital world
Stella Communications is a full-service marketing agency that provides brands with integrated 360-degree marketing plans and services including strategy, creative content, social media, and measurement. The agency has experience running social media campaigns for brands like Levi's, P&G, and Coca-Cola by engaging key opinion leaders and communities to increase interactions on Facebook. Stella Communications aims to help clients effectively reach and communicate with target audiences across multiple online and offline channels.
This document provides information about an advertising agency in Vietnam called Echo. It includes their vision to be the number one independent integrated marketing communications agency in Vietnam and grow their expertise regionally. It outlines their management team, milestones and growth plans. It also showcases some of their client work and integrated marketing campaigns for brands like Omo, Smirnoff, Microsoft Lumia and others. The campaigns utilized digital and experiential activations to engage consumers and meet business objectives.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
Spreading the passion in:
• Corporate Branding
• Product Branding
• Corporate Identity
• Packaging Design
• Creative Collaboration
• Non-traditional Media
We believe that good ideas are a measure of how people want to bring them up in conversations and how it excites them rather than how creative deem them so - in short we believe good ideas spread quickly on their own.
We believe design is an effort in enriching lives and developing culture. It is not merely an extension of marketing but is the voice of a society - which is why we strive to cultivate design that is founded on Vietnamese traditions or the essence of the brand.
This document outlines the SEAGULL W4P branding process used by the agency. It involves 3 main steps - the Brand Challenge, Brand Wings, and Brand Flight Map. The Brand Challenge identifies opportunities through research. Brand Wings creates the brand architecture through additional research and analysis. The Brand Flight Map provides rollout recommendations across customer touchpoints. Examples are given of how this process has been applied to brands in various industries like insurance, retail, manufacturing, and real estate. Key people at the agency and their experience are also mentioned.
CC Group is a creative and IMC agency connecting art, technology and media. Founded over 7 years, we offer a marketing full-services
package and have executed many projects in creative, digital, event and retail production for many clients in electronics, mobile, cosmetics,
real estate, pharmaceutical, FMCG, and more. For making a positive difference and enhancing the values of clients’ brands, from 2016 we
launched an in-house shooting studio for photography & TVC production to turn clients’ concept into reality.
Truly Integrated Marketing Service: We provide clients with a full suite of 360-degree marketing agency from concept to
execution.
What we love and What we do: We are fluent in brand and know how to exploit our understanding with experiences, skills and
creativity to make our messages resonate with our clients’ end-users.
We’re quick, flexible & results-driven
Alice Ceranovi presents her portfolio containing university projects, personal projects, contests, video and photography work. Her portfolio includes branding and communication projects for Eticlò, Franke, and Melacompro. She has experience in strategy development, graphic design, photography, and video production. Her goal is to use her creativity and skills to help others and define herself as a people-oriented person ready for new adventures.
BGroup is a marketing agency established in 2015 in Vietnam that provides digital and offline marketing services including social media management, content creation, events, and public relations. Their mission is to tell compelling stories for their clients that are relevant to their businesses. They have experience serving clients in various industries like AEON and managing projects across Vietnam. Their services are competitively priced and they aim to ensure projects are managed effectively to achieve the best results for clients.
Ed Limon from Winged Whale Media shares his insights on virtual and augmented...CytrusLogic LLC
Ed Limon is the founder of Winged Whale Media, a promotional video production company. He has been in the digital media industry since 2003. In 2016, he expanded the company's services to include virtual and augmented reality, which has won them many awards. Limon started his own company in 2007 to have more control over the projects he produced and to pursue innovative ideas. What drives him is seeing the impact that impactful videos have and helping clients achieve their goals. The one thing he wants clients to understand is that video marketing is now more important than ever due to rising engagement with video content.
SVA is an integrated communications agency based in Belgrade, Serbia that was founded in 1990. It specializes in strategy, creativity, PR, and independent thinking to develop communication solutions for clients. SVA has built lasting partnerships over many years with international and domestic companies, institutions, and the government of Serbia. The agency takes a customized, integrated approach to communication projects through advertising, public relations, digital media, and events.
The document introduces Marill Media Production, a creative studio in Saigon that tells stories for products through video production. It began with two boys pursuing their dream of building the studio using passion, creativity and imagination. Their team now includes many young talented people who create meaningful messages for brands. Marill Media specializes in 2D and 3D motion graphics videos and provides a full service production process. They guarantee customer satisfaction, quick responses, and the ability to satisfy different needs through their creative team. The document provides examples of motion graphic videos Marill Media has produced for companies in Vietnam and Japan.
Bond is a visual marketing agency that helps clients deliver a consistent visual message and brand values. It has won over 90 projects for over 60 clients in various industries. Bond uses a defined process to understand client goals and develop innovative design solutions for branding, packaging, digital experiences, and more. Some of its award-winning work includes designs for Techcombank, Homefood, and VNPT.
Digismart is a digital marketing agency in Vietnam that provides services including social media marketing, digital films, motion graphics, virtual and augmented reality development, and Blippar application development. They offer various augmented reality capabilities including image tracking to link creations to images, 360-degree orbiting of creations, and placement of creations in the real world using markers such as magazines, posters, or packaging. Their AR solutions can be applied across industries like fashion, science, retail, FMCG, automotive, beauty, and more.
A Company Credential is a brand activation agency in Jakarta, Indonesia that aims to create engagement between customers and brands through unique and relevant activation activities. The agency believes experiences are crucial for helping consumers feel and experience brands. Being part of a larger group provides research-based strategic approaches that assure clients activities will have measurable impacts. The agency was established in 2005 and provides services including planning, management, sampling, exhibitions, and campaign measurement.
ELYX is a marketing agency. We provide high quality services and cost effective strategy within brand activation, event, and more. We deliver from innovative concepts to efficient execution with enthusiasm and experience, based on clear objectives and measurable results.
Creativity and efficiency is at the heart of everything we do. As ELYX is backed by talented and experienced team members, with substantial expertise in the business.
Speak Sooner Client Presentation / Pitch Chris Zubryd
Speak Sooner Dot Org is a courageous Non-Profit helping both Doctors and Patients to encourage humanity, caring and resources for Cancer Patients in the US.
The document is a whitepaper that discusses the problem of "sterile advertising" and provides suggestions for making advertising more effective. [1] It argues that while research, briefs, and following best practices are important, they often result in advertising that is too impersonal and fails to connect with consumers. [2] The key is for agencies to develop greater empathy for consumers by getting out into the world and directly engaging with people. [3] Agencies need a culture that focuses on understanding consumers as emotional beings rather than just data points.
Thanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
Intheblack® inspiration workshops and tools convert these data driven insights into meaningful ideas and initiatives, through prioritising the type of content, experiences and solutions and touch-points people care about while exploring inspirational benchmarks from top performers for activation.
We start with building a customer journey to understand how customers think and feel in each touch point. Digital is our weapon to improve customer experiences in every touch point and connect them all together seamlessly under a strategic approach. And that’s what we call Creative Digitalized Marketing or marketing in a digital world
Stella Communications is a full-service marketing agency that provides brands with integrated 360-degree marketing plans and services including strategy, creative content, social media, and measurement. The agency has experience running social media campaigns for brands like Levi's, P&G, and Coca-Cola by engaging key opinion leaders and communities to increase interactions on Facebook. Stella Communications aims to help clients effectively reach and communicate with target audiences across multiple online and offline channels.
This document provides information about an advertising agency in Vietnam called Echo. It includes their vision to be the number one independent integrated marketing communications agency in Vietnam and grow their expertise regionally. It outlines their management team, milestones and growth plans. It also showcases some of their client work and integrated marketing campaigns for brands like Omo, Smirnoff, Microsoft Lumia and others. The campaigns utilized digital and experiential activations to engage consumers and meet business objectives.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
Spreading the passion in:
• Corporate Branding
• Product Branding
• Corporate Identity
• Packaging Design
• Creative Collaboration
• Non-traditional Media
We believe that good ideas are a measure of how people want to bring them up in conversations and how it excites them rather than how creative deem them so - in short we believe good ideas spread quickly on their own.
We believe design is an effort in enriching lives and developing culture. It is not merely an extension of marketing but is the voice of a society - which is why we strive to cultivate design that is founded on Vietnamese traditions or the essence of the brand.
This document outlines the SEAGULL W4P branding process used by the agency. It involves 3 main steps - the Brand Challenge, Brand Wings, and Brand Flight Map. The Brand Challenge identifies opportunities through research. Brand Wings creates the brand architecture through additional research and analysis. The Brand Flight Map provides rollout recommendations across customer touchpoints. Examples are given of how this process has been applied to brands in various industries like insurance, retail, manufacturing, and real estate. Key people at the agency and their experience are also mentioned.
CC Group is a creative and IMC agency connecting art, technology and media. Founded over 7 years, we offer a marketing full-services
package and have executed many projects in creative, digital, event and retail production for many clients in electronics, mobile, cosmetics,
real estate, pharmaceutical, FMCG, and more. For making a positive difference and enhancing the values of clients’ brands, from 2016 we
launched an in-house shooting studio for photography & TVC production to turn clients’ concept into reality.
Truly Integrated Marketing Service: We provide clients with a full suite of 360-degree marketing agency from concept to
execution.
What we love and What we do: We are fluent in brand and know how to exploit our understanding with experiences, skills and
creativity to make our messages resonate with our clients’ end-users.
We’re quick, flexible & results-driven
Alice Ceranovi presents her portfolio containing university projects, personal projects, contests, video and photography work. Her portfolio includes branding and communication projects for Eticlò, Franke, and Melacompro. She has experience in strategy development, graphic design, photography, and video production. Her goal is to use her creativity and skills to help others and define herself as a people-oriented person ready for new adventures.
BGroup is a marketing agency established in 2015 in Vietnam that provides digital and offline marketing services including social media management, content creation, events, and public relations. Their mission is to tell compelling stories for their clients that are relevant to their businesses. They have experience serving clients in various industries like AEON and managing projects across Vietnam. Their services are competitively priced and they aim to ensure projects are managed effectively to achieve the best results for clients.
Ed Limon from Winged Whale Media shares his insights on virtual and augmented...CytrusLogic LLC
Ed Limon is the founder of Winged Whale Media, a promotional video production company. He has been in the digital media industry since 2003. In 2016, he expanded the company's services to include virtual and augmented reality, which has won them many awards. Limon started his own company in 2007 to have more control over the projects he produced and to pursue innovative ideas. What drives him is seeing the impact that impactful videos have and helping clients achieve their goals. The one thing he wants clients to understand is that video marketing is now more important than ever due to rising engagement with video content.
SVA is an integrated communications agency based in Belgrade, Serbia that was founded in 1990. It specializes in strategy, creativity, PR, and independent thinking to develop communication solutions for clients. SVA has built lasting partnerships over many years with international and domestic companies, institutions, and the government of Serbia. The agency takes a customized, integrated approach to communication projects through advertising, public relations, digital media, and events.
The document introduces Marill Media Production, a creative studio in Saigon that tells stories for products through video production. It began with two boys pursuing their dream of building the studio using passion, creativity and imagination. Their team now includes many young talented people who create meaningful messages for brands. Marill Media specializes in 2D and 3D motion graphics videos and provides a full service production process. They guarantee customer satisfaction, quick responses, and the ability to satisfy different needs through their creative team. The document provides examples of motion graphic videos Marill Media has produced for companies in Vietnam and Japan.
Bond is a visual marketing agency that helps clients deliver a consistent visual message and brand values. It has won over 90 projects for over 60 clients in various industries. Bond uses a defined process to understand client goals and develop innovative design solutions for branding, packaging, digital experiences, and more. Some of its award-winning work includes designs for Techcombank, Homefood, and VNPT.
Digismart is a digital marketing agency in Vietnam that provides services including social media marketing, digital films, motion graphics, virtual and augmented reality development, and Blippar application development. They offer various augmented reality capabilities including image tracking to link creations to images, 360-degree orbiting of creations, and placement of creations in the real world using markers such as magazines, posters, or packaging. Their AR solutions can be applied across industries like fashion, science, retail, FMCG, automotive, beauty, and more.
A Company Credential is a brand activation agency in Jakarta, Indonesia that aims to create engagement between customers and brands through unique and relevant activation activities. The agency believes experiences are crucial for helping consumers feel and experience brands. Being part of a larger group provides research-based strategic approaches that assure clients activities will have measurable impacts. The agency was established in 2005 and provides services including planning, management, sampling, exhibitions, and campaign measurement.
ELYX is a marketing agency. We provide high quality services and cost effective strategy within brand activation, event, and more. We deliver from innovative concepts to efficient execution with enthusiasm and experience, based on clear objectives and measurable results.
Creativity and efficiency is at the heart of everything we do. As ELYX is backed by talented and experienced team members, with substantial expertise in the business.
Speak Sooner Client Presentation / Pitch Chris Zubryd
Speak Sooner Dot Org is a courageous Non-Profit helping both Doctors and Patients to encourage humanity, caring and resources for Cancer Patients in the US.
The document is a whitepaper that discusses the problem of "sterile advertising" and provides suggestions for making advertising more effective. [1] It argues that while research, briefs, and following best practices are important, they often result in advertising that is too impersonal and fails to connect with consumers. [2] The key is for agencies to develop greater empathy for consumers by getting out into the world and directly engaging with people. [3] Agencies need a culture that focuses on understanding consumers as emotional beings rather than just data points.
The document is a whitepaper that discusses the problem of "sterile advertising" and provides suggestions for making advertising more effective. It argues that while research, data analysis, and following best practices are important, they often result in advertising that is too impersonal and fails to connect with consumers on an emotional level. The whitepaper suggests that agencies need to develop a deeper empathy for consumers by getting out into the field, engaging directly with people, and hiring staff with backgrounds in fields like psychology. It also advocates embracing some degree of messiness and individuality in the creative process to develop ideas that truly resonate with audiences.
A complete guide to start your journey with social selling.
Connect with me on Twitter: @HennaNiiranen
See also http://www.slideshare.net/differolaiset
The document discusses how advertising has become too sterile and detached from consumers. It argues that focus groups, research reports, and agency briefs reduce consumers to simplistic profiles that don't reflect the complexity of human behavior. As a result, advertising campaigns developed from these sterile inputs fail to meaningfully connect with consumers. The document advocates for a more empathetic approach that understands consumers' perspectives and experiences to create effective advertising.
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdfJos Schuurmans
This document outlines the key elements of a digital strategy including developing a brand proposition and story, setting attention strategies and key performance indicators, and creating a content plan and calendar. It also discusses channel development by establishing processes, selecting appropriate channels, and integrating tools and marketing technology. Finally, it addresses content operations through content creation, curation, and providing coaching and training.
Archives from my sales and marketing blogDan Galante
The document summarizes the blog posts from Dan Galante's Sales and Marketing blog. It includes summaries and snippets of 10 blog posts related to topics in sales, marketing, branding and product development. The posts provide advice and strategies on developing products, overcoming sales objections, creating marketing plans, building brands, and leveraging social media.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Presentation slides from Inbound and Digital Marketing Workshop at Temecula Startup Week 2018. Review tips and tricks to getting your startup off the ground using Inbound methodologies to build community and grow into a sustainable business. Presented by Matt Simpson and Trey Evans of Magnetic Creative.
This document provides an overview of account planning, including definitions of account planning and related strategy and tactics. It discusses the role of the account planner in an advertising agency and provides examples of their daily responsibilities. Tips are provided on writing briefs, finding real problems, developing insights, and asking the right questions of clients. The importance of considering category, culture, consumer, and company is emphasized for developing effective advertising campaigns.
The document is a guide for building a personal brand from Chris Ducker, an expert on personal branding. It provides tips over 10 sections on how to define one's brand, set goals, publish content consistently, engage on social media, network strategically, and ultimately be authentic in embracing one's true self. The overall message is that developing a strong personal brand through helpful, high-quality content can open doors to new opportunities and influence.
Stone Soup Creative helps organizations develop and communicate their brand through a comprehensive branding process called the Brand Recipe. The Brand Recipe is a 12-step process that helps organizations define their core values and message so they can build trust with supporters and make their marketing more effective. Stone Soup Creative's branding work helps organizations transform their brand so it authentically reflects their mission and ensures internal and external communications consistently portray the organization's identity.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
The document provides an overview of Facebook's rise from its launch in 2004 to becoming one of the largest social media and advertising platforms. It traces key events and launches in Facebook's growth such as introducing ads and pages in 2006 and 2007. The document then discusses how public relations principles can be applied to social media strategies, including knowing your audience, staying on message, building relationships, and being responsive. It provides examples of how traditional PR tactics like media relations, internal communications, and crisis communications can utilize social media.
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
This presentation was given at the 2016 Business Communicators Summit (BCS) hosted by the Kansas City chapter of the International Association of Business Communicators (IABC). The summit took place on February 9, 2016.
Similar to Unblur Creative - Agency Profile 2018 (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
2. When I am talking to you, it means that I'm alone with you. Believe me, no
matter who you are, whether a person or collective, if you are feeling vague,
what I am about to say below, will at least be able to help you understand a
part of the reasons why you should continue this conversation.
Dear friend, in this moment when you are tired or you do not know what you
are doing, and start struggling for help. The questions as "What's going on?"
“Why did I fail?," or “What is the problem?” are always in your head
without answer.
That’s the time when you should meet me.
I believe, before you can come up with the right ways to solve the challenges
that can help you grow. It's better to identify the key problem that needs to
be resolved in thousands of problems that you are facing.
That time, for sure, when you felt really vague, you seemed to be swimming
helplessly, and wished that someone could help you and let you know where
you should start first.
Meet me! My name is “Unblur”, the one who can turn bokehs into the dot.
T h e
s t o r y
3. “
M y n a m e
i s U n b l u r
I am the combination of talented people
who can help define barriers in various fields,
and “unblur” any confusions while reaching the target.
5. A p p r o a c h
My approach is to create both strategic and
creative solutions that help to unblur people's
confusion and ambiguity (including team
members' dreams, clients' needs, and partners'
unexploited strengths), then sharpen all these
hazes and turn them into hi resolution pixels.
7. “
M y h a l l m a r k s
All solutions are derived from thorough analysis to find the core issue. Consensus on the issue will help both
the brand and the agency agree on the advantages and disadvantages. This will help you to make rational
decisions based on the most objective factors.
The right solution always come after identifying the problems you face with. Then, the power of creativity
and innovation will be applied and maximized, with a strong understanding about the psychology of those
who need to be persuaded as the target audience.
My strategic and creative solutions are at the intersection of the consumer psychology, the brand values, the
business challenges and the media trends. My media solutions deliver a much higher level of impact by
maximizing digital and social networks and offering innovative platforms.
8. G o a l
T h e h i - r e s s t r a t e g i c a n d
c r e a t i v e a g e n c y
9. My services and solutions are always designed
to fit the needs of clients by bringing the most
strategic and creative people together.
. Product launch
. Creative content studio
. Innovative platforms
. Brand building campaigns
S e r v i c e s
10. S e r v i c e s
B r a n d b u i l d i n g c a m pa i g n s
You have a great business idea or an amazing product that
you believe in. How to convince the world to believe in it as
well? Let give this opportunity to me to walk through this
journey with you. I have experienced brand building for
various brands, and can help connect you with the right
partners to achieve your business vision.
My capabilities:
. Governmental Organization/NGOs/ NPOs/ Business
challenges’ diagnostics
. Target Audiences/ Consumer segmentation
. Target Audiences/ Consumers Insight
. Concept development
. Build digital & social strategy/ viral marketing campaigns
. Marketing mix planning
. Communication execution
. Success measurement
11. S e r v i c e s
P r o d u c t l a u n c h
New product launch or product re-launch is always an exciting time
for your business. But it’ll be a pity if no one hears about it. Let’s
make it loud and clear for the world to witness. Don’t just stop at
highlighting your product’s unique selling points. Be bold and create
an exciting journey that triggers consumers to experience your
product and fall in love with it.
My capabilities:
. Market research/ NGOs/ NPOs/ Brand Values Research
. Consumers segmentation
. Insight
. Concept development
. Build communication strategy (digital & social) and viral marketing campaigns
. Communication execution
. Success measurement
12. S e r v i c e s
C r e a t i v e c o n t e n t s t u d i o
“One size cannot fit all”. I design and tailor every piece of creative
assets for your own brand, that can highlight your unique identity
and connect with Vietnamese audience.
. Brand/ NGOs/ NPOs videos
. Viral videos
. Voice talents
. Stock footage library
. Stock photo library
. Special format content: cinemagraphs,
360* videos, 360* photos, GIF, etc.
My capabilities:
13. S e r v i c e s
I n n o va t i v e p l a t f o r m s
In this ever-changing world, every brand is chasing after the latest
technology and digital platforms. However, the latest now will become
the past one day as change is inevitable. I pursue a different route:
the consumer journey. They are the ones who define the innovative
media, and I create the innovative platforms.
My capabilities:
. Media landscape analysis
. Consumers behaviours
. Media insights
. Innovative platform idea development
. Execution
. Success measurement
14. Value maximization:Team expertise: Way of working: Bold creativity:
07. Budget optimization
08. Time saving
09. Process transparency
01 . Global brand exposure
02. Local insight miners
03. Strategic & creative solutions
04. Listen by heart, not by ears
05. Less process, more productivity
06. Prioritize client support &
problem solving
10. Change consumer mindset
11 . Innovative platforms
12. Viralbility orientation
M y s t r e n g t h s
15. E : meet.me@unblur.com.vn
P : +84 24 32 32 11 39
A : 6th Floor, DC Building, 144 Doi Can Street, Ba Dinh, Hanoi
W: http://www.unblur.com.vn
Unblur Creative Agency
c o n t a c t