This presentation shows different types of Content Marketing related to the Travel Industry

1. SP
MARKETING
CONTENT MARKETING

2. Content Marketing
According to the Content Marketing Institute, content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant, and consistent content to attract and retain a
clearly defined audience — and, ultimately, to drive profitable customer action.

3. B L O G P O S T

4. V I D E O

5. U S E R G E N E R A T E D
C O M M E N T S

6. T R A V E L T I P S

7. H O W T O

8. F O R U M

9. R E V I E W S

10. U S E R
G E N E R A T E D
L I S T

11. P A C K I N G T I P S

12. I T I N E R A R Y

13. V I D E O B L O G

14. Image 1. Sasha Brady (January 2022), The Lonely Planet. Available at
https://www.lonelyplanet.com/articles/how-to-apply-for-covid-health-pass-in-france [Accessed
07/01/2022]
Image 2. Lonely Planet Video (2022). Available at https://www.lonelyplanet.com/articles/new-night-
train-routes-europe Accessed 07/01/2022]
Image 3. Lonely Planet Instagram Post (2022). Available at @Lonelyplanet on Instagram [Accessed
07/01/2022]
Image 4. Lindsey Olander (April 2020), Jetsetter. Available at
https://www.jetsetter.com/magazine/things-to-know-before-visiting-cancun/ [Accessed 05/05/2021]
Image 5. Lindsey Olander (April 2020), Jetsetter. Available at
https://www.jetsetter.com/magazine/how-to-host-an-italian-party-at-home/ [Accessed 07/01/2022]
Images 6. Tripadvisor (n.d.), Tripadvisor. Available at https://www.tripadvisor.co.uk/ForumHome
[Accessed 07/01/2022]
Image 7. Matthew L. (December 2021). Customer Review on Tripadvsor. Available at
https://www.tripadvisor.co.uk/Hotel_Review-g186538-d4988628-Reviews-Eagle_Brae-
Beauly_Scottish_Highlands_Scotland.html#REVIEWS Accessed [07/01/2022]
Reference List
Images

15. Image 8. Tripadvisor (n.d.), Tripadvisor. Available at
https://www.tripadvisor.co.uk/TravelersChoice [Accessed 07/01/2022]
Image 9. Happy to Wonder (2020). Available at https://happytowander.com/suitcase-paking-tips/
[Accessed 23/09/2021]
Image 10. Happy to Wonder (2021). Available at https://happytowander.com/3-day-rome-
itinerary/ [Accessed 23/09/2021]
Image 11. Happy to Wonder (2019), YouTube, Available at
https://www.youtube.com/watch?v=Fbfegva4uHM [Accessed 23/09/2021]