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Agencycredentials 
2014
Understanding Clients` Business Goals 
Client-centric full-service digital agency, managing tasks of two types: 
1. Focusing on brand: BRAND HEALTH & EQUITY 
2. Focusing on sales: CPA 
product value message media TA sales
6 STEP 
Checkpoint & guidelines for 
Future strategy & tactics 
1 STEP 
Soc-dem research 
4 STEP 
Definition of the most valuable 
(potential) consumer 
2 STEP 
Segmentation by 
Consumption & potential 
3 STEP 
Comparison of consumption, 
preferences & behavior 
Understanding Consumers’ Needs 
5 STEP 
Consumer portrait creation
Delivering Insight Driven, Statistically Proven Solutions 
Communication platform 
Brand’s advantages TA’s needs
1Cases to Solve
9 months of leadership 
Chernigivske 
Social media communication strategy 
Brand Health and Equity 
Challenge 
To develop digital-channel of communication with TA 
comparable to classic channels as for reach 
Solution 
Content strategy «Proud of Ukraine» with unique 
national content leads to good viral potential. Cost 
effective context strategy. 
Results 
 №1 in Ukraine as for the number of fans * 
 №1 in the category as for interaction * 
 №1 in the category as for reach * 
 400 000+ fans of the brand in Facebook 
 Facebook Award 
Brand’s page: Facebook 
* May 2013 – February 2014 
Year: 2013 - 2014
Moriamin Forte ® 
Interactive promo-site 
Brand Health and Equity 
Challenge 
To engage TA and inform them about new product of 
absolutely new category in conditions of extremely small 
budget 
Solution 
Interactive promo-site, illustrating 2 life scenarios: usual 
life vs. active life of a woman, taking amino acids 
Results 
 In Ukraine a new pharmacological category was created 
 Viral reach about 70% 
Brand’s Case study on Youtube 
Year: 2013
Fidobank 
Buying strategy 
CPA 
Challenge 
To attract $25 000 000 of deposits, into new bank with zero 
awareness level 
Solution 
Finding relevant message for the most valued prospects. 
CPC placement on high reach resources with low CTR. 
Focus on CPA effectiveness 
Results 
 32 million USD on deposits - 28% over plan 
 Brand awareness raised from 0% to 12% * 
Brand’s Case study on Youtube 
* Source: InMind 
Year: 2013
2Agency to Manage
Providing Services, 10 Years of Market Experience 
Communication 
planning 
Media planning 
& Buying 
Strategic 
planning 
We create 360°-strategies, 
based on results of own (CCS) 
and industrial researches (TNS, 
InMind, Arianna, Nielsen) 
We realize communicational 
strategies in all media, focusing 
on digital 
We plan placing in all media, 
manage buying in the interests 
of clients. We are RTB leader 
in Ukraine 
Digital creativity 
& Production 
Search engine 
marketing 
We engage users in brand 
communities, realize 
day-by-day communication in 
social networks 
We create communicational 
platforms, work out ideas and 
mechanics of audience and brand 
interaction 
We attract users of search 
engines. Analyze and optimize 
traffic. Models: CPA, CPL, CPO 
Social media 
marketing
Agency’s Strong Point 
Strategic 
planning 
We create 360°-strategies, 
based on results of own (CCS) 
and industrial researches: TNS, 
InMind, Arianna, Nielsen 
AdPro specializes in creation and realization of 360°- 
full media strategies with a focus on digital-channels. 
As a part of communication group DENTSU AEGIS 
NETWORK UKRAINE, we have full access to TNS, 
Nielsen, InMind, Arianna and other researches. 
Strategists’ team consists of 6 professionals with 
experience of planning in all media. 
In every department there is a professional with 
strategic background.
Tools to Find out Insights 
TNS MMI 
brand health index and TA 
research 
Consumer Connection 
System 
Consumer preferences and media 
research 
Google Analytics 
Web-site visitors’ behavior 
analysis 
InMind AdOpinion 
web-site audience 
research, tracking, audit, 
surveys 
Nielsen Arianna 
Brands` internet activity 
monitoring 
AdverTrack 
Internet activity 
competitors` monitoring 
Markdata 
media channels audience 
research, monitoring 
Gemius 
Website audience 
research 
CCS Planner 
Cross-media reach 
and ad recall planning
Big Data Approach 
 Econometric modeling based on media, 
brand and sales data 
 Data bases managing 
 Real Time Bidding 
1 
To accumulate 
2 
To analyze 
3 
To forecast 
5 
To adapt 
4 
To track
3Structure to Serve
Agency’s Structure: 
55 professionals, 7 departments, 3 functional Matrices 
media 
director 
CEO 
business development 
director 
media dept. 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix
Agency’s Structure: 
media 
director 
CEO 
business development 
director 
media dept. 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix 
Nastya Baydachenko 
11 years in management 
and strategic planning
Agency’s Structure: 
media 
director 
CEO 
business development 
director 
media dept. 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix 
Vitaliy Georgiev 
11 years in management 
and advertising
Agency’s Structure: 
media 
director 
CEO 
business development 
director 
media dept. 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix 
Veronica Logvinovskaya 
6 years in media planning 
and buying
Agency’s Structure: 
media 
director 
CEO 
business development 
director 
media dept. 
Mila Krutchenko 
Strategic Director 
6 years in marketing 
and strategic planning 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix
Agency’s Structure: 
media 
director 
CEO 
business development 
director 
media dept. 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix 
Alex Garmash 
Performance Director 
5 years in media 
and strategic planning
Agency’s Structure: 
media 
director 
CEO 
business development 
director 
media dept. 
Irina Timoshchenko 
Client Service Director 
6 years in advertising 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix
Agency’s Structure 
media 
director 
CEO 
business development 
director 
media dept. 
Jana Gorbacheva 
SMM & PR Director 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
8 years in PR 
and social media marketing 
innovative media 
products matrix
Agency’s Structure 
media 
director 
CEO 
business development 
director 
media dept. 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix 
Yuri Lence 
Associate Creative Director 
6 years in UX-UI development
Agency’s Structure 
media 
director 
CEO 
business development 
director 
media dept. 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix 
Vitaly Kulko 
Production Director 
8 years in project 
management
Agency’s Structure 
media 
director 
CEO 
business development 
director 
media dept. 
Kateryna Pervukhina 
Innovative Media Products 
Lead 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
3 years in advertising 
innovative media 
products matrix
Agency’s Structure 
media 
director 
CEO 
business development 
director 
media dept. 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix 
Anastacia Voitkevich 
Head of interactive projects 
4 years in advertising
Agency’s Structure 
media 
director 
CEO 
business development 
director 
media dept. 
performance unit 
strategy dept. 
client service dept. 
new business dept. 
creative dept. 
smm & pr dept. production dept. 
interactive projects’ 
matrix 
creative SMM 
matrix 
innovative media 
products matrix 
Yuri Lence 
Associate Creative Director 
6 years in UX-UI development
42013 Review to Prove
New Business Wins in 2013
Clients 2013-2014
Awards in 2013 
Moriamin 
Interactive website 
 Red apple gold 
 KIAF gold 
 KIAF silver 
 Golden Hummer gold 
 KAKADU bronze 
 FWA SoD 
 Golden Hummer short list 
 ACD*UA short list 
Fidobank 
Deposit campaign 
 EFFIE silver 
DreamTrip 
Promo site for Rich 
 ACD*UA short list 
 ADC*UA bronze 
Viasat 
Media Creative 
 UMH Digital silver
AdPro’s Position in 2013 
Revenue 
100+ mio UAH 
Effectiveness 
effectiveness rating 
Creativity 
creativity rating 
- №1 
in rating of media 
agencies as for 
revenue1 
- №2 
in rating of 
digital agencies as 
for revenue2 
- №2 
in interim 
creativity rating 
of digital-agencies 
in 2013/20144 
- 14 awards on 10 
festivals 
Silver3 
1 http://adcoalition.org.ua/ru/reitingi/2012/internet_media_billings_2012 
2 http://adcoalition.org.ua/ru/reitingi/2012/digital_billings_2012 
3 http://adcoalition.org.ua/ru/reitingi/2013/effie_digital 
4 http://adcoalition.org.ua/ru/reitingi/2013/digital
5Market Positions to Guarantee
Professional Unions and Industrial Activity 
• AdPro is an actual member of the All-Ukrainian 
Advertising Coalition since 2011 and CEO is a 
member of the board of All-Ukrainian Advertising 
Coalition since 2012 
• Co-founder of Ukrainian Digital Agencies 
Committee (UDAC) 
• Member of INAU, initiator of Internet market value 
estimation, member of Terminology Unification 
Committee 
Agency founded in 2004 
Team – 55 professionals
DENTSU AEGIS NETWORK UKRAINE Positions 
internet OOH radio 
TV press
Reasons to Believe 
1. AdPro is the Internet market leader in Ukraine concerning services, innovations, revenues, team 
development 
2. Stable reliable structure (part of Dentsu Aegis Network Ukraine) that s the Client signed in the 
proposal 
3. Full service in one Agency (media, creative, performance, analytics and modeling) 
4. 10 years of market experience and constant growth 
5. The most experienced market team(all media, creative and cross-media projects)
Bonuses for Agency’s Clients 
Trainings 
we teach 
 Digital Day 
 Intro to digital 
 Advanced SMM, Context, 
Banner Ad, CPA, 
Applications,RTB 
benefits 
 Role of digital in Brand 
Health building 
 Digital-centric approach 
 Cost-effective 
TV+Internet planning 
Reports 
we inform 
 Innovations – monthly 
 Reports – monthly 
 Daily tracking of 
campaign dynamics 
 Annual report with 
recommendations 
Reviews 
we research 
 MMO – quarterly 
 Competitive analysis 
 Category review 
 TA review and analysis 
Accounting 
we manage 
 Cross-media projects 
 Non-standard projects 
 Creative and production 
for all media 
 TV sponsorship
Network Experience 
We have unique experience of working with BIG 
network clients in digital. 
What do we guarantee? 
-Top-class media planning, strategy, service, and 
creative products. 
-Complete transparency (Double Click, Adriver, 
DART Search, media audit) 
-Quick reactions on all kinds of network requests 
-Project management system and coordination of 
digital-centric cross-media projects 
-Adjustment of team according to client’s 
requirements 
Our network clients
Ready to start? 
Vitaly Georgiev 
Business Development Director 
vitaliy.georgiev@adpro.ua 
067 621 61 15 
adpro.ua
Appendix 
More Cases to Impress 6
Tuc | Yellow Side 
360°-digital strategy 
Brand Health and Equity 
Challenge 
Engage TA in interaction with the brand in usual for it digital 
environment. 
Solution 
Complex cross-digital platform «Yellow Side», uniting brand 
communities in social media, promo-site with activations and 
branded mobile apps. 
Results 
12 000+ fans of brand in social media. 
15 000+ participants of competitive activations. 
3 000+ downloads of mobile apps. 
Brand’s Case study on Youtube 
Year: 2012
Rich | Dreamtrip 
Interactive promo-site 
Brand Health and Equity&CPA 
Challenge 
Maximize site’s WOM-promotion, build emotional connection 
with the brand, travelling and freedom. 
Solution 
Interactive promo-site, enabling to create “DreamTrip” and get 
a chance to realize it. 
Results 
5 700+ of participants. 
67 000+ of web-site visitors. 
Brand’s Case study on Youtube 
Brand’s pages: Facebook 
Year: 2013 - 2014
Bonjour 
Social media communication platform 
Brand Health and Equity 
Challenge 
Reach and engage young part of TA, inaccessible through TV. 
Solution 
Communication platform “You are worth delight”: personal 
conversation on behalf of male celebrity. 
Results 
90% of fans of the brand on facebook page represent young 
part of TA 
Brand №1 in the category as for engagement 
Brand №1 in the category as for virality 
27 000+ fans in FB, 44 000 fans in VK 
Brand’s pages: Facebook ВКонтакте 
Year: 2011-2012
Sushiya 
Social media strategy 
Brand Health and Equity 
Challenge 
Position Syshiya as the most modern restaurant of Japanese cuisine. 
Solution 
Total presence of the brand in all popular social and geolocational 
media, well-known among restaurant visitors. Instant on-line reaction 
on users’ claims. Communication platform “Susiya: contemporary 
Japan”, social application with bar-codes, promoting current actions in 
restaurants. 
Results 
Brand №1 in the category as for the number of fans in social media 
Brand №1 in the category as for the speed of reaction on claims 
60% growth of positive tips number in Foursquare 
Brand’s pages: Facebook ВКонтакте Foursquare 
Year: 2013

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AdPro | isobar digital agency credentials

  • 2. Understanding Clients` Business Goals Client-centric full-service digital agency, managing tasks of two types: 1. Focusing on brand: BRAND HEALTH & EQUITY 2. Focusing on sales: CPA product value message media TA sales
  • 3. 6 STEP Checkpoint & guidelines for Future strategy & tactics 1 STEP Soc-dem research 4 STEP Definition of the most valuable (potential) consumer 2 STEP Segmentation by Consumption & potential 3 STEP Comparison of consumption, preferences & behavior Understanding Consumers’ Needs 5 STEP Consumer portrait creation
  • 4. Delivering Insight Driven, Statistically Proven Solutions Communication platform Brand’s advantages TA’s needs
  • 6. 9 months of leadership Chernigivske Social media communication strategy Brand Health and Equity Challenge To develop digital-channel of communication with TA comparable to classic channels as for reach Solution Content strategy «Proud of Ukraine» with unique national content leads to good viral potential. Cost effective context strategy. Results  №1 in Ukraine as for the number of fans *  №1 in the category as for interaction *  №1 in the category as for reach *  400 000+ fans of the brand in Facebook  Facebook Award Brand’s page: Facebook * May 2013 – February 2014 Year: 2013 - 2014
  • 7. Moriamin Forte ® Interactive promo-site Brand Health and Equity Challenge To engage TA and inform them about new product of absolutely new category in conditions of extremely small budget Solution Interactive promo-site, illustrating 2 life scenarios: usual life vs. active life of a woman, taking amino acids Results  In Ukraine a new pharmacological category was created  Viral reach about 70% Brand’s Case study on Youtube Year: 2013
  • 8. Fidobank Buying strategy CPA Challenge To attract $25 000 000 of deposits, into new bank with zero awareness level Solution Finding relevant message for the most valued prospects. CPC placement on high reach resources with low CTR. Focus on CPA effectiveness Results  32 million USD on deposits - 28% over plan  Brand awareness raised from 0% to 12% * Brand’s Case study on Youtube * Source: InMind Year: 2013
  • 10. Providing Services, 10 Years of Market Experience Communication planning Media planning & Buying Strategic planning We create 360°-strategies, based on results of own (CCS) and industrial researches (TNS, InMind, Arianna, Nielsen) We realize communicational strategies in all media, focusing on digital We plan placing in all media, manage buying in the interests of clients. We are RTB leader in Ukraine Digital creativity & Production Search engine marketing We engage users in brand communities, realize day-by-day communication in social networks We create communicational platforms, work out ideas and mechanics of audience and brand interaction We attract users of search engines. Analyze and optimize traffic. Models: CPA, CPL, CPO Social media marketing
  • 11. Agency’s Strong Point Strategic planning We create 360°-strategies, based on results of own (CCS) and industrial researches: TNS, InMind, Arianna, Nielsen AdPro specializes in creation and realization of 360°- full media strategies with a focus on digital-channels. As a part of communication group DENTSU AEGIS NETWORK UKRAINE, we have full access to TNS, Nielsen, InMind, Arianna and other researches. Strategists’ team consists of 6 professionals with experience of planning in all media. In every department there is a professional with strategic background.
  • 12. Tools to Find out Insights TNS MMI brand health index and TA research Consumer Connection System Consumer preferences and media research Google Analytics Web-site visitors’ behavior analysis InMind AdOpinion web-site audience research, tracking, audit, surveys Nielsen Arianna Brands` internet activity monitoring AdverTrack Internet activity competitors` monitoring Markdata media channels audience research, monitoring Gemius Website audience research CCS Planner Cross-media reach and ad recall planning
  • 13. Big Data Approach  Econometric modeling based on media, brand and sales data  Data bases managing  Real Time Bidding 1 To accumulate 2 To analyze 3 To forecast 5 To adapt 4 To track
  • 15. Agency’s Structure: 55 professionals, 7 departments, 3 functional Matrices media director CEO business development director media dept. performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix
  • 16. Agency’s Structure: media director CEO business development director media dept. performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix Nastya Baydachenko 11 years in management and strategic planning
  • 17. Agency’s Structure: media director CEO business development director media dept. performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix Vitaliy Georgiev 11 years in management and advertising
  • 18. Agency’s Structure: media director CEO business development director media dept. performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix Veronica Logvinovskaya 6 years in media planning and buying
  • 19. Agency’s Structure: media director CEO business development director media dept. Mila Krutchenko Strategic Director 6 years in marketing and strategic planning performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix
  • 20. Agency’s Structure: media director CEO business development director media dept. performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix Alex Garmash Performance Director 5 years in media and strategic planning
  • 21. Agency’s Structure: media director CEO business development director media dept. Irina Timoshchenko Client Service Director 6 years in advertising performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix
  • 22. Agency’s Structure media director CEO business development director media dept. Jana Gorbacheva SMM & PR Director performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix 8 years in PR and social media marketing innovative media products matrix
  • 23. Agency’s Structure media director CEO business development director media dept. performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix Yuri Lence Associate Creative Director 6 years in UX-UI development
  • 24. Agency’s Structure media director CEO business development director media dept. performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix Vitaly Kulko Production Director 8 years in project management
  • 25. Agency’s Structure media director CEO business development director media dept. Kateryna Pervukhina Innovative Media Products Lead performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix 3 years in advertising innovative media products matrix
  • 26. Agency’s Structure media director CEO business development director media dept. performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix Anastacia Voitkevich Head of interactive projects 4 years in advertising
  • 27. Agency’s Structure media director CEO business development director media dept. performance unit strategy dept. client service dept. new business dept. creative dept. smm & pr dept. production dept. interactive projects’ matrix creative SMM matrix innovative media products matrix Yuri Lence Associate Creative Director 6 years in UX-UI development
  • 29. New Business Wins in 2013
  • 31. Awards in 2013 Moriamin Interactive website  Red apple gold  KIAF gold  KIAF silver  Golden Hummer gold  KAKADU bronze  FWA SoD  Golden Hummer short list  ACD*UA short list Fidobank Deposit campaign  EFFIE silver DreamTrip Promo site for Rich  ACD*UA short list  ADC*UA bronze Viasat Media Creative  UMH Digital silver
  • 32. AdPro’s Position in 2013 Revenue 100+ mio UAH Effectiveness effectiveness rating Creativity creativity rating - №1 in rating of media agencies as for revenue1 - №2 in rating of digital agencies as for revenue2 - №2 in interim creativity rating of digital-agencies in 2013/20144 - 14 awards on 10 festivals Silver3 1 http://adcoalition.org.ua/ru/reitingi/2012/internet_media_billings_2012 2 http://adcoalition.org.ua/ru/reitingi/2012/digital_billings_2012 3 http://adcoalition.org.ua/ru/reitingi/2013/effie_digital 4 http://adcoalition.org.ua/ru/reitingi/2013/digital
  • 33. 5Market Positions to Guarantee
  • 34. Professional Unions and Industrial Activity • AdPro is an actual member of the All-Ukrainian Advertising Coalition since 2011 and CEO is a member of the board of All-Ukrainian Advertising Coalition since 2012 • Co-founder of Ukrainian Digital Agencies Committee (UDAC) • Member of INAU, initiator of Internet market value estimation, member of Terminology Unification Committee Agency founded in 2004 Team – 55 professionals
  • 35. DENTSU AEGIS NETWORK UKRAINE Positions internet OOH radio TV press
  • 36. Reasons to Believe 1. AdPro is the Internet market leader in Ukraine concerning services, innovations, revenues, team development 2. Stable reliable structure (part of Dentsu Aegis Network Ukraine) that s the Client signed in the proposal 3. Full service in one Agency (media, creative, performance, analytics and modeling) 4. 10 years of market experience and constant growth 5. The most experienced market team(all media, creative and cross-media projects)
  • 37. Bonuses for Agency’s Clients Trainings we teach  Digital Day  Intro to digital  Advanced SMM, Context, Banner Ad, CPA, Applications,RTB benefits  Role of digital in Brand Health building  Digital-centric approach  Cost-effective TV+Internet planning Reports we inform  Innovations – monthly  Reports – monthly  Daily tracking of campaign dynamics  Annual report with recommendations Reviews we research  MMO – quarterly  Competitive analysis  Category review  TA review and analysis Accounting we manage  Cross-media projects  Non-standard projects  Creative and production for all media  TV sponsorship
  • 38. Network Experience We have unique experience of working with BIG network clients in digital. What do we guarantee? -Top-class media planning, strategy, service, and creative products. -Complete transparency (Double Click, Adriver, DART Search, media audit) -Quick reactions on all kinds of network requests -Project management system and coordination of digital-centric cross-media projects -Adjustment of team according to client’s requirements Our network clients
  • 39. Ready to start? Vitaly Georgiev Business Development Director vitaliy.georgiev@adpro.ua 067 621 61 15 adpro.ua
  • 40. Appendix More Cases to Impress 6
  • 41. Tuc | Yellow Side 360°-digital strategy Brand Health and Equity Challenge Engage TA in interaction with the brand in usual for it digital environment. Solution Complex cross-digital platform «Yellow Side», uniting brand communities in social media, promo-site with activations and branded mobile apps. Results 12 000+ fans of brand in social media. 15 000+ participants of competitive activations. 3 000+ downloads of mobile apps. Brand’s Case study on Youtube Year: 2012
  • 42. Rich | Dreamtrip Interactive promo-site Brand Health and Equity&CPA Challenge Maximize site’s WOM-promotion, build emotional connection with the brand, travelling and freedom. Solution Interactive promo-site, enabling to create “DreamTrip” and get a chance to realize it. Results 5 700+ of participants. 67 000+ of web-site visitors. Brand’s Case study on Youtube Brand’s pages: Facebook Year: 2013 - 2014
  • 43. Bonjour Social media communication platform Brand Health and Equity Challenge Reach and engage young part of TA, inaccessible through TV. Solution Communication platform “You are worth delight”: personal conversation on behalf of male celebrity. Results 90% of fans of the brand on facebook page represent young part of TA Brand №1 in the category as for engagement Brand №1 in the category as for virality 27 000+ fans in FB, 44 000 fans in VK Brand’s pages: Facebook ВКонтакте Year: 2011-2012
  • 44. Sushiya Social media strategy Brand Health and Equity Challenge Position Syshiya as the most modern restaurant of Japanese cuisine. Solution Total presence of the brand in all popular social and geolocational media, well-known among restaurant visitors. Instant on-line reaction on users’ claims. Communication platform “Susiya: contemporary Japan”, social application with bar-codes, promoting current actions in restaurants. Results Brand №1 in the category as for the number of fans in social media Brand №1 in the category as for the speed of reaction on claims 60% growth of positive tips number in Foursquare Brand’s pages: Facebook ВКонтакте Foursquare Year: 2013

Editor's Notes

  1. Chernigivske – brand community #1 in Ukrainian Facebook since May 2013 till March 2014
  2. Golden Hammer 2013: Gold KIAF 2013: Gold, Silver The FWA: site of the day 04.10.2013 Red Apple Mixx 2013: shortlist Golden Drum 2013: shortlist KAKADU 2013: Bronze
  3. Effie awards 2013: Bronze
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  5. ADC*UA 2013: Bronze, Shortlist