This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...Dr Matt McDougall
Digital Jungle is specialist digital marketing Agency that works with Western organisations in creating content focused, digital programs targeting Chinese. With staff in China, Australia, New Zealand and Japan, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...Dr Matt McDougall
Digital Jungle is specialist digital marketing Agency that works with Western organisations in creating content focused, digital programs targeting Chinese. With staff in China, Australia, New Zealand and Japan, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
Wisdom Agency is a hybrid agency that combines research, branding, marketing, and digital technology to deliver excellent services to our clients. With the focus on strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. As a strategy-led agency, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
Webloft is a Lagos based Digital Media Agency, We help BRANDS connect with CONSUMERS by building interactive experiences through the use of Content, Design, Technology and Performance Marketing.
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
FutureAction —
is a marketing innovation agency reaching business’ objectives by unique mix of strategy, integrated and digital innovative solutions
We are the part of one of the largest Russian advertising holdings Action Group
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government. Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia.
Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
Wisdom Agency is a hybrid agency that combines research, branding, marketing, and digital technology to deliver excellent services to our clients. With the focus on strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. As a strategy-led agency, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
Webloft is a Lagos based Digital Media Agency, We help BRANDS connect with CONSUMERS by building interactive experiences through the use of Content, Design, Technology and Performance Marketing.
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
FutureAction —
is a marketing innovation agency reaching business’ objectives by unique mix of strategy, integrated and digital innovative solutions
We are the part of one of the largest Russian advertising holdings Action Group
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government. Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia.
Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Onde nós estamos, como desenvolvedores Front-End? Esta apresentação navega por uma curta linha do tempo da ciência da computação, focando no desenvolvimento client-side para responder o porque e o que tem mudado, além de explorar padrões e tendências para o futuro próximo.
English version at: http://www.slideshare.net/Hugeinc/javascript-state-of-the-union-2015-english
Série de artigos: https://medium.com/@caiovaccaro/javascript-state-of-the-union-2015-parte-1-caa3f4257f3
Quais são nossos desafios atuais, como Front-Enders? Temos um número de questões para resolver, que se encararmos como nossa responsabilidade, conseguiremos evoluir. O tema dessa palestra inclui: comparações de modelos de API; grupos de frameworks; conceitos/paradigmas de programação.
Links:
English version: http://www.slideshare.net/Hugeinc/clientside-development-2016
Zhou-yi comparison tool: http://zhou-yi.herokuapp.com
Lunar, framework abstraction: https://github.com/hugeinc/lunar
A talk I gave at UX People 2013 as an attempt to demystify the term 'Service Design'. I talked about the methodologies and tools that service designers use, as well as the attitudes and skills requires to practice the discipline.
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com
Channels are exploding and we can't keep up. Instead of approaching each new channel by trying to figure out all its constraints or oversimplifying the user behavior, ignore the channel. Plan for context and channel will follow.
A talk our VP User Experience Emily Wengert gave at the IA Summit 2012 in New Orleans.
Author: Isabella Silveira.
This presentation covers the general approach of software quality and how Huge sees the same as a mandatory pillar.
Language: Portuguese.
Quais são nossos principais desafios como Front-Enders? Essa apresentação faz um resumo do cenário tecnológico deste ano e traz uma abordagem de como escolher ferramentas.
Author: Jonas Mendes from Huge Rio.
This presentation covers what have changed from the previous ES5 version of Javascript, and the main new features of ES6 or ES2015.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
Welcome to #SIEGMA Services! Click and learn how you can gain more with professional corporate Branding and identity creation, website and online portals, mobile applications, marketing and advertising solutions, and Social Media Management.
Contact us info@siegma.com for further info
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
Established in year 2003, Fireworks is an award winning Digital Innovation and Digital Marketing firm that specializes in mobility and internet based business solutions.
Our technology empower countries such as Malaysia, Singapore, Thailand, Myanmar, Cambodia, Vietnam & Indonesia - we strive to empower Asia with our digital technologies and tech ventures.
Currently serves top notch clientele such as Mead Johnson, Sinchew, Setia, Amway and Myanmar ’s Ministry of Information.
Tag 8 is an independent brand consultancy working hard and smart to make a positive impact in the world we share. We have spent the last decade helping leading organisations and brands to innovate faster and smarter. Whether via brand-led innovation, design thinking, strategy or creative content, we are particularly proud of the meaningful work and brands we have built.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
WE ARE A CREATIVE DIGITAL AGENCY,
PERFECTING THE DIGITAL WORLD.
Brought together by knowledge-based passion, a team of creative artists, designers and marketers decided to make the best use of digital media through developing unique contents and engineering unlimited interactive concepts.
Cre8mania is a multidisciplinary digital agency in Lebanon that has been crafting timeless experiences for both consumers and market leaders for 16 consecutive years.
1. 1 Property of Isobar. Privileged & Confidential.
An Introduction
Isobar Vietnam
13th April, 2016
2. 3 Property of Isobar. Privileged & Confidential.
the first truly global communications networkfor the digital age
By acquiring the stregnths of top-class agencies in Digital,
Media and Creative fields, we synergize our world class
advertising services for our clients.
3. 4 Property of Isobar. Privileged & Confidential.
our digital capabilities under one roof
EVALUATION
& INSIGHTS
SPECIALIST
ACTIVATION
TRACKING
HOLISTIC
STRATEGY
AD OPERATIONS
(e.g. tagging, trafficking, ad serving)
REPORTING
(including dashboards & applications, e.g. AMOS, bespoke solutions)
SOCIAL MONITORING
DIGITAL STRATEGY
(BOUGHT / OWNED / EARNED)
ANALYTICS
(including advanced analytics such as attribution, econometrics, computational modelling)
TECH
INNOVATION
(MULTI-
SCREEN)
MEDIA STRATEGY
(BOUGHT)
SEARCH STRATEGY
(BOUGHT / OWNED)
SOCIAL / MOBILE STRATEGY
(OWNED / EARNED)
MEDIA
PARTNERSHIPS
VIDEO & AUDIO
(Multimedia)
PUBLISHING
(Multimedia)
OUT-OF-HOME
DISPLAY
(Online, Mobile,
Social)
PERFORMANCE
DISLAY
(Online, Social,
Mobile)
PROGRAMATIC
/ REAL-TIME
BIDDING (RTB)
AFFILIATE MKT
(Where Available)
PPC
(Paid Search)
CONTENTSEO
(Organic Search)
SOCIAL
PUBLISHING
SOCIAL
MODERATION,
MEDIATION
PUBLIC
RELATIONS
4. 5 Property of Isobar. Privileged & Confidential.
leading digital revenue performance
5. 6 Property of Isobar. Privileged & Confidential.
e
identifiedas
beingatthe
leadingedge
forinnovation
andforthe
completenessof
ourvision
6. 7 Property of Isobar. Privileged & Confidential.
isobar conceives, designs and builds experiences for
the world’slargest organisations
• Full-service digital agency, part of the Dentsu Aegis Network
• Unique multi-disciplinary approach
• Largest digital agency group in APAC - Network AOY 2011, 2012, 2014
& 2015
• Isobar NowLab innovation accelerators in North America, South
America, Europe and Asia (total of 6 in APAC)
• Innovation partnership with MIT Media Lab
4,500
People Globally
1720
APAC Employees
70+
Offices Globally
350+
Awards in last three years
7. 8 Property of Isobar. Privileged & Confidential.
our relationships are strategic and longstanding
8. 9 Property of Isobar. Privileged & Confidential.
2015 recognition
1
st
250+ 18 350+
2011
2012
2014
2015
Campaign’s Most Awarded Digital
Agency Network APAC
Awards in the past three yearsInnovation Cannes Lions Award for
Fiat Latin America in 2014
New client wins
Across 30 markets
In 2014
Agency of the Year Titles Currently
Held
9. 10 Property of Isobar. Privileged & Confidential.
notable client partnerships
Isobar is giving leading FMCG company P&G a
whole new way to deliver it’s global brand.com
websites spending over more than 50 markets.
Isobar has a 9-year strategic relationship with Coca-
Cola in China & Japan and now recently expanding
out to SEA region to conceive, prioritize, roadmap,
design, and build their digital media & experiences.
As Jetstar's Digital Agency of Record, Isobar is
working across a number of initiatives to transform
their digital business and catapult take them into the
leader category.
Developing Asia-out clients. We truly understand Asia and are
in a unique position to help our Asian clients grow globally
through our global network. In addition to Isobar China driving
Huawei’s international growth in more than 18 markets.
Our relationship spans multi market full service
digital to design & implement their digital marketing
activities. Our latest innovation peace includes the
use of neuro science technology for Umood.
Retail transformation project which touches every digital entry point
into the bank. It allows customers to create a financial health record of
their financial affairs (initially with a banker) and establish financial
goals for their life stages. This can be used to match new products as
they progress through life, bringing the bank into the digital age and
increasing the bank’s share of wallet
Walking hand-in-hand through a digital journey since 2004.
Crafting a seamless brand experience with a sophisticated
and award winning booking engine.
Our cruise planner opened a new business channel for the
company and is the leading pre-cruise planning tool in the
industry.
10. 11 Property of Isobar. Privileged & Confidential.
SOCIALIN. MOBILE UP.
SOCIAL IS NOT A
DEPARTMENT, IT IS BAKED
IN TO EVERYTHING THAT
WE DO. IRRESISTIBLE IDEAS
THAT SPREAD AND TAKE
ON A LIFE OF THEIR OWN
PERSON TO PERSON
MOBILE WILL DOMINATE
HOW WE ACCESS THE
INTERNET. WE’VE FLIPPED
OUR APPROACH ON IT’S
HEAD, WE BUILD OUR
RELATIONSHIPS FROM THE
MOBILE DEVICE UP
ALWAYS ON.
WE OPTIMISE CONTINUOUS
PROGRAMMES OF ACTIVITY
BETWEEN YOU AND YOUR
COMMUNITY. FROM
CAMPAIGNS TO
RELATIONSHIPS, 360 TO 365
11. 12 Property of Isobar. Privileged & Confidential.
We create strategies that transform
business processes and disrupt
industries
We create, measure and optimize digitally
focused campaigns
We design experiences that are both easy to
use and a joy to use
We design and build flexible and scalable
technology solutions
We invent digital products that
generate new revenue streams
Business Planning
competitive & industry analysis, maturity
models, roadmaps, business cases
Strategy Development
brand, digital marketing, Omni-channel
experience (web, mobile, social, wearable,
environmental), technology
Planning
research and insights,
communications planning
Creative
advertising, visual design, content
creation, studio production
Optimization
analytics, monitoring, SEO, SEM, multi-
variate testing, dynamic landing pages,
media ROI analysis
User Research
primary and secondary user research,
segmentation, personas, Omni-channel
user journeys
User Experience Design
information architecture, taxonomy and
meta data, functional requirements, content
analysis, interaction design, copywriting &
story telling, visual design, motion graphics
Omni-Channel
In-store, Mobile, Web
Solution Development
content management, search, portals, native
mobile, responsive front-end technology,
internet-enabled devices & wearables, custom
web applications, commerce platforms, social
apps, marketing automation
Service & Platform Development
web services, security, big data, cloud
infrastructure and support
Technology Partners
Adobe, Google, Apple, hybris, Demandware,
Amazon, HP Autonomy, Sitecore, EZ Publish,
Microsoft
Commerce Partners
Hybris, Demandware, Magento
Product Development
digital product design & development,
digital product extensions,
brand as a service
Innovation Support
product roadmaps, innovation
programs & workshops, innovation
culture development
isobar services
13. 14 Property of Isobar. Privileged & Confidential.
a member of the largest advertising group in vietnam
DENTSU ALPHA LTD. DENTSU VIETNAM LTD.
14. 15 Property of Isobar. Privileged & Confidential.
leadership
Denise Thi
Managing Director
Nguyen Khoa Hong Thanh
Operations Director
Lee Le
Business Director
Mint Chau
Creative Strategy Director
Giang Duong
PR Director
Nguyen Phuc Chau
Technology Director
Nguyen Phuong Linh
Chief Accountant
Luong Duy Binh
Associate Account Director
Phan An
Head of Content
15. 16 Property of Isobar. Privileged & Confidential.
highlighted services
BRAND CREATIVE BRAND COMMUNICATIONS BRAND EXPERIENCE
Creative Strategy
Creative Production
Creative Studio
- Concept Message
- Story Telling
- Digital Content
- Digital Product
PR Services
Full Digital / Communications
- Communication Strategy
“how to tell”
- Execution Services (*)
- Tracking and Measurement
- Government Relations
(*) Search, Performance, Ads,
Social Media, Digital Production
Digital Activation
Location-based Eco-system
- On-the-go Consumer Engagement
- Location-based Marketing
- Retail Digital Marketing
- Omni-channel Consumer Journey
Design
- iCRM & E-commerce Strategy
Crisis Management Omni-channel Marketing
16. 17 Property of Isobar. Privileged & Confidential.
digitalclients
ict/hi-tech
finance/real estate
pharmaceutical
automotive
others
fmcg
f & b
17. 18 Property of Isobar. Privileged & Confidential.
pr clients
ict/hi-tech
finance/real estate
pharmaceutical
automotive
others
fmcg
f & b
19. 20 Property of Isobar. Privileged & Confidential.
kido – đại giađình: tết 2016 campaign
► Business Challenge
− To build brand awareness with great differentiation among competitors as due to the Tet occasion’s culture,
the brands’ theme have always been emphasizing mainly on family reunions.
− To effectively build up awareness without heavy spending on the media like other competitors.
► Insight
− Moms care for family everyday event Tet. All they need is just a happy family with appreciation.
►Idea & result
− The concept was developed by the unspoken and unrecognized needs/wants of women to be appreciated
by their loved ones, instead of focusing family reunion.
− Thus, an integrated campaign with a digital-lead was launched with the initial use of PR and social media to
voice out the lack of appreciation husbands and children have towards women who make daily sacrifices.
Then, we created a microsite for people to display their appreciation towards their women by creating
message, not only online but also broadcasted live at big shopping malls.
− Men of all ages participated in rewarding the women in their lives with KIDO with more than 10,000 thank-
you messages were sent through the online campaign and digital activations. Brand awareness increased
up to 94% during the campaign and sales reached 300% of average monthly sales.
20. 22 Property of Isobar. Privileged & Confidential.
► Business/Consumer Challenge
− Tết, as Vietnamese culture is the time best time of happiness, time of family reunion after a hard – working
year. However, its meaning has faded out as years gone.
− NEPTUNE, a brand leader among cooking oil category has run their Tet for 05 years with consistent
concept “Tet Doan Vien” (Lunar New Year reunion). In 2015, Neptune continues this concept with new
touching Tet TVC to enhance consumer’s love and promote Neptune gift bundle.
− Agency is requested to spread out this TVC on Digital & introduce Neptune gift bundle as ideal gift on Tet.
► Insight
− “For Youngsters, Tet is the time to relax and reward themselves by travelling abroad with friends”
►Idea & result
− We create conversation & controversy on Digital & PR about TVC content of “Lunar new year, go home or
travel?” by leverage KOLs opinion about their own Lunar new year by diversified contents.
− TVC YouTube views: over 2 mils after the campaign (vs. KPI 1.3 mils).
− Top 03 Tet most favorite campaigns.
− Sales increase significantly during the campaign.
neptune: tết 2016 campaign
21. 24 Property of Isobar. Privileged & Confidential.
► Challenge
− Ensure - The competitor is the leading brand: TOM and owns 90% of market share
− Lack of Brand Awareness
► Insight
− Target to the consumers who want to take care of their parents, especially in terms of health
► Idea & result
− Taking advantage of Fathers’ Day, we create chances for those who want to say thanks to their fathers. By
recording their voices via a Facebook App, we select 100 Best Thanks and send to their fathers with a
recorded CD, a Thank-you card and a Sure-Prevent product.
− Besides, we coordinate with 1080 switchboard to deliver the voice message via phone calls.
vinamilk: sure-prevent’s father day
22. 27 Property of Isobar. Privileged & Confidential.
► Challenge
− Due to Vietnam's legal constraint against advertising to mothers with babies under 2 years-old, the milk
industry suffers from collecting accurate data of consumer profiles for execution of brand activation.
► Idea: Our innovation - Digital Activation on wifi marketing platform
− The innovation of digital activation on wifi marketing platform has proven its advantages over the
conventional way, which helps ABBOTT’s targeted samplings reach their right audiences – moms with
children aged 3 to 6, as well as simplifying the user journey and increase ROI by minimize the labor cost.
► Result
− 73,833 mothers reached in a week in 5 different places via wifi marketing platform. 1,921 people signed up
into brand platform. 70% acquisition cost per lead saved
abbott: digital sampling activation
23. 29 Property of Isobar. Privileged & Confidential.
► Opportunity
− Wifi is a new media channel to connect with the digital generation consumers.
− Reach can be targeted to specific locations with wifi marketing.
− Messages & approach takes a new innovation, enabled through new technology.
− An essential part in So-Lo-Mo strategic planning.
− An trust-worthy entrance for omni-channel marketing.
s-wifi:location-based marketing