1. Copy development research
“Unleash the Beast”
Unleash the Beast is the slogan which is used for Monster energy
drink. I think that this slogan is very well though out because it suits with the name of the product
and the purpose as they are referring to the name monster by using the word beast in the slogan,
they are also referring to the purpose of the energy drink which is to give the consumer energy
almost like ‘Unleash the energy’
Another slogan which can be found on the back of the can is “the juice is loose” which I also think
is a good slogan because it rhymes and makes it catchy and memorable.
“Ya-hooo Mountain Dew”
The first slogan for Mountain Dew energy
Drink was “Ya-hooo mountain dew” which was
Created in 1965, I think the reason they used
This slogan is because it rhymed and it Attracted
the target audience at the time, the Smaller
slogan which was “It’ll tickle your innards” Later
became the main slogan in 1993.

2. Unleash the juice
The real deal
100% Scottish
No nonsense from the north
Make mine a bru
The Real Deal
This is another version of the
well known slogan from a
1940s coca cola advert which
said “The Real Thing” which
I think is making a jab at other
companies that tried to
compete with coca cola.
Advantages: This slogan is again
quick and catchy and easy to
read if it were on a can or an
advert.
Disadvantages: It has been
stolen from another company
which many of my target
audience will recognise.
Copy development
Unleash the juice
This slogan idea is made up of the two slogans I found on the
Monster energy drink can which were “unleash the beast”
“the juice is loose”.
Advantages: The advantages of this slogan is that it is short
and catchy and it appeals to the audience because it is
already on a popular energy drink.
It also sounds quite violent which is a Scottish stereotype and
fits with my theme.
Disadvantages: The disadvantages are that it is not an original slogan and has
been stolen from another company.
100% Scottish
This one of my original ideas which I though of myself
but I did get inspiration from various other companies.
Advantages: It fits in with the Scottish theme because
Irn-Bru was created in Glasgow and I want to keep a
Scottish theme with my products.
Disadvantages: It’s not very catchy and it could put off
certain customers.
Make mine a bru
This is taken from a cravendale milk advert which included the slogan “make mine a milk”
Advantages: It is already well known across the UK and maybe in other countries, it is also
very sort and catchy and it has a British pun to it when using the word bru instead of
brew.
Disadvantages: its doesn’t fit well with the Scottish theme I am aiming for and it is an
existing slogan.
No nonsense from the
north
This is also an original slogan
without gaining any
inspiration from other
companies.
Advantages: Again Its fits in
with the Scottish theme and
is uses alliteration which
makes it catchy and
memorable.
It is also very straight forward
and can make a subtle stab at
competing companies.
Disadvantages: It sounds a
little violent to be put on an
energy drink can.

3. Copy development
32
I chose two copies that I think
worked the best and added
them to my can design to see
what they would look like to the
consumer.
100% Scottish
I think that this slogan fits very well on the can because
it is short and quick, I also think its fits well with the design
as it fits in with the bottom of the orange cross.
I have used the same font for the ‘IRN-BRU 32’ and the ‘100%
Scottish’ slogan.
No Nonsense from the North
First of all looking at this slogan on the can I notice that
it is a little longer than the other one and looks odd but
again it also fits in withy the orange cross on the design.
I think I will be using this slogan because it appeals more
to theme and the audience.

4. Font experiments

5. Font experiments

6. Product development

7. Idea 1
My initial idea was
to blend and merge
the two colours
together on the can,
Whilst attempting
this in Photoshop I
created this merge
effect which I was
aiming for but the
colours were to bold
and solid.
I made sure that the
colours matched the
original Irn-Bru cans
by importing an
image and
extracting the
colours from that
image.
I then wanted to
make my can
design look 3D so I
gave the colours a
‘multiply’ effect
which then showed
the original template
and shading which
made it look 3D.
I also wanted my
design to look more
modern so I took
away the merging
effect.
When I first added
the text I made
each part a different
colour to make it
look different and
interesting but I
didn’t like that way I
had positioned the
words ‘IRN-BRU’
because it looked
too modern and
boring.
I wanted to make
sure that my text
was big and bold to
make it stand out.
I then changed the
position and the
angle of the words
to make it look more
interesting, I also
added a more 3D
effect by cutting off
the edges of the
words to make it
look like it was
wrapped around the
can.
I also changed the
colour of the ‘32’ to
make it match with
the theme of my
design.
My final design
turned out with the
writing a little bigger
and more narrow, it
is also changed to
white to make it
look brighter and
eye-catching.
I am happy with my
finished design, If I
was to change
anything it would be
the 3D effect of
making the text look
more like its
wrapped.

8. Idea 2
Initial slogan ideas
32
This is an image of
my first design idea
which was initially
just a Scottish flag
covering the can.
on this idea I kept
the original colours
of the image I had
taken from the
internet and just
added a simple bold
narrow font for the
front, I warped the
text to ensure that
the design looked
3D and as if it were
wrapping around
the can.
After tweaking parts
of the design I
wanted to
experiment with
colours and which
parts of the can
were to be covered
after this is had
changed the colour
of the text to an
orange which ties in
with the original
colours of Irn-Bru
and I took the top of
the flag off so that it
wasn’t covering the
whole can.
I then decided that I
liked the whole can
to be covered to
ensure that it didn’t
look odd, I also
changed the font
back to black but
still wanted the
orang colour on the
design too so I
changed the centre
of the flag to the
orange colour and
changed the blue
parts to the blue
which matched the
original Irn-Bru
colours instead of it
being dark.
This is an image of
my final finished
design which I am
happy with.
I thought that it
looked bare so
added a quick
slogan at the
bottom but I may
change the slogan
throughout my work
progress.
If I could change
one thing about it I
would change how
accurate the orange
matches up with the
blue outline.
32

9. Idea 3
Before I made the
mind maps for my
initial ideas I quickly
wrote down the idea
of having an Irn-Bru
can I had designed
burning through the
design of an
existing can, I
quickly made this
design of the
modern Irn-Bru can
burning through a
Coca cola can to
give me an idea of
what I wanted my
final design to look
like.
This is my final
finished design
which I am happy
with.
I used the smudge
tool on Photoshop
to make the outer
edge of the burn
marks look realistic.
Although I would
like to change a lot
on it I think that it is
a good design. The
main thing I would
like to change is to
make the burn
marks look more
realistic.
The idea for this design came
from a Pepsi advert I had come
across on the internet whilst
Researching, which shows a Pepsi
Can dressed as a Coca-Cola can.