2. COLOURS
The main colour used by ‘SASH’ is green but I don’t think that to be a good
colour to use for a homeless charity as it’s the same green used for the recycling
campaign and so when you see it wouldn’t associate it at all with a young adult
homeless charity so the colour I use I need to be something that you would be
more likely to put with a homeless charity. Before green they used red but that
isn’t a good colour to use either as its more of ‘bloody’ colour. I want to use a
blue of some description as its not a negative colour and more likely to attract
someone to read the poster if it’s a nice blue. A baby blue for instance but the
poster wouldn’t be made purely of that colour, as it will be made of pictures and
text mixed to attract two different sorts of attention as some people respond
better to different sorts of poster. Some would be more likely to read it if its filled
of factual text but others would prefer the use of sympathetic or horrific imagery
plus if your only going to see it for a matter of seconds as your going past it your
more likely to notice imagery.
3. THEME & LAYOUT
The theme I'm going to use will be standard and easy to comprehend but will
be effective as it wont over load you with information on the charity or about
youth homeless people, but wont use to much imagery that will bore you so its
meeting the middle to use the right amount of both to attract everyone I can
to be able to gain donations and make people aware of the whole situation. I
will just include the logo at the bottom corner so that people don’t instantly
know its for money. The layout will have a good sized picture centred in the
poster to draw in attention and around it will contain information of the
charity and how the donations collected will be much appreciated and will be
told how they help and where they go, and what they do to help with the
charity.
4. TEXT & FONTS
The text that will be included will be minimal but will include a lot of
important and key text that will be talking about the charity itself, giving facts
about homeless people in general and how if you will or can donate how the
money you give will be widely appreciated as that is what keeps them being
able to keep the charity funded. It also will tell you information to get in
touch with the charity to help someone you know who is homeless but if you
were to become homeless then you’d know where to go. For fonts I don’t
want to use anything to bold it needs to be easily readable and with that in
mind need to be a decent size for it to be easy to read. It shouldn’t be bold or
in italics just a clean, smart looking font that makes the poster look
professional and isn’t the biggest attraction to the poster.
5. PICTURES
The pictures I want to use will be to shock people to show them how bad it is
to be homeless, but not only that I want to include a picture of what the
money give can do to help and how that affects a homeless person. So then
will attract people by using pictures and shows the positive aspects as well as
the negative. The pictures will be central to the page as I was it to be the main
reason to why people stop to read it as pictures are the main reason to attract
people in and seeing someone in pain is even harder to walk away from.
