1. Evaluation
By Anya Clayton

2. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
I think the layout and splash image
fits in really well with my music genre
(house music) because the model on
the cover is wearing casual
clothing, which conveys the relaxed
attitude to the style of music.
I decided to create a black and white theme for my front cover as through
observing similar magazines it fitted well with my music genre and the splash image
used behind the text. I used four different fonts on the cover to give it variation and
to help the content headlines standout. I made the text pure white rather than
picking the colour on the models t-shirt because I thought it would be too hard to
read the text if it was exactly the same colour. I kept the majority of my cover lines
the same size to show they are as important as each other, however I used larger
text for the headline because it has relevance to the splash image. I also did this as
the variation in text size is more likely to grab the customers attention. I chose to use
the same font for the cover lines as the mast head because I thought it fit better
together when both fonts matched. I felt the logo I chose coveys the name well as
the two black lines which come from the ‘M’ join in and ‘mix’ with the rest of the text
in the title, I feel this design helps the magazine to look more professional as it looks
more interesting than just a simple font title. I used a barcode at the bottom of my
front cover to give it conventions that a real media product would have. I thought
the alignment of the cover lines was really important to give my front cover the
features of a real magazine. I used depth of field in my splash image as I wanted
the background to be busy but not too much as it would take away from the focal
point and the text. I felt that using this technique in my image also helped to make it
look more professional. If I was to do this again I may change the headline text to a
different colour to make it stand out more than the rest of the cover lines.
My cover was inspired by this ‘DJ Mag’ cover. I think its
easy to see where some of the features on my front cover
came from by looking at the ‘DJ mag’ cover.
My magazine looks different to DJ mag because I have
decided to use a black and white colour scheme as I feel
fits in better with the genre of music I am focusing on.
I think this gives my cover a chilled vibe rather than the DJ
Mag cover which is more in your face and more powerful.
Even though my colours are more discreet I feel it will still
stand out next to other magazines in a shop.

3. My contents page was inspired by the contents
page you can see below from Mixmag. I really liked
the layout and font it used. I also liked how the
page numbers were on the images themselves. I
decided to try and do a contents page in this style
as I want to publish my magazine with
development hell ltd which is who publish Mixmag. I
thought that if my contents was in a similar style the
readers may like my magazine because its similar to
what their used to. I included extra text at the top
and bottom of the page to try and make my
magazine look more realistic. I thought using the
same font and style for both sections helped this. I
wanted to keep the colours on this page quite
subtle to continue to convey the relaxed attitude
and the style of music my magazine is based
around. However, I did introduce purple onto this
page, which I identified on my style sheet and I
thought this page was the best time to introduce it
because I felt it was important to highlight the
content sections to draw the readers eye in. As my
magazine is focused
at students I thought just
writing ‘contents’ was abit
boring so I thought ‘THE
DOWNLOAD’ would fit in
better with my audience
and the general style of
my magazine. I used the
same font the logo for the
page title so that the page
flowed. Because of this it
inspired me to add the
arrow to fit with the style
of the magazine.

4. Contents Information
I got my inspiration for my contents
information from a contents page from
Mixmag. I really like how they out all the
pages into different sections. I feel this
makes the contents page easier to
navigate because it is easier to find what
you are looking for. Although my magazine
cover is in mainly black and white I felt
adding a small amount of colour would
really add to me magazine. I only used
one colour (purple) as I didn’t want it to
get to hectic and have too much going on
like I feel the Mixmag page has. I decided
to use purple as it is what decided to use
as my third colour on my plan. I felt purple
was a fairly gender neutral colour. I used a
similar font to the one used on Mixmag as I
felt it suited the electronic connotations of
techno and house music.
I added these features to my contents page as I felt it gave it more of a
realistic feel. I made both features have a black and white theme to make
them fit in with the rest of my magazine layout. I used a similar font to the font
used in the contents information, I thought this helped to make reading my
magazine run more smoothly.

5. When I came to production I decided to change the layout of my page to make it look more
conventional. I did this because I felt the image I had planned to take wouldn’t look right when placed on
the page due to magazine pages being folded in half and stapled. I felt this would ruin the image making
it not look as professional. I also thought my double page spread may look boring with just one image
which is why I wanted to include more. I felt including more images would page the page look more
interesting which could catch the attention of the audience better if they are quickly flicking through in the
shop. Even though I chose to change the general layout I still decided to keep the page headline in the
same place as I felt it was the most conventional place to place it.
I decided to keep my layout fairly simple to tie in with the rest of my magazine to make it flow. I chose a
simple font so the text is easily readable for all readers. I felt it is important to use a font that is easy to read
because it makes the magazine accessible to a larger reader audience. I wanted to keep the colours on
pages minimal which is why I just kept the text in the article two different colours. I chose to use purple as it
is the other colour I chose I my plan apart from black and white. I thought that keeping my colour scheme
to three colours make my magazine more easily recognizable to my audience. New magazines aren’t
instantly known so I want people to remember the dominant colours and layouts through out so they want
to buy it again as the style feels familiar to them.

6. I decided to use a headline to tell the address this
page so the reader knows what it is about. I used the
same font as I did on my front cover for this feature, as
I felt it would help to reader to make the connection
between this page and the headline they read on the
front cover.
I added pictures to my article as I they fit in with what
‘Leo Clayton’ was talking about. All three pictures
were taken at ‘Earworm Records’. I felt it was
important to chose relevant images to what was
going on, on the page. I edited all the images to give
them a warmer feel to make the page look more
inviting. I think the images helped to give the page
colour which I think is important as otherwise they
page could look really boring.
I added this feature to my double page spread
because again it was relevant to what ‘Leo’ was
talking about. I felt it helped to make my magazine
look more realistic because in a lot of music magazines
there tends to be a lot of promotional
features, especially in music magazines as it helps to
promote events and get the readers excited about
events. Promoting events in magazines helps to give
magazine writers more to write about in the next
edition if there readers have attended the event.

7. How does your media product represent
particular social groups?
I feel my magazine represents a more mature group of people as I don’t have women
portrayed in a sexual way over the cover like you would expect from a popular music
magazine. My magazine portrays men in a very masculine way due to the casual appearance
of my magazine. I purposely dressed my models in casual clothing as I feel it imitates the genre.
I also felt that how the models are dressed represents a very masculine trait. Men involved in
this kind of genre are generally quite relaxed about fashion I feel this reflects on the genre and
the type of people that are involved. By having a middle aged man on the cover of my
magazine this challenges the stereotype that is often associated with dance and house music.
Dj’s are stereotypically younger (age 20-25) whereas the model on my cover is a 42 year old
DJ. I felt this challenged the stereotype as it is an uncommon thing to see in such a hip and
trendy genre. Even though Dj’s are stereotypically young I purposely wanted to used older DJ’s
to represent the underground house scene where it is a lot more common to see older Djs.

8. Ethnicity
Only white, British artists are represented in my magazine, the house music genre is stereotypically a white
genre meaning the majority of house DJ’s are white. I felt this was reflected in my images I have chosen. As
the majority of the UK is white I felt using white Dj’s through-out my magazine helped to represent to the larger
group in British society.
Even though House music is a stereotypically white genre, York is a very un-diverse city meaning that if I
decided to photograph other ethnicities for my magazine it would have been really difficult. This is why I have
chosen to represent this group of people in my magazine.

9. On my contents page I used two images involving masks, I used these to represent the male daft humor which
I also think helps to represent the relaxed attitude to the genre. In a few of the images I have used I purposely
involved technology and records as I think this represents men as men like to boast about what equipment
they own and how many records they have. I felt by using these images it strongly put across the male DJ
stereotype.
Because the models in my magazine are casually dressed I feel it fits in with the casual plain layout of my
magazine. The plain colours work well to represent the relaxed attitude towards dance and house music. I feel
the casual dress also helps to challenge the stereotype as it seems the DJ’s to other people and dressed way
too young for their age.

10. What kind of media institution might distribute
your media product and why?
Mixmag is published by a company called ‘Development Hell Limited’. Development Hell Limited only produce two
products to the niche clubbing market. Their target market is dominantly males ages 18-24 ( I have found this information
from various different sources). They offer this market a magazine and social networking site, both of which are really
popular. The networking site offers information on a large range of events including, bars, nightclubs, live music and
concerts that consumers can filter to meet their needs. Their magazine offers information on popular club culture
including new technology and club fashion. Because their products are niche they are specialist in the clubbing scene,
therefore clubbers trust them to provide the service and information they are looking for.
I think Development Hell LTD is the best company for my magazine as it is a small company that has two really popular
products both in the genre of music I want my magazine to be about. Even though usually I have found that the bigger
companies have a wider variety of product, I think that Development Hell LTD is best suited for my magazine. I think if I
was working with Development Hell LTD, their contacts and expertise would be really helpful when setting up my
magazine as they are specialist in the area my magazine is focuses on. I like that Development Hell LTD is a smaller
company yet they have done so well against their massive competitors giving me more faith in the company to be able
to promote and market my media product in an effective way that will get me sales.

11. Who would be the audience for
your media product?

12. Name: Stacy
Age: 24
Job: Scientist and waitress in a restaurant
About Stacy: Stacy is a very out going, sociable girl
fresh out of University and straight into a really
successful job. Stacy has two jobs to support her
mental life style. Stacy enjoys going to Freakin and Irie
vibes which are two popular music nights in York.
Stacy loves fashion, nails and loves her trainers. Stacy is
a typical girly, girl with a really unique edge, however
after a mad night on the town she loves to settle down
and watch a film with a tub of ben and jerry’s ice
cream. Stacy likes so stand out and always be in the
know on the best places to go party whether it be in
York or somewhere random she's never been to
before. Stacy is adventurous and never says no to
anything, she loves music festivals, especially Beacons
festival as its near to home and she knows everyone
there. Stacy would be a typical reader of mixology
because I want to feature sections in my magazine
that look at the best places to go in different cities
across the UK. I think she would find the articles and
general content of my magazine really interesting as
its suits her personality and lifestyle perfectly. The
articles in my magazine will really interest her as I
intend to get an exclusive interview with the Freakin
boys and review different nights she can check out.
Also I intend to have competitions to win tickets and
money off vouchers for festivals and club nights, which
I think Stacy would really benefit from.

13. I think Mixmag appeals to both
genders. I chose to show a few
different covers to show this. I think
some of Mixmag's covers are either
dominantly feminine or masculine how
I think they also provide covers that
are aimed at both genders. Mixmag’s
age range is 18-24 which is dominantly
students. Even though they aim to
reach the 18-24 audience, the
median age of the Mixmag reader is
24, 72% of their readers are male and
28% is female. I think this is important
to the content of the magazine. The
cover needs to be eye catching to
the student so they are interested.
Mixmag readers are very into music
and fashion, there always up to date
with new music and fashion trends.
Mixmag’s demographic spans across
young budding bedroom DJs through
to accomplished producers. Mixmag
has said that their readers tend to be
urban and single with a high
disposable income, which they are
likely to spend on new outfits, new
music, magazines and their partying
lifestyle. Mixmag also said their readers
are at that new club early and move
on before it starts to go cold. This
suggests the readers of Mixmag are
very trendy and outgoing.
Because Mixmag is published by development hell ltd I felt looking at
their audience would help me to see what my audience is, as Mixmag
and my own magazine are both based around the same music genre.
My magazine and Mixmag are different because Mixmag seems to
have a quite closed audience whereas I want my magazine to be open
to an older age range like the Dj’s displayed on the cover of my
magazine. However I still want me core audience to be 18-24 like
Mixmag.

14. How did you attract/address your
audience?
I felt it was really important to make sure I had lots of different features that would attract my
audiences attention and keep them interested the whole way through my magazine. I felt
these features were:
-Colour
-Font
-Content (cover lines etc.)
-Photographs
-Competitions and events
-Price

15. Colour
For my magazine I purposely chose minimal colours as I thought it would attract a more mature audience. Also I
didn’t want my magazine to really stand out and be in your face as I felt this didn’t reflect the genre of music my
magazine was representing. I used more colour inside my magazine as I wanted it to be fun but fairly gender
neutral. I chose purple as I felt it was a gender neutral colour, however my survey had more female attention which
made me think my audience would be more female based, this is what made me use purple as even though I felt it
was gender neutral I felt it was more aimed at a female audience.
Font
I felt using a range of interesting fonts through out my magazine would help to attract my audience as even though
the colours aren’t in your face, my magazine still looks interesting. I felt the font used on my masthead worked really
well as a logo because the ‘M’ in ‘Mixology’ it wrapping around the other letters I felt this gave the impression of
‘mixing’ therefore fitting really well with the name of my magazine. I chose to keep the same fonts for my cover lines
to make it flow and use a different font for my headline to make it stand out from the rest of the text on the page. I
thought the size of the text on my headline also helped it to stand out from the rest of the text.

16. Content
I felt the content of my magazine was extremely important for attracting my audience. Because of this I felt getting
my cover lines right was really important as this is the first thing my audience would look at and instantly this will
make them decide whether to keep reading or put it down and look at the next magazine on the shelf. To appeal
to both genders I needed to make my cover lines and general content relevant to both. To help me with this I felt
about what other gender specific magazines do to attract their audience. What I found was that men usually want
to find out about things this is why I included cover lines about new artists and clubs that they can read about and
checkout for them selves. Whereas I found women like to find out about people, this is why I chose to base my
double page spread around an article about a DJ as I felt this would appeal to my female audience, yet would
appeal to males at the same time.
Photographs
As house and dance music is a dominantly white and male music genre I felt the images I used were really relevant.
I chose to photograph local DJ’s to my area as I wanted my magazine to focus on different areas in each edition.
To make it more personal I kept all my images based around the same group of people. I felt this felt to attract my
audience as the images flowed helping the reader to feel more interactive with the magazine and more in touch
with what is going on. I used a mix of serious and humorous images as I felt helped to portray the casual
characteristics of my magazine and the genre of music my magazine is representing.

17. Price
I felt price was a crucial part to attracting my audience as if the price is too high there is a likely chance they won’t
bother to look past the first page. When deciding on price I had to take the occupation of my audience into
consideration. The fact the majority of my audience is likely to be students suggests that they are unlikely to have a
larger disposable income. I found from my online survey that they wanted the price of the magazine to be between
£2.50 and £3.50, because of this I chose to price my magazine at £3.00 as I felt this makes my monthly less than £1 a
week making my magazine really affordable therefore my audience are more likely to want to buy it.
Competitions and events
I felt competitions and news about events was a good way to attract my audience as when I see things like this on
a cover of a magazine I instantly want to know more. However I knew that just because I like this, it doesn’t
necessarily mean my audience will. This is why I asked my audience when carrying out research in the form of an
interview and an online survey. From my face to face interview I found that they would be interested in free or
reduced in price festival tickets as being a student generally means you have a lower disposable income than
someone in full-time employment. From my online interview I found my audience were most interested in
information about events, competitions, posters and interviews. I decided not to include posters in my magazine as I
wanted my magazine to appeal a mature audience and I felt this might not be what they want over information
about events and competitions. I felt that choosing the right features as accurately as I could was really important
as these things are what are going to attract the reader to my magazine.

18. What have you learnt about technologies from the
process of constructing this product?
Photoshop, dafont.com and production.
When working with Photoshop at first I found it quite difficult to get the layout right to give my magazine the
conventions of a real media product. I learnt how to use rulers, this helped me to work out how to structure my
double page spread in a way that would make my text columns even and give my magazine the conventional
look of a real magazine. When adding images to my magazine using Photoshop I learnt how to edit my images so
they didn’t look really boring and raw. I used the brightness and contrast tool to do this. I felt this gave my images a
more professional finish.
When in production I also leant how to download and extract fonts from www.dafont.com so they could be used
on Photoshop. I found this really useful as it made it easier to make my magazine more interesting and different to
other peoples. I felt this was a really useful skill to learn. After using fonts on my magazine pages I used the options in
the layer bar (on Photoshop) to make my text more interesting. For example I learnt how to add different
thicknesses and colour strokes to my text, I felt this helped to make my magazine look more like a real media
product as I felt it gave my text a more professional look.

19. Survey Monkey
When thinking about the final outcome of my production I felt it was really important to get the information I will use
really accurate so my magazine is aimed at the right people in the right way. To get accurate information I thought
asking people directly through an online survey would be a good, quick way to collect relevant information.
From my results I have found my target audience is aged between 18-24, which is the same as Mixmag’s audience which I have been very
inspired by as a magazine. Also from my results I have found my target audience is dominantly female students. The chosen music genre of
my target audience is Dance and House music which is what I originally wanted to base my magazine around anyway, which also helps to
link in with Development Hell Ltd.'s specializes in. The price range of my magazine will be between £2.50-£3.50. My survey showed that my
audience want interviews with their favourite artists to keep them up to date with their life and their new music, I think this is really interesting
and I will definitely include this is in my magazine. All the people who have answered my survey said they often attend live music events
and they prefer live events such as festivals. This helps me to know what to base my articles around in my magazine. It also helped me to
think about what other content I should include in my magazine such as line-ups for events and money off the events my target audience
will actually be interested in. Another thing I have found from my survey is that what sells magazines to my target audience. I have found
that the writing on the cover is what sells it therefore everything I put on the cover needs to be interesting, eye catching and most of all
relevant to the target audience. I have found this survey so helpful to help me perfectly tailor my magazine to what my target market want
to see, however what I found the most interesting was that even though my target market is females they actually prefer to see women on
the covers of the magazines opposed to males. I found this bizarre as I assumed for the kind of genre of music the audience would want
males of the cover of their perfect magazine.
I found survey monkey I really effective way of gathering information as it gave me real, accurate figures of what people want, rather than
me just guessing and therefore creating something massively irrelevant to my audience.

20. Blogger
To display all my work I have used a blogging site called blogger. By using blogger I have learnt lots of different
computer skills such as the use of ‘Slide share’ to upload my PowerPoint's. Slide share has been really helpful
because without it I would have had to use word documents which don’t look anywhere near as PowerPoint
slides. Because Slide share is a separate programme to blogger you had to embed a code into the HTML section
in order for the slide share presentations to work .By using blogger it helped me to gain confidence using the
internet.
Normal tool bar
HTML tool bar

21. How to use Slide share & add it to your blog.
Choose file… Press save & continue… Copy the embed code…
Paste the embed code into the HTML section…
Press on the compose section and this box should
appear…

22. Why I decided to use digital photography for production.
I chose to use digital imagery for my magazine
as I felt it was easier to work with, especially
when coming to production. I find digital
imagery better because the media course I am
doing involves putting things onto computers
and the internet. This would be very difficult and
very expensive if I decided to use film
photography. If I had decided to use film I would
have had to get my images developed and but
into a disk in store which would cost a lot more
than digital photography as college already had
the camera facilities available making using
digital photography free. As well as money, time
is another big upside to digital photography.
With digital images they can quickly be snapped
and uploaded straight on a computer in a
matter of minutes whereas with film photography
it would take a lot of time and effort to go and
get the images developed and put on a disk to
find that maybe they aren’t right or what you
need at all. I feel that when taking all this into
consideration digital photography is a much
more suitable way to collect images for this kind
of production. However just because digital is
easier to get images and it is easier to be able to
edit them, if the image isn’t very good in the first
place, it won’t be possible to make it perfect. This
is why setting up your images perfectly is always
important even though you can the option to
take more images if the first bunch aren’t quite
what you were looking for.

23. Looking back at your preliminary task, what do you feel you
have learnt in the progression from it to the full product?
When doing my preliminary task I looked at other
magazines that I thought were similar to the magazine I
was trying to create. This helped me to look at different
layouts acceptable for a college magazine and also
the type of content that it may involve. However I felt
being a college student helped me to be able to think
of the cover lines for my college magazine front cover. I
also did photograph planning so I knew how I wanted
my images to turn out and so I had an idea of how to
set up my image when taking it. Doing the preliminary
task helped me to learn the basics of Photoshop, for
example how to crop an image and add text and
images such as barcodes. Even though at the time I was
happy with how it turned out as I wasn’t very clued up
on what to do and we only had a short time in which to
complete this task, I felt looking back on it that it was
absolutely awful. I felt the cover lines were badly placed
and the wrong colour, however I felt the masthead was
very relevant to the magazine and the cover lines. I
think the preliminary task really helped me because it
showed me the basics of what I needed to know to
create a magazine. In the progression I learnt how to
use social networking sites to get people to answer my
survey and how to make an online survey. I also learnt
how to research in different ways to collect in depth
information to piece together my ideal reader and the
kind of content I should include in my magazine to
make it relevant to my audience. When creating my
magazine the 2 main things I thought about research
and appearance.

24. Research
When researching for my magazine I felt it was important to collect research in lots of different ways to make sure what I
collected was as accurate as it possibly could be. I carried out primary and secondary research, for example I used survey
monkey to directly ask my audience what they want. I also used the internet to find out the information I needed, like looking at
existing magazines for ideas on how to layout my pages and colour schemes. I found both types of research really effective and
they really helped me to produce the magazine I have produced. However in the preliminary task I only did secondary research
which is why I think my preliminary project way no where near as professional as my final outcome.
I want to publish my magazine with Development hell LTD so I felt it was important to find out information about their audience
this is what I found:
I think Mixmag appeals to both genders. I chose to show a few different covers to show this. I think some of Mixmag's covers are
either dominantly feminine or masculine how I think they also provide covers that are aimed at both genders. Mixmag’s age
range is 18-24 which is dominantly students. Even though they aim to reach the 18-24 audience, the median age of the Mixmag
reader is 24, 72% of their readers are male and 28% is female. I think this is important to the content of the magazine. The cover
needs to be eye catching to the student so they are interested. Mixmag readers are very into music and fashion, there always up
to date with new music and fashion trends. Mixmag’s demographic spans across young budding bedroom DJs through to
accomplished producers. Mixmag has said that their readers tend to be urban and single with a high disposable income, which
they are likely to spend on new outfits, new music, magazines and their partying lifestyle. Mixmag also said their readers are at
that new club early and move on before it starts to go cold. This suggests the readers of Mixmag are very trendy and outgoing.
I also made an online survey and this is what I fount out:
From my results I have found my target audience is aged between 18-24, which is the same as mixmag’s audience which I have
been very inspired by as a magazine. Also from my results I have found my target audience is dominantly female students. The
chosen music genre of my target audience is Dance and House music which is what I originally wanted to base my magazine
around anyway, which also helps to link in with Development Hell Ltd.'s specializes in. The price range of my magazine will be
between £2.50-£3.50. My survey showed that my audience want interviews with their favourite artists to keep them up to date
with their life and their new music, I think this is really interesting and I will definitely include this is in my magazine. All the people
who have answered my survey said they often attend live music events and they prefer live events such as festivals. This helps
me to know what to base my articles around in my magazine. It also helped me to think about what other content I should
include in my magazine such as line-ups for events and money off the events my target audience will actually be interested in.
Another thing I have found from my survey is that what sells magazines to my target audience. I have found that the writing on
the cover is what sells it therefore everything I put on the cover needs to be interesting, eye catching and most of all relevant to
the target audience. I have found this survey so helpful to help me perfectly tailor my magazine to what my target market want
to see, however what I found the most interesting was that even though my target market is females they actually prefer to see
women on the covers of the magazines opposed to males. I found this bizarre as I assumed for the kind of genre of music the
audience would want males of the cover of their perfect magazine.

25. As part of my primary research I also carried out two spoken interviews that were recorded.
From interview one I found:
For this interview I chose to interview an 18 year old male to get an idea more about what he gets up to in his spare
time. Even though the answers he gave weren’t very detailed, his response still really helped me to gather
information I can’t through surveys. It was interesting to find out about the local music nights he attends, this helped
me to think of an idea to maybe include the best nights in different areas each issue to tell the reader what is going
on, on a slightly smaller scale. As my target audience is the typical student market I want to produce a monthly
magazine that is affordable for students, I knew I would need to keep it at an affordable price, however I found it
really useful to actually hear it from my target market. From my interview I found that my interviewee likes bright
colours on a magazine to draw him in, he likes a magazine that stands out. Mixmag uses bright colours on its covers,
it was helpful for me to find this out as I can use Mixmag’s covers to inspire my decisions when designing. This was a
comment that really stuck out to me as I think it is something that can be easily achieved and will be really effective
if I get it right. However from my survey I realised my actual target audience is girls, which made me want to do
another interview to get a clearer, more accurate response.
From interview two I found:
It was really interesting to hear the views of a 23 year old female compared to the 18 year old male I asked. I
thought it was really interesting to hear that the interviewee listened to more than one just genre of music. This gave
me the idea to think about maybe creating a section in my magazine where I will talk about new music I have
enjoyed listening to outside of the ‘house’ and ‘dance’ genre. I thought it was useful to find out that this person had
been to a variety of music festivals as this makes it easier to create more competitions around free or reduced price
tickets. I thought it was good to see she was interested in Beacons festival as that is a local festival to my area yet
people come from all over to go to it. Beacons supports a lot of new and up and coming artists, such as Disclosure
and the XX who now are really famous. The music nights in her local area she goes to also tend to have tents at
Beacons festival. I found this information really useful in both interviews as it really helped me to understand more
about the student life in York and what they like to get up to in their spare time. It was interesting to hear that this
particular student was really interested getting to know her favourite artists more. Updates on their new music is
something I really wanted to include so I am really glad I have been thinking down the right lines. Hearing that this
person listens to a lot of older music was really interesting as older artists such as Daft Punk have just brought out a
new album which this kind of audience may appreciate if they are already fans and haven’t heard about the new
music these artists are bringing out.

26. Appearance
Here I have displayed how using research and
looking at existing products has helped me
develop my initial preliminary task into a
professional looking magazine. I felt my initial cover
title didn’t stand out very well due to the dark back
ground against the grey text. I also felt the dark
background made it hard to make the cover lines
sit naturally, I felt my cover lines looked out of
place. In addition the cover lines font size was too
small to catch the eye of a possible consumer who
may have a visual impairment. Taking this into
consideration I increased the font size on my final
outcome and added a shadow behind the text to
make it stand out against the background giving
my magazine the conventions of a real media
product. When choosing my fonts through out my
magazine I purposely chose fonts I thought
appealed to my target audience as the fonts on
the cover are really important to drawing them in
and making them want to read more. I felt my
preliminary contents page was very uninteresting
compared to my final contents page because
there is more too look at therefore making it more
appealing to the eye of my reader. I did this by
using a plain background which creates space for
more text and images. I named my contents page
‘the download’ as I felt it would a appeal to my
young, student based audience because it is a
word that is used a lot within the 18-24 age
bracket.