"Launch your startup in 48h" by TheFamily

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3 likes•1,183 views

This document provides tips for launching a startup within 48 hours, including developing a minimum viable product, validating customer interest, and growing an initial customer base through blogs, newsletters, and social media communities. It emphasizes validating the problem and solution fit before building out full features, and gives tools and strategies for online sales, lead generation, basic automation, and data-driven growth. The overall message is that starting small and proving traction with real users is better than overplanning without customer input.

Technology

WHY NOT?
Too young? Too inexperienced? Don’t
know how to proceed? Afraid?
This is all bullshit

THINK OF AN MVP*
*Minimum viable product
THE feature that will make a difference

SELL FIRST
Make sure people are interested 
in what you do: reach a  
product/market ﬁt!

BLOG-FIRST
STARTUP
See how people react to one
article you post
Start to talk to potential
customers with a full blog
TOOLS
medium.com for one post
tumblr.com, wordpress.com,
(with SumoMe.com for virality)

LAUNCH A
NEWSLETTER
Aggregate your community around
your newsletter
Create a habit amongst your early
fans
TOOL
mailchimp.com
CHECK IT OUT
programmingformarketers.com

SET UP A FACEBOOK
GROUP
Engage a community
Make people talk between them
TOOL
Facebook Groups
CHECK IT OUT
Menu Next Door, Wanted Paris

BUILDING A
LANDING PAGE
Everything start with your value
proposition
Have a demo of your product
(video, images…)
And a clear, visible and
understandable call-to-action
TOOL
kickofﬂabs.com

VIRAL LOOPS
Collect leads (emails) and
ask them to share
Incentivise sharing:
leaderboard or skip the
waiting line
EXAMPLE
paris.agricool.co

DRIP CAMPAIGNS
Store your leads to contact them
later
Sequence emails according to
pre-deﬁned user ﬂows
TOOLS
mailchimp.com
Be sure to customise the opt-in
process

SELL ONLINE
Build your own e-commerce
store
Start with just a few products
(even one), to measure customer
adoption
TOOLS
squarespace.com, shopify.com
(more advanced) 
+ marketplaces like etsy.com

HANDLING
TRANSACTIONS
Use a payment processor - don’t
go to your bank! (yet)
Automate your invoicing and
shipping
TOOLS
stripe.com
octobat.com

PROVIDE VALUE
People don’t come for you,  
they come for them!
And make sure they get what  
value you have to offer.

IMAGES
Please, never EVER use stock pics.
Find great pictures: unsplash.com,
thenounproject.com, 500px.com

VIDEO
It’s relatively easy to craft a video
Use your favorite ﬁlms, screencasts of
your product (with QuickTime on Mac)

DO THINGS MANUALLY
Use your phone to start selling right away!
Collect user input with tools like typeform.com
Automate what you can with zapier.com

YOUR FIRST
1,000 FANS
Start with friends and family
Try to contact your target users  
manually, just to see if it works

BUILD YOUR
EXPERTISE
Create content to show your knowledge
It’s 20% creation, 80% distribution
Find freelancers: textbroker.com 
Inspiration: copyhackers.com

EMAIL IS YOUR
BEST FRIEND
Try to reach out people directly, start a
conversation on LinkedIn…

DATA-DRIVEN
GROWTH
No data = no knowledge
Use Google Analytics + mixpanel.com or
amplitude.com to track your users

AUTOMATING
ACQUISITION
Once you have your value proposition, your target
and an addictive product, start automating!
Find which channels work better (liquidity?
conversion? cost?) & double down

NOTHING IS
FREE
Either you spend money
Either you spend time

SEE YOU SOON!
LOU@THEFAMILY.CO
@_THEFAMILY
WWW.THEFAMILY.CO

When it comes to growth, hacking is fun right?  But you also need a badass strategy.  Watch the video here: https://www.youtube.com/watch?v=N1-RT4Q5uig&ab_channel=Startupfood First, define whether your startup is about community (creating a habit) or intent (providing a solution at the right time). Remember that the most powerful acquisition channel of all is referral ;) There are 3 stages of a startup which should influence your growth strategy: traction, transition, growth. Your initial traction should be built manually. Don't automate until you reach product-market fit. Only then can you can you start to build your growth engine and find sustainable & profitable channels. At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

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"Launch your startup in 48h" by TheFamily

1. LAUNCH YOUR STARTUP IN 48 HOURS

2. YOU SHOULD LAUNCH NOW

3. WHY NOT? Too young? Too inexperienced? Don’t know how to proceed? Afraid? This is all bullshit

4. YOUR BIGGEST RISK IS TIME

5. THINK OF AN MVP* *Minimum viable product THE feature that will make a difference

7. FAKE IT.  UNTIL YOU MAKE IT.

9. SELL FIRST Make sure people are interested  in what you do: reach a   product/market ﬁt!

10. COMMUNITY VS. INTENT

11. OPTION 1 BUILDING A COMMUNITY

12. BLOG-FIRST STARTUP See how people react to one article you post Start to talk to potential customers with a full blog TOOLS medium.com for one post tumblr.com, wordpress.com, (with SumoMe.com for virality)

13. LAUNCH A NEWSLETTER Aggregate your community around your newsletter Create a habit amongst your early fans TOOL mailchimp.com CHECK IT OUT programmingformarketers.com

14. SET UP A FACEBOOK GROUP Engage a community Make people talk between them TOOL Facebook Groups CHECK IT OUT Menu Next Door, Wanted Paris

15. OPTION 2 LEAD GENERATION

16.

17. BUILDING A LANDING PAGE Everything start with your value proposition Have a demo of your product (video, images…) And a clear, visible and understandable call-to-action TOOL kickofﬂabs.com

18. VIRAL LOOPS Collect leads (emails) and ask them to share Incentivise sharing: leaderboard or skip the waiting line EXAMPLE paris.agricool.co

19. DRIP CAMPAIGNS Store your leads to contact them later Sequence emails according to pre-deﬁned user ﬂows TOOLS mailchimp.com Be sure to customise the opt-in process

20. OPTION 3 SELL ONLINE

21. SELL ONLINE Build your own e-commerce store Start with just a few products (even one), to measure customer adoption TOOLS squarespace.com, shopify.com (more advanced)  + marketplaces like etsy.com

22. HANDLING TRANSACTIONS Use a payment processor - don’t go to your bank! (yet) Automate your invoicing and shipping TOOLS stripe.com octobat.com

23. TOOLS, TIPS  & TRICKS

24. PROVIDE VALUE People don’t come for you,   they come for them! And make sure they get what   value you have to offer.

25. IMAGES Please, never EVER use stock pics. Find great pictures: unsplash.com, thenounproject.com, 500px.com

26. VIDEO It’s relatively easy to craft a video Use your favorite ﬁlms, screencasts of your product (with QuickTime on Mac)

27.

28. DO THINGS MANUALLY Use your phone to start selling right away! Collect user input with tools like typeform.com Automate what you can with zapier.com

29. STARTUP = GROWTH

30. Initial traction

31. YOUR FIRST 1,000 FANS Start with friends and family Try to contact your target users   manually, just to see if it works

32. BUILD YOUR EXPERTISE Create content to show your knowledge It’s 20% creation, 80% distribution Find freelancers: textbroker.com  Inspiration: copyhackers.com

33. EMAIL IS YOUR BEST FRIEND Try to reach out people directly, start a conversation on LinkedIn…

34. DATA-DRIVEN GROWTH No data = no knowledge Use Google Analytics + mixpanel.com or amplitude.com to track your users

35. AUTOMATING ACQUISITION Once you have your value proposition, your target and an addictive product, start automating! Find which channels work better (liquidity? conversion? cost?) & double down

36. NOTHING IS FREE Either you spend money Either you spend time

37. SEE YOU SOON! LOU@THEFAMILY.CO @_THEFAMILY WWW.THEFAMILY.CO

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