The combination of products including the album, DVD documentary, and promotional materials are all designed to fit together with a common theme of realism, drawing inspiration from Father John Misty's actual life and career. The album acts as a soundtrack for the DVD documentary about Misty's rise to fame. A music video for the song "Real Love Baby" was created to promote both the album and DVD by capturing a realistic narrative in the artist's style. The digipak housing the album incorporates designs and photography reflecting Misty's image while maintaining consistency with the video and advertisements through shared visual elements like color palette and font. Mockups were made of the products to ensure a cohesive realistic package that would appeal to Misty's target

1. Q2: How effective
is the combination
of your main
product and
ancillary texts?

2. The entire combination of
products all fit together as
they are all similar with the
main idea of realism. We wanted
the album to be something that
can be apart of the new
DVD/documentary about the
artist. In this case we focus on
Father John Misty's life and
growth to fame. We chose this
idea as it let us be creative
with naming the DVD after one of
his songs with a slight change
to ensure it made sense. The
song is called "The Night Josh
Tillman Came To Our Apt.",
however we chose to call the DVD
"The Night Josh Tillman Came to
Our TV". The album is a
soundtrack for the DVD which
made the two products helps
promote one another, then the
advert did this as well.

3. The
Audience
We had to ensure that our audience will be happy with the products
as well as encourage them to purchase them through promotional
techniques. In order to do this we had to listen to their videos,
especially when it came to making a music video. The reason why we
focused on the video more is because it is the only part of the
package that is free – this is more affordable (obviously) and
most visually pleasing part about it.
Our audience came back and showed and told us that what they want
is a narrative, love based music video that had a realistic feel.
The audience of Father John Misty is primarily males who like
indie folk music. This is due to the fact Josh Tillman (FJM) is a
male himself, therefore they can relate to him. Not only that but
the audiences age will range from 18-30 as he sings about his past
and personal experiences over his younger/past years, therefore
enhancing a target demographic that is similar and/or the same as
himself during the young adult to adult life.

4. The VideoWe used the song 'Real Love Baby' for our music video. This song is also found on the
soundtrack which is a part of our digipak. The video helps promote the digipak as it
is a realistic , day to day life video. (Even though it has binary opposition values
of split screen with two different scenarios that oppose each other due to decisions
the protagonist makes).
The theme of 'real' comes up in all of the products as the DVD is a documentary of the
artists life/fame which is a real life story. This allowed us to used research of the
artist and create a video on his love life. We found that his wife, Emma, is a
photographer and actually filmed one of his videos, consequently, we made the girl in
the video have a camera and literally film part of the video whilst acting too. This
made the video truthful and pragmatic as it ensured that we were being creative and
original with our ideas. As well as this they apparently met in a "parking lot" nearby
a shop. This is told in one of his songs 'I went to the store one day'. One lyric
being "I never thought It'd be so simple" hence the reason why our video shows a
couple fall in love so simply at a shop. Once again this can relate to the digipak
idea of a documentary film as the music video is inspired by true events in the
artists life.
As a result of this, the realistic approach helped it relate to the upcoming release
of the documentary as if the music video was a trailer or teaser for the full length
documentary film.

5. The Digipak
We wanted to create a very personal digipak for Father John Misty by
incorporating all different designs and photography suited to the artist by
the appearance and analysis we have done on his previous albums. Moreover we
still wanted it to look professional and have a relation to our music video.
The colours used for the Real Love Baby single cover are very bright and
coloful, therefore we used a similar colour scheme and a
illustrated/photograph/graphic design we created during the planning
process.
The typography used for the digipak is something that we wanted to get
right, and we chose a font that has been applied t the CD, advert and a
similar style of font was also used in the music video at the beginning.
This has helped create a continuous look to the combination of products in
order to make them recognisable as a package of media products. This effect
of using the same font has made it easier for us as a group to design the
different aspects of the products, however if I was to change one thing, it
would be to use the same font on the music video for the opening title,
nevertheless it is similar and still works well.

8. The Magazine Advert
Father John Misty didn’t have many magazine album adverts other than a double
page spread one. Luckily as a group we had separately analysed different
album/digipak magazine adverts from indie artists/groups in order to get the
information and inspiration that we needed. As I mentioned previously, the
same font has been used for the writing which leads to the entire package
having an aesthetic interpreted vibe we were heading towards.
Father John Misty's authentic and original style gave us a chance to plan and
design something creative and unique that will stand out to not only our
target demographic but to an entirely new audience. To ensure we had the
effect of promoting and designing a combination of media products from the
inspiration of real media products and personal judgement we made sure to
create mock-ups of the magazine advert to get it right. We also did this with
our digipak, in which this helped with the designing process as we wanted to
keep the realistic aspect to the products to relate to the documentary as
well as have a continuous look to our work.