The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were carried over from the video to create consistency across the materials. For example, the magazine ad uses a similar shot of the artist against a wall to reference locations in the video. The CD cover also references shots and color schemes used in the video to promote the artist.