The document discusses the effectiveness of combining a main music video product with ancillary texts, including a digipak and magazine ad. The music video tells a narrative of an abusive relationship through shots shown in reverse order. Both the digipak and magazine ad incorporate elements from the video like characters, blood props, and an established color scheme to create continuity across products. Peer feedback indicates the products are effectively linked through their matching visual styles and representation of the indie music genre. The combination of products is deemed effective at attracting a consistent targeted audience through maintained cohesion and similarities across the promotional package.

1. How effective is the combination of your main
product and ancillary texts?

2. Music Video: ‘Heads Will Roll’ – The Yeah
Yeah Yeahs
My music video (my main product) is based around an
abusive relationship which the audience are shown
snippets of. This eventually drives the female character
(Kate) to insanity resulting in the murder of her partner
(Jack). We are shown this in reverse order with shots from
the beginning of the video also appearing at the end, this is
a different way of developing the narrative but is not
necessarily unconventional as it is used on occasion. The
flashback section towards the end of the video shows the
contrasting good and bad parts of the couples relationship
followed by the breaking of the clasped hands showing
that it is over now. There are also performance sections
within the video giving it variety but still using the same
characters to create continuity.
My video is set to the song ‘Heads Will Roll’ which is also
used as the album name on my ancillary texts which
creates continuity throughout my products. The inclusion
of props (e.g blood) and characters from the video on my
ancillary texts and the use of an established colour scheme
also helps to create continuity.

3. Ancillary Texts: Digipak
As part of my ancillary texts I created
a digipak, consisting of two disks
(regular and deluxe edition), a front
cover, two inside panels, a spine and a
back cover.
I have followed the style of my music
video on my digipak to establish a
cohesive style which works well as a
promotional package. I have done this
being including the blood ‘prop’, the
characters from the video, the song
title and also lyrics from the song.

4. Ancillary Texts: Magazine Ad
My second ancillary text is a magazine ad
used to promote the album I have created.
The ad contains all the vital and
conventional information needed including
the band name, album name, image of
artists, release date, reviews, website
information, record labels logo and a QR
code which directs you to purchasing
places.
I have continued the style of the digipak
and the music video to create a house style
and continuity. I have used the same
established colour scheme, the same
image as on the digipak, etc.

5. Overview: Effective or not?
On a whole I believe that my products all have individual successes
which when combined form an effective promotional package. I feel
that due to my previous experience using Photoshop editing software,
my ancillary texts are probably the strongest part of my promotional
package. For AS Media studies I had to create a front cover, contents
page and double page spread for a music magazine which meant that I
had to get familiar with the Photoshop software and so I already had a
lot of knowledge of how to use the programme. This meant that I was
much more comfortable with experimenting with what I could achieve
with my images, etc. I think that cohesion has been created through my
ability to create a house style, therefore I believe that my music video
fits well with my ancillary texts and is effective in this way. I also think
that there similarities help to attract a consistent and targeted
audience.

6. Overview: Effective or not? (Continued)
Main Product (Music Video)
• Mise-en-scene
(costume/setting/props)
• Shots and connotation (low angle
of subject to suggest dominance)
• Aesthetics
• Narrative/theme
• Artists style
• Continuity of cast members
Ancillary Texts (Digipak and Magazine
Ad)
• Colour scheme
• Artist and album name
• Tracklist
• Font styles
• Layout/presentation
• Representation of genre and
narrative
When constructing my products I had to pay particular attention to:

7. Overview: Brief Peer Feedback
Male – 18
‘The products all match and you can
tell by looking at them that they
relate to each other due to the
continuing colour scheme and stuff’
Female – 17
‘They all work well individually and
then when you put them together
you see a clear link between them all
via the image use on the ancillary
texts and the costumes, props etc
used on all three products’
Male – 19
‘There is clearly continuity
throughout your products but to
make this even more clear the use of
blood on the magazine ad would
look quite effective’
Female – 18
‘I think that they are effective cause
they all have interesting aesthetics
which link together. It’s also clear
that you’ve followed conventions of
the indie genre through the colour
scheme etc’
‘How effective do you think the combination of my main product and ancillary texts?’