The magazine uses conventions from other music magazines like a masthead and images to attract audiences to its focus on reggae music. It uses colors associated with reggae like yellow, green, and blue to create a vibrant, summer vibe. Fonts and locations in photos were chosen to have a Jamaican and Caribbean feel. Models wear costumes in diverse colors representing peace and unity in Rastafarian culture. Feedback praised the genre indication on the cover but noted the smaller image in the double page spread was blurry and fonts were inconsistently sized. The creator responded they aimed to match the color scheme and genres while including different black female models, and could improve by standardizing paragraph lengths and a clearer secondary image in spreads.