The logo uses the letters "I" and "R" to represent indie rock. It does not require a title as the logo is easily recognizable like magazines "Q" and "GQ". The magazine uses red, white, and black colors which represent passion, mystery, contrast and are commonly seen in indie rock magazines. The target audience is ages 15-21 based on a questionnaire and targets both genders equally as indie rock appeals to young adults who want to discover new bands outside the mainstream.