The document proposes a music magazine called "UNHEARD" that will feature unsigned and lesser known artists in genres like rock, indie, alternative, and metal. The magazine aims to appeal to teenagers and young adults interested in discovering new music. It will provide album and concert reviews, interviews with featured artists, discounts on music, and more. The target reader is described as a young music enthusiast looking to expand their musical knowledge beyond mainstream artists. Font, imagery, and color schemes from sample magazine covers are analyzed for inspiration on designing an appealing front cover for "UNHEARD".

1. ‘UNHEAR
D’My Music Magazine Pitch

2. Genre
The genre(s) I have chosen for ‘UNHEARD’ will be based upon a mixture of
Rock, Indie, Alternative and Metal style music. This also includes the sub
genres of ‘indie-rock, alternative-metal’ etc.
The reason why I chose these genres are due to the fact I listen to this type of
music on a daily basis. I am particularly familiar with the style and the
production of the sound being created as I have been to many gigs/shows
which perform these genres. I also understand many other production
techniques as I know people who perform in shows or who have made Eps
or successful recordings.
Overall music in general captivates anyone's emotions or relates to a person
in an unspeakable context. However I believe genres of music with a mixture
of an electronic instruments can create an overwhelming sound of
modernisation in society and the journey that new technology has taken. I
want my magazine to captivate this journey and to show the modernization of
unknown artists that have potential in the musical industry.

3. NAME OF
MAGAZINEI have chosen the name ‘UNHEARD’ as it signifies something that is not
regularly discussed or listened too. It can also mean something that hasn’t
previously been done or known of. That is the element I want to convey in my
magazine, I want their to be features of artists or bands that are not well
known and that have significant, unique quality's to them that doesn’t brand
with stereotypical chart music.
However the musicians have to fit within the genre and sub genres otherwise
it wouldn’t contrast with the running theme of ‘unheard’ artists in the
modern music industry.

4. Editorial mission statement
& Tagline
‘Hear me out!’
My mission for UNHEARD is to widen views on
music, to show the potential of ‘UNHEARD’
artists and to convince/spread the word of all
the featured, aspiring musicians.

5. Unique Selling Point
UNHEARD will be designed to appeal to teenagers and young adults that
enjoy my music magazine genres. The unknown musicians that will be
featuring in my magazine are around the ages of 16 and above. Therefore I
believe my audience would be able to relate to the context as they are
around the same ages as those musicians featuring in my magazine.
Bands and musicians such as JAWS, Bwani Junction, Pixel Fix etc will be good
role’s for the basis of my magazine as they are vaguely known artists,
however not the extent of being signed.
They will play ‘UNHEARD’ sets and will hopefully give an insider on recordings
or other artists that deserve recognition, due to them being unknown.
UNHEARD will also have discounts on tracks and recordings or free downloads
to different songs. With the occasional giveaway on priority tickets to
influential, well known artists or local gigs in smaller venues.

6. Reader profile
Young male/female student aged 16 and above with a part time job and
studies a mixture of creative and academic subjects.
They play a mixture of instruments with can range from classical to electric. If
they don’t play an instrument they usually have a good singing voice. Their
family is considered as music orientated/ educated however not boastful with
their talent in performing or education in specific genres.
They learn songs or write songs on a daily basis and reads many album or gig
reviews as possible. They also try to go to as many live music events as
possible ranging from festivals to gigs and charity events.
However they are starting to become tiresome of listening to overrated artists
and their mediocre albums. They need something to regain their youthful
interest in music and to find fresh, aspiring artists with potential in a new,
accessible magazine…

7. Plannedcontent
• Album, artist reviews
• Festival and gig reviews
• Featured bands/ artists and a short set
• Discount codes or free downloads/ giveaways
• Ideas and tips on becoming a musician
• Instrument reviews and opinions
• Interviews with the progression with the UNHEARD feature artist
• Q&As
• Images from a photo-shoot or live event
And many more …

8. Magazine Covers Of Interest
Unfortunately the front cover looks
fairly overwhelming due to their
being a lot of text and the callout
being in a large font. The image also
includes all the band members
which can be unsettling as there is
lots to visualise.
However I believe the colour
scheme is very powerful and
attractive to the eye. They have
stuck to a minimum of three colours
that contrast well and make the text
look appealing. I want to replicate
this in my magazine by picking 3
colours that contrast well and
brighten the look of the magazine.

9. This isn't a music magazine, however I believe the font
used on the front cover is varied and very enticing. The
font for ‘Hello Spring’ looks similar to a writing font which
many implicate the target audience of the magazine. In
my music magazine I want the font on the front cover to
attract my initial target audience.
The image in the Rolling stone magazine is considered
different to the usual white background on most
magazine covers. On my front cover I want to use an
image with a background that will bleed off the edges and
will add colour to the magazine. However the background
cant be too overwhelming otherwise it will take away all
the attention from the text and logo.