This document summarizes the key things Hamza Shafi learned during the process of creating a magazine product from the preliminary task to the final product. Some of the main things learned include how to manipulate images to dominate pages, use text effects like drop shadows, include attitudes in images to represent genres, and lay out content pages with banners, fonts, and image placement similarly to real magazines in the chosen genre. Feedback from audiences on the cover, contents, and spreads was mostly positive, rating many areas as good or very good. The technology skills learned included using Adobe, InDesign, Photoshop, and platforms like Blogger and SlideShare.

1. Hamza Shafi 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? 2. How does your media product represent particular social groups? 3. What kind of media institution might distribute your media product and why? 4. Who would the audience be for your media product? 5. How did you attract/address your audience? 6. What have you learnt about technologies from the process of constructing this product? (Screenshots will help to illustrate this) 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

2. Hamza Shafi (evaluation) Here is my finished magazine produce

3. similarities in the cover of my magazine with a different one. Both images dominate the cover The sell lines are partly slanted on an angle Sell lines are set to the sides considering the rule of thirds. Both characters shows some sort of attitude with gestures on the face on using hands. Both covers have the star’s names on the cover but In different places. Rules of thirds taken into consideration as images show their domination

4. differences in the cover of my magazine with a different one. As my research showed me what people would like in a Hip Hop magazine here are different ranges or choices in colour, which have the purpose to attract a specific age group and gender. Bold and bight colours used to attract the right audience, colour scheme setting the mood of the magazine. I have used an ethnic minority kind of character to challenge stereotypes.

5. Similarities of content pages Magazine masthead have similar positioning. Text layout of the Dominating images focusing on the message being given out by the picture Layout of the text is categorised and organised. The layout of the content numbering and pages are on the side and the general text is at the bottom. Both pages have extra information other than relevance of the page itself.

6. Differences in the content pages The choice of contents within the page, this adds a mixed range to give an idea of how this magazine approaches its target audience I have used more than one image using levels and adjustments to create a modern effect which highlights the importance of this whole page. I have added in more information on a specific person to address the gossip in the magazine to my audience appropriately.

7. In what ways does your media product use, develop or challenge forms and conventions of real media products? Similarities Both articles have the text wrapped up into columns. Both articles have the name of the star The image shows its dominance on the article in its ways of position Differences My article has the same style font in each column of text My images in on one side of the article rather then in the middle, at the top my right hand side of my article has a colour theme to enhance a range of attractions within the article rather than a dull, plain and simple background.

8. How does your media product represent particular social groups? Hip Hop developed through culture, it is based on looping, rapping, free styling, djing, scratching, sampling and beat boxing. The stereotypical social group for the genre is working class afro – Caribbean males, ages normally vary between 16 – 24. They are associated with wearing baggy jeans, baseball caps which are worn backwards, large t-shirts and loads of jewellery Therefore, I have chose to continue this particular social group and genre whilst it expands into cultures and different ethnicities. This shows that my magazine is able to continue represent the genre and social group I have included into my produce. From the feedback in the questionnaires I got back, my feedback told me that this social group and this type of genre in my magazine was a popular demand. My magazine represents the special group of Hip hop. My picture shows this as it includes Latest trends in street/ urban fashion Keen on showing attitude to show their popularity matters Being unique with the way they are presented on products. Showing clear confidence with specific poses. Ethnicity matters as a minority of the black ethnicity type are mainly in hip hop.

9. What kind of media institution might distribute your media product and why? IPC media produces over 85 media brands Their audience are, two thirds being women and 44% are men. Their brands all together get 20 million viewers every months. IPC also produce a wide range of media magazines to suit everybody The IPC media have a massive range within audience and ways of targeting particular social group in society. This concludes to that, my magazine being published will be a good chance for the IPC media producers to add to their massive range of genres and target audience. The audience figure will expand if the IPC allow products like mine come through as it will add to their variety and different offers for people.

10. Who would the audience be for your media product? For my audience I have chosen to continue the conventions of hip hop. So for example, just like normal magazines under the genre of hip hop I have also included my images which shows of how my characters have attitude and clearly show confidence within their poses just like a normal hip hop magazine would do. This adds the initial idea that my audience would feel that my magazine is not something new in the market but in fact, is something that they recognise. Although my magazine is new to the market, it is the links with the normal Hip Hop magazine that makes it look familiar. I have chosen to aim my magazine at the same audience as normal Hip Hop magazines. This is did by aiming it towards same ethnic backgrounds and social groups who are interested in Hip Hop music. By continuing the normal ways of how this genre type is presented in music magazines, I have shows how I have taken into consideration the ways of how Hip Hop magazines normally look and work. Typically I have also got a dominant genre of images which are males, this is because on most magazines with the same genre as me the dominant genre is MALE. Being on a front cover or in a magazine is a MALE DOMINATED JOB .This typical in normal hip hop magazines. I wanted to aim the magazine to particularly males, this is implied because on my front cover the image is of a male and same with the produce inside it is all male pictures. I have kept the themes and colours quiet boyish to support my ways of attracting my target audience. In order for me to attract my correct target audience which are MALES (16-24), I have used the same kind of people in my images for my product. I COVER CONTENTS CONTENTS DOUBLE PAGE SPREAD Using group photos, showing positive unity within my chosen genre. Photos show great sense of attitude and confidence in this genre as it is a main type in my target audience age range. Some pictures show seriousness and imply the message of the seriousness within this genre Simplicity of backgrounds implies the simple idea of Hip Hop being a popular type.

11. How did you attract/address your audience? A reasonable price Free tickets to be given away Image dominating the page, close up emphasises a relation with the target audience Large and bold masthead outlines its own importance as that is the title of the magazine. The outstanding view of this masthead also shows how much effort this magazine puts in in order to communicate with its readers. Images shows of how the character’s dress code is according to today’s Hip Hop music genre. This appropriate dress wear shows people how dress code is part of this genre. The main colour scheme is red and black. This emphasises the vibrant and consistency of attraction to a specific target audience. Red and black are the majority of colours. This has a purpose of emphasising which genre this magazine is aimed at. The bonus pages create a closer relation between the audience and - M u sic E x p r e s s The magazine having a bundle of bonus pages within the magazine is and extra way of appreciating audiences and other people. The attitude of the star in the image is similar to normal Hip Hop magazines. This realism will attract people and make people feel familiar and close to this magazine. The barcode also adds to the idea of realism because every normal magazine would have a barcode if it has a price, as well as the issue date and issue number to keep all the audiences updated and for them to make sure that they are not reading or viewing anything old or anything of the past but, to read the new magazine and get involved in the gossip and all the fun inside. The return of a star includes exclusive gossip. Audiences love gossip because it is a main key thing a magazine will contain. Many people will buy or get a magazine wanting to know the latest updated news or any information regarding their stars. My magazine shows the correct people that it is aimed at them! Celebrity gossip

12. Audience feedback My feedback on my final magazine was given to me by four people. All of these were hop hop fans. I found this appropriate as it is the genre my magazine is based on. For the front cover: the overall impact, choices of images and manipulation, choices of sell lines, appropriate use of language, appropriate interrogations of text and image, appropriateness for target audience, professionalism / how well does it compare with real music magazine ? These were rates as very good by one person. Two others said they all are to be rated at the level good. One out of the four people chose to categorise these as O.K. so 50% of my feedback for the cover was given as good. 25% ok. 25% Very good. For the contents page: contents overall impact, choices of image and manipulation, choice of content/ pages, appropriate use of language, appropriate use of image and text, appropriateness for audience and professionalism/ how well does is compare with real contents pages? These were rated as very good by two people(50%). The other two people(50%) rated the contents page at good. For the double page spread: overall impact, choices of images and manipulation, choices of headings/layout /design, appropriate use of language, appropriate use of image and text and the appropriateness for audience were rated at Very good by 1 person(25%). Two people(50%) said that the double page spread based on the listing above would be rated ad good. 1 person(25%) said that the double page spread would be rated as o.k.

13. Strength and the weakness of my magazine. My audience were also asked to list their opinion on the strength and weaknesses of my magazine final produce 2 people which was 50% of my audience said that the strength of my magazine was colour scheme, they listed the weakness of lack of layout on text. 1 person which was 25% of my audience said that the strength of my magazine was use of pictures bonding in with the use of text. The weakness they listed was front cover could do with a structure within the sell lines. 1 person which was 25% of my audience said that the strength of my magazine was use of pictures appropriate to the genre of the magazine. The weakness they listed lack of variety within the text choices.

14. The four people were also asked to rate my magazine overall. The options given were Excellent, Very good, Good, Satisfactory and Poor. 2 out of four people (50%) rated the magazine as being good. 2 people (50%) said it was Very good

15. What have you learnt about technologies from the process of constructing this product? Using moodel to get resources Learning the feature of in design to create my contents and double page spread Using Photoshop to edit and manipulate my images Using digital cameras for use of shot angles and angle types Using blogger to upload work Using scribd to upload work Using slide share to upload work Technologies ! Construction ! Process! FINAL PRODUCE

16. Using adobe for my cover. This shows how I added an image to my magazine . I have also included in these print screen shots of how I changed the levels of the image to make it dominating and make it something that will stand out from the rest of the things on the cover of my magazine.

17. Adding a masthead to my cover This shows how I added a masthead to my cover. It also shows how I chose the type of text and size which I wanted and put in the text. I then arranged a position for my magazine according to my desires.

18. Add sell lines to my cover This shows how I added sell lines to my product. I entered text, changed the font style and sizes. Then I also pt in a drop shadow on the text to make it outline its importance by standing out as well as other things.

19. Using in design for my contents This shows how I added a banner to this page and changed its appearance and style.

20. This shows how I added my images and a piece of text. I edited them to my choice.

21. This shows I added text boxes to pout in text in the areas were needed on the content page.

22. Using in design for my double page spread This shows the construction of my article.

23. This shows the construction to my article

24. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? (cover) Preliminary cover Coursework final cover Looking back at the preliminary task, I feel during the progression of it to the full product, I have learnt how to manipulate images so that they outline their own importance by dominating the page. As you can see, there is a difference in my preliminary cover and my final produce. They both have the difference of how the image is dominating the page. There is also a bit of a play around with the sell lines. For example on my full product I had learnt how to use drop shadow effects onto the sell lines or any other pieces of text like my masthead. The drop shadow effect helps the text contrast with anything else that is also noticeable for a good purpose. I also learnt that the image of the character has to have some sort of attitude for my genre, as my chosen genre was hip-hop this is why my final produce character shows the readers a bit of attitude to show realism when in comparison with real magazines. Changing the levels of pictures and the sizes or the way they are put in is another thing I have learnt. I have learnt that this is important because it has its own importance of playing the main key part of the magazine. COVER

25. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? ( contents) Preliminary contents Coursework final contents Looking back at the preliminary task, I feel during the progression of it to the full product, I have learnt how to make banners or the tittles of content pages outstanding. I learnt that to do this I need to chose specific font types, sizes and styles. I have also learnt how to place images in correct places in order to shape a perfect contents page according to the chosen genre I have picked up on. This also includes the key feature of realism as magazines with the same genre as me would have a similar kind of layout. I have also learnt that on this kind of contents page there should a similar if not the same kind of font choice because by doing this it shows the formality of the magazine. CONTENTS

26. FINAL PRODUCT

27. THE END THANK YOU FOR WATCHING! CREATED AND EDITED BY : -Hamza Shafi