The magazine will focus on hip hop music and culture, targeting teenagers ages 13-18 living in urban areas. It will not target a specific gender but aim to attract both male and female readers. The magazine will cost between £2-3 to be affordable for its target audience, which consists mainly of unemployed teenagers from lower socioeconomic classes in urban areas. It will represent various ethnic groups found in multi-cultural urban areas. While hip hop culture often portrays women in a sexualized manner, the magazine will aim to break this stereotype with more appropriate attire for female artists. The target audience will consist primarily of "followers" and "aspirers" who wish to emulate hip hop stars through designer brands and

1. AUDIENCE
DEMOGRAPHICS...

2. The genre I will be aiming at…
The magazine I will be creating will be of the
hip hop genre. This is because hip hop is a well
known and popular genre and has its own
unique sense of style.

3. AGE
Before constructing my magazine I will have to take in to consideration my
target audience; as I have chosen hip hop as my genre the age range will be
from about thirteen to eighteen years. This is because people around these
ages are usually interested in hip hop. Also hip hop is a genre which has a
sense of style which usually aims at the younger target market.
This could be a
perception of a
male star or a
hip hop fan who
aspire to be like
their male stars.

4. My magazine will not be aimed at a particular gender as hip hop is a genre which can be
adapted to both male and females. Also aiming it at both genders will broaden the target
market attracting a larger audience. The gender of the artist will play a vital role in
attracting the buyer. If a male or female artist is featured on the magazine they can be
used to attract the opposite gender, also the featured person on the magazine could
cause people to aspire to be like their gender.
Gender

5. SOCIAL GROUP
I believe my magazine will be aimed at typical teenagers who live in inner city urban
areas. Although these teenagers do not have parents with disposable income they
tend to have the latest gadgets and designer clothes worn by their favourite hip hop
icons or stars. They will be teenagers who usually spend most of their time surfing
the web using sites like “Facebook, Twitter, MySpace” etc.
SOCIAL CLASS
Hip hop is a genre aimed mainly at urban areas, who could range from the E D, C1 and
C2 category on the demographic scale. I believe this is because hip hop originated from
a lower class society therefore I believe my magazine will be aimed at people lower
down on the demographic scale. Teenagers would fit in to the E category as they are
mainly unemployed (some teenagers may have part time jobs). Although hip hop is
usually aimed at urban areas and people lower down on the demographic scale there
will be some people from the higher categories who are interested in and aspire to be
the perceived "cool" and because hip hop is known as a cool genre they would probably
buy my magazine. Due to the social class of the main target audience of my magazine, it
will be around the price range of two -three pound (which is quite cheap for a music
magazine).

6. EMPLOYMENT
Another factor that contributes to the price of the magazine is whether the target
audience is employed or not. As my main target audience are teenagers they would
usually be unemployed (as some teenagers could have part time jobs) ) therefore
keeping the magazine cheap would be more appropriate. Also teenagers in the social
class category I have selected do not have parents with disposable income therefore I
have to take in to account not only how much they would willing to pay but how much
they are able to pay. People with disposable income are higher up on the demographic
scale, these are people like doctors, lawyers etc. As these people earn a lot of money
magazines for them can be more expensive. This is why classical music magazines
which are usually aimed at the upper class market are more expensive.

7. Urban areas are areas which are extremely multi-cultural, also although there are many
different types of ethnic groups, teenagers usually tend to follow the trend or what they
perceive as "cool" therefore my magazine will not be aimed at a particular ethnic groups
but will be aimed at a number of ethnic groups as young people in inner city areas aspire
to be what is referred to as "in" or "cool" therefore I believe my magazine will attract a
number of ethnic groups.
Ethnicity

8. REPRESENTATION OF WOMEN IN HIP HOP
Hip hop is a genre which has a bad reputation for the way in which women are
represented. This is because it portrays women in a very sexualised, provocative
manner. It does this through the use of clothing (short skirts, tops that show off
the cleavage, belly tops etc.) and their body language. An example of a hip hop
song which has taken this portrayal of women to the extreme is Nelly Country
Grammar where women are wearing minimal clothing and dancing in seductive
ways, in this song the male is pleased by this. Men are also portrayed as very
sexual people by the way in which they respond to the women. In my magazine I
would like to break the way in which women are portrayed by having my artist
dressed more appropriately however I will still follow the conventions of hip hop
clothing.

9. My target audience will mainly fit in
to the spectators category. These are
basically people who are referred to
as “followers” as they tend to follow
the trend or what is “in”. Basically
they are aspirers. They do this by
wearing the clothes worn by their
stars as it gives them a sense of
stardom and makes them feel like
their stars. Also people in this
category want to be successful . As
they want society to view them as
rich influential people like their icons
and stars they tend to wear designer
brands and have expensive gadgets
which are ways in which they aspire
to be like their stars.
As you can see from these
psychodynamics, my audience could
be a free form of advertising. This is if
some of my target audience fit in to
the category of the creators and
critics, they could target people with
a joiners personality increasing the
market. Although my main target
audience will be spectators I am sure
their will be some people who fit in
to the other categories.
PSHYCODYNAMICS

10. MALE TEENAGER (ASPIRER) WHO WOULD BUY MY MAGAZINE…
They wear tops on
which you can clearly
see the designer label,
this is an aspect of
their follower
personalities trying
male them selves feel
wealthier then they
actually are (aspiring).
Designer TrainersDesigner
(New era)
caps
Designer jeans on
which you can
clearly see the
brand. Jeans
usually be baggy
and loose.

11. FEMALE TEENAGER (ASPIRER) WHO WOULD BUY MY MAGAZINE…
MAGAZINE…
Female aspirers also tend to wear designer brands which are usually quite
expensive. I believe that both the genders do this because of the aspirer/ follower
personalities they have. They want to be some thing bigger and better like their
stars.