- A survey was conducted by Spiky Films and Scope Productions to determine the target audience for their upcoming zombie romantic comedy film. - Clips from Shaun of the Dead, The Walking Dead, and Dawn of the Dead were shown to survey respondents and they were asked about their familiarity. - The results showed that those aged 15-24 were more familiar with Shaun of the Dead and The Walking Dead, while the older respondents were more familiar with the oldest film, Dawn of the Dead. - Based on the survey findings, the filmmakers determined their target audience would be those aged 15-24 in Britain, as that demographic was most familiar with the genre.