Evaluation question 4
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The document discusses selecting a target audience of 15+ for a horror/thriller media product. It notes that many similar films have been rated 15+ due to violent, sexual, or discriminatory content. A 15+ rating would attract their target audience of teens and young adults who are frequent social media users and could be advertised to cheaply online. Having a 17-year-old protagonist also makes the film appealing to younger viewers who identify with characters closer to their own age. The typical audience for horror films is 15-25, as younger viewers enjoy and are not put off by thrills and graphic images, whereas older audiences may find them disturbing. The film aims to attract both male and female viewers equally by having three female
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Horror Movie Target Audience
The target audience for horror movies is typically ages 15-25 as young adults are developing themselves and seeking thrills. Males are more likely fans than females due to portrayals of violence and thrill-seeking in horror aligning with stereotypical male interests. Overall, horror movies aim for working class audiences who want an inexpensive thrill. Common audiences include friends seeking excitement together, or couples using a horror film as a first date or relationship activity.
Target audience
The document discusses preferences for different genres of movies among various age groups. It finds that romantic movies have the broadest appeal across age and gender, with an audience of ages 13 to 55 including both females and males. Romantic films are seen as relaxing entertainment for families and couples to enjoy together. For these reasons, the author decides to focus on producing romantic movies.
Target audience of horror films
I researched the target audience of horror films, I looked into age, gender and social class in order to work out who I should aim my trailer at.
AS Media - Target Audience
The document discusses target audiences for horror movies. It finds that teenagers, ages 15-25, are the largest audience segment. Horror films often feature teenage protagonists that younger viewers can identify with. Additionally, research shows women watch more horror films than men, so including female characters, even in victim roles, helps target that demographic. Based on these findings, the document concludes its target audience for a new horror film should be 15-25 year old males and females.
Horror genre research
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also covers common conventions like dark settings, innocent victims, monsters/killers, and ambiguous endings. It analyzes the audience profile, theories for why audiences watch horror, different types of horror films, and BBFC ratings. Famous horror actors mentioned include Boris Karloff and Bela Lugosi.
Nabil & group final pitch
The film is centered around two female friends and a male suspect. The suspect is surveilling one of the girls to retrieve an important item she has access to. As the girl notices she is being followed, she tells her friend. Things escalate dramatically as the suspect pursues retrieving the item by any means.
The film aims to appeal to a UK audience aged 17-19 with several plot twists. It will be marketed through posters, magazines, TV ads, trailers, and related games. Feedback is sought on favorite thrillers, effective thriller elements, and film marketing techniques.
Horror movie survey
The document summarizes the results of a survey about horror movie preferences. It discusses questions asked in the survey such as age, gender, favorite genres and subgenres, and behaviors while watching films. The purpose of the survey was to help a student group create a horror film opening that would appeal to their target audience based on the survey responses. The key findings were that the target audience is teenagers aged 15-20, more females than males enjoy horror, supernatural and comedy horror are most popular subgenres, and people prefer watching films at home with snacks.
Survey analysis
The document summarizes survey results from a target audience for a film trailer. Key findings include:
- The majority of survey respondents were ages 16-20, suggesting young adults as the target group.
- Respondents were split evenly between males and females.
- Action was the preferred film genre by most.
- Hip hop/R&B was the preferred music genre.
- Sound and music are considered extremely important for setting the mood of a crime thriller.
- Respondents felt excitement when watching gangster crime thrillers and had recently viewed similar films.
- Snapchat, YouTube, and WhatsApp were the most commonly used social media platforms.
Recommended
Horror Movie Target Audience
The target audience for horror movies is typically ages 15-25 as young adults are developing themselves and seeking thrills. Males are more likely fans than females due to portrayals of violence and thrill-seeking in horror aligning with stereotypical male interests. Overall, horror movies aim for working class audiences who want an inexpensive thrill. Common audiences include friends seeking excitement together, or couples using a horror film as a first date or relationship activity.
Target audience
The document discusses preferences for different genres of movies among various age groups. It finds that romantic movies have the broadest appeal across age and gender, with an audience of ages 13 to 55 including both females and males. Romantic films are seen as relaxing entertainment for families and couples to enjoy together. For these reasons, the author decides to focus on producing romantic movies.
Target audience of horror films
I researched the target audience of horror films, I looked into age, gender and social class in order to work out who I should aim my trailer at.
AS Media - Target Audience
The document discusses target audiences for horror movies. It finds that teenagers, ages 15-25, are the largest audience segment. Horror films often feature teenage protagonists that younger viewers can identify with. Additionally, research shows women watch more horror films than men, so including female characters, even in victim roles, helps target that demographic. Based on these findings, the document concludes its target audience for a new horror film should be 15-25 year old males and females.
Horror genre research
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also covers common conventions like dark settings, innocent victims, monsters/killers, and ambiguous endings. It analyzes the audience profile, theories for why audiences watch horror, different types of horror films, and BBFC ratings. Famous horror actors mentioned include Boris Karloff and Bela Lugosi.
Nabil & group final pitch
The film is centered around two female friends and a male suspect. The suspect is surveilling one of the girls to retrieve an important item she has access to. As the girl notices she is being followed, she tells her friend. Things escalate dramatically as the suspect pursues retrieving the item by any means.
The film aims to appeal to a UK audience aged 17-19 with several plot twists. It will be marketed through posters, magazines, TV ads, trailers, and related games. Feedback is sought on favorite thrillers, effective thriller elements, and film marketing techniques.
Horror movie survey
The document summarizes the results of a survey about horror movie preferences. It discusses questions asked in the survey such as age, gender, favorite genres and subgenres, and behaviors while watching films. The purpose of the survey was to help a student group create a horror film opening that would appeal to their target audience based on the survey responses. The key findings were that the target audience is teenagers aged 15-20, more females than males enjoy horror, supernatural and comedy horror are most popular subgenres, and people prefer watching films at home with snacks.
Survey analysis
The document summarizes survey results from a target audience for a film trailer. Key findings include:
- The majority of survey respondents were ages 16-20, suggesting young adults as the target group.
- Respondents were split evenly between males and females.
- Action was the preferred film genre by most.
- Hip hop/R&B was the preferred music genre.
- Sound and music are considered extremely important for setting the mood of a crime thriller.
- Respondents felt excitement when watching gangster crime thrillers and had recently viewed similar films.
- Snapchat, YouTube, and WhatsApp were the most commonly used social media platforms.
Our film pitch
The document outlines a film project about a man who wakes up in a cell not remembering the night before and is a suspect in the beating death of another man. The film will portray the consequences of a night out involving drinking and drugs and send a message about making responsible decisions. The target audience is 15+ due to graphic violence, drinking and drug use. Marketing ideas include magazine covers, posters, billboards, and radio interviews to promote the film and actors.
Audience Profile
The target audience for the horror movie trailer is white males ages 16-25, as they have a strong, loyal fan base and lower budgets appeal to this demographic. While males are the most popular viewers, females are an increasing demographic. The target audience enjoys the excitement, entertainment, and adrenaline of horror films. The film certificate will be 15 to allow the whole target audience and focus on supernatural themes rather than gore. Research showed the target audience regularly uses social media and magazines like Fangoria and Scream to discuss horror. They also enjoy horror games and correlate with metal music fans. Studying the film Paranormal Activity provided research on successfully targeting a similar audience of ages 16-25 with a supernatural horror style.
Media Evaluation.
The document discusses the key elements included in the student's thriller film project. It summarizes the conventions they followed, such as being set in a suburban area, having a clear antagonist and plot focused on them, including kidnapping and suspense. It also discusses how they portrayed women in a powerful role and didn't negatively portray young people. The summary evaluates how the film challenges stereotypes and engages the audience with questions and an intriguing opening.
Horror film target audience
The document discusses target audiences for horror films. It states that horror films primarily target younger audiences between ages 15-25, as this demographic enjoys thrills. Younger audiences tend not to be bothered by graphic images, while older audiences often find them disturbing. Horror films also generally target males more than females, as males are stereotypically seen as enjoying violence and thrills more. The middle class is another common target, as horror films allow for an exciting experience at low cost. Successful horror films understand and aim to please their intended target audiences.
My Target Audience Research - Genre Horror
The document summarizes the results of a questionnaire given to participants about the horror genre to help the author target their short film. The questionnaire asked about gender, age, horror film preferences, favorite types and films. Most respondents who liked horror were aged 18-25 and enjoyed psychological horror. Expectations for horror films included gore, murder, suspense and tension. This influenced the author to make their opening mysterious to intrigue audiences and reveal answers later. The evaluation notes areas for improvement like adding more character/setting questions and a broader range of participants.
Demographic of thriller [autosaved]
The document discusses the results of a survey conducted to help determine key aspects for a thriller film. The survey found that the film should appeal to both male and female audiences. It also found that the film Orphan was a popular thriller reference due to its suspense, drama, and complicated story. Respondents indicated a fear of sharks and clowns, so those elements could be incorporated. Most respondents enjoyed activities like football, so the film could feature football teams or players. Leonardo DiCaprio and Idris Elba were popular actor choices, so the protagonist should be a dramatic young white male. Horror elements like gore and death should be included since horror was a preferred thriller subgenre. The film should be
AS Media Opening Scene Evaluation
The document discusses the student's media production project of a psychological thriller film titled "The Run". It summarizes the key stages of development from initial ideas to a completed opening scene. It analyzes how the opening scene uses conventions of the thriller genre including plot twists and uses of sound and color. Feedback found the opening scene engaging and that conventions were successfully implemented. The student learned new skills in filming, editing, and presenting their work over the course of the project.
Target audience interviews
- The document summarizes interviews conducted with 2 females and 2 males aged 35+ about their preferences for crime/drama films.
- 7 questions were asked about favorite films, actors, dislikes, favorite openings, preferred eras, violence preferences, and pacing of action.
- Key findings included a preference for believable actors, better representation of women, enigma in openings, ability to relate to 1960-1980s eras, acceptance of violence if done well, and mixed opinions on pacing of action.
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
Phycholigcal thriller dmeogrpahic
The document discusses the demographics that psychological thrillers appeal to compared to general thrillers. It states that psychological thrillers tend to appeal more to women, as females seek the mental challenge of having to analyze the narrative. Younger audiences also tend to engage more with psychological thrillers, as those in university enjoy being mentally demanded. The BBFC rates psychological thrillers 15 or 18 generally due to their graphic content. In summary, psychological thrillers appeal more to women ages 18-30 who enjoy having to think deeply about the narrative.
Marketing and Demographic-Would You Rather
The document discusses the demographic and marketing of the film "Would You Rather". It was shown at a horror film festival, appealing to fans of both psychological horror and thriller genres, widening its potential audience. As a psychological thriller, it received a high age rating of 16+ due to graphic and disturbing content, which slightly lessened the audience. As an independent film, it had a limited theatrical release but its trailer on YouTube received over 4 million views. Actress Brittany Snow promoted it on social media, using cross-media convergence to draw a larger audience.
Target audience
The document discusses the target audience for a horror/thriller film. It will target a mass audience globally since many people enjoy the genre. Specifically, the film aims at a working class audience aged 16-25 living in cities who want excitement. It will attract both male and female viewers since the horror themes are not gender specific. Younger viewers may be drawn to any violence or gore.
Demographics - Coursework
The document discusses demographic information to determine the target audience for a film. It analyzes data on age, gender, genres watched, and social class of frequent moviegoers. The data shows that males and females between ages 16-54 are most likely to watch multiple films in a three month period. The primary genres of drama and war were chosen, with drama appealing most broadly across the population. The primary target audience for the film opening is identified as females and males over 35 in social class AB.
Pie charts
The document discusses the results of a survey about audience preferences for an opening movie scene. The survey showed that the target audience is males ages 14-19 who prefer violence and action over character development. Most respondents wanted a female protagonist ages 19-24 and for the opening scene to feature a male antagonist/killer. The audience favored an opening scene with action, music, and tension rather than dialogue or plot. They also preferred the scene be set in a family home from the protagonist's point of view.
Film classification
The BBFC is responsible for film classification in the UK, assigning ratings of U, PG, 12, 12A, 15, 18, and R18 based on factors like violence, sex, language, drugs and discrimination. The document discusses how the BBFC considers context, tone and impact, as well as imitable behavior, horror, violence, language, themes and sex when rating a film. It then explains that the film opening it refers to contains violence, themes of violence, smoking, imitable behavior, language and discrimination, so it rates the opening a 15.
Evaluation Q4.
Our primary audience for the media product is teenage boys aged 15-19, as research shows they prefer action and thriller films more than girls. However, a female sniper character is included to also attract female viewers by reversing stereotypes. Young adult males recently finished with university are also a target audience. Feedback from 16-18 year old test viewers confirmed they enjoyed the opening thriller scene. Boys aged 13-19 particularly enjoy cars and guns, both of which are incorporated into the story through a Mustang car and a high-quality sniper gun. The violence level in the thriller places it at a BBFC 15 rating, allowing for some strong violence but not dwelling on graphic details, similar to the film American Sniper.
Question 5
When casting actors for their film, the filmmakers considered the demographics of their target audience, who were under 35, and cast actors of a similar social class. This included casting a 16-year-old to play the mother and a 5-year-old to play her child. Throughout the film opening, they use conventions like low-key lighting and a slow editing pace to attract audiences to the genre of psychological horror. They also included a role reversal with strong female characters and no male figures to appeal to audiences who wanted to see this. The plot of a child going missing in an abandoned house engages audiences through mystery while differing from other films through its lack of male characters.
Ben 2
Our thriller aims to appeal to 15-34 year old males by including violence, dark humor, and sex. The protagonist Pip is an attractive young girl intended to attract fans of that age and gender. Viewers are more likely to support protagonists they find attractive or are sexually attracted to, which builds tension and entertainment. Onscreen violence excites young male viewers as it provides a safe thrill from behind the screen while consciously knowing it's not real. Dark humor and ironic violence are also included as similar past films attracted large male audiences.
Target audience profile
The document analyzes the target audience for a thriller film opening through survey results and demographic research. The survey of 17 teenagers, mostly female ages 14-16, found their preferred genres are thriller, comedy and action. They want engaging storylines, characters, and openings that create suspense and tension through music and action. The target audience is teenagers ages 14-19, mostly female, from working/middle class in Southeast London who socialize and can relate to the four teenage protagonists. Their interests include socializing, films, suspenseful music and engaging openings.
Evaluation media as
The primary audience for the media product is teenage boys aged 13-19, as they generally prefer action and thriller films more than girls. However, the film also aims to attract females by featuring a female sniper, reversing the stereotype. The film also targets young adult males who have recently finished university. Feedback from 16-18 year olds confirmed they enjoyed the opening scene. The film will attract its target teenage male audience through the inclusion of cars, guns, and violence, which research shows this age group enjoys. The film would receive a 15 certificate from the British Board of Film Classification due to the level of violence.
Movie pitch 14.09.15
The document outlines a horror movie pitch about a teenage boy who develops supernatural killing powers during puberty due to being part of a religious cult. He uses his new abilities to enter people's dreams and murder them. His first victims are those who bullied him at school. He also kills his love interest's parents so they can be together. In the end, she discovers his crimes and kills him to stop his murderous rampage.
Horror Analysis
This document discusses several aspects of horror films, including common age ratings, popular subgenres, highest-grossing films, and most-searched titles. Horror age ratings usually depend on violent or sexual content, with slashers rarely rated lower than 15. Popular subgenres include period, slasher, supernatural, water-based, and torture horrors. Commercially, I Am Legend was the most successful, while 2007 and 1997-1999 were particularly strong years. The Exorcist, Psycho, and Saw are the most frequently searched horror films online.
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Our film pitch
The document outlines a film project about a man who wakes up in a cell not remembering the night before and is a suspect in the beating death of another man. The film will portray the consequences of a night out involving drinking and drugs and send a message about making responsible decisions. The target audience is 15+ due to graphic violence, drinking and drug use. Marketing ideas include magazine covers, posters, billboards, and radio interviews to promote the film and actors.
Audience Profile
The target audience for the horror movie trailer is white males ages 16-25, as they have a strong, loyal fan base and lower budgets appeal to this demographic. While males are the most popular viewers, females are an increasing demographic. The target audience enjoys the excitement, entertainment, and adrenaline of horror films. The film certificate will be 15 to allow the whole target audience and focus on supernatural themes rather than gore. Research showed the target audience regularly uses social media and magazines like Fangoria and Scream to discuss horror. They also enjoy horror games and correlate with metal music fans. Studying the film Paranormal Activity provided research on successfully targeting a similar audience of ages 16-25 with a supernatural horror style.
Media Evaluation.
The document discusses the key elements included in the student's thriller film project. It summarizes the conventions they followed, such as being set in a suburban area, having a clear antagonist and plot focused on them, including kidnapping and suspense. It also discusses how they portrayed women in a powerful role and didn't negatively portray young people. The summary evaluates how the film challenges stereotypes and engages the audience with questions and an intriguing opening.
Horror film target audience
The document discusses target audiences for horror films. It states that horror films primarily target younger audiences between ages 15-25, as this demographic enjoys thrills. Younger audiences tend not to be bothered by graphic images, while older audiences often find them disturbing. Horror films also generally target males more than females, as males are stereotypically seen as enjoying violence and thrills more. The middle class is another common target, as horror films allow for an exciting experience at low cost. Successful horror films understand and aim to please their intended target audiences.
My Target Audience Research - Genre Horror
The document summarizes the results of a questionnaire given to participants about the horror genre to help the author target their short film. The questionnaire asked about gender, age, horror film preferences, favorite types and films. Most respondents who liked horror were aged 18-25 and enjoyed psychological horror. Expectations for horror films included gore, murder, suspense and tension. This influenced the author to make their opening mysterious to intrigue audiences and reveal answers later. The evaluation notes areas for improvement like adding more character/setting questions and a broader range of participants.
Demographic of thriller [autosaved]
The document discusses the results of a survey conducted to help determine key aspects for a thriller film. The survey found that the film should appeal to both male and female audiences. It also found that the film Orphan was a popular thriller reference due to its suspense, drama, and complicated story. Respondents indicated a fear of sharks and clowns, so those elements could be incorporated. Most respondents enjoyed activities like football, so the film could feature football teams or players. Leonardo DiCaprio and Idris Elba were popular actor choices, so the protagonist should be a dramatic young white male. Horror elements like gore and death should be included since horror was a preferred thriller subgenre. The film should be
AS Media Opening Scene Evaluation
The document discusses the student's media production project of a psychological thriller film titled "The Run". It summarizes the key stages of development from initial ideas to a completed opening scene. It analyzes how the opening scene uses conventions of the thriller genre including plot twists and uses of sound and color. Feedback found the opening scene engaging and that conventions were successfully implemented. The student learned new skills in filming, editing, and presenting their work over the course of the project.
Target audience interviews
- The document summarizes interviews conducted with 2 females and 2 males aged 35+ about their preferences for crime/drama films.
- 7 questions were asked about favorite films, actors, dislikes, favorite openings, preferred eras, violence preferences, and pacing of action.
- Key findings included a preference for believable actors, better representation of women, enigma in openings, ability to relate to 1960-1980s eras, acceptance of violence if done well, and mixed opinions on pacing of action.
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
Phycholigcal thriller dmeogrpahic
The document discusses the demographics that psychological thrillers appeal to compared to general thrillers. It states that psychological thrillers tend to appeal more to women, as females seek the mental challenge of having to analyze the narrative. Younger audiences also tend to engage more with psychological thrillers, as those in university enjoy being mentally demanded. The BBFC rates psychological thrillers 15 or 18 generally due to their graphic content. In summary, psychological thrillers appeal more to women ages 18-30 who enjoy having to think deeply about the narrative.
Marketing and Demographic-Would You Rather
The document discusses the demographic and marketing of the film "Would You Rather". It was shown at a horror film festival, appealing to fans of both psychological horror and thriller genres, widening its potential audience. As a psychological thriller, it received a high age rating of 16+ due to graphic and disturbing content, which slightly lessened the audience. As an independent film, it had a limited theatrical release but its trailer on YouTube received over 4 million views. Actress Brittany Snow promoted it on social media, using cross-media convergence to draw a larger audience.
Target audience
The document discusses the target audience for a horror/thriller film. It will target a mass audience globally since many people enjoy the genre. Specifically, the film aims at a working class audience aged 16-25 living in cities who want excitement. It will attract both male and female viewers since the horror themes are not gender specific. Younger viewers may be drawn to any violence or gore.
Demographics - Coursework
The document discusses demographic information to determine the target audience for a film. It analyzes data on age, gender, genres watched, and social class of frequent moviegoers. The data shows that males and females between ages 16-54 are most likely to watch multiple films in a three month period. The primary genres of drama and war were chosen, with drama appealing most broadly across the population. The primary target audience for the film opening is identified as females and males over 35 in social class AB.
Pie charts
The document discusses the results of a survey about audience preferences for an opening movie scene. The survey showed that the target audience is males ages 14-19 who prefer violence and action over character development. Most respondents wanted a female protagonist ages 19-24 and for the opening scene to feature a male antagonist/killer. The audience favored an opening scene with action, music, and tension rather than dialogue or plot. They also preferred the scene be set in a family home from the protagonist's point of view.
Film classification
The BBFC is responsible for film classification in the UK, assigning ratings of U, PG, 12, 12A, 15, 18, and R18 based on factors like violence, sex, language, drugs and discrimination. The document discusses how the BBFC considers context, tone and impact, as well as imitable behavior, horror, violence, language, themes and sex when rating a film. It then explains that the film opening it refers to contains violence, themes of violence, smoking, imitable behavior, language and discrimination, so it rates the opening a 15.
Evaluation Q4.
Our primary audience for the media product is teenage boys aged 15-19, as research shows they prefer action and thriller films more than girls. However, a female sniper character is included to also attract female viewers by reversing stereotypes. Young adult males recently finished with university are also a target audience. Feedback from 16-18 year old test viewers confirmed they enjoyed the opening thriller scene. Boys aged 13-19 particularly enjoy cars and guns, both of which are incorporated into the story through a Mustang car and a high-quality sniper gun. The violence level in the thriller places it at a BBFC 15 rating, allowing for some strong violence but not dwelling on graphic details, similar to the film American Sniper.
Question 5
When casting actors for their film, the filmmakers considered the demographics of their target audience, who were under 35, and cast actors of a similar social class. This included casting a 16-year-old to play the mother and a 5-year-old to play her child. Throughout the film opening, they use conventions like low-key lighting and a slow editing pace to attract audiences to the genre of psychological horror. They also included a role reversal with strong female characters and no male figures to appeal to audiences who wanted to see this. The plot of a child going missing in an abandoned house engages audiences through mystery while differing from other films through its lack of male characters.
Ben 2
Our thriller aims to appeal to 15-34 year old males by including violence, dark humor, and sex. The protagonist Pip is an attractive young girl intended to attract fans of that age and gender. Viewers are more likely to support protagonists they find attractive or are sexually attracted to, which builds tension and entertainment. Onscreen violence excites young male viewers as it provides a safe thrill from behind the screen while consciously knowing it's not real. Dark humor and ironic violence are also included as similar past films attracted large male audiences.
Target audience profile
The document analyzes the target audience for a thriller film opening through survey results and demographic research. The survey of 17 teenagers, mostly female ages 14-16, found their preferred genres are thriller, comedy and action. They want engaging storylines, characters, and openings that create suspense and tension through music and action. The target audience is teenagers ages 14-19, mostly female, from working/middle class in Southeast London who socialize and can relate to the four teenage protagonists. Their interests include socializing, films, suspenseful music and engaging openings.
Evaluation media as
The primary audience for the media product is teenage boys aged 13-19, as they generally prefer action and thriller films more than girls. However, the film also aims to attract females by featuring a female sniper, reversing the stereotype. The film also targets young adult males who have recently finished university. Feedback from 16-18 year olds confirmed they enjoyed the opening scene. The film will attract its target teenage male audience through the inclusion of cars, guns, and violence, which research shows this age group enjoys. The film would receive a 15 certificate from the British Board of Film Classification due to the level of violence.
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Movie pitch 14.09.15
The document outlines a horror movie pitch about a teenage boy who develops supernatural killing powers during puberty due to being part of a religious cult. He uses his new abilities to enter people's dreams and murder them. His first victims are those who bullied him at school. He also kills his love interest's parents so they can be together. In the end, she discovers his crimes and kills him to stop his murderous rampage.
Horror Analysis
This document discusses several aspects of horror films, including common age ratings, popular subgenres, highest-grossing films, and most-searched titles. Horror age ratings usually depend on violent or sexual content, with slashers rarely rated lower than 15. Popular subgenres include period, slasher, supernatural, water-based, and torture horrors. Commercially, I Am Legend was the most successful, while 2007 and 1997-1999 were particularly strong years. The Exorcist, Psycho, and Saw are the most frequently searched horror films online.
Horror researching target audiences
This document discusses researching target audiences for horror films. It identifies that horror films are certified for specific age groups depending on their graphic content, such as 12, 15, or 18. There are also mainstream horror genres like paranormal, horror romance, and sub-genres for parody and romance. Researching audience data from film trailers can provide information on typical consumers for certain horror sub-genres.
The Target Audience
The target audience for horror movies is primarily males aged 15-25. This age group is old enough to watch R-rated horror films and are drawn to the thrill and adrenaline of being scared. Horror films also appeal to the working class due to more affordable ticket and DVD prices. Word-of-mouth from "mainstreamers" who see films first helps drive broader interest through recommendations to friends and for first dates.
American Horror Story - Target audience and genre
American Horror Story is an anthology horror TV series produced by Ryan Murphy and Brad Falchuk. Each season has a different setting, cast of characters, and storyline but concludes self-contained stories. The four completed seasons so far have explored themes of infidelity, sanity, oppression, and discrimination through haunted houses, asylum patients, witches, and circus freaks. Jessica Lange has received critical acclaim for her lead performances in every season.
Mise en scene in horror
The document discusses several techniques of mise-en-scène used in horror movies to create atmosphere and fear. It describes how settings like forests used in films like Friday the 13th isolate and endanger characters. Props symbolize religious elements in possession films and identify villains by their weapons. Dark lighting and colors like black and red are employed to conceal threats and represent good and evil. Costumes and makeup are also important for defining characters and showing their deterioration. Facial expressions and body language display characters' fear through tension and shock. Practical effects are often used in place of visual effects to portray graphic violence realistically.
The horror genre
The document discusses the horror genre in film. It defines genre and provides examples of subgenres like horror comedy hybrids. It also covers common elements of horror films, including isolated or abandoned settings, expressive camera work using extreme close-ups and point-of-view shots, iconic visuals like blood and weapons, narratives that cliffhang or have endless plots, character archetypes like "the protagonist" and "the antagonist", and recurring themes like revenge or religion.
Horror Film Forms and Conventions
The document discusses various forms and conventions commonly found in horror films. It outlines common themes such as revenge, hauntings, demons, gore, and serial killers. It also describes subgenres like gothic horror, slasher films, and psychological horror. Narratives in horror films typically involve a protagonist confronting a monster or villain. Character archetypes include the heroine, sex appeal character, irritating character, unlikely hero, and antagonist. The document also discusses camera work techniques, found footage style, iconography, and common settings used to establish mood and tension in horror movies.
Generic conventions of horror
Mise-en-scene in horror films establishes isolation and ominous settings through techniques like pathetic fallacy, sinister props, and dark colors like red and black. Lighting is used to create mood, cast shadows, and suggest split personalities. Costumes distinguish stereotypical character types like the "blonde" and "athlete". Sound design with exaggerated diegetic sound and loud non-diegetic music builds tension and makes audiences feel scared. Common props symbolizing religion or the devil include bibles, crucifixes, and candles. Horror films typically feature stock character archetypes like "the blonde [who] usually dies first".
Codes and conventions in Horror Films
The document discusses common codes, conventions, and techniques used in horror films. It begins by defining codes and conventions, and explains that codes are technical or symbolic ways of communicating meaning, while conventions are generally accepted ways of doing things within a genre. It then lists and describes several common conventions in horror films, such as films being set in isolated locations, characters ignoring threats of danger, the power being cut at scary moments, phone lines being cut, characters investigating strange noises, victims running upstairs instead of outside, and more.
Horror genre conventions
The document outlines horror genre conventions across several categories:
Setting is usually isolated places that connote being alone such as abandoned buildings, forests, or cities. Technical elements like camerawork and editing aim to unsettle audiences. Iconography employs dark colors, lighting, and props associated with villains. Narratives follow classic structures but leave room for sequels, featuring heroes facing killers or solving problems. Character types include victims, monsters, "immoral" teens, and police officers that can be allies or adversaries. Themes commonly explored are good versus evil, the supernatural, and madness.
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Similar to Evaluation question 4
Xenia
Our media product is a film rated 15 years old that would attract a male and female audience between the ages of 15-40. The film contains strong language, strong violence, and supernatural elements. We aimed to attract our target audience by featuring a relatable older teenage main character and opening the film with a college student walking alone at night, situations many viewers could relate to. We also hoped to attract viewers by filming in public and common urban settings like a church.
Evaluation Question 4
This document discusses the target audience for a thriller media product. The audience would be teenagers and young adults ages 15 to 25, as they would be able to most closely relate to the young characters and activities in the thriller. Both males and females could enjoy the thriller, as the three main characters consist of two males and one female. The thriller would also appeal to working class viewers who could relate to how the characters act, as well as some middle class viewers interested in their behaviors. Feedback from teenagers and young adults confirmed this should be the target demographic.
Question 4
The document discusses target audiences for different types of movies, including teen movies and thrillers. It notes that teen movies typically target teenagers and young adults due to their focus on topics relevant to that age group. However, teen movies now have wider audiences. Thrillers generally appeal to audiences ages 17-25 but especially teenagers who enjoy the shock and suspense. Specifically, the thriller movies Taken and Se7en target audiences ages 15+ and 18+, respectively, with Taken appealing to both males and females and Se7en mainly appealing to males. The film discussed in the document aims to attract audiences ages 15+ with a focus on females for its teen drama storyline, but believes its suspenseful decorative title sequence could also attract males
Media AS Thriller Evaluation
The document discusses a student's short thriller film project. It uses conventions like red herrings and cliffhangers to create suspense. The film represents lower class youth dealing drugs, using stereotypes to make the plot relatable. It would be distributed online and to younger audiences through sites like YouTube and social media due to its low budget. Surveys showed the target audience is males aged 16-19 interested in crime genres.
Media evaluation q4
Our target audience for the film is 15-35 year olds who enjoy psychological thrillers. This age group has disposable income and many grew up watching similar films. As the film was made by teenagers aged 15 and up and stars actors aged 17, it may appeal to other teenagers while still interesting older viewers. Those over 40 may not connect with the storytelling style, and those over 60 are unlikely to be interested due to a lack of interest in horror genres. The film is targeted more towards males than females based on typical genre preferences.
Q4 evaluation
This document discusses the target demographic for a film and identifies relevant media interests to engage that audience. It states that the film is aimed at ages 15-25 due to the disturbing content and characters being in that age range. Both genders are targeted as the film avoids stereotypes. The film appeals to those interested in independent and alternative films. To attract this audience, the document recommends marketing the film alongside similar independent thrillers. It also suggests TV shows and magazines/newspapers that target younger audiences and cover topics like politics, fashion, music and current issues that are relevant to the film's context and narrative.
Harriett audience
The document discusses targeting and attracting audiences for a horror film media product. It aims to target teenagers ages 15-25 of all races and both genders. It analyzes horror film audiences and applies audience theory from Richard Dyer, Abraham Maslow, and Blumier and Katz to attract the target demographic. Specifically, it creates tension and fear to satisfy audiences' psychological needs for thrill. It also includes relatable young male characters for audiences to identify with. The film receives a 15 age rating to appeal to younger audiences within legal viewing limits.
Target audience
The target audience for horror films is typically 15-25 year olds, as younger audiences enjoy the thrills and scares more than older viewers. Horror films also appeal more to males than females, as stereotypically males enjoy the violence and graphic images more. While some females enjoy horror as well, the genre is generally not aimed as much at their gender. Overall, horror films target working class communities because of the thrill and excitement provided at a relatively low price point. Higher classes may watch horror films if they are a sub-genre of another like romance or action.
Evaluation Question 4&5
- The target audience for the media product is 15-19 year old teenage girls
- This age group and gender made up most of the respondents to the questionnaire and the themes of cyberbullying and stalking in the thriller would appeal to and be relevant for them
- While most respondents preferred a male protagonist, the authors decided to feature a female protagonist to challenge stereotypes and appeal more to female viewers who want to see strong, independent female characters they can relate to
Evaluation question 4
This document discusses the target audience for a horror film opening title sequence (OTS). It analyzes the demographics, psychographics, and appropriate BBFC rating. The main demographic is identified as young white males aged 15-35, as they are most drawn to the violence and blood shown. Three key psychographic groups targeted are "Explorers" interested in narrative mysteries, "Succeeders" seeking higher quality productions, and "Mainstreamers" attracted to popular concepts. The document concludes the OTS is best suited to a 15 BBFC rating due to disturbing dead body scenes, violence, and bad language.
Evaluation Question Four
The document discusses establishing a target audience for a film opening. It analyzes research showing that the zombie genre attracts primarily males over 35 and secondarily females under 35, who are generally middle class parents. The author believes targeting this demographic of older viewers will result in more box office revenue. They rate the film PG-13 due to its mild horror/violence and themes of death/terror. Research shows thriller/suspense is the most popular genre in Britain for ages 16+, making it a mainstream choice. The target audience is concluded to be males 35 and over who are partner-oriented and middle class.
Question 4 AS Media
The document discusses the target audience for a horror film media product. It analyzes research showing that the main audience for horror films is 15-25 year olds, with most viewers being teenagers and young adults. While horror films are sometimes seen as targeting males specifically, research shows films in the genre often have large female audiences as well in the younger age groups. The document then discusses how the creator's horror film media product aims its target audience at 15-25 year olds, with a focus on teenagers, as it includes graphic imagery and relatable themes. It indicates the product targets males slightly more but still aims to appeal to existing female horror fans. The product also aims to appeal to those interested in topics like the supernatural,
Question 4 - as media
The document discusses the target audience for a horror film media product. It analyzes research showing that the main audience for horror films is 15-25 year olds, with teenagers and young adults most interested. While horror films are sometimes seen as targeting males more, research shows both male and female audiences in younger age groups. The document then discusses how the creator's horror film media product targets a similar 15-25 year old audience, with a focus on teenage boys, using conventions like graphic imagery and supernatural themes to appeal to interests in thrills, mystery and social viewing experiences.
Media evaluation q4
Our target audience for the film is 15-35 year olds who enjoy psychological thrillers. This age group has disposable income and grew up watching similar films. As the film was made by teenagers aged 15 and up and stars actors aged 17, it may appeal to other teenagers. Those over 40 may not connect with the storytelling style. Violent and strong language content means the film is rated 15, making it unsuitable for younger viewers. It is unlikely those over 60 will be interested due to a general disinterest in horror and violence. Males are expected to outnumber females in viewership as surveys show males preferring violent action films over comedy and romance preferred by females.
Media evaluation q4
Our target audience for the film is 15-35 year olds who enjoy psychological thrillers. This age group has disposable income and grew up watching similar films. As the film was made by teenagers aged 15 and up and stars actors aged 17, it may appeal to other teenagers. Those over 40 may not connect with the storytelling style. Violent and strong language content means the film is rated 15, making it unsuitable for younger viewers. It is unlikely those over 60 will be interested due to a general disinterest in horror films from older audiences. Males are expected to outnumber females in viewership as surveys show males preferring violent genres over romance.
Media evaluation
The document discusses targeting and attracting the audience for a horror film media product. It aims to target teenagers ages 15-25 of all races and both genders. It analyzes horror film audiences and applies audience theory from Richard Dyer, Abraham Maslow, and Blumier and Katz to attract the target demographic. Key tactics included using relatable young characters, psychological tension and fear, and engaging filming and editing techniques.
Media Evaluation Points 4 & 5
The document discusses targeting audiences for horror films. It notes that horror films appeal to some audiences through a sense of excitement and fear. However, not all audiences enjoy feeling scared. The document then discusses aiming its opening horror sequence towards a slightly higher-end market between the lower B to C categories that likes independent cinema and challenges. It also discusses including social elements and appealing to ages 15 and up while not alienating middle-aged audiences. Character construction and theories by Richard Dyer, Blumier & Katz, and Abraham Maslow were used to address the target audience.
Media evaluation q4
Our target audience for the film is 15-35 year olds, as the psychological thriller genre appeals most to this age group. This age group has more disposable income and grew up watching similar films. As the film was made and produced by teenagers aged 15 and up, it may encourage other teenagers to see it. Those over 40 may not connect as much due to differences from older films, and the violent and strong language content makes it inappropriate for those under 15. It is unlikely those over 60 will be interested due to a general lack of interest in horror and violent films among older audiences. Based on a Facebook poll, the film will likely attract more male viewers who tend to prefer violent or action films, compared to females who
media evaluation - Question 4
The document discusses the target audience for a media product. The primary audience is identified as teenagers who enjoy films and entertainment, as the main characters in the action/crime film are teenagers even though they play adult roles. The secondary audience is identified as middle-aged males, as research shows they are the most common viewers of action films. The target social class is identified as teenagers aged 13-35, with a 12A certificate, as the plot and young actors would appeal most to this group. Research also showed more males watch action films than females. The target audience is identified specifically as male teenagers, as statistics show males at a younger age prefer action films, and having teen characters in lead roles makes the film more relatable to
Media evaluation Q4
The document discusses the target audience for a film based on the results of a questionnaire. The audience would likely be females ages 15-40, though some older and younger viewers may also find it interesting. Most respondents were female and preferred seeing the film in theaters. The characters were deemed appropriate but viewers were split on whether it would appeal mainly to a niche audience or more broadly. The results helped the filmmakers tailor the project to make it appealing to a wider mainstream audience and distributors.
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Digipak analysis
The digipak targets female teenagers through its pink color scheme and use of Katy Perry's name in red. It also aims to attract men through a naked picture of Katy Perry surrounded by pink clouds, referencing her "California Gurls" music video in a surreal, candy-inspired way. Bright colors, capitalized tracklisting, and small print production details are used to match the pop genre and highlight the important information for fans.
Digipak
A digipak is a type of cardboard packaging with an internal plastic holder for CDs or DVDs. They are often used for CD singles or special editions. Digipaks have a gatefold paperboard outer binding and one or more plastic trays inside to hold discs. They commonly include extras like lyric books or photos. DVD digipaks are an alternative to DVD boxes for special editions. Digipaks use less plastic than jewel cases and can be made from recycled materials, making them more environmentally friendly.
Digipak
A digipak is a type of cardboard packaging with an internal plastic holder for CDs or DVDs. They are often used for CD singles or special editions. Digipaks typically have a gatefold paperboard outer binding and one or more plastic trays inside to hold discs. They commonly include extras like lyric books or photos. DVD digipaks are an alternative to DVD boxes for special editions. Digipaks use less plastic than jewel cases and can be made from recycled materials, making them more environmentally friendly.
Media
Laura Mulvey is a 75-year old British feminist film theorist and professor known for her influential 1975 essay "Visual Pleasure and Narrative Cinema". In this essay, she introduced the concept of the "male gaze", arguing that women in film and literature are represented from a male point of view, with men in active roles and women in passive roles. Specifically, the "male gaze" refers to how scenes are framed from the perspective of a heterosexual male viewer, focusing on a woman's body as an erotic object for both characters and spectators to view.
Question 2
The document represents several social groups in its media product. Teenagers are portrayed as both naive and responsible - the protagonist runs away upon seeing a ghost but also protects a younger child. Children are shown as vulnerable and oblivious, not understanding the danger. Joggers are depicted as vulnerable since being alone in isolated areas like woods could put them at risk of crime. Females are represented in a stereotypical way - as venerable through being followed without their knowledge, reinforcing the idea that women are weaker than men.
Question 6
The document discusses technologies used in creating a two minute film opening. A Panasonic camcorder, tripod, gorilla pod, and flip camera were used to film footage. A tripod was essential for stable shots, like one where the camera was in a river. IMovie software allowed editing clips together on a timeline with options like audio and lighting adjustments. Google images provided inspiration for locations, characters, and plots. A blog on Blogger documented research and preparation. A handheld microphone was used to rerecord dialogue of better audio quality than original clips, through a technique called Foley.
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Evaluation question 4
- 1. Evaluation Question 4 Who would be the audience for your media product?
- 2. PG Rating • Today, most thriller/horror films have a certificate of 15+ • 15 rated films may include one or more of the following- strong violence, frequent strong language, portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes or sexual violence, discriminatory language or behavior or drug taking. • We decided to follow this age certificate as we researched into numerous films following a similar story line to ours such as Incidious (2011), Poltergeist (2015) and Unfriended (2015) which all had an age rating of 15+.
- 3. Why would our final product attract a 15+ audience? • Our film would attract an audience of 15+ due to young teens being frequent users of social media meaning that online advertising would encourage curiosity and popularity of our film. By the use of pull advertisement from social media such as a YouTube trailer, Twitter and instagram we could be able to advertise our film to a large number of people cheaply via social media. • Also by having our protagonist aged 17 it is more likely to attract younger people to the film as most protagonists are adults aged between their late 20’s- 40’s.
- 4. The usual age for the target audience of a horror film is 15-25. Commonly, the main reason for this is that young adults and teenagers enjoy thrills. Trills present in horror films are more likely to excite a younger audience rather than an older one. Many young audiences are not put off by graphic images but are however attracted to them. For example The Human Centipede (2009) is well know and viewed specifically because of the graphic images, themes it contains and its gruesome story line. However this may put off older audiences due to such graphic violence.
- 5. Horror films are generally aimed more at males than females due to males stereotypically enjoying violence and gruesome images more than females. In order for our film to attract the female audience just as much as a male audience, we made our 3 main protagonist female. We hope that by doing this It may attract a larger female audience more than if we was to use male characters.