Our media product, which is an opening sequence for a thriller film, would be best distributed by independent cinemas rather than large chains like Odeon or Vue. Independent cinemas tend to show films with higher ratings and lower budgets that have not received worldwide distribution. Television distribution would likely be on a smaller movie channel rather than Sky Movies which focuses on popular thrillers. Online, YouTube would be a suitable platform as it hosts numerous films not shown in major cinemas or elsewhere.

1. Evaluation question 3
WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT
AND WHY?

2. Possible Institutions
 A media institutions is a company or organisation that disperses a media product for audience
consumption and is accountable for a media text. A film would go to cinemas either nationally or
internationally and after being in cinema for a few months it would then be dispersed into shops.
 Media Institutions that I think could potentially distribute our media product are cinemas such as
Odeon, vue, Cineworld and ambassadors.
 Film festivals such as BFI, Sundance, Cannes or edinbrough festival.
 Our media product is an opening sequence to a film in the thriller genre.
 Popular institutions include the bbc, the uk film council, vertigo films and films four.
 Possible institutions might be film studios, television like the bbc, the web like YouTube or dvd.

4. Local Odeon viewings

5. The vue showings

6. Films shown at the Odeon
 From looking at the screenshots of the cinema listings at the Odeon, I can see that the most common
genre of films showing right now is comedy like snoopy and Charlie brown, Maya the bee, minions and
daddy's home. This is different from my genre as mine is thriller.
 This is at Guildford cinema which tells me that the audiences in this area possibly most enjoy comedy.
This is same as other cinemas such as the vue cinema in Camberley. They are showing majority of the
same films as the Odeon cinema in Guildford and the same comedies. I would say that the Odeon and
the Vue cinema have very similar audiences to each other.
 The Odeon have roughly about 8 screens and the vue have roughly 8 screens too
 so they have very similar audiences.

7. Independent cinemas
Here are some screenshots of
films that are being shown
recently at BFI independent
cinema:

8. Films shown at BFI independent cinema
 From looking at the screenshots of the films that are listed of showing at BFI independent cinema, I can see that they are
more likely to show films that are not shown internationally and they show very different films which would not be shown in
cinemas like the Vue or the Odeon.
 The only films that they show which are well known and are shown in other cinemas are there IMAX films such as spectre and
star wars.
 There films are low budget and are not advertised like other movies in cinemas like the Odeon are.

9. Sundancefilm festival
Here are some
screenshots of
films which are
recently being
shown at
Sundance film
festival.

10. Films shown at Sundance
 By looking at the films shown at Sundance film festival I can see that they show films that are not very well
known and that wouldn’t be shown to audiences at the Odeon.
 This shows that Sundance have a completely different audience then cinemas and their audience expect a lot
different.
 There films are low budget and aren’t advertised. Like films shown at the Odeon cinema are advertised on
television, posters, bus stops months before they are shown in cinemas, films shown at Sundance film festival
are not.

11.  Here are some screenshots of some films in the thriller genre which have been
shown on television recently which have been shown by sky.
Edge of darkness
JFK
The usual suspects
Memento
Dial M for
murder
Silence of the Lambs

12. Where could our media product be
shown?
 Independent cinema vs. Odeon?
 Odeon cinemas are more likely show films which are in the comedy genre or films for children. Also they
show films which are distributed worldwide. Whereas, independent cinemas are more likely to show films of
a higher certificate ratings and films which are not shown worldwide which wouldn’t be shown in local
cinemas.
 From this, I think that are thriller genre opening sequence would be more likely to be shown in the
independent cinema. I think this because the Odeon cinema is less likely to show it as its obviously not a
worldwide film and they show less thriller films. Also, I think this because independent cinemas mainly show
thrillers that aren’t top budget films and films that not a lot of people had heard of.

13.  In terms of television, I think that our media product would not be shown on somewhere like sky
movies, as they only show the most popular of thriller movies. But I do think that our film could
be shown on a smaller movie channel.
 In terms of on the internet, I think that our media product could be shown on YouTube because
there are a lot of films that are shown on YouTube. Also, YouTube mainly shows films which are
not shown at bug cinemas or which are shown at a lot of places and seeming as I think that our
media product wouldn’t be shown by big places like the Odeon or the vue or the bbc or sky
movies etc., I think it would be shown well on YouTube.