1. EVALUATION QUESTION 3:
WHAT HAVE YOU LEARNED
FROM YOUR AUDIENCE
FEEDBACK?
FOR THIS QUESTION I WILL BE DISCUSSING MY AUDIENCE
FEEDBACK AND HOW IT HELPED ME TO IMPROVE MY MUSIC
VIDEO, DIGIPAK AND POSTER. I USED VARIOUS SOCIAL MEDIAS
SUCH AS WHATSAPP, IMESSAGE, QUESTIONNAIRES AND FOCUS
GROUPS TO GATHER MY FEEDBACK.
2. The first steps of feedback I gathered were from my focus group where I showed a group who were my
target audience the song ‘Teenage dream’ and I asked them to note down various ideas that came to mind
when listening to the song. Many of the responses included a love story with bright colours and they
suggested the style of video I could use. Since there was such a mixed response this helped me to decide
that I would go for a hybrid style music video. After my focus group I made a questionnaire which I handed
out randomly and this is where I developed the idea of using dolls. One of the responders answered the
question ‘what do you expect to see in the video when hearing the song?’ with ‘girl toy and boy toy acting
out lyrics’ which allowed me to develop this idea and turn it into my own.
Pictured below is all the types of feedback I used and WhatsApp was one of my main options with individual
messages and group chat so I can get feedback in greater quantities. I got feedback for my final draft to
ensure that it was done to the standard expected by my target audience and I got positive feedback saying
my lip sync was in time, my audience really liked how I layered the images and they liked the originality of
my idea.
I didn’t just receive positive comments I also received negative comments which I used to improve certain
areas, for example with my draft 1 I asked for feedback on WhatsApp and I was told to line-up the first
images with the beat which was really helpful and has made my video look more professional. I also did this
for the second draft and my target audience explained how I should match up my lip sync with the lyrics.
