I gathered feedback from interviews and questionnaires with my target audience about a video and album. Members of both genders provided input. The audience felt creeped out yet inspired by the video, which was the reaction I was aiming for. They also thought the three materials - advertisement, album packaging, and video - fit together well creatively and shared themes. However, the advertisement lacked engagement. Overall, the audience found the video memorable and was able to take something away from watching it.

2.  I gathered feedback through doing interviews
with members of my target audience.
 I interviewed both genders of my target
audience to get a range of feedback
 I carried out a questionnaire asking questions
on the video and there thoughts after watching
it
 I also did a fire round of questions on Facebook

3.  I learnt that all three texts fit together well as they
share similar themes, which helps keep a link between
them all.
 The collage effect in both the advertisement and the
digipack, keeps the theme creative and links nicely to
the video
 The audience felt after they had watched the video that
they were left feeling, “creeped out” and “in a way,
inspired” which from my point of view is a brilliant
response, as it ignited feeling in the audience. I often
feel fulfilled and inspired by something unexpected or
imaginative and I wanted my audience to feel
something after watching the video, it was described
as, “mesmerising” so I feel I have succeeded in my
reaching out to the audience

4.  I learned that at first glance my audience could tell
the album was from the “indie pop” genre.
 They also thought the advert lacked in
engagement, saying it didn’t really have “anything
going for it” – which I accept as constructive
criticism.
 I learned that the audience managed to engage
with the video effectively and take away
something that they hadn't had before watching it.
I found out they thought it was memorable and it
made the and recognisable