This document discusses the distribution and target audience of the film "Adulthood". It notes that the film was distributed by Pathé Pictures International, ThinkFilm, and Verve Pictures. It analyzes aspects of the film that indicate it was aimed at a younger generation, such as the hoodied characters and its portrayal of characters from the previous film "Kidulthood". The style of promotion through posters and trailers similarly featured young characters, further appealing to this demographic. Additionally, the film portrayed lower-class characters in run-down areas of London, allowing lower-class viewers to relate as well. Overall, the distributors targeted a younger, lower-class audience located in London through their promotional strategies.

1. DISTRIBUTION AND
EXHIBITION &
CONSUMPTION
RESEARCH
By Tom Coome

2. Distribution
Pathé Pictures International
ThinkFilm
Verve Pictures

3. There are a lot of aspects that tell us which type of audience
Adulthood is aimed at. As we can see to the right, are three
images that I found on the internet, in every single image we can
see somebody with their hood up. This could connote that the film
is associated with and aimed at the younger generation as people
that wear their hoods up are generalised as young people. The film
itself is a sequel to ‘Kidulthood’ which is a film about teenagers
who grow up in a rough part of London and a lot of characters
continue into Adulthood which is good for the audience as they will
get attached to characters. From my own knowledge, a substantial
amount of young people know a lot more of this film than what
older people do. I found this information out by asking my friends if
they had seen this film and the large majority said yes, whereas
none of my family had even heard of it. The style of promotion is
the normal way that you would think a film would be promoted,
posters and trailers. In the trailer all of the characters are still very
young which once again will appeal to the younger generation.
Another point, is the point of which class the film would have been
aimed at. In my opinion the film would have been aimed at a lower
class group as none of the characters live in the nicest areas and
do not have much money and this would mean that similar people
would be able to relate to this which entices the audience even
more. Pathé Pictures International, the distributers of Adulthood
have done all of these things so that the target audience of
younger, lower classed people are reached.
Pathe has a major influence on the British film industry, the film
Adulthood that has been used as an example was mainly
advertised around London as the film was based In London and
there is no better place to advertise than the capital. Also, in
London, although it is the capital, there are a lot of run down
places which have the issues of the film in them. For example,

4. Question Four
 What format is the advertising?
 Posters
 Trailers
 Sponsors

5. Art House
Art house is a cinema that specialises in showing
films that are artistic or experimental, rather than
merely entertaining.
Art films (films exhibited through Art houses) are
usually aimed at a niche audience rather than a
mass market audience and rarely receive financial
backing.
Art films will usually contain unconventional or highly
symbolic content that differs from mainstream
Hollywood Films and include elements of social
realism, focusing intently on characters and dreams,
thoughts

6. Independent Cinema
 Independent cinemas screen independent films, an independent film is a
film that is completed mostly or completely filmed outside a major film
studio.
 Some examples of independent cinemas are as follows:
 National Film Theatre – The leading repertory cinema in the UK.
Specialising is seasons of classic, independent and non-English language
films and is operated by the British Film Institute. Another example of a
specialised art house is the chain of cinemas known as Picturehouse. They
too, like the National Film Theatre show independent films. The cinemas
are located in City centres and are architecturally unique, operated by
Picturehouse cinemas Ltd and owned by Cineworld. The company also
runs its own distribution company, Picturehouse Entertainment. Such
cinemas are located in places such as Hyde Park and Leeds.
 The Businesses present themselves prestigiously and market their films via
the use of social networking sites and their own websites which audiences
may join by creating a membership. A membership allows audiences to be
contacted via e-mail with regard to upcoming films and other productions
that they may be interested in, this insinuates they are attempting to target
a niche audience.