The document summarizes feedback received from audiences on a student music video project. It discusses using questionnaires with open-ended, closed, and rating scale questions to gather feedback from different aged students. The feedback indicated areas that went well like creative elements and lip syncing, and areas to improve like appearance and scene locations. Peer feedback also noted strengths in genre linking and needed lip sync tuning. Overall, the group learned to improve lip syncing, making the advert and packaging more appealing and linked to the narrative from the varied feedback received.
2. Creation of our Audience Feedback:
• To gather our audience feedback for our music video, we
decided the best method to gather this would be first hand.
We done this by gathereing a small group of students of
different age groups and genders to make the feedback equal.
We had them watch our music video in a private room to
prevent any distractions and have them fill out our music video
feedback questionnaire after watching it.
We used a variety of questions and question types such as open
ended, closed questions, check boxes and rating scales to give
us a variety of different feedback for easy analyzing and being
able to receive more detail in the sections we wanted in-depth
answers to.
Some questions we included are shown on the next slide…
3. Questionnaire Questions
(Rating scale) On a scale of 1 to 10 (1 being poor 10 being
excellent) where would you rate our music video?
1 2 3 4 5 6 7 8 9 10
(Open ended)What do you think we done well in our music
video?
(Open ended) Where do you think we could improve our music
video?
(Closed/check box) Do you think our video related to the
narrative of the song?
Yes No Somewhat
5. Personal Opinions on our Feedback
When looking at the pieces of feedback we received we related to their answers
and comments fairly well. We were pleased with the areas the participants said
we done well in such as being creative, inspiring and having good lip sync
action as these aspects were what we put our must dedication and effort in to
making right. We are pleased with the comment about the lip syncing as it took
patience and time getting our singing going with the beat and the lyrics, luckily
the feedback shows our hard work had really paid off in that aspect.
When looking at the ways of improvements we also understood where they were
coming from as we knew there were some areas that could be improved
ourselves such as where some scenes were set and our appearance when
looking back on the footage. As one of the remarks speaks about the singer
looking depressed we understood where this was coming from and in our own
opinion we think it was based on the song we had chosen; Because it is such an
upbeat song you have to have constant smiling facial expressions, however after
having to replay the song several times each day it started to become bland
and boring. We noticed this as when we started the first days of filming you could
see we were enjoying ourselves however as the recording continued it became
quite bland.
6. Peer Feedback
• Due to other groups also creating music videos, they
had knowledge of what should be included in the
music video for it to be successful, which is why we
wanted the opportunity for them to give us their
opinion
8. Peer Feedback Comments and Opinions
Group 1:
This group mainly pointed out our strengths with linking the music video relating to the
narration and scenes going well with the genre we have chosen. They also praised us for the
pulse of energy displayed on the digipak which relates to our song and also noted that in our
advert we promoted star image well. Unlike our feedback from other students they said our
lip-sync was out of tune a bit in certain areas. I think this has been noticed more by our peer
group as we have all went through the stages of editing with the lip-sync and so it looks way
more obvious to us. They also said to improve our digipak and advert we should make sure
the background reflects well with the digipak.
Group 2:
This group gave us more strengths than weaknesses and also circled where they thought we
were level wise which we were very pleased with. They were pleased with the thought beats
in our video and the scenes changing with the pace of the rhythm. They liked the use of
colours and text font being the same throughout and praised our advert for having the
essential criteria such as reviews, release dates and small text. They also agreed that the li-
syncing could be improved. Again we still believe this is because of the process the group has
been through. They thought our digipak didn’t link to the video in terms of image and
suggested we used fireworks. They also thought we should use brighter colours in our advert
and make the release date more clear.
Group 3:
Alternatively, this group thought we had done well with our lip-sync which were were pleased
with because it took a lot of editing time to get it in tact with the music. Although we were
pleased with their positive feedback that’s all they had for us, the rest were areas of
improvement such as more movements in shots and stronger links with the video. We weren’t
very pleased with this however it is an individuals opinion which has all helped us figure out
what we can do to improve.
10. Overall Learning from our Audience
Feedback.
• Overall, after looking through our various methods of audience
feedback we have learned as a group new ways in which we
can help each other out to improve various aspects of the
video, advert, digipak and overall relationship with our group
members. The main points we have learned to improve is lip-
syncing, making the advert and digipak look more
appealing, eye catching and link to the music video and its
narration. From our audience feedback we have managed to
understand opinions from a wide range of groups, being media
students, ourselves and students from college from which we
can find ways to improve our video, digipak and advert to try
to meet all the students’ needs. I am pleased we managed to
get feedback from people of different groups as it helps our
findings to be more valid for if it was published as a real music
video, advert and didgipak in the real music and
advertisement industry.
