The document summarizes audience feedback received on a student project to create a music video for a band. It provides 4 questions asked of the target audience to gather feedback on draft versions of the poster, digipack, and video. For each question, sample feedback is shown and what was learned to improve the project. Feedback indicated adding band info, changing text/layout, and improving transitions. Charts show most audience members liked the final versions. Social media feedback on the finished video was also positive, praising effects and flow. The document concludes that audience feedback helped create a better overall product.

1. What have you learned
from your Audience
Feedback?
Grady Wing

2. Audience feedback
Within this project audience feedback is a very important aspect. It lets us find out
what our target audience think about our video, good and bad points and if they
think we should be changing anything. We aimed the target audience at fans that
already follow the band or that like similar bands, we asked them question so we
could receive some information that could help improve the video and to make it
look more like a professional video. Within this PowerPoint you will see the different
question we asked and what feedback we received about the video and also if we
changed anytime. We also used social networking sites to gain some more feedback
from different people.

3. Q1: What do you, as a target audience, think we could do to
improve our advert for the song?
We asked members of our target audience the question that is
below, here are some of the responses:
Jacob: I don‟t like how the name of the band isn‟t on the
poster, its confusing.
Dan: I like the picture in the background a lot, as it links the
video, digipack and poster together. However I don‟t like the
mini album picture and the colour of the text.
Chloe: There needs to be some more information at the
bottom, like social media. I don‟t like the black bar either. I
really like the reviews on the side and the background picture.
Above: First draft poster
Below: Final poster, after
audience feedback

4. What we learnt from question 1
What do you think of the overall
finsihed poster?
From question 1‟s feedback we learnt a lot. We
decided to add a number of social networking
sites at the bottom of the poster as this has
become a good way of fans connecting with the
band. Another thing we changed was the colour
of the text as it was to similar with the
background and then replaced the text that we
used of „Biffy Clyro‟ and use the same one the
actual band uses to make it look professional.
When we made these changes we decide that we
would ask another question about the posters to
people „what do you think of the finished
poster?‟ and made a pie chart which you can see
on the right and it tells you that 25 people love
the poster and just 1 person didn‟t like it so we
thought it was a pretty good poster from the
reaction we got. This is an example of how we
learnt from audience feedback to create a
successful advertising poster.
Love it
Like it
Its ok
Don‟t like it

5. Q2: What would you improve on the
digipack?
We decided to ask people what that thought of our Digipak and how
they think we could improve it, as the target audience are going to be
interested in the album art we asked them, their feedback is below:
Abdul: I really like how the front and the back are linked through the
opposite ends of the picture, as it works together well. I think you
should have more information about the band in the overall digipack
though.
Callum: I don‟t like the text so I would improve that , but I think as a
whole it works well. The different colour effects that have been put on
work well as it blurs the background, but keeps the character in the
foreground in focus.
Poppy: I would try to improve the layout on the back, as I don‟t like
how all the information is stuck at the bottom when it could be more
spaced out.

6. What we learnt from
question 2
The main thing that we learnt from the second
question was that people thought that we should of
related it more the to band. And to do this we
would need to change in inside panels so we put
the song lyrics in the side with a man playing guitar
and on the other side we put the Biffy Clyro logo
but we edited that ourselves to make it our own.
We think from this it has addressed the negatives of
the feedback we received, as you can see with the
inside two panels to the right of the screen.
Also to the right of the screen is a pie chart that
represents the answer of the 25 people we asked
the question to and it resulted in 15 people saying
they loved it and only 3 people saying they didn‟t
like it.
What do you think of the overall
final digipack?
Love it
Like it
Its ok
Don‟t like it

7. Q3: WHAT DO YOU THINK OF THE FIRST
DRAFT OF THE MUSIC VIDEO? WHAT COULD BE
IMPROVED AND WHY?
After our first editing session we decide that we would show a few
people the first few minutes to see what they thought. On our blog
there is already a post about this feedback.
Rory: “I really like the video, I like the bit where there is two of the
character on the screen, with one lip syncing and the other walking
away as this shows how he is feeling. I think you could improve the
transitions, maybe by using blur or dissolve?”
Connor: “I like the transitions such as the zooming into the male
character eyes in order to show the flash back, I also like how in
time the lip syncing is in parts. I didn‟t like the pan of the lake as
this is a bit boring and colorless.”

8. What we learnt from question 3
This question gave us an insight on the what people thought
of our first video, we learnt what people liked throughout the
video. Such as the effects which they was a overlap of rob
walking as well as lip syncing on the path and that they didn‟t
like the pan shot of the lake as it was a long and boring shot.
So we took this feedback and went back to the editing suite
and focused on using a blur and mixing up the transitions to
make the video more smooth and look more professional. We
decided that we would change the hard light in order to make
the pan of the lake look more interesting in the video as we
didn‟t have another good shot to fill this gap with.
WHAT DO YOU THINK OF THE VIDEO
BEFORE AND AFTER THE CHANGES?
12
10
8
6
4
2
0
Love it
We made these changes and asked the audience again, „what
do you think of the music video now that we have make the
changes?‟. And the bar chart to the right shows the feedback
on what they thought of the video before we made the
changes and after we did. You can see as its clearly colour
coded.
Like it
Before changse
Its ok
After changes
Didn't like it

9. Q4: WHAT DO YOU THINK OF THE FINISHED
VIDEO, COULD ANYTHING BE IMPROVED?
After we had made a number of different changes to our
video and the group was happy with the turn out. We
decided that we‟d asked all of the target audience what
they thought of it, and used the feedback to evaluate and
improve the final video. Comments are below.
Luke: I think that it works as a music video, especially
because of the themes presented in the song.
However, there are some aspects I would improve such as
some little jumps in the cuts.
Maddie: I love the video, haven seen some of Biffy‟s past
videos I know that this narrative mixed with lip syncing is
just like them! Especially in their most recent video Biblical.

10. What we learnt from question 4
This question is to find out what the audience think of the
product and how it links to previous work done by Biffy Clyro
and see if they think it needed any improvements. But we did
go over the video one final time to make sure very gap was
filled as Luke did mention some in his feedback so we just
made sure everything was correct.
From this we learnt that we had achieved one of the main aims
of linking the video to the themes and conventions of Biffy
Clyro‟s past work. As many of the target audience agreed that
we had match it and if not bettered their expectations.
We then asked one final question: „Does this video look like a
product that would be made by Biffy Clyro?‟ and the pie chart
to the right shows the results.
Does this video look like a product
that would be made by Biffy Clyro?
Yes
no

11. Social media FEEDBACK
After we had finished we decided that we would get some more
feedback by uploading the video onto Facebook and YouTube. This
would give a wider range of feedback from some people that don‟t
normally listen to this type of music just to see what they think of the
final product.
And also our video would be watch by Biffy Clyro fans and they would
give their option and give us some good feedback.
The feedback we received of our music video will be on the next slide:

12. To the right is the feedback we got when we
put our video on to Facebook to get some
feedback off a wider range our people out side
of school. As you can see the comments on the
right are all good comment and they tell us
what they like about the video, for example
they like the camera angles and how we shot
the scenes and overall it‟s a cool video. Also
that they like the transitions from each section
of the video to another. And that they love the
part where they flash back to the argument
scene from the blur of both their eyes. Another
comment about how he thought the whole
video flowed and fitted together really well
was good as it tell us that the video makes
sense.
By putting our music video on Facebook it
allowed us to receive a wider range of
comment from different people.

13. The views on YouTube
Although we didn‟t receive any
comment on YouTube, you can see
from the amount of views that we
have that people are liking our video
as it mas a lot views any most A2
Music video out there. And this
shows that it is a popular music
video to watch with 168 views
already.

14. What we have learnt from the audience
feedback
From the audience feedback we learnt a lot and it helped us create a better
overall product.
It allowed our target audience to tell us what they actually think of our product
and how we could improve it. We took the comments on board and made the
changes that were suggested and tried to make sure it improved our video of the
points they gave us.
From the feedback we received we tried to react to the target audience and I
think overall with what we received was successful and made our final product
look a lot better.