The group created synergy across their music video and ancillary texts through consistent branding elements. Feedback was positive about the colour scheme and fonts matching genre conventions. Suggestions included diversifying visuals between products and improving lip syncing. The group made changes like varying images and adjusting the font based on this constructive feedback.

1. EVALUATION
QUESTION 2 & 3
How effective is the combination of your MusicVideo and ancillary texts?
The importance of branding and how have you created a brand or theme across
each platform?

2. How effective is the combination of your
music video and ancillary texts?
I believe that as a group we incorporated everything effectively and generated a brand and
common theme across all our media products.We established evident synergy between each
product which would lead to success in marketing.
Importance of branding –
Branding consists of creating a buzz, giving your product a stigmatisation that forces audiences
to notice it. It sets a product aside from another, through individualization it succeeds in
making it catered to your target market. A key part that creates effective branding is the
recognition of your target market and editing your media packages and texts adequately to not
only, link together but link to consumer needs.
Having been taught the key part that branding plays in the music industry, my group took this
on board and generated evident synergy between our media promos through various methods
being taken into consideration such as:

3. FONTS
Elements that were evidently synergised when creating our media products:
The Fonts utilised on the CD, Digi Pak and MagazineAdvert
We didn’t use any text within our music video as we feel through relevant research that
the concept is outdated unless it is a special collaboration with a fellow director e.g. Colin
Tilley.
We used the same within the digi pak, the actual CD and the Advert some in different
sizes.The information we included such as media platforms the album and single would
be available on were all in their own logo format so were not edited, this was to show
exemplar authenticity to the CD promo pack.We provided ‘following’ information on
different social medias, this a newer method of promo utilised by mostly up and coming
acts which is the category we associate our group to come under.

4. FONTS

5. THE COLOUR SCHEME
The colour Scheme –We wore the same colour palette on our digipak and ad to the video,
through research we realised that not each and every aspects needs to mirror each other.
We found that by conforming to a certain theme would be enough. Even though we did
not strictly stick to a theme in colours through editing e.g. black and white, we found that
the conventions of a hip-hop/pop video tend to have less constrictions in creativity than
others within the industry. By having themes that contrasted in colour blocking and
popping in darker locations etc we were demanding audience attention just like a piece of
art. MO when making their video for Dance on My Own did not stick to a certain theme in
colours throughout and was able to evoke the same feeling we’d aimed to with our video-
Young, fun and free.

6. THEVISUAL IMAGES
The Visual Images –We were presented as a three in each relevant media, this was done
in order to establish ourselves as a unit and create an identifiable brand in each media.
Synergy between colour scheme andVisuals is key when trying to provide an evident
correlation.Colour schemes are more effective in styling rather than through light
exposure and effects, we found this to be true and focussed mostly on including many
different editing types to allow our editing and special effects skills to show.

7. LOCATION
The location – Lacked regional identity and were able to use similar brick wall lay outs
that would link in directly with the video on our media product and make it recognisable
due to the same colour scheme being used as well, almost reinventing a scene of our
video.
We used locations that would be of interest to our audiences, many locations seen in
videos get people thinking ‘Where is that? Cool place, I wonder how they found that?!’ By
using feelings we have during videos to link back to our choice of locations has enabled us
to see the product as not only the producer but the consumer.We applied our knowledge
acquired in learning about synergy to create this feeling of mystery to each location
utilised in each media promo material.

8. EVALUATION
QUESTION 3
What have you learned from your audience feedback?

9. The Music video Feedback

10. QUESTIONNAIRE & FEEDBACK
We handed out 15 of these questionnaires to the audience we
had worked with on feedback for the earlier research into the
genre.
15/15 found the colour scheme used to be conforming to the
conventions of Hip Hop/ Pop music videos, some examples of
what was said:
Katie Laud 18: “The colour scheme is very different
throughout the video so it was a good idea to change it up in
the production of the media products, looks really cool.”
George Rawding 18: “The actual colour scheme itself is
refreshing and has direct link to the codes and conventions of
your genre, you’ve kept it interesting.”
All feedback was positive in terms of font, 13/15 felt that the
font wasn’t too distracting and that it was quite modern.The
other 2 had felt that maybe it was not eye catching enough.
We took our feedback very seriously and decided to thicken
the font and up the size by a couple of sizes.

11. FEEDBACK
We found that many people preferred a visual image for the digipak that was not the same as the
magazine advert, all for the same reason – diversity and variety. As a result we changed the image.
We then referred back to the audience on the change and they found it to be far more attractive to
the consumer.
In changing our visuals, we referred back to our own research into media products and found that a
key in generating the right amount of synergy and diversity that would correlate to the conventions of
the genre would be by choosing an image taken from a different shot type.We chose a mid shot for
the magazine ad and a mid-shot for the digi pak.
We also were made aware of the different ways that the groups presented themselves on the cover
prior to this but still tried to create a diverse persona for each of us, the feedback in the MusicVideo
Feedback given byTina, was also replicated in her answer when answering the questionnaire.

12. SOCIAL MEDIA
■ We knew that by widening our feedback format we’d
retrieve a wider range of point of views that may be
enlightening us.
■ Most responses onTwitter were positive, we received
19 Retweets and 66 Likes.
■ 5 people replied, one said: “Oh my gosh guys how did
you do this!! I love the hand bit with Aischa and
Amelia, you’re bound to get an A! :*’
■ Facebook has a different audience to what we would
be targeting to but family members being supportive,
still inputted their opinion.We received 6 shares and
70 likes!
■ I think in order to be able to keep up with the wide
range of advances within technological convergence
we needed to reach out via social media to receive a
different set of views.

13. SOCIAL MEDIA QUESTIONS
We then posted a series of questions on Facebook andTwitter and
received various responses.
The questions included:
1.Do you think the content is audience appropriate?
2.Did it resemble a professionally made music video?
3.Did we use all the correct codes and conventions in order to portray
the Hip Hop/Pop Genre?

14. RESULTS

15. COMMONWEAKNESSES BROUGHT UP
■ “The lip syncing was off on slight parts of the video, it isn’t too noticeable if you were just to
come across the video but it’s deffo something you guys should try and sort out” – Aimee, 18
■ We took the feedback about lip syncing on board and tried multiple clips to replace the areas that
needed extra attention to detail. It turned out it was just a lagging in the software.This was
unfortunate but we feel that with applying out SonyVegas skills to the problem we have dealt with
the issue as best as we could.
■ “There was garbage on the floor when you guys were in the underpass, I think that this kind of
conflicts with the genre of hip hop and turns it more Grime. Its pretty dark there too, better
lighting would have added better quality to the shots” – Alex, 19
■ We were really pleased that people had picked up on the choice of the underpass and its reflection
on the genre as we were looking to challenge the conventions in some way by incorporating the
current trend of over lapping genres from the Grime to Hip Hop. It’s a very UK based trend but we
love the element of bringing different artists together.Within Dance on my Own, they collaborated
with Krept and Konan this overlaps into the subgenre of Rap/Grime and Hip Hop.We loved this and
felt that that was one of the main reasons we chose the song and the setting.

16. OVERALL CHANGES MADE DUETO
FEEDBACK
■ Even though we had to make changes to our products, I feel that by accepting the audience
feedback and taking it on board it was just one step closer to making the best products we
could that would be attractive to our target audience.The feedback we received was
overall positive and we were grateful for how people embraced our media products.
■ We included a different image on our Magazine Advert/Poster to replicate industry norms
of diversifying between the different media products as well as being a common theme in
feedback that it would be more professional.
■ We change the font size and thickness on our Digi pak and found that overall it made it
easier to read and stood out without distracting just like our ‘feedbackers’ had stated 
■ We also tried our best in editing to perfect the lip-syncing, we re-filmed parts, re-edited
and replaced parts with previous footage as well as cropping parts to make certain scenes
more effective.