From receiving audience feedback, the document's author learned: 1) The importance of understanding their target audience's opinions to ensure product success. 2) Feedback from their target audience, who were other sixth form students, was easy to obtain through focus groups and questionnaires. 3) Verbal feedback from focus groups was one of the most effective ways to get constructive criticism that could be directly implemented in their music video and media products.

1. Evaluation – Question 3
What have you learned from your
audience feedback?

2. What have you learned from your audience
feedback?
Facebook Focus group
From conducting this project this year, it
has taught me the importance of knowing
you target audience and what their
thoughts and opinions are. Without
knowing your target audience and what
they like and dislike, it will be extremely
hard to guarantee the success of the
product produced.
In relation to our genre, our group were
lucky that the main age range of are
target audience were at are sixth
form, therefore it was very easy to gain
feedback via questionnaire or through Questionnaire
the use of web 2.0.
As you can see our group carried out
extensive audience feedback as we felt
that it was vital to take both positive, and
constructive feed back to improve and
push our media products to there full
potential
Twitter
I am now going to go in to detail on how
they have helped us, and give examples

3. What have you learned from your audience
feedback?
In result of the focus group, we incorporated
a more theatrical performance during the
performance section of the video, E.g.
interacting with camera
An example from our video of interacting with
camera
We were able to ask questions on a
number of different topics such as
location, costume and narrative
We found this really helpful, as we Near the beginning of the process,
could ask open questions to gain we conducted a focus group in our
in-depth response which we could sixth form with a couple of
then incorporate into our media members of are target audience
products.

4. What have you learned from your audience
feedback?
Here are some of
the reasons why
the most popular
one was chosen
Here we conducted
a questionnaire
after we created
three mock-ups of
are ancillary advert From the response of
poster and album our target audience, we
cover. decided to pursue
poster 1 and CD Digi
Our group valued the pack cover 1
opinions and responses
of our target audience
as at the end of the day,
they would be the
potential buyers of our
media product

5. What have you learned from your audience
feedback? In the real industry many
artist could upload
videos on to social
websites such as
Facebook of their song
as a demo and see what
response they receive
from their fans. This is
Feedback from target very effective as it will
audience via web 2.0 – see what songs are
Facebook. popular and
liked, meaning that they
could include that song
Even though this feedback on there album
was positive and very
motivating, it wasn‟t very
helpful and constructive as
we would had liked.
However, it gave us an
indication that we had
produced a successful Again, this is unhelpful
product which was our feedback which we can
groups main target. learn nothing from to
help us improve our
product.

6. What have you learned from your audience
feedback?
Do you think that the costumes wore in the poster and CD album cover reflected the genre?
Because we were not getting
the constructed feedback we
were looking for on sources
such as Facebook and
Twitter, we decided to go down
the more traditional route of
conducting questionnaires.
From our questionnaire we
conducted, we learned that
the decisions made about
costume were overall correct.
This was one of our groups
main concerns as we knew it We felt by conducting
was vital to get the clothing questionnaires we could receive
right to appeal to are target precise feedback on what we
audience. wanted to hear to help us
improve.

7. What have you learned from your audience
feedback?
Here one member of our group We also decided to add more humour
followed SUM 41 on to increase the entertainment value the
twitter, which then we tweeted video, therefore we incorporated the
our video on SUM 41 page and scene where Craig puts his middle
asked people who also follow finger up.
SUM 41 to give feedback to us
on there thoughts of the rough
copy of our music video.
To our surprise, one person did
tweet back, and with some
constructive feedback in regards
to our music video. In result to our feedback, we decided to
add more special effects such as the slow
motion scene at the end of our video.

8. What have you learned from your audience
feedback?
Then with a month to go,
we incorporated all the
ideas together to then An example of the
improve the standard of feedback we received is:
our video
The feedback we
received were on the “ Between 2.54min and 3:15
topics of , tightening it gets slightly boring. Have
the sequence of shots, you thought about having
having more variety of some kind of interaction
shot types between the two males
which is funny ”
“ That shot is held to
In the stages of editing our long, try and use a couple of
music video, our group decided different shots to reflect the
to hold three „communication rhythm of the song”
sessions‟ with member of our
target audience to gain
constructive feedback on copies
of our music video
Out of all of the feedback, we
felt that verbal feedback was
one of the most effective
mediums

9. What have you learned from your audience
feedback?
An example of the
feedback we received is:
Example- Action
“ Between 2.54min and 3:15 In result to our
it gets slightly boring. Have feedback, we
you thought about having incorporated the
some kind of interaction scene where Craig
between the two males puts his middle finger
which is funny ” up at me
“ That shot is held to In the performance of
long, try and use a couple of our video we made
different shots to reflect the quick edits by
rhythm of the song” incorporating low
angle, mid-shot and
1.19mi 1.20min 1.22min
close up n
“ Try not to make the In result of our feedback
ending obvious, because our group decided to
then when people talk have the girl the two
about your video it will boys are after be a
give them a reason to lesbian
watch to the end”