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Evaluation Question 3
- 1. Bob Mackenzie Evaluation Question3 What kind of media institution might distribute your media product and why?
- 2. Part 1 The Stagesof Production (made with storyboardthat.com)
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- 9. Distribution Once your filmis created you are ready to begin distributing your product. This is often achieved through distribution companies. These companies represent your film at film festivals, on your DVD or where ever else you might want to place your movie. The role of a distributor is to get as many people as possible to see your product, so it’s often a good idea for films to have multiple distributors representing their product in different areas of the world. Distribution companies will source new films that are being produced, seeking for new media to distribute to their audiences.
- 10. Part 2 Who coulddistribute my product?
- 11. Paramount As you cansee, Paramount pictures distribute a huge range of genres. In particular, American comedy films which have large budgets (such as Bad Grandpa) and achieve global distribution. As my film is low budget, the distribution will probably only go as far as the UK. I also believe Paramount wouldn’t be attracted to distributing my product, this is because we are a low budget, independent horror film. As you can see from their list of films, very few are independent and even less are of the horror genre. Having said that, they may be interested in distributing my product as they have distributed Paranormal Activity – a film which partly inspired my narrative.
- 12. Disney Something that isapparent from the Disney distribution film list is that they only really distribute the films that they produce. As a result of my film not being produced by Disney, I don’t believe my film would be at the top of their distribution ‘hit list’. They are also distributing films which have a target audience much younger than mine (younger than 15). Therefore it would be strange for them to suddenly distribute a horror film – I also don’t believe they would want my film to represent their company as it is for an older target audience. Ultimately, I don’t believe Disney is the best distribution company for my film.
- 13. 20th Century Fox Justlike the Paramount, 20th century fox distributes a wide range of film genres. From the list of films on the right, there are no very big horror films – or any of the horror film genre. All of the films are also of a big budget, there are no independent films in the list. Therefore, I don’t believe 20th century fox will distribute my film as it is a horror film (genre they don’t tend to focus on) and it is independent/low budget.
- 14. Film4 Film4 distribute mostlyin the UK – this is something that is instantly more suitable for my film. They also distribute a wide range of genres and film types. They do distribute horror and thriller films, there my indie low budget horror would work. Although they do distribute films with global distribution (such as The Inbetweeners 2), they do also distribute independent films. Film4 might want to distribute my film because it’s thrilling, scary and would work in the companies film list. I hope they would be happy for my film to represent their company, however for this to happen they will have to take a liking to my film. My film is also different to other films they distribute, giving their company more of a variety.
- 15. Part 3 Why wouldmy film4 distribute my product?
- 16. Being Distributed byFilm4 Film4 have a fantastic reputation in the film industry, distributing many films which have turned out to be successful. This is important to me as I want my film distributor to be well know (to increase my audience reach) and to have a reputation of distributing good films, therefore people want judge my film because of the company representing it. Film4 are known for distributing to audiences aged 15-24 with films like The Inbetweeners, this is the exact age of my target audience, meaning that the company are known for releasing films to my target audience. My product is less mainstream, meaning it might be a financial risk for the company to distribute my film as they’re unaware of how much money it will make. However, if Film4 enjoys it, I believe this company is perfect to distribute my film.
- 17. Part 4 How wouldmy product be advertised?
- 18. Before The Filmis Released My film could be advertised in many ways, for example; on the side of a bus, at a bus stop, in a tube station or on a billboard. It could also be advertised on TV as a trailer, or a poster in the street. Here are some examples of professional films doing what I have in mind.
- 19. Online Advertisement Today, nearlyeverything we do somehow involves in the internet, and film advertising is no stranger to this. A good example of how you can advertise a film online is by creating a website where fans can view behind the scene pictures and interviews from people involved in the film. You could also make a twitter account where fans could follow the page and be the first to receive news on the film release. Youtube is another option – creating a channel where you can upload the film trailer.
- 20. Part 5 How wouldmy product be distributed?
- 21. Distribution Options With therise of web 2.0, many film distribution companies are being much more involved with the internet. As appose to picking up the DVD of my film in a shop, people can now watch the films online. Therefore, my film could be distributed onto streaming sites such as Netflix and Amazon Prime. People could also subscribe to the Youtube channel and the website, meaning they will been first to see updates on the film. My film could also be distributed to film festivals and cinemas around the country too, with the ultimate aim to get the most amount of people to see my film.