How do artists use social media?
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Artists use social media to connect with fans and increase their audience. Facebook alone has 1.79 billion users worldwide, providing a huge potential fan base for musicians. Being active on social media like Facebook, Twitter, and Instagram allows artists to share updates about their music, tours, and lives with fans, building connections. It also helps artists promote their brand and marketing campaigns through paid social media promotions. For bands, using social media is crucial to promote gigs, new music releases, and share photos to engage with current and potential new fans.
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G321 foundation portfolio evaluation
This document summarizes the key points made in a media portfolio evaluation. It discusses how the media product uses conventions of real music magazines in its layout and design elements. It represents the social group of teenagers and young adults interested in bass music through the images, text, and topics chosen. Finally, it suggests that newsagents, online publishers, music venues, and social media websites would be suitable institutions to distribute the magazine, since they could effectively reach the target audience.
Insome creative project
Social networking sites are a free and innovative tool that bands can use to promote themselves, gain fans, and sell music and merchandise. Bands should create consistent profiles on sites like Facebook and Twitter, keep their content fresh with regular updates, and include things like photos, bios, contact info, song demos and videos to engage fans and get them to shows. Maintaining active presences across multiple social media platforms can help bands build their fanbase and popularity.
The social identity theory
Social identity theory proposes that people categorize themselves and others into social groups. People tend to favor the groups they belong to and view them more positively than other groups. Members of a group work to enhance the status and image of their group. There are two belief systems for improving one's social identity: social mobility, believing one can change groups to gain status; and social change, believing one must challenge the status quo since boundaries cannot be crossed. Understanding social identity theory can help create more effective music videos by appealing to the social identities and groups of the target audience.
Social Media
The document discusses using various social media platforms to promote a magazine brand and increase audience engagement and sales. Twitter would be used to tweet daily about upcoming issues and allow audience interaction through hashtags. A YouTube channel could provide behind-the-scenes content like interviews and photoshoots to give audiences more insight into the brand. Instagram could showcase pictures relating to the magazine's content from concerts and events to demonstrate its ethos. Finally, a Facebook page could act as a central hub embedding content from other platforms to conveniently access information about the magazine brand.
Evaluation question 1
The document discusses how the student's magazine uses, develops on, and challenges conventions of real media products.
For the front cover, the student used inspiration from the magazine "We Love Pop" in terms of photo size and font but developed on it by using more colors. The masthead is also a bigger feature than in "We Love Pop".
For the contents page, inspiration was taken from the layout of "Top of the Pops" but social media links were added to engage the target audience.
The double page spread also took inspiration from another magazine's image size and columns but developed on it by adding quotes and sharing options not seen in the other magazine.
Question 3
A music magazine focused on mainstream pop would likely be distributed by Bauer Media, a large publishing house that already distributes magazines in various genres including music. Bauer Media works closely with major music companies related to pop music and would provide access to promotional opportunities through their existing partnerships. The magazine's chart-focused content on popular music would complement Bauer Media's other offerings.
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The author chose JPC Media as their distributor for their new music magazine focused on hip hop, grime, jazz, and R&B. JPC was the most beneficial option as they also target the black community in the UK. Distributing through JPC would allow the magazine to easily reach its intended black audience. Additionally, JPC does not currently have a magazine focused on this music genre, so partnering with them could help expand their media offerings and increase awareness of the new magazine throughout the UK. The magazine plans to distribute through both physical issues as well as digital apps and websites to keep up with technology and maximize accessibility and exposure for readers.
Question 3
This document discusses a student's choice to model their magazine after Vibe magazine as inspiration for layout, graphics, and style. The student analyzed past issues of Vibe, which focuses on R&B and hip hop music and celebrities. They emulated elements of Vibe's magazine covers, such as using a topless celebrity image and large masthead. The document also provides background on Vibe's parent company Spinmedia, a digital publisher that owns several pop culture websites and magazines. The student aims to reach a mass audience with their hip hop/R&B-focused magazine by incorporating social media links for easy mobile access.
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Social networking sites are a free and innovative tool that bands can use to promote themselves, gain fans, and sell music and merchandise. Bands should create consistent profiles on sites like Facebook and Twitter, keep their content fresh with regular updates, and include things like photos, bios, contact info, song demos and videos to engage fans and get them to shows. Maintaining active presences across multiple social media platforms can help bands build their fanbase and popularity.
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Evaluation question 1
The document discusses how the student's magazine uses, develops on, and challenges conventions of real media products.
For the front cover, the student used inspiration from the magazine "We Love Pop" in terms of photo size and font but developed on it by using more colors. The masthead is also a bigger feature than in "We Love Pop".
For the contents page, inspiration was taken from the layout of "Top of the Pops" but social media links were added to engage the target audience.
The double page spread also took inspiration from another magazine's image size and columns but developed on it by adding quotes and sharing options not seen in the other magazine.
Question 3
A music magazine focused on mainstream pop would likely be distributed by Bauer Media, a large publishing house that already distributes magazines in various genres including music. Bauer Media works closely with major music companies related to pop music and would provide access to promotional opportunities through their existing partnerships. The magazine's chart-focused content on popular music would complement Bauer Media's other offerings.
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The author chose JPC Media as their distributor for their new music magazine focused on hip hop, grime, jazz, and R&B. JPC was the most beneficial option as they also target the black community in the UK. Distributing through JPC would allow the magazine to easily reach its intended black audience. Additionally, JPC does not currently have a magazine focused on this music genre, so partnering with them could help expand their media offerings and increase awareness of the new magazine throughout the UK. The magazine plans to distribute through both physical issues as well as digital apps and websites to keep up with technology and maximize accessibility and exposure for readers.
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\\Nas05\Data\A4 Foster\My Documents\As Media\Music Magazine Evaluation
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Music video purposes_work_sheet
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Question 1
The document discusses how a student's media product for a music magazine uses, develops, or challenges conventions of real magazines. The student uses standard magazine formatting conventions like mastheads, fonts, and color schemes for the front cover. For the contents page, the student develops conventions by including photos of multiple artists. The double-page spread challenges conventions by including three pulled quotes instead of the typical one, and two mastheads, to highlight the featured artist and make the spread stand out more. The front cover and contents page aim to be mainstream, while the double-page spread emphasizes uniqueness.
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Question three
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Evaluation
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Question 1.
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Media evaluation question 3
The document discusses which media institution would be best suited to distribute a music magazine product. The author argues that the IPC media company would be a good fit because they currently publish magazines similar in style and layout to the one created, such as NME, and they appeal to wide audiences across genres and age groups, matching the goals of the author's magazine.
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Question 3
From focus group feedback, the student learned:
- Their ancillary texts effectively communicated an indie genre through a consistent monochrome color scheme and similar imagery. However, one magazine ad design lacked continuity through a different color scheme.
- The narrative of their music video was clear but fragmented, successfully showing a "split personality" through juxtaposed shots. However, specifying the mental condition depicted could have been made more obvious.
- Areas for improvement included making the narrative of the music video more structured and obvious which mental condition it portrayed, and improving images where the artist's face was difficult to see.
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The document discusses why artists use social media. It explains that social media is an important part of being a successful artist today, as it allows artists to connect personally with fans and gain more followers. Artists can use social media to provide life updates, promote their work through tour dates and merchandise, and give fans extra access to information about the artist. Maintaining social media pages is a free way for artists to promote themselves and keep fans informed and engaged.
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\\Nas05\Data\A4 Foster\My Documents\As Media\Music Magazine Evaluation
This document summarizes a music magazine project. It describes the target audience as males aged 17-20 interested in R&B, hip-hop, and rap. It discusses using colors, images, and simple layouts to attract this audience. Survey results showed the magazine was viewed as targeting these music genres and age range. The magazine would likely be distributed like other mainstream magazines through stores and online retailers. The creator learned skills in Photoshop, using blogs, fonts, and surveys to research and create the magazine.
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The document provides an overview and strategic plan for The Vibe, an online music streaming service. Key points include:
- The Vibe offers free, uninterrupted music streaming and a forum for users to share playlists and original content.
- Goals are to increase social media presence, familiarize the public with The Vibe, and maximize profit opportunities long-term.
- Strategies include maintaining a strong social media presence on Facebook and Twitter to interact with users and spread brand awareness, with a focus on quality over quantity of posts.
- The target market is 16-25 year olds in the US and worldwide who value relationships and use social media frequently.
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This document summarizes how the author's media product uses and develops conventions of real music magazines. Specifically:
- The project replicates established music magazine formats to fit the genre. Iconography of a model represents rap/hip-hop.
- Conventions like headline size, masthead, barcode, pricing are used from magazines like XXL to make the project look realistic.
- Artists featured and sell lines clearly indicate the genre as British rap/hip-hop. Photography follows conventions like close-up shots of models in iconic clothing.
Research into record labels
Record labels distribute their products through various digital platforms like Apple Music, Spotify, YouTube, and social media. Social media is important for record labels because it allows them to directly connect with a large audience, promote new music releases to increase exposure and sales, and leverage the shareability of social media posts to grow their audience. Record labels use social media by posting music videos and artist information that fans then share with their own networks, helping the artists build a wider following and boost recognition without needing mainstream success initially.
Question 5 of media evaluation
The document discusses how the author addressed their target audience of rock music fans in their magazine. They used dark colors like red, black, and white in the magazine design and masthead to represent the genre of rock music and grab readers' attention. The tone of the writing is informal with slang to connect with their mainly teenage audience. Images of female rock bands and artists were included to clearly show the magazine is aimed at female rock fans interested in the music, fashion, and culture. Consistent use of color scheme, graphic fonts, and informal language helped effectively target and engage the intended audience.
Music video purposes_work_sheet ok go
Music videos can benefit artists and record labels in several ways. They promote the artist and help get their name and music noticed by a wide audience on platforms like YouTube which provide free advertising. This exposure can then extend the artist's income by driving more song sales and streams as fans are exposed to their music. Music videos also extend the outlets for artists by providing links on videos to their other online presences like social media. Record labels and artists also benefit from synergy opportunities like selling merchandise at concerts that further promote upcoming shows and releases. Producers' main strategies are to promote music videos on YouTube and Facebook to take advantage of the free advertising and ability to cross-promote other songs through video suggestions.
Social media
The document discusses using social media to promote a new music magazine. It will create Instagram, YouTube, Facebook, and Twitter accounts to share photos, videos, and information about music artists and upcoming magazine features. This will help attract an audience by informing them of interesting content in upcoming issues and encourage them to buy issues. It will also allow the audience to engage through likes, comments, and subscriptions to feel involved with the magazine and its music coverage. The use of multiple social media platforms aims to widely promote the magazine and reach a broad target audience.
Music video purposes_work_sheet thriller
Music videos can benefit artists and record labels in several ways. They promote the artist and help get their name and ideas noticed. Music videos extend artists' income by helping their songs gain exposure on websites like YouTube and TV shows, which can lead to increased music sales. Artists also extend their outlets by linking to their social media from music videos to further promote their work. Record labels and artists also benefit from synergy when merchandise featuring the artist is sold at concerts and festivals, which provides additional income and promotes future shows. Producers' main strategies are to promote music videos on YouTube and Facebook to take advantage of YouTube's ability to suggest other songs and videos.
Music video purposes_work_sheet
Music videos can benefit artists and record labels in several ways:
Promotionally, music videos allow artists to share their personality and ideas to get noticed by a wide audience through free platforms like YouTube. This expanded exposure can lead to increased income from music sales and merchandise. Artists also gain additional outlets to promote their work through links on videos to social media and upcoming releases. Record labels and producers employ strategies like posting videos on YouTube and social networks to further promote the artist's music and drive streams, downloads and sales that benefit all parties. Research shows music videos are an effective way to promote artists and generate more revenue through different outlets and opportunities.
Question 1
The document discusses how a student's media product for a music magazine uses, develops, or challenges conventions of real magazines. The student uses standard magazine formatting conventions like mastheads, fonts, and color schemes for the front cover. For the contents page, the student develops conventions by including photos of multiple artists. The double-page spread challenges conventions by including three pulled quotes instead of the typical one, and two mastheads, to highlight the featured artist and make the spread stand out more. The front cover and contents page aim to be mainstream, while the double-page spread emphasizes uniqueness.
Question 1
The document discusses how the media product, a magazine called "Smash Hits Vibe", uses conventions from real music magazines like Billboard, We Love Pop, and Top of the Pops. It focuses mainly on conventions from Top of the Pops, such as a big bold title, cover images with eye contact between artists and readers, images of other artists, and subheadings. These conventions help the magazine look professional and stylish like Top of the Pops. Specifically, it uses a large centered masthead like music magazines, and eye contact on cover images to create a relationship between artists and readers.
Question three
IPC media is a large UK publisher that distributes magazines like NME, though its genre may not match the document's magazine. IPC's Look and Now magazines could be a good fit. InterMedia Partners distributes magazines like Vibe that would likely match the genre and audience of the document's magazine. As InterMedia has successfully marketed Vibe, they could effectively distribute the magazine.
Evaluation
The media product created was a music magazine that uses conventions from real magazines such as the rule of thirds and eye contact in photographs. Product placement of the magazine alongside existing magazines in the genre helped evaluate if any changes were needed. The magazine is multi-platform and reflects trends in new media. Feedback from a target audience of 16-30 year olds who like rock and heavy metal via online polls helped decide content like featured artists and price point. Skills with programs like Photoshop, Excel and new technologies were developed through the construction, research, planning and evaluation of the magazine.
Question 1.
The document discusses how the student's media product utilizes conventions of real Britpop magazines. It describes taking inspiration from existing Britpop magazines by incorporating aspects like fonts, colors, and imagery related to the Union Jack flag to represent being British. These conventions were used to clearly communicate the genre to the target audience, adhering to typical Britpop magazine styles rather than challenging conventions.
Media evaluation question_3
The document discusses what type of media institution might distribute a music magazine product. The author believes the IPC would be most likely, as it publishes similar magazines like NME that were used for inspiration in designing their own music magazine in terms of style and layout. The IPC may publish the magazine as their current music magazines appeal to wide audiences, and the author's magazine also uses different music genres to appeal to different audiences and age categories.
Media evaluation question 3
The document discusses which media institution would be best suited to distribute a music magazine product. The author argues that the IPC media company would be a good fit because they currently publish magazines similar in style and layout to the one created, such as NME, and they appeal to wide audiences across genres and age groups, matching the goals of the author's magazine.
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This document defines key terms for social media platforms Twitter and Facebook for both beginners and pros.
For Twitter beginners, it explains tweets, followers, mentions, retweets, and DMs. For pros it covers interactions, unique users, impressions, post engagement, filters, and engagement rate.
For Facebook beginners, it defines friends, likes, messages, news feed, notes, notifications, and pokes. For pros it discusses interactions, unique users, impressions, organic reach, viral reach, user posts, page posts, mentions, and daily mentions. It also defines engagement rate for both platforms.
Question 3
From focus group feedback, the student learned:
- Their ancillary texts effectively communicated an indie genre through a consistent monochrome color scheme and similar imagery. However, one magazine ad design lacked continuity through a different color scheme.
- The narrative of their music video was clear but fragmented, successfully showing a "split personality" through juxtaposed shots. However, specifying the mental condition depicted could have been made more obvious.
- Areas for improvement included making the narrative of the music video more structured and obvious which mental condition it portrayed, and improving images where the artist's face was difficult to see.
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\\Nas05\Data\A4 Foster\My Documents\As Media\Music Magazine Evaluation
\\Nas05\Data\A4 Foster\My Documents\As Media\Music Magazine Evaluation
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This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales targets. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. The second year objective is to join a record label. Target audiences are described as middle class, open-minded music fans who enjoy folk culture and festivals. Promotion will utilize radio, print posters, magazines like fRoots that feature reviews. Social media like Facebook and Twitter will be used to interact with fans and cross-promote with other artists. Merchandise like t-shirts will help promote the band's
Task 6!
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within 2 years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6!
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales goals. Motivation comes from the band members' desire to succeed in music after previously working as farmers.
Task 6
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6!
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales targets. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. Merchandise like t-shirts and the use of radio, print media, and social media like Facebook and Twitter will be used to promote the band and drive album sales of 2,000 in two months and 40,000 in the first year. The key message is that Glendale produces meaningful music as down-to-earth former farmers who are still connected to their fans.
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This document summarizes the risks associated with filming at a particular location. It identifies several potential hazards including fire/flammable materials, a hostile/remote environment, night operations, and roads. For each hazard, it outlines what could cause harm, the likelihood of it occurring, how much harm could result, and how the risk will be managed. The top risks identified are fire from diesel fuel tanks, limited access to first aid in a remote area, trips and falls at night without proper lighting, and potential injury from a nearby busy road.
Location Recce - Willowbridge
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This risk assessment document evaluates potential hazards from using a drone at the Croft Circuit raceway location. It identifies risks of collision with animals, audience members, derelict buildings, machinery, and issues from weather. For each risk, it notes that an experienced drone operator can minimize dangers of collision and that planning has been done to isolate the drone from other activities to reduce risks of accidents.
Risk Assessment - Rehearsal Space
This risk assessment identifies several hazards for a rehearsal space including cables, confined spaces, electricity, night operations, noise, and slipping, tripping, or falling. Cables present a risk of tripping or equipment damage but this will be managed by carefully placing cables around the edge of the room. The confined space risks making people feel uncomfortable but fresh air and regular checks will reduce this. Electricity risks are low if liquids and damaged equipment are avoided. Night operations increase tripping risks but torches and room lighting will help illumination. Noise risks hearing damage but ear protection will be worn. Slipping and tripping hazards from clutter will be reduced by taping cables and warning of objects.
Location Recce - Rehearsal Space
The rehearsal space is a cluttered garage in Richmond that would work well for an indie band wanting to portray an ordinary, accessible location. It has full electricity, allowing lighting control. While messy, the garage is suitable for the genre and narrative, emphasizing the band's relatability. Access is also convenient, with room for the small crew by car.
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The document summarizes risk assessments for various hazards that may be present during a film shoot at Croft Circuit. It identifies hazards such as working in a remote/hostile environment far from medical care, night operations reducing visibility, loud noise from equipment that could damage ears, moving vehicles on the racetrack, and wet weather damaging equipment. For each hazard, it evaluates the likelihood and severity of potential harm, and describes plans to manage the risks, such as having first aid supplies and vehicles on site, supplying torches and ear protection, closing the track to other users, and rescheduling if rain is predicted.
Location Recce – Croft Circuit
This document summarizes the potential location of Croft Circuit for a music video shoot. The racetrack would suit the indie/alternative genre with its unconventional setting. Access to the location is easy as it is close to Darlington and only the band members need transport. The main challenge is limited daylight, as filming would need to be completed before sunset around 6:15pm, allowing approximately 1 hour and 45 minutes to film.
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The document describes a potential location for filming at the Georgian Theatre in Richmond. The space is an open area with low ceilings that could be transformed to resemble an indie music venue. Black curtains have been installed around the perimeter of the room, allowing full control over lighting. Access may be an issue as the location is not near where crew and extras will be traveling from, but a bus route has been identified to transport everyone from Darlington for a 2pm shoot. Sound from band rehearsal could be problematic, but no houses are nearby and staff will be notified in advance to warn any potential disturbances.
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This risk assessment document consists of 4 sheets that identify potential hazards at the Georgian Theatre Royal and outline control measures to mitigate risks. Key hazards addressed include slips, trips, and falls; manual handling injuries; electrical safety issues; fire; lone working; hazardous substances; and lift misuse. Control measures for each hazard lower the likelihood and severity of risks. The assessment was completed by the Production Manager and copies were distributed to senior staff members and the file. The document will be revised annually or as needed.
Initial Genre Research
The document discusses three music genres - punk, country, and rock. For each genre, it describes common forms and conventions like hairstyles, clothing, and instruments. It provides examples of well-known artists in each genre like the Sex Pistols, Carrie Underwood, and Led Zeppelin. It also examines the websites of some artists, noting features like color schemes, layouts, and content that relate to their musical styles.
Evaluation Question 3
The document discusses potential distribution partners for a low-budget independent horror film. It analyzes why several major studios like Paramount, Disney, and 20th Century Fox would likely not be suitable partners given the film's genre and budget. It identifies Film4 as a good potential partner because they distribute a wide variety of genres including horror, they work with independent films, and their target UK audience would be a good match. Film4's reputation in the industry could help attract audiences. The document also discusses advertising the film online through its website and YouTube channel as well as pursuing film festivals and cinema screenings to build awareness and audiences.
My titles
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My Completed Shot List
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Call Sheet
Fran Summers will play the lead role of the female protagonist between December 15th and March 16th with varied shoot times. As both the scary character and victim, she will portray how ordinary people can become possessed and horrified. Producer and director Bob Mackenzie chose Fran for her ability to play different roles from their past work together, and because she is a committed actor skilled at portraying fear.
Location recce – Easby Abbey
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Location recce - My House
This document summarizes potential filming locations for a project, including the author's own house.
The author's house at 1 Park Wynd in Richmond, North Yorkshire is described. While the current state of the house is not suitable for the genre, the author believes it could be altered with costumes, props, and set design.
Issues like access, lighting, and sound are listed as having no issues at the house location. A risk assessment is provided that highlights potential hazards like animals/insects, costume/makeup, lone working, and night operation. Evaluations of the highlighted hazards in the context of filming at the author's house are provided.
Target Audience Research
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Institutional research
Warner Bros. and Arrow Films are film distributors that target different types of audiences depending on the genre and budget of the films. Warner Bros. is a major studio that distributes big-budget blockbusters like Gravity and The Conjuring, so they would not be interested in distributing the author's low-budget amateur film. Arrow Films is an independent UK distributor that focuses on classic, horror, and cult films similar in scale to the author's low-budget horror film, so they could potentially be interested in distributing it.
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How do artists use social media?
- 1. S Why Do Artists Use Social Media? By Bob Mackenzie
- 2. The Audience As you can see from the graph below, there is a total of 1.79 billion Facebook users worldwide (according to Statista). If you are a band the main goal is to increase the amount of people who listen to your music, so it would only be logical to join a platform in which millions of people can support you. When bands are on social media their fans share posts etc, meaning that more people discover your music, increasing the total number of fans. Besides, these are just the stats for Facebook, if a band is on Facebook, Twitter, Instagram, Snapchat, etc, then their number of fans could potentially increase dramatically.
- 3. The Connection Being on a social media site is another way for the bands to connect with their fans. This makes the band more likeable and encourages more fans to follow as it’s a way to keep update with what the band are up to. Artists can respond directly to fans and give supports a more personal insight in to their lives.
- 4. Further Positives Not only can artists use their social media platforms to interact, but they can also use ‘post boosters’ to promote their brand and marketing campaigns. Musicians often sponsor their own posts, paying an amount of money to increase the reach of the post (increasing the amount of people who see your post). This expands the amount of people in your audience and encourages bands to sign up to social media.
- 5. How do bands use social media? Pretty much all bands use social media the same way, just with their own writing style. The most common topics when posting are to do with their gigs, music releases, photographs or just general funny things about the band members. Bands tweet or post a Facebook post almost everyday, keeping their fans fully updated.
- 6. How We Used Social Media As we were aiming for a professional looking band, we used our social media just like indie rock bands do – promoting gigs and news about our music.
- 7. Does Social Media Link Our Products Together? Our social media absolutely links everything together, we have used the platforms to display all 3 products, used the band logo as our profile picture, and used a band image for the background of our page. If a fan was to visit our social media pages they would instantly be able to see the themes of our brand identity – it also gives us a platform in which we could promote our brand identity too.