This document discusses film distribution and options for distributing a crime thriller film called "The Heist." It considers several major film distribution companies and determines that Warner Bros. would be most interested since they have successfully distributed crime thrillers in the past. It also examines the British distribution company Momentum Pictures and argues they could benefit from distributing the film to gain a new audience. Social media marketing strategies and self-distribution options are discussed as well.

1. Film Distribution
Task 3 – What kind of media
institution might distribute your
media product and why?

2. What is distribution?
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A film Distribution is a company or an individual responsible for the marketing of a film and
who will attempt to sell it to television.
They can also focus on the marketing of a film this is the way the film is sold to the audience
through things like trailers, television advertisement, individual website for their film telling
the fans all about the insight of the film such as having little conversation with the celebrities
which star in the film (this will make the fans feel like they can relate to the film), they can
also set up accounts on social networking sites such as Facebook fan pages or set up Twitter
accounts.
The distributer might set the date for the release of the film and they decide on the method
the film can be viewed and sold to the audience.
In terms a distributor is mainly an organization which handle the theatrical release of that
specific film in a particular country. As well as doing the marketing and the circulation, such
as home viewing which are things like DVD’s, Downloads and Television.
A distribution is the critical thing in releasing a film,
without it the film will not have the funding’s for
marketing the actual film and also the film won’t do as
well in the Box Office meaning they wont take in as much profit.
No matter how good the film is the audience won’t watch and the
film may get a bad rating and review.

3. Distribution companies
These are all Distribution companies;
Warner Bros
Production
Universal
Dream
Works
Paramount
Columbia
Miramax
Films
20th Century
Fox
Pixar
MetroGoldwynMayer
Summit
Entertainment

4. Would any of these companies be
interested in investing into our film?
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I think that Warner Bros Production would be most interested in out film as they
have produced a few crime thrillers already, one film that stood out to me the
most is ‘Training Day’.
The reason why it may convince the Warner Bros Production to look into our film is
because Training Day is also a crime thriller and it is a very successful film.
The budget they had to make this film was $45million and they made
$104.5million in Box Office meaning they got over $59.5million profit.
This would be a great opportunity for them to make another crime thriller film as
that genre has already been proven to make them a large profit, also there is
already a target audience for these types of films.
On the other hand it would be very had to beat this film, everyone would be
expecting an even greater film with an even bigger profit.

5. British Distribution Companies Momentum Pictures
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Momentum Pictures also known as Momentum. They
are one of the independent leading motion pictures in
the UK and Ireland. It releases about 20 theatrical films
every year.
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Momentum Pictures was founded in 1996 in London .
The owners of this distribution company were;
Alliance Communications they were the first owners
from 1996-1998. After that AllianceAtlantis
Communication Inc. were the owners from 1998 until
2007 ,then Alliance Films took over from 2007-2013 and
in 2013 Entertainment One have become the owners.

6. • Momentum Pictures produce are
drama, romance or either horror
films. They have so far only produced
one crime thriller (which is the genre
of our film). Its called ‘Dead Man
Down’. The film was released in 2013.
• Dead Man Down film budget was
$30million but thy only got
$18,074,539 in the UK Box Office. This
means they lots out on $11,925,461.
• There is a huge gap in the market that
we could fill with our crime thriller.
Bringing the company a new target
audience and possibly more money.

7. Audience
• The target audience for The Heist would be the male
gender. This is because the whole film is based upon a
male character and the two main characters are men.
• Our film would probably more likely appeal to a British
audience as it was made in Britain with British actors,
showing what life could be like in England. Also British
movies are more likely to make it in Britain as they could
possible struggle in other countries.
• The age group I think we would be targeting is 16-30 , I
have decided to pick these to ages as that is when you
start to take an interest in the film industry and also this is
when boys start to get into the problems which Franklin
comes across in the film.

8. Marketing Strategies
Now a days in the 21st century our generation is all about the internet making
it even easier and accessible for us to market our film by our selves, these are
the type of things we would do:
• One of the ways we would market our film is thought using social
networking sits; such as Facebook and Twitter accounts.
• We could also create a website for our film with all of the inside gossip on
set, out takes videos and have a chat where the fans can talk to the
characters that star in the film.
• Another way we would be able to market our film is through putting up
taster clips and a trailer of our film onto YouTube, making the audience
want more.
• Things like TV advert and Billboards would not be a possibility for us as we
just wouldn't have the funding's to make all of that happen.
• Overall the best option for us would be to market our film in the social
networking sites, posting images of the film with little captions and
tweeting about what is happening in the film.

9. Self Distribution
• Self distribution would be one of the ways we as team we would defiantly
consider this option. It would be quiet hard to manage all of this because
we wouldn’t have a budget to do anything with the film, making it quiet
impossible that the film would make it.
Pros:
• We would obtain 100% rights
over our film.
• We wouldn’t have to give
away/share any money or profit
that we make of the film.
• It gives us a choice of where we
want to show the film
Cons:
• You need to be positive that
you are not signing any right
away from your film which
could prevent you from doing
anything with it.
• Self distribution it self can be
very time consuming as you
would have to be chasing the
buyers, managing everything
and also at the same time filling
out all of the paper work.