What kind of media institutionmight distribute your media product and why? Sarah Byard.
Our film is a British independent film, so it would be appropriate forus to find a British independent distribution company, or a companythat specialises in British independent films. From research, wefound three suitable companies. We came across other distributioncompanies, but they were either too family-friendly (Walt Disney) ortoo large-budget (Paramount).
Revolver Entertainment would be a good company for our film to be distributed because: • They specialise in obscure, independent films, andLocation: London and LA their promotional stunts would be very beneficial,Specialities: obscure films, seeing as we’d have next topromotional stunts no budget to do itPast films: Chatroom, Jekyll ourselves.& Hyde, Macbeth • They have an office in London, where we wouldEstablished: 1997 hope to distribute, butIndependent?: Yes. their LA office would alsoCompatibility: 10/10 be beneficial for breaking into the US market.
Entertainment Films would be suitable because: • They are based in London, where we would hope to distribute. • They have released mainstream films andLocation: London. have been around a longSpecialities: none. time, so they have a good reputation.Past films: Seven, Lord of • They have experience inthe Rings trilogy, The psychological thrillers.Notebook. However,Established: 1978 • Their mainstream successIndependent?: Yes. is also a downside: wouldCompatibility: 6/10 they even consider our film?
Milestone would probably not be a good company for Milestone Films our film because: • They are based purely in the USA, which meansLocation: USA. we’d have to straight away attempt to breakSpecialities: into the US market.documentaries, American • They specialise inindependents. American independents,Past films: Bon Voyage, not foreign imports, soThe Exiles, I Am Cuba. we would not get priority.Established: 1990 • Their past films do notIndependent?: Yes. go along with our kindCompatibility: 7/10 of film.
• I decided to go with Revolver Entertainment to distribute our film because they are based in the area we hope to distribute in, they specialise in our type of film and their promotional stunts would help us to gain more attention to our film.• Their past films go along the theme of our film. For example, Chatroom and Jekyll and Hyde are psychological thrillers and Macbeth also deals with the issues arising in our film, such as murder, loss of sanity etc.• They have also worked with funding companies, so it would be easy for us to get funding.
We want to distribute in London, because as you can see from the table, it is anextremely good and profitable place to distribute films to. Revolver is based in London,showing that it would be good to let them distribute our film because they are in theplace that’s profitable.
Promotion for our film. These stunts Hundreds of these gained these were thrown off the films a lot of roof of the attention, Manchester Arndale something our Centre to promote film will Dead Man Running. require because we are an unknown This bed was in Waterloo group to the Station. They got a woman film industry. to sleep in the bed for `12 This is why hours to promote ‘Sleeping Revolver Beauty’, a film distributed would benefit by Revolver. our film greatly.
Promotion for our film.• If Revolver were to help us promote our film, we could possibly do a stunt in London (the place we’re hoping to distribute to first). As our target audience would be a more alternative group, Camden would probably be the best place to do it.• We could do a ritual in Camden to gain attention, or something else that is quite noticeable. Here, outside Cyberdog, could be a good place to do it, because as you can see there are lots of people there. Cyberdog is practically a tourist attraction in its own right, so we’d get lots of attention there. There is a huge open space in front, and to the side of it where we could do a publicity stunt.
Funding for our film.The UK Film Council would have been themost perfect funding organisation for ourfilm, as they worked with Revolver many However, when the UKFC shut down,times, such as giving them funding for most of its functions were handedShank and Chatroom. However, this shut over to the BFI. The BFI (British Filmdown in May 2011 when Conservative-Lib Institute hands out all LotteryDen coalition decided it wasn’t necessary funding for films. This would be theand shut it down, probably using the next best organisation for us, as theymoney to buy more houses to claim fund independent films in everyexpenses on. stage of production, distribution and exhibition.
De conclure…• Our film would have the best chance of success with Revolver Films distributing it.• They could get us promotion and would distribute our film in the best location.• They have worked with the UK Film Council/Lottery Fund, which is now in the hands of BFI, so they would probably be the best shot at getting funding.