This document provides information about the 2013 romantic drama film "About Time". It discusses the cast which includes Rachel McAdams, Domhnall Gleeson, and Bill Nighy. The trailer and promotional materials are meant to build anticipation for the film's release. It will be distributed by Universal Pictures and had a budget of $12 million from British and American funding. The film will be exhibited in cinemas worldwide and later released for online and home viewing on services like Love Film and Netflix.

1. About time
Film Case
study
By Bethany warner
About Time is a British romantic dramedy
film revolving around time travel where a
young man tries to change his past to have a
better future

2. Cast choices• Domhnall Gleeson
• Rachel McAdams
• Bill Nighy
This is a mixture of British and American
Actors. Rachel McAdams is known for many
Extremely successful ‘chick flicks’ such as
The notebook, The Vow and mean girls this
Means she is well known and creates
establishment for the film. She has been in
Many good films creating a wide audience for
her fans.
- Domhnall Gleeson is an Irish actor who isn’t very well
Known this allows for a new fan base to be created and because
Many people don’t know him this means that he won’t have anyone that dislikes
His previous work therefore it wont stop them from seeing the film. He is most well
Known for his role as Bill weasley in the extremely successful harry potter series therefore
Fans of this may feel inclined to see ‘About time’ starring him.
- Bill Nighy is an English actor who became known around the world in 2003 for his critically acclaimed performance in Love Actually. Other notable roles in cinema
include his portrayal of Davy Jones in Pirates of the Caribbean: Dead Man's Chest and Pirates of the Caribbean: At World's End, as well as Viktor in the Underworld
film series. The film love actually is another British Rom com therefore will attract the same audience and hopefully become just as successful.

3. Trailer
• https://www.youtube.com/watch?v=T7A810duHvw
This gives the public a teasor of what will be included in the film. By
releasing a trailer months before its release it allows for the audience
to grow and build up anticipation for the release. The trailer creates a
mass audience and tells the audience straight away if it appeals to
them.

4. Film poster and promotional pictures
This film poster is typical for a
RomCom, it creates a happy
atmosphere and suggests the film is
going to be about Love. This
immediately shows us it is going to be
a predominantly female audience
aim. On the front of the poster it says
previous films the company of
‘working title’ have produced such as
Love actually and Notting Hill this
means that audiences who have
previously enjoyed these films will
possibly enjoy this newly released
film.
This is an extra promotional
image that has been released by
the film company this gives the
audience a sneak peak preview
of the film and allows for a build
up of anticipation. Also it shows
a hashtag which suggests use of
a social network opening the
audience up to teenagers.

5. Distributor:
• Studio –Working Title Films is a British film production
company, based in London owned by Universal Studios and Magnolia
Pictures. The company was founded by Tim Bevan and Sarah
Radclyffe in 1983.
Relativity Media LLC is an American full-scale film studio. It
acquires, develops, produces, and distributes films and produces
television programs
• Distributed by universal pictures: Universal Studios Inc., is an
American motion picture studio, owned by Comcast through its
wholly owned subsidiary NBCUniversal, and is one of the six major
movie studios

6. Funding
• A mixture of British and American funding with a budget of $12
million

7. How will it be exhibited and exchanged
• It will be exhibited in the cinemas worldwide with different release
dates it will be shown first in the UK then the US.
• Secondarily it will be put online to buy on Love film and Netflix also
released on DVD for the audience to buy it creating a higher profit.