The document discusses potential media institutions that could distribute a music magazine. It suggests that retail outlets focused on music genres like CD and vinyl shops would be suitable, as well as shops frequented by the target audience. University areas would be good locations to target as indie music is popular among students. Larger chain newsagents and supermarkets could also distribute the magazine to reach a wider potential market, as impulse purchases may be made in those locations. The key institutions identified are music retail stores, university areas, large newsagents and supermarket chains.