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Evaluation Question 5
How did you attract/address your
audience?
My Target Audience
•

My target audience are people between the ages of 13 – 26 that are interested in
the genre ‘indie music’. Indie music can be defined as bands or artists who are
signed to small independent labels and that a niche demographic are interested in.
The music is also called ‘alternative’ as these banks provide an alternative to
mainstream music. Bands which fall under this category include The Smiths, Two
Door Cinema Club and The 1975. I would also like my magazine to appeal to
festival goers because, in my experience of going to the Glastonbury and Green
Man festivals, I have found that festival goers are also interested in indie music
and the lifestyle which is attached to this genre.
Cover Page
I attracted my audience through the cover page design and by using such
things as bright colours, which made the headlines stand out. I found that
by using bright green on some of the lettering, this complimented the
colour of the leaves in the background of the image of my cover star. I
also used a colour scheme of brick orange to attract my audience because
I felt that the brick orange colour is often associated with the indie genre
as a brick wall can represent graffiti and the underground and subculture
lifestyle, which again, is the image that I’m hoping to achieve. The bands
that I have chosen to include are often associated with the indie genre
such as Arctic Monkeys and Vampire Weekend. I made the names of the
bands stand out by putting a stroke on them and putting them in
different colours and making the font bigger.The main picture of the cover
star also appeals to the indie genre as the model is wearing flowers in her
hair, which is very bohemian and gives out a ‘chilled vibe’.
Contents Page
My Contents Page appeals to my target demographic as the
advertisement for the featured article on the Glastonbury
Festival shows many pictures from previous festivals and
promises to show reviews of the bands that played at last
years festival. It also features a competition where readers
have a chance to win tickets to next years festival. Some of
the most well known bands are set out in different colours to
make them stand out and easily recognisable to the reader.
Double Page Spread
The questions I used in my Double Page Spread were set out in an
informal and chatty way, making them easy to read, however they also
provided information about the band and their musical influences
because the aim of my magazine is not only to entertain but to inform my
readers about what motivates new and upcoming bands to create music.
By asking the band about their musical influences, I was hoping to create
a buzz for my readers who might already be fans of the bands that sound
like the featured band, Dientes, and who might decide to listen to a band
who have a similar style of music to their favourite artists. In the Double
Page Spread there is an advertisement for Dientes new album because my
target audience might not be aware that they are releasing a new album
or who they are in the first place, so the advertisement would give them
the opportunity to check it out, hopefully download it and to look out for
dates and venues where they are playing live.
Double Page Spread
The questions I used in my Double Page Spread were set out in an
informal and chatty way, making them easy to read, however they also
provided information about the band and their musical influences
because the aim of my magazine is not only to entertain but to inform my
readers about what motivates new and upcoming bands to create music.
By asking the band about their musical influences, I was hoping to create
a buzz for my readers who might already be fans of the bands that sound
like the featured band, Dientes, and who might decide to listen to a band
who have a similar style of music to their favourite artists. In the Double
Page Spread there is an advertisement for Dientes new album because my
target audience might not be aware that they are releasing a new album
or who they are in the first place, so the advertisement would give them
the opportunity to check it out, hopefully download it and to look out for
dates and venues where they are playing live.

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Evaluation question 5

  • 1. Evaluation Question 5 How did you attract/address your audience?
  • 2. My Target Audience • My target audience are people between the ages of 13 – 26 that are interested in the genre ‘indie music’. Indie music can be defined as bands or artists who are signed to small independent labels and that a niche demographic are interested in. The music is also called ‘alternative’ as these banks provide an alternative to mainstream music. Bands which fall under this category include The Smiths, Two Door Cinema Club and The 1975. I would also like my magazine to appeal to festival goers because, in my experience of going to the Glastonbury and Green Man festivals, I have found that festival goers are also interested in indie music and the lifestyle which is attached to this genre.
  • 3. Cover Page I attracted my audience through the cover page design and by using such things as bright colours, which made the headlines stand out. I found that by using bright green on some of the lettering, this complimented the colour of the leaves in the background of the image of my cover star. I also used a colour scheme of brick orange to attract my audience because I felt that the brick orange colour is often associated with the indie genre as a brick wall can represent graffiti and the underground and subculture lifestyle, which again, is the image that I’m hoping to achieve. The bands that I have chosen to include are often associated with the indie genre such as Arctic Monkeys and Vampire Weekend. I made the names of the bands stand out by putting a stroke on them and putting them in different colours and making the font bigger.The main picture of the cover star also appeals to the indie genre as the model is wearing flowers in her hair, which is very bohemian and gives out a ‘chilled vibe’.
  • 4. Contents Page My Contents Page appeals to my target demographic as the advertisement for the featured article on the Glastonbury Festival shows many pictures from previous festivals and promises to show reviews of the bands that played at last years festival. It also features a competition where readers have a chance to win tickets to next years festival. Some of the most well known bands are set out in different colours to make them stand out and easily recognisable to the reader.
  • 5. Double Page Spread The questions I used in my Double Page Spread were set out in an informal and chatty way, making them easy to read, however they also provided information about the band and their musical influences because the aim of my magazine is not only to entertain but to inform my readers about what motivates new and upcoming bands to create music. By asking the band about their musical influences, I was hoping to create a buzz for my readers who might already be fans of the bands that sound like the featured band, Dientes, and who might decide to listen to a band who have a similar style of music to their favourite artists. In the Double Page Spread there is an advertisement for Dientes new album because my target audience might not be aware that they are releasing a new album or who they are in the first place, so the advertisement would give them the opportunity to check it out, hopefully download it and to look out for dates and venues where they are playing live.
  • 6. Double Page Spread The questions I used in my Double Page Spread were set out in an informal and chatty way, making them easy to read, however they also provided information about the band and their musical influences because the aim of my magazine is not only to entertain but to inform my readers about what motivates new and upcoming bands to create music. By asking the band about their musical influences, I was hoping to create a buzz for my readers who might already be fans of the bands that sound like the featured band, Dientes, and who might decide to listen to a band who have a similar style of music to their favourite artists. In the Double Page Spread there is an advertisement for Dientes new album because my target audience might not be aware that they are releasing a new album or who they are in the first place, so the advertisement would give them the opportunity to check it out, hopefully download it and to look out for dates and venues where they are playing live.