The document discusses how synergy was created between a music video, promotional poster, and digipak. Key elements like the word "Torn" and images of the singer were featured in all products to connect them. Research showed most posters included the singer's face to identify who it was about. By including these repeated elements, the target audience could easily link and identify all parts of the promotional campaign.

1. How effective is the combination of
your main and ancillary texts?

2. • Before I made the promotional poster advert, I looked at
my final cut video and assessed what were the most
memorable aspects and what bits of the video had a
meaning behind it to get ideas on what to include into
the promotional pack.
• From looking back at the completed music video, I
decided that the actual word ‘Torn’ could be used in both
my promotional poster and my digipak.

3. These were possible images to create
synergy through-out my promotional
products.

4. • From research into
promotional poster adverts, I
found that majority of
posters had the image of the
main singer – this allows the
target audience to
immediately identify who
and what the poster is about.
• So from this research, I
decided that I should have
the face of the singer on the
poster.

5. I was able to connect the music video
and poster advert by featuring the
main singer in the poster wearing the
same thing in the final music video.
I was also able to get the word ‘Torn’
in the poster in the same way as it was
shown in the actual music video.
When the target audience sees this
image of the singer and ‘Torn’
together on the poster, they can
immediately connect it to the music
video that comes with it.

6. Completed digipak.
As you may have seen, I have connected my two ancillary
products together by using the same picture of the main
artist sitting next to the word ‘Torn’.
This will allow the target audience to remember the
connection between the poster advert and the digipak
and hopefully make a link between the two, along with
the final music video.

7. Music Video
Poster Advert
As you can see, I have made sure that all my
media products have some sort of synergistic
connection.
Digipak
To allow me to do this, I have incorporated the
newspaper cuttings of the word ‘Torn’ in all
three of the products..

8. • I do believe that I could have increased the
synergy in the digipak by adding a one or two
more photos of the main singer. As the only
picture is featured on the back and the
remaining panels relate to ‘Torn’.

9. • I think that I have effectively created synergy
between the main product and the ancillary
tasks.
• There is enough material for the target
audience to create a link between the three
products and will allow them to immediately
identify between them.