The document discusses consistency in promotional materials for a film project. It describes using a red, black, and white color scheme throughout the movie poster, trailer, and magazine cover to represent the horror genre. A pixelated font representing technology is used for the film title in the poster and trailer. The main villain character is featured intimidatingly in both the poster and magazine cover. A green computer code effect is also included in all materials to represent the film's storyline involving technology. These consistent visual elements are meant to make the project instantly recognizable to audiences.

1. HOW EFFECTIVE
IS THE
COMBINATION OF
YOUR MAIN
PRODUCT AND
ANCILLARY
TEXTS?

2. FEATURES USED IN MY
PROMOTIONAL PACKAGE
I used specific features that remain consistent throughout
my promotional package to make the film instantly
recognisable to the target audience:
• Colour scheme
• Use of main character
• Computer/editing effects
• Use of fonts to represent genre and storyline
I will be comparing how these features have also been used in The
Matrix Reloaded promotional package.

3. I linked the 3 texts through the use of a red, black and white colour scheme, I used this colour scheme as both red and
black connote death, danger, evil which represent the horror genre.
This colour scheme
again, is present in my
The red black and white
trailer; I included this
colour scheme is evident in
colour scheme in the title my magazine cover and has
frame which consists of a been used in the
These colours are used on my movie black background with masthead, headlines and
poster which consists of a black either red or white text. I cover lines.
background, white and red text as used this colour scheme as
well as a red motherboard effect on it is a convention of the
the face of the ‘villain’. horror genre and
immediately tells the
reader the genre.

4. Green colour scheme identified throughout the movie poster, trailer and magazine cover.

5. I used the font on the magazine
Another aspect of my promotional package that cover by using it for the headline
remains consistent throughout is the font I used I also used this font in the trailer which reads ‘game over’ this
to represent computer games, the font I used for when creating the title represents the film content.
the film title on the poster is ‘Visitor’ which was frames, one frame consists of
downloaded from Dafont.com, this font is a text which reads ‘Level 4’ here
pixelated/bitmap font which connotes technology the font style connotes
and computer which represents the storyline of technology and gaming which
my film. represents the storyline.

6. Font used in both magazine Font not directly used on
poster and movie trailer. magazine cover

7. CONSISTENCY OF CHARACTER
IN PRODUCTS
I also used the ‘villain’ as the face of my marketing strategy on both the poster and the magazine cover, the character appear
intimidating throughout, on the poster I used a close up shot with the villain modelling a threatening expression looking
straight down the camera, on the magazine cover I used a long shot ‘villain’, for this shot he wears all black which again
connotes evil, the camera is also titled so the audience identify a low shot, this gives the character power and again makes
him appear threatening. I used these techniques to make the audience assume this is the villain, they will go into the film
with this expectation and will be shocked when it is revealed that is the younger boy who is the killer. Here I have challenged
their expectation through representing the stereotyped killer throughout marketing the film. Close up shots of the villains face
is also used in the trailer to again make the audience feel threatened by this character.

8. CONSISTENCY OF CHARACTER
IN EXISTING PRODUCTS
This lead character is consistent throughout the promotional package liked my ‘villain’, he is represented through
a variety of shots throughout which is a technique I have also used.

9. IMAGE OF THE MOTHERBOARD
(COMPUTER EFFECT)
This image was used on the face of the I also used this image on my magazine cover
‘villain’ on the poster to represent how by incorporating it in the masthead, I was
obsessed he is with technology and inspired to do this by the Inception
computer games. The image was magazine, editing the masthead in this way
placed on the face use a clone stamp represents the content of the headline as well
tool, this stands out against the black as making the cover look interesting and
background and makes the poster look appealing to the audience.
appealing.

10. The green coding computer effect is used throughout the magazine cover, trailer and movie poster, like my
promotional package the effect represents the storyline behind the film.