The magazine advert and digipack are effective ancillary texts that complement the music video through recurring motifs. The flower motif appears in both the music video and magazine advert to symbolize the characters' love, and it could become a recognizable motif for the band. Similarly, the digipack utilizes a cartoon aesthetic like the music video and magazine, and emphasizes the flower motif. It also features visual links to the sun and clouds that represent the characters' emotions in the music video. These recurring motifs and visual links between the ancillary texts and music video help promote a cohesive brand identity and provide context about the themes of love and relationships in the music.

1. Evaluation question 2
How effective is the combination of
your main product with ancillary
texts?

2. Magazine advert analysis
•
• I believe that my magazine advert is effective as
an ancillary text to compliment my music video.
An example of this is the flower which is present
in my music video. In our music video, the flower
is a very important part of the music video’s
symbolism. It represents the 2 main characters
love for eachother, and shows that love is
something that can only be achieved with the
input of 2 people. The magazine advert has this
flower in it, which creates a link between the
advert. It also adds emphasis on the flower,
showing that it is important. As a result, this
flower can be seen as a recurring motif for the
band. This Flower can be seen by the fan base as
a motif of the band, which will make lion Obrien
more recognisable. Furthermore, the flower will
become symbolic with the band, and would be
able to used for advertising for other albums
effectively.

3. • Another motif that the band could have from this magazine cover is
a cartoon aesthetic. I have used this art style for both the CD cover
and the magazine advert. If this aesthetic was used on other
products (such as singles, posters and albums), it would give the
band another motif to be recognised by. However it would be less
unique that the use of the flower that I mentioned in the previous
paragraph. This is because other artists, such as mika and kanye
west have used this style before.
• Our magazine advert will be present in the music magazine NME.
The main reason for this is because this magazine usually is about
the indie pop genre, which is the genre of my music video. My
magazine advert will be located at the front of the magazine,
specifically the front page. This is because it will get the most
publicity there from potential consumers who read the magazine.

4. • I also believe that my digipack
makes for an excellent companion
piece to my music video. Much
like my other products (animation
video and magazine advert), my
digipack also utilizes a cartoon
aesthetic. Also like my magazine
advert, one of the digipack sides
has an emphasis on the flower. In
this image, the flower is situated
between the 2 characters, also
symbolising there love. Also like
the magazine advert, this flower
can be seen as a motif for the
band, which will allow potential
consumers to recognise the
group. This will make the band
seem more unique in a crowded
music market.

5. • The back of my digipack design also
has visual links to content that is in
my music video. As the music video is
about opposites (happiness and
sadness) we use images of a sun and
a raincloud frequently. I also do this
on my digipack cover as a visual link
between the 2 products. On the back
of the digipack cover I have a sun
(the same sun that is in the video)
surrounded by four clouds (also from
the video). In each cloud I have
included a name of one of the songs
in the album. This is another visual
link between my digipack and my
music video. This is because the
clouds play a vital part in my
video, as they represent the female
character and her sadness. In
contrast to this, the sun is a visual
metaphor for our male
character, who is happy.

6. • My other inside piece for my
digipack is a great deal simpler
than the other pieces, but still
has symbolism. The image
consists the 2 main characters
together holding hands inside
of a heart. This makes it an
effective combination with my
main product. This is because
the music video is a love
story, so I put the couple
standing in a heart. This is an
excellent link, as it shows that
our music video is a love
story, giving the consumer an
idea of what type of music is
on the CD.

7. • The front side of my digipack is also
effective when combined with my music
video. It shows the 2 characters from our
music video together on top of a
hill, holding hands. Above there head is a
love heart. The combination of these
images shows that the music on the
album is primarily about love and
relationships. To further the link between
my digipack cover and my music
product, my cover has cloud bubbles with
the characters in them. One of these
shows the girl crying and the boy
happy, and the other shows the opposite.
These images are present on the slopes
of a hill. It shows that the couple’s
relationship has been rocky, and to keep
there love strong was an ‘uphill climb’.
This links perfectly with my music video
which features the song raincloud vs.
sunshine. This is because this song is all
about the couple’s troubled
relationship, and how the male character
tries to fix the relationship. As a
result, this digipack cover is an excellent
compliment to my music video.